Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Men's and Women's Fragrances - UK - September 2011

This report examines the UK market for men’s and women’s fragrances including eau de toilette and eaux de parfum products and colognes:

  • eau de parfums (EdP) have an 10-30% concentration of essence
  • eau de toilettes (EdT) have a 5-20% concentration of essence
  • colognes, often referred to as eaux de cologne, have a 3-5% concentration of essence.

The words “perfume” or “scent” are sometimes used as synonyms for fragrance. To avoid confusion, this report uses the terms perfume, eau de parfum, eau de toilette, cologne and, as a generic term, the word “fragrance”.

Excluded

  • Due to the importance of the Lynx brand and its wider use as a fragrance rather than a deodorant, especially among younger men, for the purposes of this report, body sprays are included in the definition of men’s fragrances for market data purposes. Please note that this differs to the women’s fragrance market, which does not include body sprays.
  • Line extensions of fragrance brands, including bath and body products, deodorants, shaving products, shower gels and shampoos, conditioners and styling products have also been excluded.
  • Duty-free products bought when travelling are not included in the market size data.
  • The “grey” market is a term used within the fragrance industry for fine fragrance products that are sold outside the selective distribution network of authorised distributors and retailers supplied by the fragrance houses. Sales through these channels also fall outside of the remit of this report.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: UK best- and worst-case forecast for sales of fragrances, 2006-16
            • Market factors
              • Figure 2: Frequency of using perfume and eau de toilette, GB, 2010
              • Figure 3: Frequency of using aftershave/male fragrances, GB, 2010
            • Companies, brands and innovation
              • Figure 4: Trends in new product activity in fragrances, % share by launch type, 2008-11
              • Figure 5: New product activity in fragrances, % share by company, 2010
            • The consumer
              • Figure 6: Types of fragrances owned and used regularly, July 2011
              • Figure 7: Fragrance gift purchasing practices, July 2011
            • What we think
            • Issues in the Market

                • How has fragrance fared during the economic downturn and what are the category’s prospects for future growth?
                  • Who wears fragrance in the UK and what types are preferred?
                    • Where are men and women shopping for fragrance?
                      • How important is gifting to the fragrance category?
                      • Future Opportunities

                          • Trend: Girly Men
                            • Trend: Experience Is All
                            • Internal Market Environment

                              • Key point
                                • The way we live now
                                  • Figure 8: Trends in attitudes towards personal care, GB, 2006-10
                                • Attitudes of female fragrance wearers
                                  • Figure 9: Trends in attitudes towards personal appearance, by female users of perfume and eau de toilette, 2006-10
                              • Broader Market Environment

                                • Key points
                                  • Demographic trends
                                    • Figure 10: Trends in population changes of high volume fragrance users, by gender, 2006-16
                                  • Male demographic shifts
                                    • Female demographic shifts
                                      • The impact of employment
                                        • Figure 11: Employment and unemployment, by gender, 2006-16
                                    • Competitive Context

                                      • Key points
                                        • Market sizes
                                          • Figure 12: Market value for selected beauty and personal care categories, 2006-10
                                        • Product usage
                                          • Figure 13: Trends in usage of selected toiletries and cosmetics, 2009-10
                                      • Strengths and Weaknesses

                                        • Strengths
                                          • Weaknesses
                                          • Who’s Innovating?

                                            • Key points
                                              • Launch trends
                                                • Figure 14: Trends in new product activity in fragrances, % share by launch type, 2008-11
                                                • Figure 15: Trends in new product activity in fragrances, % share branded vs. private label, 2008-11
                                              • Funky flacons
                                                • Smell good, do good
                                                  • A solid business
                                                    • Multi-function formats
                                                      • In a league of their own
                                                        • Far-flung fragrances
                                                          • Body sprays
                                                            • Fashionable takes on fragrance
                                                              • Fragrant movers and shakers
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Figure 16: UK retail value sales of fragrances, at current and constant prices, 2006-16
                                                                • Forecast
                                                                  • Figure 17: UK best- and worst-case forecast for sales of fragrances, 2006-16
                                                                • Forecast methodology
                                                                • Segment Performance

                                                                  • Key points
                                                                    • Women’s fragrances
                                                                      • Figure 18: UK retail value sales of women’s fragrances, at current prices, 2006-16
                                                                    • Forecast
                                                                      • Figure 19: UK best- and worst-case forecast for sales of women’s fragrances, 2006-16
                                                                    • Men’s fragrances
                                                                      • Figure 20: UK retail value sales of men’s fragrances, at current prices, 2006-16
                                                                    • Forecast
                                                                      • Figure 21: UK best- and worst-case forecast for sales of men’s fragrances, 2006-16
                                                                  • Market Share

                                                                    • Key points
                                                                      • Manufacturer shares
                                                                        • Figure 22: Manufacturers/distributors’ shares in value sales of women’s and men’s fragrances, 2010
                                                                    • Companies and Products

                                                                      • Avon
                                                                          • Figure 23: Avon fragrances launched during August 2010-July 2011
                                                                        • Chanel
                                                                            • Figure 24: Selected Chanel fragrance launches, August 2010-July 2011
                                                                          • Coty
                                                                              • Figure 25: Selected Coty fragrance launches, August 2010-July 2011
                                                                            • Elizabeth Arden
                                                                                • Figure 26: Elizabeth Arden brand portfolio, 2011
                                                                                • Figure 27: Selected Elizabeth Arden fragrance launches, August 2010-July 2011
                                                                              • Estée Lauder Companies
                                                                                  • Figure 28: Estée Lauder Cos. fragrances launched during August 2010-June 2011
                                                                                • Inter Parfums
                                                                                    • Figure 29: Selected Inter Parfums fragrances launched during August 2010-July 2011
                                                                                  • L’Oréal
                                                                                      • Figure 30: Selection of L’Oréal fragrances launched in the UK during August 2010 – June 2011
                                                                                    • LVMH
                                                                                        • Figure 31: LVMH fragrances launched during August 2010-July 2011
                                                                                      • Procter & Gamble
                                                                                        • Puig
                                                                                          • Shiseido (Beauté Prestige International S.A.)
                                                                                            • Unilever
                                                                                                • Figure 32: Unilever body sprays launched during August 2010-July 2011
                                                                                            • Brand Communication and Promotion

                                                                                              • Key points
                                                                                                • Topline spend
                                                                                                  • Figure 33: Topline advertising spend on fragrances, 2007-10
                                                                                                  • Figure 34: advertising spend on fragrances by media type, 2008-10
                                                                                                • Seasonality
                                                                                                  • Figure 35: Seasonality of advertising and new product launches, Jan 2008-Dec 2010
                                                                                              • Channels to Market

                                                                                                • Key points
                                                                                                  • Figure 36: UK estimated retail sales of women’s fragrances, by outlet type, 2010-11
                                                                                              • Brand Research

                                                                                                • Brand map
                                                                                                    • Figure 37: Attitudes towards and usage of fragrance brands, June 2011
                                                                                                  • Brand attitudes
                                                                                                    • Figure 38: Attitudes by fragrance brand, June 2011
                                                                                                  • Brand personality
                                                                                                    • Figure 39: Fragrance brand personality – macro image, June 2011
                                                                                                    • Figure 40: Fragrance brand personality – micro image, June 2011
                                                                                                  • Correspondence analysis
                                                                                                    • Brand experience
                                                                                                      • Figure 41: Fragrance brand usage, June 2011
                                                                                                      • Figure 42: Satisfaction with various fragrance brands, June 2011
                                                                                                      • Figure 43: Consideration of fragrance brands, June 2011
                                                                                                      • Figure 44: Consumer perceptions of current fragrance brand performance, June 2011
                                                                                                      • Figure 45: Fragrance brand recommendation – Net Promoter Score, June 2011
                                                                                                    • Brand index
                                                                                                      • Figure 46: Fragrance brand index, June 2011
                                                                                                      • Figure 47: Fragrance brand index vs. recommendation, June 2011
                                                                                                    • Target group analysis
                                                                                                      • Figure 48: Target groups, June 2011
                                                                                                      • Figure 49: Fragrances brand usage, by target groups, June 2011
                                                                                                    • Group One – Conformists
                                                                                                      • Group Two – Simply the Best
                                                                                                        • Group Three – Shelf Stalkers
                                                                                                          • Group Four – Habitual Shoppers
                                                                                                            • Group Five – Individualists
                                                                                                            • The Consumer – Usage and Frequency

                                                                                                              • Key points
                                                                                                                • Female fragrance usage
                                                                                                                  • Figure 50: Trends in female frequency of using perfume and eau de toilette, GB, 2006-10
                                                                                                                • Male fragrance usage
                                                                                                                  • Figure 51: Trends in male frequency of using aftershave/male fragrances, GB, 2006-10
                                                                                                                • Male deodorant usage
                                                                                                                  • Figure 52: Trends in male frequency of using deodorants, GB, 2006-10
                                                                                                                • Types of deodorant men use most often
                                                                                                                  • Figure 53: Trends in types of deodorants used most often, GB, 2006-10
                                                                                                              • The Consumer – Types of Fragrance Owned

                                                                                                                • Key points
                                                                                                                    • Figure 54: Types of fragrances owned and used regularly, July 2011
                                                                                                                  • Women
                                                                                                                    • Men
                                                                                                                      • Fragrance wearer profiles – cologne/eau de cologne
                                                                                                                        • Figure 55: Ownership and regular usage of cologne/eau de cologne, by gender, age and social grade, July 2011
                                                                                                                      • Fragrance wearer profiles – eau de toilette
                                                                                                                        • Figure 56: Ownership and regular usage of eau de toilette, by gender, age and social grade, July 2011
                                                                                                                      • Fragrance wearer profiles – eau de parfum
                                                                                                                        • Figure 57: Ownership and regular usage of eau de parfum, by gender, age and social grade, July 2011
                                                                                                                      • Fragrance wearer profiles – parfum
                                                                                                                        • Figure 58: Ownership and regular usage of parfum, by gender, age and social grade, July 2011
                                                                                                                      • Fragrance wearer profiles – body spray
                                                                                                                        • Figure 59: Ownership and regular usage of body spray, by gender, age and social grade, July 2011
                                                                                                                      • Fragrance wearer profiles – aftershave
                                                                                                                        • Figure 60: Ownership and regular usage of aftershave, by gender, age and social grade, July 2011
                                                                                                                      • Fragrance wearer profiles – scented body lotion
                                                                                                                        • Figure 61: Ownership and regular usage of body lotion, by gender, age and social grade, July 2011
                                                                                                                      • Fragrance wearer profiles – other types of application (eg oil, solid, roll-on)
                                                                                                                        • Figure 62: Ownership and regular usage of other types of fragrance, by gender, age and social grade, July 2011
                                                                                                                    • The Consumer – Fragrance Purchasing Habits

                                                                                                                      • Key points
                                                                                                                          • Figure 63: Fragrance gift purchasing practices, July 2011
                                                                                                                        • Fragrance gifting occasions
                                                                                                                          • Figure 64: Fragrance gifting occasions, July 2011
                                                                                                                        • Who’s giving and receiving fragrance and when?
                                                                                                                          • Figure 65: Fragrance purchasing practices, by fragrance gifting occasions, July 2011
                                                                                                                      • The Consumer – Buying Fragrance

                                                                                                                        • Key points
                                                                                                                            • Figure 66: Fragrance purchasing by outlet type, July 2011
                                                                                                                          • Attitudes towards using and buying fragrances
                                                                                                                            • Figure 67: Fragrance usage habits, July 2011
                                                                                                                        • The Consumer – Attitudes Towards Fragrances

                                                                                                                          • Key points
                                                                                                                              • Figure 68: Attitudes to fragrance, July 2011
                                                                                                                          • Appendix: Broader Market Environment

                                                                                                                              • Figure 69: Trends in the age structure of the UK population, by gender, 2006-16
                                                                                                                          • Appendix: Market Size and Forecast

                                                                                                                              • Figure 70: UK best- and worst-case forecast for sales of fragrances, 2009-16
                                                                                                                          • Appendix – Brand Research

                                                                                                                              • Figure 71: Brand usage, June 2011
                                                                                                                              • Figure 72: Brand commitment, June 2011
                                                                                                                              • Figure 73: Brand momentum, June 2011
                                                                                                                              • Figure 74: Brand diversity, June 2011
                                                                                                                              • Figure 75: Brand satisfaction, June 2011
                                                                                                                              • Figure 76: Brand recommendation, June 2011
                                                                                                                              • Figure 77: Brand attitude, June 2011
                                                                                                                              • Figure 78: Brand image – macro image, June 2011
                                                                                                                              • Figure 79: Brand image – micro image, June 2011
                                                                                                                              • Figure 80: Profile of target groups, by demographic, June 2011
                                                                                                                              • Figure 81: Psychographic segmentation, by target groups, June 2011
                                                                                                                              • Figure 82: Brand usage, by target groups, June 2011
                                                                                                                            • Brand index
                                                                                                                              • Figure 83: Brand index, June 2011
                                                                                                                          • Appendix: The Consumer – Usage and Frequency

                                                                                                                              • Figure 84: Frequency of using perfume and eau de toilette, by demographics, GB, 2010
                                                                                                                              • Figure 85: Frequency of using after shave/male fragrances, by demographics, GB, 2010
                                                                                                                              • Figure 86: Frequency of using deodorants, by demographics, GB, 2010
                                                                                                                          • Appendix – The Consumer – Types of Fragrance Owned

                                                                                                                              • Figure 87: Ownership and usage frequency of cologne/eau de cologne, by demographics, July 2011
                                                                                                                              • Figure 88: Ownership and usage frequency of eau de toilette, by demographics, July 2011
                                                                                                                              • Figure 89: Ownership and usage frequency of eau de parfum, by demographics, July 2011
                                                                                                                              • Figure 90: Ownership and usage frequency of parfum, by demographics, July 2011
                                                                                                                              • Figure 91: Ownership and usage frequency of body spray, by demographics, July 2011
                                                                                                                              • Figure 92: Ownership and usage frequency of aftershave, by demographics, July 2011
                                                                                                                              • Figure 93: Ownership and usage frequency of scented body lotion, by demographics, July 2011
                                                                                                                              • Figure 94: Ownership and usage frequency of other type of application, by demographics, July 2011
                                                                                                                          • Appendix – The Consumer – Fragrance Purchasing Habits

                                                                                                                              • Figure 95: Fragrance purchasing practices, by demographics, July 2011
                                                                                                                              • Figure 96: Fragrance gifting occasions, by demographics, July 2011
                                                                                                                          • Appendix – The Consumer – Buying Fragrance

                                                                                                                              • Figure 97: Most popular fragrance purchasing preferences, by demographics, July 2011
                                                                                                                              • Figure 98: Next most popular fragrance purchasing preferences, by demographics, July 2011
                                                                                                                              • Figure 99: Fragrance usage habits, by demographics, July 2011
                                                                                                                          • Appendix – The Consumer – Attitudes towards Fragrances

                                                                                                                              • Figure 100: Agreement with the statements ‘I wear fragrance only on special occasions’ and ‘I wear fragrance every day, to work and during my leisure time’, July 2011
                                                                                                                              • Figure 101: Agreement with the statements ‘I wear different fragrances depending on the season’ and ‘I often simply forget to put my fragrance on’, July 2011
                                                                                                                              • Figure 102: Agreement with the statements ‘I don’t like to use the same fragrance as other people I know’ and ‘Scents often smell different on me than they do in the bottle or on other people’, July 2011
                                                                                                                              • Figure 103: Agreement with the statements ‘I try on a fragrance several times before I decide to buy it’ and ‘When I buy fragrance, I worry that I won’t like it after I bring it home’, July 2011
                                                                                                                              • Figure 104: Agreement with the statements ‘I get bored with my scents before I finish them’ and ‘I prefer to wear scents with matching body lotions’, July 2011
                                                                                                                              • Figure 105: Agreement with the statements ‘One or more of my favourite scents has been discontinued in the last few years’ and ‘Finding a fragrance I like is very difficult’, July 2011
                                                                                                                              • Figure 106: Agreement with the statement ‘I wear a fragrance that I know my partner likes’, July 2011

                                                                                                                          Companies Covered

                                                                                                                          • Adidas
                                                                                                                          • Anna Sui
                                                                                                                          • Automobili Lamborghini Holding S.p.A.
                                                                                                                          • Avon Cosmetics Ltd
                                                                                                                          • Baldessarini GMBH & Co KG
                                                                                                                          • Banana Republic
                                                                                                                          • Beaute Prestige International SA
                                                                                                                          • Bebe
                                                                                                                          • Bulgari S.p.A. [Bvlgari]
                                                                                                                          • Burberry Group Plc
                                                                                                                          • Cacharel
                                                                                                                          • Calvin Klein, Inc.
                                                                                                                          • Carolina Herrera New York
                                                                                                                          • Cerruti 1881
                                                                                                                          • Chanel Ltd (UK)
                                                                                                                          • Christian Dior
                                                                                                                          • Christian Lacroix
                                                                                                                          • Clinique Laboratories Ltd (UK)
                                                                                                                          • Cosmopolitan Cosmetics GmbH
                                                                                                                          • Coty Inc
                                                                                                                          • Coty UK Ltd
                                                                                                                          • Diesel
                                                                                                                          • Dolce & Gabbana
                                                                                                                          • Donna Karan International Inc.
                                                                                                                          • Elizabeth Arden, Inc.
                                                                                                                          • Emilio Pucci
                                                                                                                          • Ermenegildo Zegna Ltd
                                                                                                                          • Esprit Europe
                                                                                                                          • Estée Lauder Companies Inc. (The)
                                                                                                                          • Euronext N.V.
                                                                                                                          • Facebook, Inc.
                                                                                                                          • Fendi SRL
                                                                                                                          • Gap Inc
                                                                                                                          • Garnier
                                                                                                                          • Giorgio Armani S.p.A.
                                                                                                                          • Givenchy
                                                                                                                          • Gucci Group N.V.
                                                                                                                          • Guerlain
                                                                                                                          • Hugo Boss
                                                                                                                          • Issey Miyake London Ltd
                                                                                                                          • J. Choo Limited
                                                                                                                          • Jean Paul Gaultier SA
                                                                                                                          • Juicy Couture, Inc.
                                                                                                                          • kate spade LLC
                                                                                                                          • Kenzo
                                                                                                                          • L'Oréal (UK)
                                                                                                                          • Lacoste
                                                                                                                          • Lancôme
                                                                                                                          • Loewe
                                                                                                                          • LVMH Moët Hennessy Louis Vuitton SA
                                                                                                                          • Missoni S.p.A
                                                                                                                          • Montblanc
                                                                                                                          • MTV Europe (UK)
                                                                                                                          • Narciso Rodriguez
                                                                                                                          • National Association for Stock Car Auto Racing (NASCAR)
                                                                                                                          • Nestlé UK Ltd
                                                                                                                          • New York & Company Inc.
                                                                                                                          • Nine West UK
                                                                                                                          • Olay Company, Inc.
                                                                                                                          • Origins Natural Resources, Inc.
                                                                                                                          • Paul Smith Ltd
                                                                                                                          • Pierre Cardin Haute Couture
                                                                                                                          • Prada (I Pellettieri d'Italia S.p.A.)
                                                                                                                          • Procter & Gamble UK & Ireland
                                                                                                                          • Puig Beauty & Fashion Group, S.L.
                                                                                                                          • PUMA AG Rudolf Dassler Sport
                                                                                                                          • Ralph Lauren Ltd
                                                                                                                          • Shiseido International
                                                                                                                          • The Body Shop - Retail Sales
                                                                                                                          • Tommy Hilfiger Corporation
                                                                                                                          • Unilever Plc
                                                                                                                          • Union of European Football Association (UEFA)
                                                                                                                          • Van Cleef & Arpels
                                                                                                                          • Vera Wang
                                                                                                                          • Viktor & Rolf
                                                                                                                          • Yves Saint Laurent

                                                                                                                          Men's and Women's Fragrances - UK - September 2011

                                                                                                                          £1,995.00 (Excl.Tax)