Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Men's and Women's Fragrances - UK - August 2014

“Growth in the fragrances market has begun to slow in 2014, with online pureplayers gaining traction through sampling opportunities and flexible delivery options, as well as tempting consumers away from store-based retailers with cheaper prices. However launch activity remains strong, with men’s and unisex fragrances receiving an increased focus and gaining momentum. Fragrance brands will be challenged by planned ingredient regulations, however they can take this opportunity to respond to consumer concerns over chemicals and interest in alternative formats.”
- Charlotte Libby, Senior Beauty Analyst
This report looks at the following issues:

  • Allergen regulations prompt consumer concern
  • Consumers demand longer-lasting products
  • The threat of savvy shopping spawns a price vs experience battle

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Products covered in this report
        • Excluded
          • Abbreviations
          • Executive Summary

              • Savvy shopping behaviours slow pace of growth
                • Figure 1: UK retail value sales of men’s and women’s fragrance products, 2009-19
              • New allergen regulations set to re-shape the market
                • Men’s fragrances take higher share of launches
                  • Figure 2: New product launches in the UK fragrances market, % share by launch type, January 2010-June 2014
                • Alternative formats can benefit from free-from trend
                  • Figure 3: Fragrance usage, June 2014
                • Personal choice is crucial in fragrance shopping
                  • Figure 4: Attitudes towards fragrance purchasing, June 2014
                • Strong interest in refillable products
                  • Figure 5: Attitudes towards fragrance usage, June 2014
                • What we think
                • Issues and Insights

                    • Allergen regulations prompt consumer concern
                      • The facts
                        • The implications
                          • Consumers demand longer-lasting products
                            • The facts
                              • The implications
                                • The threat of savvy shopping spawns a price vs experience battle
                                  • The facts
                                    • The implications
                                    • Trend Application

                                        • Trend: Moral Brands
                                          • Trend: Experience is All
                                            • Futures trend: East Meets West
                                            • Market Drivers

                                              • Key points
                                                • Ageing population reveals a new target consumer
                                                  • Figure 6: Trends in the age structure of the UK population, by gender, 2009-19
                                                • Employment increases post-recession
                                                  • Figure 7: Employment and unemployment, by gender, 2009-19
                                                • Beauty spend remains strong but consumers save money online
                                                  • Figure 8: Trends in spend on fragrances/toiletries/make-up, June 2010-June 2014
                                                • Allergens and chemical ingredients continue to hold consumer attention
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Men’s fragrances take higher share of launches
                                                      • Figure 9: New product launches in the UK fragrances market, % share by launch type, January 2010-June 2014
                                                      • Figure 10: Examples of notable men’s fragrance launches July 2013 – June 2014
                                                    • Level of NPD peaked in 2012
                                                      • Figure 11: New product launches in the UK fragrances market, % share by launch type, January 2010-June 2014
                                                    • Environmentally friendly packaging remains prominent
                                                      • Figure 12: Most prominent positioning claims in 2013 in the UK fragrances market, based on top ten for 2013, 2011-13
                                                    • Valentine’s launches feed seasonal claim
                                                      • Figure 13: Examples of fragrance gift sets launched for Valentine’s Day 2014
                                                    • Fragrance marketing explores limited edition edibles
                                                      • Figure 14: Examples of fragrance launches with edible marketing campaigns, 2014
                                                    • All that glitters is gold
                                                      • Figure 15: Examples of fragrances repackaged in gold livery, January 2013 – June 2014
                                                    • The year of the grapefruit
                                                      • Figure 16: Examples of men’s fragrances carrying grapefruit notes, January-July 2014
                                                    • Suede: the new leather?
                                                      • Figure 17: Examples of fragrances containing suede as a fragrance note, 2013-14
                                                    • Evocative and collectable
                                                      • Figure 18: Examples of collectable and evocative fragrance bottles, 2013-14
                                                    • Coty leads NPD in 2013
                                                      • Figure 19: New product development in the UK fragrance market, by top five ultimate companies and other, 2013
                                                    • Wearable fragrance devices a trend for 2014
                                                    • Market Size and Forecast

                                                      • Key points
                                                        • Savvy shopping behaviours slow pace of growth
                                                          • Figure 20: UK retail value sales of men’s and women’s fragrance products, 2009-19
                                                        • Market growth forecast at 2% per annum to 2019
                                                          • Figure 21: UK retail value sales of men’s and women’s fragrance products, 2009-19
                                                        • Forecast methodology
                                                        • Segment Performance

                                                          • Key points
                                                            • Fine fragrances responsible for growth momentum
                                                              • Figure 22: UK retail value sales of fragrances, by sector, 2012-14
                                                            • Unisex market strengthens
                                                            • Market Share

                                                              • Key points
                                                                • Coty strengthens share of the fragrances market
                                                                  • Figure 23: Manufacturer’s shares in fragrances, 2012-13
                                                              • Companies and Products

                                                                • Coty
                                                                    • Figure 24: Coty UK Limited financial performance, year ending 30 June, 2012-13
                                                                    • Figure 25: Examples of new product launches by Coty in the fragrances market, August 2013-June 2014
                                                                  • LVMH
                                                                      • Figure 26: LVMH (global) financial performance, 2012-13
                                                                      • Figure 27: Examples of new product launches by LVMH in the fragrances market, August 2013-June 2014
                                                                    • Procter & Gamble
                                                                        • Figure 28: Key financials for Procter & Gamble (Health and Beauty Care) Ltd, 2012-13
                                                                        • Figure 29: Examples of new product launches by P&G in the fragrances market, August 2013-June 2014
                                                                      • Shiseido
                                                                          • Figure 30: Shiseido (UK) financial performance, 2012-13
                                                                          • Figure 31: Examples of new product launches by Shiseido in the fragrances market, August 2013-June 2014
                                                                      • Brand Research

                                                                        • Brand map
                                                                            • Figure 32: Attitudes towards and usage of brands in the fragrances sector, May 2014
                                                                          • Correspondence analysis
                                                                            • Brand attitudes
                                                                              • Figure 33: Attitudes, by fragrances brand, May 2014
                                                                            • Brand personality
                                                                              • Figure 34: Fragrances brand personality – macro image, May 2014
                                                                              • Figure 35: Fragrances brand personality – micro image, May 2014
                                                                            • Brand experience
                                                                              • Figure 36: Fragrances brand usage, May 2014
                                                                              • Figure 37: Satisfaction with various fragrances brands, May 2014
                                                                              • Figure 38: Consideration of fragrances brands, May 2014
                                                                              • Figure 39: Consumer perceptions of current fragrances brand performance, May 2014
                                                                            • Brand recommendation
                                                                              • Figure 40: Likely recommendation of selected fragrances brands, May 2014
                                                                          • Brand Communication and Promotion

                                                                            • Key points
                                                                              • Total advertising spend remains consistent
                                                                                • Figure 41: Main monitored UK advertising spend on fragrances, January 2011-June 2014
                                                                              • L’Oréal Luxury increases promotional spend YOY
                                                                                • Figure 42: UK fragrances advertising spend, by top five advertisers plus other, January 2012-June 2014
                                                                              • Outdoor fragrance campaigns become more prominent
                                                                                • Figure 43: UK fragrances advertising spend, by media type, January 2012-June 2014
                                                                              • Mobile advertising becoming more prolific
                                                                                • Figure 44: Viktor & Rolf BonBon EE Recommends mobile promotion, May 2014
                                                                              • Women’s designer fragrances take over half of advertising spend
                                                                                • Figure 45: UK fragrances advertising spend, by product type, 2013
                                                                            • Channels to Market

                                                                              • Key points
                                                                                • Online channel sees growth…
                                                                                  • Figure 46: UK retail values sales of fragrances, by outlet type, 2012-13
                                                                                • …but store-based retailers remain competitive
                                                                                • The Consumer – Frequency of Scent Usage

                                                                                  • Key points
                                                                                    • Body mist used more frequently than perfume or aftershave
                                                                                      • Figure 47: Fragrance usage, June 2014
                                                                                    • Aftershave vs perfume
                                                                                      • Alternative formats can benefit from free-from trend
                                                                                        • Figure 48: Examples from Estée Lauder’s Christmas 2013 solid perfume range
                                                                                      • Women most likely to use a wider range of fragrance products
                                                                                        • Figure 49: Repertoire of fragrance usage, June 2014
                                                                                    • The Consumer – Scent Wardrobe

                                                                                      • Key points
                                                                                        • Few fragrance users commit to a single scent
                                                                                          • Figure 50: Range of scents, June 2014
                                                                                        • Signature scents can boost format repertoire
                                                                                          • Women most likely to be occasion wearers
                                                                                          • The Consumer – Reasons for Purchasing Last Fragrance

                                                                                            • Key points
                                                                                              • Fragrance sampling still drives choice
                                                                                                • Figure 51: Reasons for purchase, June 2014
                                                                                              • Scent loyalty driven by older women
                                                                                                • Men more interested in partners’ tastes
                                                                                                • The Consumer – Fragrance Usage Attitudes

                                                                                                  • Key points
                                                                                                    • Half of consumers like to experiment with brands
                                                                                                      • Figure 52: Attitudes towards fragrance usage, June 2014
                                                                                                    • Women more knowledgeable on fragrance notes
                                                                                                      • Customisation a niche but growing trend
                                                                                                          • Figure 53: Selfridges Fragrance Lab profiling questionnaire, July 2014
                                                                                                        • Celebrity fragrances appeal with packaging
                                                                                                        • The Consumer – General Attitudes towards Fragrances

                                                                                                          • Key points
                                                                                                            • Personal choice is crucial in fragrance shopping
                                                                                                              • Figure 54: General attitudes towards fragrances, June 2014
                                                                                                            • Handbag-sized products appeal to women
                                                                                                                • Figure 55: Electrolux OZ-1 necklace
                                                                                                              • Demand for longer lasting mirrors trend in colour cosmetics
                                                                                                                • Allergens an issue
                                                                                                                • The Consumer – Interest in New Product Development

                                                                                                                  • Key points
                                                                                                                    • High level of interest in refillable products
                                                                                                                      • Figure 56: Interest in new product development, June 2014
                                                                                                                      • Figure 57: Sephora Barcelona
                                                                                                                    • Young women seek long lasting products
                                                                                                                      • Opportunities for the in-store experience
                                                                                                                        • Fragrance apps divide opinion
                                                                                                                        • Appendix – Who’s Innovating?

                                                                                                                            • Figure 58: Index of fragrances containing suede notes (2011 = 100), January 2011-June 2014
                                                                                                                        • Appendix – Brand Communication and Promotion

                                                                                                                            • Figure 59: UK advertising spend on fragrances, by top five product type plus other, January 2012-June 2014
                                                                                                                        • Appendix – Brand Research

                                                                                                                            • Figure 60: Brand usage, May 2014
                                                                                                                            • Figure 61: Brand commitment, May 2014
                                                                                                                            • Figure 62: Brand momentum, May 2014
                                                                                                                            • Figure 63: Brand diversity, May 2014
                                                                                                                            • Figure 64: Brand satisfaction, May 2014
                                                                                                                            • Figure 65: Brand recommendation, May 2014
                                                                                                                            • Figure 66: Brand attitude, May 2014
                                                                                                                            • Figure 67: Brand image – macro image, May 2014
                                                                                                                            • Figure 68: Brand image – micro image, May 2014
                                                                                                                        • Appendix – The Consumer – Frequency of Scent Usage

                                                                                                                            • Figure 69: Fragrance usage, June 2014
                                                                                                                            • Figure 70: Fragrance usage, by most popular attitudes towards fragrance purchasing, June 2014
                                                                                                                            • Figure 71: Fragrance usage, by next most popular attitudes towards fragrance purchasing, June 2014
                                                                                                                            • Figure 72: Fragrance usage, by range of scents, June 2014
                                                                                                                            • Figure 73: Fragrance usage – Scented soap/shower gel, by demographics, June 2014
                                                                                                                            • Figure 74: Fragrance usage – Aftershave^, by demographics, June 2014
                                                                                                                            • Figure 75: Fragrance usage – Body spray/mist, by demographics, June 2014
                                                                                                                            • Figure 76: Fragrance usage – Perfume, by demographics, June 2014
                                                                                                                            • Figure 77: Fragrance usage – Scented body lotion, by demographics, June 2014
                                                                                                                            • Figure 78: Fragrance usage – Eau de Cologne, by demographics, June 2014
                                                                                                                            • Figure 79: Fragrance usage – Travel-sized fragrance, by demographics, June 2014
                                                                                                                            • Figure 80: Fragrance usage – Alternative perfume format, by demographics, June 2014
                                                                                                                            • Figure 81: Fragrance usage – Scented body powder, by demographics, June 2014
                                                                                                                          • Repertoire analysis – Product usage
                                                                                                                            • Figure 82: Repertoire of fragrance usage, June 2014
                                                                                                                            • Figure 83: Repertoire of fragrance usage, by demographics, June 2014
                                                                                                                        • Appendix – The Consumer – Scent Wardrobe

                                                                                                                            • Figure 84: Range of scents, June 2014
                                                                                                                            • Figure 85: Range of scents, by demographics, June 2014
                                                                                                                        • Appendix – The Consumer – Reasons for Purchasing Last Fragrance

                                                                                                                            • Figure 86: Reasons for purchase, June 2014
                                                                                                                            • Figure 87: Most popular reasons for purchase, by demographics, June 2014
                                                                                                                            • Figure 88: Next most popular reasons for purchase, by demographics, June 2014
                                                                                                                            • Figure 89: Other reasons for purchase, by demographics, June 2014
                                                                                                                        • Appendix – The Consumer – Fragrance Usage Attitudes

                                                                                                                            • Figure 90: Attitudes towards fragrance usage, June 2014
                                                                                                                            • Figure 91: Reasons for purchase, by most popular attitudes towards fragrance usage, June 2014
                                                                                                                            • Figure 92: Reasons for purchase, by next most popular attitudes towards fragrance usage, June 2014
                                                                                                                            • Figure 93: Most popular attitudes towards fragrance usage, by demographics, June 2014
                                                                                                                            • Figure 94: Next most popular attitudes towards fragrance usage, by demographics, June 2014
                                                                                                                        • Appendix – The Consumer – General Attitudes towards Fragrances

                                                                                                                            • Figure 95: General attitudes towards fragrances, June 2014
                                                                                                                            • Figure 96: Most popular general attitudes towards fragrances, by demographics, June 2014
                                                                                                                            • Figure 97: Next most popular general attitudes towards fragrances, by demographics, June 2014
                                                                                                                        • Appendix – The Consumer – Interest in New Product Development

                                                                                                                            • Figure 98: Interest in new product development, June 2014
                                                                                                                            • Figure 99: Interest in new product development, by most popular attitudes towards fragrance usage, June 2014
                                                                                                                            • Figure 100: Interest in new product development, by next most popular attitudes towards fragrance usage, June 2014
                                                                                                                            • Figure 101: Interest in new product development – In-store station that would allow me to refill my current bottle of fragrance for a reduced price, by demographics, June 2014
                                                                                                                            • Figure 102: Interest in new product development – Smaller sizes of fragrance that allow me to experiment without purchasing a full-size product, by demographics, June 2014
                                                                                                                            • Figure 103: Interest in new product development – Encapsulated fragrances, by demographics, June 2014
                                                                                                                            • Figure 104: Interest in new product development – In-store recycling for empty fragrance bottles, by demographics, June 2014
                                                                                                                            • Figure 105: Interest in new product development – Products I can smell in-store to refresh my sense of smell whilst testing a wide range of fragrances, by demographics, June 2014
                                                                                                                            • Figure 106: Interest in new product development – An in-store diagnostic tool that would help me identify a fragrance that best suits me, by demographics, June 2014
                                                                                                                            • Figure 107: Interest in new product development – An app that would allow me to digitally smell new fragrances, by demographics, June 2014
                                                                                                                            • Figure 108: Interest in new product development – Fragrance primer, by demographics, June 2014
                                                                                                                            • Figure 109: Interest in new product development – Single use fragrance products for on the go use, by demographics, June 2014
                                                                                                                            • Figure 110: Interest in new product development – An app that would help me research and identify new fragrances based on my preferences, by demographics, June 2014

                                                                                                                        Companies Covered

                                                                                                                        • Anna Sui
                                                                                                                        • Balenciaga
                                                                                                                        • Beaute Prestige International SA
                                                                                                                        • Calvin Klein, Inc.
                                                                                                                        • Cerruti 1881
                                                                                                                        • Christian Dior
                                                                                                                        • Coty UK Ltd
                                                                                                                        • Dolce & Gabbana
                                                                                                                        • Elizabeth Arden, Inc.
                                                                                                                        • Escada
                                                                                                                        • Esprit
                                                                                                                        • Fendi SRL
                                                                                                                        • Givenchy
                                                                                                                        • Google UK
                                                                                                                        • Gucci Group N.V.
                                                                                                                        • Guerlain
                                                                                                                        • Guess
                                                                                                                        • Hugo Boss
                                                                                                                        • Issey Miyake London Ltd
                                                                                                                        • Jean Paul Gaultier SA
                                                                                                                        • Kenzo
                                                                                                                        • L'Oréal (UK)
                                                                                                                        • Lacoste
                                                                                                                        • Loewe
                                                                                                                        • LVMH Moët Hennessy Louis Vuitton SA
                                                                                                                        • Narciso Rodriguez
                                                                                                                        • National Geographic Society
                                                                                                                        • Pierre Cardin Haute Couture
                                                                                                                        • Procter & Gamble UK & Ireland
                                                                                                                        • Roberto Cavalli
                                                                                                                        • Sephora (UK)
                                                                                                                        • Shiseido International
                                                                                                                        • Vera Wang
                                                                                                                        • Vivienne Westwood Ltd

                                                                                                                        Men's and Women's Fragrances - UK - August 2014

                                                                                                                        US $2,648.76 (Excl.Tax)