Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Men's and Women's Footwear - US - September 2016

This report will help you to uncover opportunities and understand the key issues affecting your market. How? By giving you instant access to analysis and critical recommendations. It will also challenge routine thinking by providing fresh, new perspectives that energizes your thought processes.

Mintel research sources can include exclusive consumer data, brand/company research and insights from key trade members. This means that we provide you with the complete picture and robust information you need to make the decisions to drive your business forward.

The purpose of this Report is to review the market for men’s and women’s footwear, and to identify the shopping behaviors and preferences among consumers when shopping for footwear. Included in this Report is footwear for men and women.

The types of footwear covered in this Report include the following:

  • dress
  • casual
  • sneaker/athletic
  • hiking/sports

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Slow but positive growth posted in highly competitive landscape
          • Figure 1: Total US sales and fan chart forecast of men’s and women’s footwear, at current prices, 2011-21
        • The issues
          • Aging boomers, especially men, purchase less footwear
            • Figure 2: Footwear purchased, by gender and age, July 2016
          • Replacement drives most purchases, and shoppers rarely pay full price
            • Figure 3: Attitudes toward footwear, by gender, July 2016
          • Evermore online shopping and omnichannel retailing opportunities
            • The opportunities
              • 18-34-year-olds purchase more shoes, do so for many reasons and shop online
                • Figure 4: Reasons for purchasing footwear, by males and females 18-34, July 2016
              • Males 18-34 are enthusiastic buyers of athletic shoes, often ready to pay top dollar
                • Figure 5: Reasons for purchasing athletic footwear, by males and females 18-34, July 2016
              • Hispanics comprise a young growing demographic, engaged in footwear market
                • Figure 6: Footwear purchased, by Hispanic origin, July 2016
              • What it means
              • The Market – What You Need to Know

                • Positive growth of 2011-16 projected to extend through 2021
                  • Women’s footwear segment largest, but men’s segment faster growing
                    • Macro-economic and demographic factors shape market growth
                    • Market Size and Forecast

                      • Slow but positive growth posted in highly competitive landscape
                        • Demographic, tech, and fitness trends to shape growth through 2021
                          • Figure 7: Total US sales and fan chart forecast of men’s and women’s footwear market, at current prices, 2011-21
                          • Figure 8: Total US sales and forecast of footwear for men and women, at current prices, 2011-21
                      • Market Breakdown

                        • Women’s footwear comprises over 60% of the total market
                          • Figure 9: Market share of footwear market, by segment, 2016
                        • Men’s footwear segment, though smaller, has been faster growing
                          • Figure 10: US sales of footwear market, by segment, at current prices, 2014 and 2016
                      • Market Factors

                        • Improving economic outlook lifts consumer confidence and spending
                          • Figure 11: Index of consumer sentiment, January 2010-April 2016
                        • Growth among 25-44-year-olds and women 55+ to help drive market
                          • Figure 12: Male population by age, 2011-16
                          • Figure 13: Female population by age, 2011-21
                        • Hispanics comprise vibrant, youthful, family-focused footwear buyers
                          • Figure 14: Population by race and Hispanic origin, 2011-21
                        • Getting fit and losing weight can drive demand for footwear
                          • Footwear retail landscape redefined by online, omnichannel shopping
                            • Figure 15: Retailers shopped for footwear – In-store and online, July 2016
                        • Key Players – What You Need to Know

                          • Market includes 10 leading suppliers, many smaller ones
                            • Top athletic brands thrive with robust campaigns, inventive products
                              • Culture, music, and fashion icons help engage young adults
                                • Challenges in competing with D2C and omnichannel retailers
                                  • Staying on-trend a challenge as sneakers become go-to casualwear
                                  • Overview of Major Footwear Suppliers

                                    • Diverse market embraces 10 leading suppliers, many smaller ones
                                      • Figure 16: Global footwear sales of major suppliers, active in the US market, 2014 and 2015
                                    • Nike’s growth propelled by Jordan brand, women’s line, and D2C sales
                                      • adidas gains steam in 2015, with growth extending into 2016
                                        • Wolverine sees sales slide as lifestyle division struggles
                                          • Caleres posts modest growth, keeps Famous Footwear profitable
                                            • Skechers builds share as its comfortable casual shoes perform well
                                              • Vans sees solid growth with classic styles, 50th anniversary collections
                                                • Deckers core brands and DTC sales propel strong performance
                                                  • Steve Madden rebounds from weak 2014 with solid growth in 2015
                                                    • Despite online sales growth, Crocs’ sales tumble
                                                      • Under Armour increases footwear sales over 50%
                                                      • What’s Working?

                                                        • Reaching young adults via music, fashion, and popular culture
                                                          • adidas collaborates with rapper Kanye West on successful Yeezy brand sneaker
                                                            • Figure 17: adidas “Supercolor” ad, March 2015
                                                          • Skechers and Keds appeal to young women via popular female singers
                                                            • Figure 18: Skechers “NO” ad with Meghan Trainor, March 2016
                                                          • Major athletic brands boast high-profile sponsorships and partnerships
                                                            • Classics, sneaker fusion with high fashion and new technologies
                                                              • Classic looks from adidas and retro, anniversary offerings from Vans and Keds
                                                                • Vans and Puma among suppliers fusing high fashion and sneakers
                                                                  • New technologies to improve comfort, fit, and performance
                                                                  • What’s Struggling?

                                                                    • Crocs’ struggles exemplify challenges of off-trend footwear
                                                                      • Some specialty footwear stores struggle in changing landscape
                                                                        • Deckers’ and Caleres’ omnichannel strategies offers potential tools, approaches
                                                                          • Birkenstock struggles with knock-offs in the online market place
                                                                          • What’s Next?

                                                                            • Smart shoes with “laceless” systems that set optimal support
                                                                              • Wearable technology, mobile apps, and smart shoes
                                                                                • 3-D printing offers next step toward customization
                                                                                  • Figure 19: Under Armour “3D Printing Ad”, April 2016
                                                                                • Modular shoes with customizable components
                                                                                • The Consumer – What You Need to Know

                                                                                  • Age, affluence, parental status and Hispanic origin impact engagement
                                                                                    • Replacement is key, but many secondary factors can also drive purchase
                                                                                      • Males 18-34 stand out as engaged, highly motivated athletic shoe buyers
                                                                                        • Online retailers are gaining ground on in-store retailers
                                                                                          • Comfort is a top priority, especially for older footwear consumers
                                                                                            • Young consumers often use social media, seek online discounts
                                                                                            • Type of Footwear Purchased

                                                                                              • Purchasing level of women’s shoes outstrips that of men’s shoes
                                                                                                • Figure 20: Type of footwear purchased, July 2016
                                                                                              • A greater number and range of women’s footwear purchased
                                                                                                  • Figure 21: Type of footwear purchased – Women’s, July 2016
                                                                                                  • Figure 22: Type of footwear purchased – Men’s, July 2016
                                                                                                • Women and 18-34-year-olds are most avid consumers
                                                                                                  • Figure 23: Type of women’s footwear purchased, by gender, July 2016
                                                                                                  • Figure 24: Type of women’s footwear purchased, by female and age, July 2016
                                                                                                  • Figure 25: Type of women’s footwear purchased, by male and age, July 2016
                                                                                                  • Figure 26: Type of men’s footwear purchased, by gender, July 2016
                                                                                                  • Figure 27: Type of men’s footwear purchased, by male and age, July 2016
                                                                                                  • Figure 28: Type of men’s footwear purchased, by female and age, July 2016
                                                                                                • Household income, especially up to the $50K level, drives purchase
                                                                                                  • Figure 29: Type of women’s footwear purchased, by household income, July 2016
                                                                                                • Parents purchase far more footwear than non-parents
                                                                                                  • Figure 30: Type of women’s footwear purchased, by parental status, July 2016
                                                                                                  • Figure 31: Type of men’s footwear purchased, by parental status, July 2016
                                                                                                • Hispanics comprise dynamic, engaged consumer base
                                                                                                  • Figure 32: Type of women’s footwear purchased, by Hispanic origin, July 2016
                                                                                                  • Figure 33: Type of men’s footwear purchased, by Hispanic origin, July 2016
                                                                                              • Reasons for Purchasing Footwear

                                                                                                • Replacement drives many purchases, but secondary reasons abound
                                                                                                    • Figure 34: Reasons for purchasing footwear, July 2016
                                                                                                  • 18-34-year-olds more likely to have diverse reasons for purchase
                                                                                                    • Figure 35: Reasons for purchasing footwear, by gender and age, July 2016
                                                                                                  • More affluent buyers driven by a greater number, range of motives
                                                                                                    • Figure 36: Reasons for purchasing footwear, by household income, July 2016
                                                                                                  • A wide range of motives propel parents to buy shoes
                                                                                                    • Figure 37: Reasons for purchasing footwear, by parental status, July 2016
                                                                                                  • Blacks and Hispanics less likely to be driven by replacement alone
                                                                                                    • Figure 38: Reasons for purchasing footwear, by race and Hispanic origin, July 2016
                                                                                                • Reasons for Purchasing Athletic Footwear

                                                                                                  • Replacement is major reason, trailed by everyday use, fashion, sports
                                                                                                      • Figure 39: Reasons for purchasing athletic footwear, July 2016
                                                                                                    • Males 18-34 seek sneakers for fashion and sports, value endorsements
                                                                                                        • Figure 40: Reasons for purchasing athletic footwear, by gender and age, July 2016
                                                                                                      • Hispanics more likely to have started exercising, want latest model
                                                                                                        • Figure 41: Reasons for purchasing athletic footwear, by Hispanic origin, July 2016
                                                                                                    • Retailers Shopped for Footwear

                                                                                                      • Consumers increasingly use a mix of in-store and online retailers
                                                                                                          • Figure 42: Retailers shopped for footwear – In-store and online, July 2016
                                                                                                        • Department stores remain most widely used in-store retailer
                                                                                                          • Figure 43: Retailers shopped for footwear – In-store July 2016
                                                                                                        • Amazon and department store websites are top online sources for shoes
                                                                                                            • Figure 44: Retailers shopped for footwear – Online, July 2016
                                                                                                          • Age and gender shape the number and type of in-store retailers used
                                                                                                            • Figure 45: Retailers shopped for footwear – In-store, by gender and age, July 2016
                                                                                                          • 18-34-year-old males stand out as avid online shoppers
                                                                                                            • Figure 46: Retailers shopped for footwear – Online, by male and age, July 2016
                                                                                                          • Online footwear retailers such as Zappos draw affluent consumers
                                                                                                            • Figure 47: Retailers shopped for footwear – In-store, by household income, July 2016
                                                                                                            • Figure 48: Retailers shopped for footwear – Online, by household income, July 2016
                                                                                                          • Parents are key shoppers, using wide range of retailers
                                                                                                            • Figure 49: Retailers shopped for footwear – Online, by parental status, July 2016
                                                                                                          • Hispanics use gamut of retailers, especially online
                                                                                                            • Figure 50: Retailers shopped for footwear – Online, by race and Hispanic origin, July 2016
                                                                                                        • Attitudes toward Footwear

                                                                                                          • Comfort is king with sales, trusted styles, and fashion also in play
                                                                                                              • Figure 51: Attitudes toward footwear, July 2016
                                                                                                            • Women aged 35+ seek out sales, Men 18-34 most willing to pay full price
                                                                                                                • Figure 52: Attitudes toward footwear, by gender and age, July 2016
                                                                                                              • Attitudes of affluent buyers underpin their higher purchasing
                                                                                                                • Figure 53: Attitudes toward footwear, by household income, July 2016
                                                                                                              • Hispanics more likely to value latest trends, enjoy shoe shopping
                                                                                                                • Figure 54: Attitudes toward footwear, by race/Hispanic origin, July 2016
                                                                                                            • Online Shopping Behaviors

                                                                                                              • Online shopping comfort growing; only slim minority uses social media
                                                                                                                • Figure 55: Online shopping behaviors, July 2016
                                                                                                              • Age is key factor governing online shopping, social media usage
                                                                                                                  • Figure 56: Select online shopping behaviors, by gender and age, July 2016
                                                                                                                • Parents engaged in online shopping and turn to social media
                                                                                                                  • Figure 57: Select online shopping behaviors, by parental status and gender, July 2016
                                                                                                                • Hispanics more likely than non-Hispanics to get ideas via social media
                                                                                                                  • Figure 58: Select online shopping behaviors, by race and Hispanic origin, July 2016
                                                                                                              • Appendix – Data Sources and Abbreviations

                                                                                                                • Data sources
                                                                                                                  • Sales data
                                                                                                                    • Fan chart forecast
                                                                                                                      • Consumer survey data
                                                                                                                        • Consumer qualitative research
                                                                                                                          • Direct marketing creative
                                                                                                                            • Abbreviations and terms
                                                                                                                              • Abbreviations
                                                                                                                                • Terms
                                                                                                                                • Appendix – Market

                                                                                                                                    • Figure 59: Total US sales and forecast of footwear for men and women, at inflation-adjusted prices, 2011-21
                                                                                                                                    • Figure 60: Total US sales and forecast women’s footwear, at current prices, 2011-21
                                                                                                                                    • Figure 61: Total US sales and forecast of women’ footwear, at inflation-adjusted prices, 2011-21
                                                                                                                                    • Figure 62: Total US sales and forecast men’s footwear, at current prices, 2011-21
                                                                                                                                    • Figure 63: Total US sales and forecast of men’s footwear, at inflation-adjusted prices, 2011-21

                                                                                                                                Companies Covered

                                                                                                                                • Nike
                                                                                                                                • Walmart Stores (USA)

                                                                                                                                Men's and Women's Footwear - US - September 2016

                                                                                                                                US $3,995.00 (Excl.Tax)