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The Men's and Women's Fragrance Market - UK - September 2012

The UK retail market for fragrances continued to grow in 2011, in spite of a challenging economic setting, with sales up by 4.5% to reach around £1.38 billion. While growth continues, it is doing so at a slower rate. The recession has proved that the ‘lipstick effect’ works, where women are treating themselves to affordable, little luxuries when money is tight whilst cutting back on bigger purchases, but there are signs of the prestige sector moving towards lower price points. In spite of this, sales of fine fragrances remain substantially larger than the mass market, generating 82% of market value, the bulk of which comes from female-specific products.

Active new product development plays an important role in the market and is key to maintaining and creating consumer interest, for example, through seasonal and limited-edition products. Women’s fragrances are the central arena for new introductions, accounting for nearly two thirds of all launches. Recent product trends have varied from fashion and music to food and exoticism, with suppliers also paying greater attention to the development of more environmentally-friendly products, generally through packaging, and botanical/herbal alternatives.

Fragrances are used for a variety of occasions, from work to meeting with friends and special events, supporting sales. The number-one reason to wear fragrance is simply to smell good (70%), but it has become a routine for more than half of fragrance users (54%) and is a finishing touch when getting dressed up for almost half (45%).

What's included in the UK Fragrance Market Report:

This report examines the UK market for men’s and women’s fragrances including Eaux de Toilette, Eaux de Parfum and colognes:

  • Eaux de Parfums (EdP) have an 8-15% concentration of essence.
  • Eaux de Toilettes (EdT) have a 4-8% concentration of essence.
  • Colognes, often referred to as Eaux de Cologne, have a 3-5% concentration of essence.
  • Due to the importance of the Lynx brand and its wider use as a fragrance rather than a deodorant, especially among younger men, for the purposes of this report, body sprays are included in the definition of men’s fragrances for market data purposes. Please note that this differs to the women’s fragrance market, which does not include body sprays.

The words “perfume” or “scent” are sometimes used as synonyms for fragrance. To avoid confusion, this report uses the terms perfume, eau de parfum, eau de toilette, cologne and, as a generic term, the word “fragrance”.

Excluded

  • Line extensions of fragrance brands, including bath and body products, deodorants, shaving products, shower gels and shampoos, conditioners and styling products have been excluded.
  • Duty-free products bought when travelling are not included in the market size data.
  • The “grey” market is a term used within the fragrance industry for fine fragrance products that are sold outside the selective distribution network of authorised distributors and retailers supplied by the fragrance houses. Sales through these channels also fall outside of the remit of this report.

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What's included

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Table of contents

  1. Introduction

      • Definitions
        • Methodology
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Resilient in a challenging economic setting
                    • Still growing, but at a slower rate
                      • Figure 1: UK best- and worst-case forecast for value sales of men’s and women’s fragrances, 2007-17
                    • Companies, brands and innovation
                      • Multinationals lead
                        • Figure 2: Manufacturers’ shares in fragrances, 2011
                      • Active new product development
                        • The consumer
                          • Popular products
                            • Figure 3: Frequency of use of fragrances, by type of fragrance used, July 2012
                          • Many occasions and reasons to wear
                            • Figure 4: Top occasions on which people wear fragrance, by type of fragrance worn, July 2012
                          • What we think
                          • Issues in the Market

                              • Will value growth be sustained?
                                • Is eco-friendliness really an issue?
                                  • Are there any Olympic opportunities?
                                    • Signature scents or brand associations?
                                    • Trend Application

                                        • Trend: Secret Secret
                                          • Trend: Let’s make a deal
                                            • 2015 Trend: Objectify
                                            • Market Environment

                                              • Key points
                                                • Attitudes towards appearance and personal care
                                                  • Figure 5: Trends in attitudes towards personal care, GB, 2008-12
                                                • Attitudes towards appearance amongst fragrance users
                                                  • Figure 6: Trends in attitudes towards personal appearance, by female users of perfume and eau de toilette, 2008-12
                                                • Market in context
                                                  • Figure 7: Trends in usage of selected toiletries and cosmetics, 2010-12
                                                • Age of population
                                                  • Figure 8: Trends in the age structure of the UK population, by gender, 2007-17
                                                • Social grade
                                                  • Figure 9: Forecast adult population trends, by socio-economic group, 2007-17
                                                • Employment
                                                  • Figure 10: Employment and unemployment, by gender, 2007-17
                                              • Strengths and Weaknesses

                                                • Strengths
                                                  • Weaknesses
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Launch trends
                                                        • Figure 11: New fragrance launches, by category, Jan 2007-Jun 2012
                                                        • Figure 12: New product launches, by top 5 companies, 2011
                                                      • New product launches by leading claims
                                                        • Figure 13: New product launches, by top 10 claims, 2011
                                                      • New product launches by type
                                                        • Figure 14: New product launches, % share by launch type, 2007-H1 2012
                                                      • New product launches
                                                        • Female fragrances take centre stage
                                                          • City-Inspired
                                                            • Manly scents
                                                              • For him and for her
                                                              • Market Size and Forecast

                                                                • Key points
                                                                  • Growth slows to 2012
                                                                    • Figure 15: Best- and worst-case scenario value sales of fragrances, 2007-17
                                                                  • The future
                                                                    • Figure 16: UK best- and worst-case forecast for value sales of men’s and women’s fragrances, 2007-17
                                                                  • Women’s fragrances
                                                                    • Figure 17: UK best- and worst-case forecast for value sales of the women’s fragrances segment, 2007-17
                                                                  • Men’s fragrances
                                                                    • Figure 18: UK best- and worst-case forecast for value sales of the men’s fragrances segment, 2007-17
                                                                  • Forecast methodology
                                                                  • Segment Performance

                                                                    • Key points
                                                                      • Sales by segment
                                                                        • Figure 19: UK retail value sales of fragrances, by sector, 2010-12
                                                                    • Market Share

                                                                      • Key points
                                                                        • Fragmented market
                                                                          • Figure 20: Manufacturers’ shares in fragrances, 2011
                                                                      • Companies and Products

                                                                        • Avon
                                                                            • Figure 21: Financial performance of Avon, 2010-11
                                                                            • Figure 22: Avon fragrances launched, July 2011-June 2012
                                                                            • Figure 23: Avon UK advertising spend on fragrances, 2008-11
                                                                          • Chanel
                                                                              • Figure 24: Chanel fragrances launched, July 2011-June 2012
                                                                              • Figure 25: Chanel UK advertising spend on fragrances, 2008-11
                                                                            • Coty
                                                                                • Figure 26: Financial performance of Coty UK Limited, 2010-11
                                                                                • Figure 27: Coty fragrances launched, July 2011-June 2012
                                                                                • Figure 28: Coty UK advertising spend on fragrances, 2008-11
                                                                              • Elizabeth Arden
                                                                                  • Figure 29: Financial performance of Elizabeth Arden, 2010-11
                                                                                  • Figure 30: Elizabeth Arden UK advertising spend on fragrances, 2008-11
                                                                                • Estée Lauder
                                                                                    • Figure 31: Financial performance of Estée Lauder, 2010-11
                                                                                    • Figure 32: Estée Lauder fragrances launched, July 2011-June 2012
                                                                                    • Figure 33: Estée Lauder UK advertising spend on fragrances, 2008-11
                                                                                  • Inter Parfums
                                                                                      • Figure 34: Financial performance of Inter Parfums Inc., 2010-11
                                                                                      • Figure 35: Inter Parfums fragrances launched, July 2011-June 2012
                                                                                    • L’Oréal
                                                                                        • Figure 36: Financial performance of L’Oréal, 2010-11
                                                                                        • Figure 37: L’Oréal fragrances launched, July 2011-June 2012
                                                                                        • Figure 38: L’Oréal UK advertising spend on fragrances, 2008-11
                                                                                      • LVMH
                                                                                          • Figure 39: Financial performance of LVMH, 2010-11
                                                                                          • Figure 40: LVMH fragrances launched, July 2011-June 2012
                                                                                        • Procter & Gamble
                                                                                            • Figure 41: Financial performance of Procter & Gamble, 2010-11
                                                                                            • Figure 42: Procter & Gamble fragrances launched, July 2011-June 2012
                                                                                            • Figure 43: Procter & Gamble advertising spend on fragrances, 2008-11
                                                                                          • Puig
                                                                                              • Figure 44: Financial performance of Puig, 2010-11
                                                                                              • Figure 45: Puig fragrances launched, July 2011-June 2012
                                                                                              • Figure 46: Puig UK advertising spend on fragrances, 2008-11
                                                                                            • Shiseido
                                                                                                • Figure 47: Financial performance of Shiseido, 2010-11
                                                                                                • Figure 48: Shiseido fragrances launched, July 2011-June 2012
                                                                                              • Unilever
                                                                                                  • Figure 49: Financial performance of Unilever, 2010-11
                                                                                                  • Figure 50: Unilever fragrances launched, July 2011-June 2012
                                                                                              • Brand Research

                                                                                                • Brand map
                                                                                                    • Figure 51: Attitudes towards and usage of brands in the men’s and women’s fragrances sector, July 2012
                                                                                                  • Correspondence analysis
                                                                                                    • Brand attitudes
                                                                                                      • Figure 52: Attitudes by fragrance brand, July 2012
                                                                                                    • Brand personality
                                                                                                      • Figure 53: Fragrance brand personality – macro image, July 2012
                                                                                                      • Figure 54: Fragrance brand personality – micro image, July 2012
                                                                                                    • Brand experience
                                                                                                      • Figure 55: Fragrance brand usage, July 2012
                                                                                                      • Figure 56: Satisfaction with various fragrance brands, July 2012
                                                                                                      • Figure 57: Consideration of fragrance brands, July 2012
                                                                                                      • Figure 58: Consumer perceptions of current fragrance brand performance, July 2012
                                                                                                      • Figure 59: Fragrances brand recommendation – Net Promoter Score, July 2012
                                                                                                    • Brand index
                                                                                                      • Figure 60: Fragrance brand index, July 2012
                                                                                                      • Figure 61: Fragrance brand index vs. recommendation, July 2012
                                                                                                    • Target group analysis
                                                                                                      • Figure 62: Target groups, July 2012
                                                                                                      • Figure 63: Fragrance brand usage, by target groups, July 2012
                                                                                                    • Group One – Conformists
                                                                                                      • Group Two – Simply the Best
                                                                                                        • Group Three – Shelf Stalkers
                                                                                                          • Group Four – Habitual Shoppers
                                                                                                            • Group Five – Individualists
                                                                                                            • Brand Communication and Promotion

                                                                                                              • Key points
                                                                                                                • Total adspend
                                                                                                                  • Figure 64: UK advertising spend on fragrances, 2008-11
                                                                                                                • New product launches against adspend
                                                                                                                  • Figure 65: New product launches against adspend, by month, 2008-11 average
                                                                                                                • Adspend by category
                                                                                                                  • Figure 66: UK advertising spend on fragrances, by product category, 2008-11
                                                                                                                • Adspend by media type
                                                                                                                  • Figure 67: UK advertising spend on fragrances, by media type, 2010-11
                                                                                                                • Leading advertisers
                                                                                                                  • Figure 68: UK advertising spend on fragrances, by top 20 advertisers, 2008-11
                                                                                                                  • Figure 69: UK advertising spend on fragrances, by top 10 advertisers, 2008-11
                                                                                                              • Channels to Market

                                                                                                                • Key points
                                                                                                                  • Boots the leading distributor
                                                                                                                    • Figure 70: UK retail value sales of fragrances, by outlet type, 2011
                                                                                                                • Consumer – Frequency of Use

                                                                                                                  • Key points
                                                                                                                    • Fragrance usage trends
                                                                                                                      • Figure 71: Trends in female frequency of using perfume and eau de toilette, GB, 2008-12
                                                                                                                    • Stronger appeal amongst the under-35s
                                                                                                                      • Types of fragrances used
                                                                                                                        • Figure 72: Frequency of use of fragrances, July 2012
                                                                                                                      • The fragrance wardrobe
                                                                                                                        • Figure 73: Number of types of fragrance used, July 2012
                                                                                                                    • Consumer – Occasions of Usage

                                                                                                                      • Key points
                                                                                                                        • What do people wear and when?
                                                                                                                          • Figure 74: Occasions on which people wear fragrance, July 2012
                                                                                                                        • Number of fragrances worn, by types of occasion
                                                                                                                          • Figure 75: Number of occasions on which people wear fragrance, July 2012
                                                                                                                      • Consumer – Reasons for Using Fragrance

                                                                                                                        • Key points
                                                                                                                          • Smelling good
                                                                                                                            • Figure 76: Reasons for using fragrances, July 2012
                                                                                                                          • Scent of attraction
                                                                                                                            • Indulging the senses
                                                                                                                              • Nostalgia
                                                                                                                                • Number of reasons to use fragrance
                                                                                                                                  • Figure 77: Number for reasons for using fragrances, July 2012
                                                                                                                              • Consumer – Buying Fragrances

                                                                                                                                • Key points
                                                                                                                                  • Importance of sampling when buying fragrances for self
                                                                                                                                    • Figure 78: Purchase of fragrances for self, July 2012
                                                                                                                                  • The role of sampling
                                                                                                                                    • The smell test
                                                                                                                                      • Familiarity key for gift purchasing
                                                                                                                                        • Figure 79: Purchase of fragrances for someone else, July 2012
                                                                                                                                      • Advice is key to gift purchases
                                                                                                                                      • Consumer – Attitudes Towards Buying Fragrances

                                                                                                                                        • Key points
                                                                                                                                          • Trying before buying
                                                                                                                                            • Figure 80: Attitudes towards fragrances, July 2012
                                                                                                                                          • Scents of survival
                                                                                                                                            • Over-optioned shoppers
                                                                                                                                            • Consumer – Target Groups

                                                                                                                                              • Key points
                                                                                                                                                  • Figure 81: Consumer typologies, July 2012
                                                                                                                                                • Experimental Experientials – (32%)
                                                                                                                                                  • Who are they?
                                                                                                                                                    • Involved Loyalists – (25%)
                                                                                                                                                      • Who are they?
                                                                                                                                                        • Uninvolved Functionals – (43%)
                                                                                                                                                          • Who are they?
                                                                                                                                                          • Appendix – Market Environment

                                                                                                                                                              • Figure 82: Trends in attitudes towards personal care, GB, 2008-12
                                                                                                                                                              • Figure 83: Trends in attitudes towards personal care, GB, by demographics, 2012
                                                                                                                                                              • Figure 84: Trends in attitudes towards personal appearance, by female users of perfume and eau de toilette, by demographics, 2012
                                                                                                                                                          • Appendix – Who’s Innovating?

                                                                                                                                                              • Figure 85: New product launches, by top 20 companies, 2007-H1 2012
                                                                                                                                                              • Figure 86: New product launches, by top 20 claims, 2007-H1 2012
                                                                                                                                                          • Appendix – Brand Research

                                                                                                                                                              • Figure 87: Brand usage, July 2012
                                                                                                                                                              • Figure 88: Brand commitment, July 2012
                                                                                                                                                              • Figure 89: Brand momentum, July 2012
                                                                                                                                                              • Figure 90: Brand diversity, July 2012
                                                                                                                                                              • Figure 91: Brand satisfaction, July 2012
                                                                                                                                                              • Figure 92: Brand recommendation, July 2012
                                                                                                                                                              • Figure 93: Brand attitude, July 2012
                                                                                                                                                              • Figure 94: Brand image – macro image, July 2012
                                                                                                                                                              • Figure 95: Brand image – micro image, July 2012
                                                                                                                                                              • Figure 96: Profile of target groups, by demographics, July 2012
                                                                                                                                                              • Figure 97: Psychographic segmentation, by target groups, July 2012
                                                                                                                                                              • Figure 98: Brand usage, by target group, July 2012
                                                                                                                                                            • Brand index
                                                                                                                                                              • Figure 99: Brand index, July 2012
                                                                                                                                                          • Appendix – Brand Communication and Promotion

                                                                                                                                                              • Figure 100: UK advertising spend on fragrances, by product category, by market share, 2008-11
                                                                                                                                                              • Figure 101: UK advertising spend on fragrances, by product category, 2008-11
                                                                                                                                                              • Figure 102: UK advertising spend on fragrances, % share by media type, 2008-11
                                                                                                                                                              • Figure 103: UK advertising spend on fragrances, % share by top 20 advertisers, 2008-11
                                                                                                                                                              • Figure 104: UK advertising spend on fragrances, by top 20 brands, 2008-11
                                                                                                                                                              • Figure 105: UK advertising spend on fragrances, % share by top 20 brands, 2008-11
                                                                                                                                                          • Appendix – Consumer Frequency of Use

                                                                                                                                                            • Women
                                                                                                                                                              • Figure 106: Trends in female frequency of using perfume and eau de toilette, GB, by demographics, 2012
                                                                                                                                                            • Men
                                                                                                                                                              • Figure 107: Trends in male frequency of using aftershave/male fragrances, GB, by demographics, 2012
                                                                                                                                                            • Use of fragrance by type
                                                                                                                                                              • Figure 108: Frequency of all users of all fragrances (includes fragrances & scented toiletries), by demographics, July 2012
                                                                                                                                                              • Figure 109: Frequency of use of fragrances for scented toiletries, by demographics, July 2012
                                                                                                                                                              • Figure 110: Frequency of use of fragrances for body spray, by demographics, July 2012
                                                                                                                                                              • Figure 111: Frequency of use of fragrances for scented soap/shower gel, by demographics, July 2012
                                                                                                                                                              • Figure 112: Frequency of use of fragrances only (excludes all scented toiletries), by demographics,July 2012
                                                                                                                                                              • Figure 113: Frequency of use of fragrances for parfum, by demographics,July 2012
                                                                                                                                                              • Figure 114: Frequency of use of fragrances for eau de parfum (EdP) ie 10-30% concentration of essence, by demographics,July 2012
                                                                                                                                                              • Figure 115: Frequency of use of fragrances for eau de toilette (EdT) ie 5-20% concentration of essence, by demographics,July 2012
                                                                                                                                                              • Figure 116: Frequency of use of fragrances for roll on perfume, by demographics,July 2012
                                                                                                                                                              • Figure 117: Frequency of use of fragrances for scented body lotion from a fragrance line or a speciality retailer, by demographics,July 2012
                                                                                                                                                              • Figure 118: Frequency of use of fragrances for scented body lotion from a lotion manufacturer, by demographics,July 2012
                                                                                                                                                              • Figure 119: Frequency of use of fragrances for aftershave, by demographics,July 2012
                                                                                                                                                              • Figure 120: Frequency of use of fragrances for other perfume format, by demographics,July 2012
                                                                                                                                                              • Figure 121: Frequency of use of fragrances for eau de cologne ie 3-5% concentration of essence, by demographics,July 2012
                                                                                                                                                              • Figure 122: Frequency of use of fragrances for scented body powder, by demographics,July 2012
                                                                                                                                                              • Figure 123: Reasons for using fragrances, by frequency of all users of all fragrances (including fragrances & scented toiletries), July 2012
                                                                                                                                                              • Figure 124: Reasons for using fragrances, by frequency of use of fragrances only (excluding scented toiletries), July 2012
                                                                                                                                                              • Figure 125: Reasons for using fragrances, by frequency of use of fragrances for scented toiletries only (excluding fragrances), July 2012
                                                                                                                                                              • Figure 126: Attitudes towards fragrances, by frequency of all users of all fragrances (includes fragrances & scented toiletries), July 2012
                                                                                                                                                              • Figure 127: Attitudes towards fragrances, by frequency of use fragrances only (excludes scented toiletries), July 2012
                                                                                                                                                              • Figure 128: Attitudes towards fragrances, by frequency of use of fragrances for scented toiletries (excludes fragrances only), July 2012
                                                                                                                                                            • Repertoire
                                                                                                                                                              • Figure 129: Number of types of fragrances used, July 2012
                                                                                                                                                              • Figure 130: Number of types of fragrances used by demographics, July 2012
                                                                                                                                                              • Figure 131: Frequency of use of fragrances by number of types of fragrances used, July 2012
                                                                                                                                                              • Figure 132: Occasions on which people wear fragrance, by number of types of fragrances used, July 2012
                                                                                                                                                              • Figure 133: Reasons for using fragrances, by number of types of fragrances used, July 2012
                                                                                                                                                              • Figure 134: Attitudes towards fragrances, by number of types of fragrances used, July 2012
                                                                                                                                                          • Appendix – Consumer Occasions of Usage

                                                                                                                                                              • Figure 135: Reasons for using fragrances, by most popular occasions on which people wear fragrance, July 2012
                                                                                                                                                              • Figure 136: Reasons for using fragrances, by next most popular occasions on which people wear fragrance, July 2012
                                                                                                                                                              • Figure 137: Reasons for using fragrances, by other occasions on which people wear fragrance, July 2012
                                                                                                                                                              • Figure 138: Attitudes towards fragrances, by most popular occasions on which people wear fragrance, July 2012
                                                                                                                                                              • Figure 139: Attitudes towards fragrances, by next most popular occasions on which people wear fragrance, July 2012
                                                                                                                                                              • Figure 140: Attitudes towards fragrances, by other occasions on which people wear fragrance, July 2012
                                                                                                                                                            • Repertoire
                                                                                                                                                              • Figure 141: Number of occasions on which people wear fragrance at home, July 2012
                                                                                                                                                              • Figure 142: Number of occasions on which people wear fragrance at home, by demographics, July 2012
                                                                                                                                                              • Figure 143: Frequency of use of fragrances, by number of occasions on which people wear fragrance at home, July 2012
                                                                                                                                                              • Figure 144: Reasons for using fragrances, by number of occasions on which people wear fragrance at home, July 2012
                                                                                                                                                              • Figure 145: Attitudes towards fragrances, by number of occasions on which people wear fragrance at home, July 2012
                                                                                                                                                              • Figure 146: Number of occasions on which people wear fragrance to work, July 2012
                                                                                                                                                              • Figure 147: Number of occasions on which people wear fragrance to work, by demographics, July 2012
                                                                                                                                                              • Figure 148: Frequency of use of fragrances, by number of occasions on which people wear fragrance to work, July 2012
                                                                                                                                                              • Figure 149: Reasons for using fragrances, by number of occasions on which people wear fragrance to work, July 2012
                                                                                                                                                              • Figure 150: Attitudes towards fragrances, by number of occasions on which people wear fragrance to work, July 2012
                                                                                                                                                              • Figure 151: Number of occasions on which people wear fragrance to meet with friends, July 2012
                                                                                                                                                              • Figure 152: Number of occasions on which people wear fragrance to meet with friends, by demographics, July 2012
                                                                                                                                                              • Figure 153: Frequency of use of fragrances, by number of occasions on which people wear fragrance to meet with friends, July 2012
                                                                                                                                                              • Figure 154: Reasons for using fragrances, by number of occasions on which people wear fragrance to meet with friends, July 2012
                                                                                                                                                              • Figure 155: Interest towards fragrances, by number of occasions on which people wear fragrance to meet with friends, July 2012
                                                                                                                                                              • Figure 156: Attitudes towards fragrances, by number of occasions on which people wear fragrance to meet with friends, July 2012
                                                                                                                                                              • Figure 157: Number of occasions on which people wear fragrance for special occasions, July 2012
                                                                                                                                                              • Figure 158: Number of occasions on which people wear fragrance for special occasions, by demographics, July 2012
                                                                                                                                                              • Figure 159: Reasons for using fragrances, by number of occasions on which people wear fragrance to special occasions, July 2012
                                                                                                                                                              • Figure 160: Attitudes towards fragrances, by number of occasions on which people wear fragrance for special occasions, July 2012
                                                                                                                                                              • Figure 161: Number of occasions on which people wear fragrance (other), July 2012
                                                                                                                                                              • Figure 162: Number of occasions on which people wear fragrance (other), by demographics, July 2012
                                                                                                                                                              • Figure 163: Reasons for using fragrances, by number of occasions on which people wear fragrance (other), July 2012
                                                                                                                                                              • Figure 164: Attitudes towards fragrances, by number of occasions on which people wear fragrance (other), July 2012
                                                                                                                                                          • Appendix – Consumer Reasons for Using Fragrance

                                                                                                                                                              • Figure 165: Most popular reasons for using fragrances, by demographics, July 2012
                                                                                                                                                              • Figure 166: Next most popular reasons for using fragrances, by demographics, July 2012
                                                                                                                                                              • Figure 167: Reasons for using fragrances, by most popular reasons for using fragrances, July 2012
                                                                                                                                                              • Figure 168: Reasons for using fragrances, by next most popular reasons for using fragrances, July 2012
                                                                                                                                                              • Figure 169: Attitudes towards fragrances, by most popular reasons for using fragrances, July 2012
                                                                                                                                                              • Figure 170: Attitudes towards fragrances, by next most popular reasons for using fragrances, July 2012
                                                                                                                                                            • Repertoire
                                                                                                                                                              • Figure 171: Number of reasons for using fragrances, July 2012
                                                                                                                                                              • Figure 172: Number of reasons for using fragrances, by demographics, July 2012
                                                                                                                                                              • Figure 173: Frequency of use of fragrances, by number of reasons for using fragrances, July 2012
                                                                                                                                                              • Figure 174: Occasions on which people wear fragrance, by number of reasons for using fragrances, July 2012
                                                                                                                                                              • Figure 175: Reasons for using fragrances, by number of reasons for using fragrances, July 2012
                                                                                                                                                              • Figure 176: Attitudes towards fragrances, by number of reasons for using fragrances, July 2012
                                                                                                                                                            • Repertoire
                                                                                                                                                              • Figure 177: Number of use of fragrances for myself, by demographics, July 2012
                                                                                                                                                              • Figure 178: Number of use of fragrances for someone else, by demographics, July 2012
                                                                                                                                                          • Appendix – Consumer Buying Fragrances

                                                                                                                                                            • Buying for myself
                                                                                                                                                              • Figure 179: Summary of reasons for buying fragrances for myself (categorised into four groups), by demographics, July 2012
                                                                                                                                                              • Figure 180: Most popular reasons for buying fragrances for myself, by demographics, July 2012
                                                                                                                                                              • Figure 181: Other reasons for buying fragrances for myself, by demographics, July 2012
                                                                                                                                                            • Buying for someone else
                                                                                                                                                              • Figure 182: Summary of reasons for buying fragrances for someone else (categorised into four groups), by demographics, July 2012
                                                                                                                                                              • Figure 183: Most popular reasons for buying fragrances for someone else, by demographics, July 2012
                                                                                                                                                              • Figure 184: Other reasons for buying fragrances for someone else, by demographics, July 2012
                                                                                                                                                          • Appendix – Consumer Attitudes Towards Buying Fragrances

                                                                                                                                                              • Figure 185: Most popular attitudes towards buying fragrances, by demographics, July 2012
                                                                                                                                                              • Figure 186: Next most popular attitudes towards buying fragrances, by demographics, July 2012
                                                                                                                                                              • Figure 187: Reasons for using fragrances, by most popular attitudes towards buying fragrances, July 2012
                                                                                                                                                              • Figure 188: Reasons for using fragrances, by next most popular attitudes towards buying fragrances, July 2012
                                                                                                                                                              • Figure 189: Use of fragrances, by most popular attitudes towards buying fragrances, July 2012
                                                                                                                                                              • Figure 190: Use of fragrances, by next most popular attitudes towards buying fragrances, July 2012
                                                                                                                                                              • Figure 191: Interest towards fragrances, by most popular attitudes towards buying fragrances, July 2012
                                                                                                                                                              • Figure 192: Interest towards fragrances, by next most popular attitudes towards buying fragrances, July 2012
                                                                                                                                                          • Appendix – Consumer – Target Groups

                                                                                                                                                              • Figure 193: Target groups, by demographics, July 2012
                                                                                                                                                              • Figure 194: Frequency of use of fragrances, by target groups, July 2012
                                                                                                                                                              • Figure 195: Reasons for using fragrances, by target groups, July 2012
                                                                                                                                                              • Figure 196: Attitudes towards fragrances, by target groups, July 2012

                                                                                                                                                          Companies Covered

                                                                                                                                                          • Advertising Standards Authority
                                                                                                                                                          • Avon Cosmetics Ltd
                                                                                                                                                          • Burberry Group Plc
                                                                                                                                                          • Carolina Herrera New York
                                                                                                                                                          • Chanel Ltd (UK)
                                                                                                                                                          • Christian Dior
                                                                                                                                                          • Clinique Laboratories Ltd (UK)
                                                                                                                                                          • Coty UK Ltd
                                                                                                                                                          • Diesel
                                                                                                                                                          • Dolce & Gabbana
                                                                                                                                                          • Donna Karan International Inc.
                                                                                                                                                          • Elizabeth Arden, Inc.
                                                                                                                                                          • Estée Lauder Companies Inc. (The)
                                                                                                                                                          • Giorgio Armani S.p.A.
                                                                                                                                                          • Givenchy
                                                                                                                                                          • Guerlain
                                                                                                                                                          • Hugo Boss
                                                                                                                                                          • Iconix Brand Group, Inc.
                                                                                                                                                          • Inter Parfums, Inc.
                                                                                                                                                          • Issey Miyake London Ltd
                                                                                                                                                          • J. Choo Limited
                                                                                                                                                          • Jean Paul Gaultier SA
                                                                                                                                                          • L'Oréal (UK)
                                                                                                                                                          • Lacoste
                                                                                                                                                          • LVMH Moët Hennessy Louis Vuitton SA
                                                                                                                                                          • Maurer & Wirtz
                                                                                                                                                          • Paul Smith Ltd
                                                                                                                                                          • Prada (I Pellettieri d'Italia S.p.A.)
                                                                                                                                                          • Procter & Gamble UK & Ireland
                                                                                                                                                          • Ralph Lauren Ltd
                                                                                                                                                          • Shiseido International
                                                                                                                                                          • The Body Shop - Retail Sales
                                                                                                                                                          • The Perfume Shop Ltd
                                                                                                                                                          • Tommy Hilfiger Corporation
                                                                                                                                                          • Vera Wang
                                                                                                                                                          • Viktor & Rolf
                                                                                                                                                          • Yves Saint Laurent

                                                                                                                                                          The Men's and Women's Fragrance Market - UK - September 2012

                                                                                                                                                          £1,995.00 (Excl.Tax)