Men's and Women's Fragrances - China - July 2013
“During the past year, the business environment has become more difficult, with some uncertainties and challenges. While spending is increasing, consumers have become more sophisticated and demanding. There is a rising savvy shopper seeking a unique fragrance that fits with their personality. At the same time, the market is facing heightened pressure from the anti-extravagance campaign. However, given the majority of consumers are keen to improve their lifestyle, growth opportunities remain positive.”
– Wenwen Chen, Research Analyst
In this report we answer the key questions:
- How do consumers perceive Western designer brands against local fragrance brand?
- How important is fragrance in gift-giving culture?
- How has consumer purchase behaviour evolved with rising level of spending on luxury shopping?
- What segment groups have emerged based on demographics?
- How have buying channels evolved due to the growing trend of overseas shopping?
The men’s and women’s fragrance market in China reached RMB3.28 billion in value sales in 2012. This represents an increase of approximately 8.3% in 2012 and 42.3% between 2008 and 2012. Women’s fragrances still dominate the market, accounting for 86% of the total fragrance market sales value, at RMB2.6 billion in 2012. Mintel consumer research commissioned for this report shows that women are heavier users of scented products compared to men. Men’s fragrance is relatively small and its current market has an estimated worth of RMB436 million. However, the booming male grooming trend means that men’s fragrances are likely to see strong growth.
The increasing purchasing power of the Chinese consumer has contributed to the growth prospect for the fragrance market. Amid the new government’s anti-extravagance campaign and the mounting trend of shopping abroad, challenges remain in maintaining the growth. Fragrance brands could benefit from tailoring their offerings to fulfil the demand from various segments in the market. More importantly, they need to ensure the high quality of customer relationship management as well as the consistency of the service across all touch points.
Mintel projects that over the next five years, the men’s and women’s fragrance market in China will continue to grow at a CAGR of 6.8 % from 2013-18 to reach an estimated worth of RMB4.55 billion.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
Why buy from us?
Buy now and you'll have instant access to the information you need to make the right decisions.