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Men's and Women's Shaving and Hair Removal - UK - September 2013

“Despite the increasing availability of permanent hair removal devices for use in the home, the high initial cost is still off-putting for most consumers. The convenience, flexibility and price of razors is already of high appeal to both men and women alike, although advances in lubricating strips and moisture bars are beginning to cannibalise sales, resulting in decreasing usage of shaving preparations and driving a need for more innovation in the pre-shave sector.”

– Lucy Cornford, Senior Beauty Analyst

Some questions answered in this report include:

  • How could the growing trend for beards spell good news for the shaving industry?
  • What are the opportunities for added convenience?
  • How will an ageing population affect the shaving and hair removal markets?
  • What influences women’s hair removal?

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Table of contents

  1. Introduction

      • Definitions
        • Shaving hardware
          • Shaving preparations/depilatories
            • Excluded
              • Abbreviations
              • Executive Summary

                  • Growth slows to 2018
                    • Figure 1: UK best- and worst-case forecast for value sales of shaving and hair removal products, 2008-18
                  • An ageing population could help increase hair removal by older men
                    • Own-label challenges branded product development
                      • Figure 2: New product launches in the UK shaving and depilatories market, % share own-label vs. branded, Jan 2009-Jun 2013
                    • The consumer: men continue to display a typically masculine approach to hair removal
                      • Figure 3: Men’s frequency of hair removal from body areas, by top 8 areas, July 2013
                    • The consumer: social pressure drives young women to go hair-free
                      • Figure 4: Women’s frequency of removing hair from body areas, July 2013
                    • The consumer: at-home hair removal holds most appeal
                      • Figure 5: Attitudes towards hair removal, July 2013
                    • What we think
                    • Issues in the Market

                        • How could the growing trend for beards spell good news for the shaving industry?
                          • What are the opportunities for added convenience?
                            • How will an ageing population affect the shaving and hair removal markets?
                              • What influences women’s hair removal?
                              • Trend Application

                                  • Trend: Help Me Help Myself
                                    • Trend: Man in the Mirror
                                      • Mintel Futures Trend: Old Gold
                                      • Market Drivers

                                        • Key points
                                          • UK population continues to age
                                            • Figure 6: Trends in the age structure of the UK population, by gender, 2008-18
                                            • Figure 7: Forecast adult population trends, by lifestage, 2008-18
                                          • Bikini season shorter in 2012
                                            • Figure 8: Average temperature and total number of sunshine hours in the UK, 2004-12
                                          • Growing PDI presents opportunity for salon services
                                            • Figure 9: GDP, PDI, consumer expenditure and savings, at constant 2013 prices, 2007-18
                                          • Excess body hair can cause confidence issues
                                            • Figure 10: Satisfaction with various body parts, by gender, March 2013
                                          • Grooming trends and celebrity endorsements
                                            • Are more regulations needed in the salon service sector?
                                            • Market Size and Forecast

                                              • Key points
                                                • Overall growth slows
                                                  • Figure 11: Value sales of men’s and women’s shaving and hair removal products, 2008-18
                                                • The future
                                                  • Figure 12: UK best- and worst-case forecast for value sales of shaving and hair removal products, 2008-18
                                                • Forecast methodology
                                                • Segment Performance

                                                  • Key points
                                                    • Segment overview and comparison
                                                      • Figure 13: UK retail value sales of men’s and women’s shaving products and depilatories, by sector, 2008-18
                                                  • Market Share

                                                    • Key points
                                                      • Gillette products dominate the razors and blades market
                                                        • Figure 14: Brand shares in UK razors and blades value sales, year ending June 2012/13
                                                      • Nivea for Men shaving preparations see strong sales growth
                                                        • Figure 15: Brand shares in UK shaving preparations value sales, year ending June 2012/13
                                                      • Depilatories market shrinking
                                                        • Figure 16: Brand shares in UK depilatory products value sales, year ending June 2012/13
                                                    • Who’s Innovating?

                                                      • Key points
                                                        • New product launches
                                                          • Figure 17: New product launches in the UK shaving and depilatories market, % share by sector, Jan 2009-Jun 2013
                                                          • Figure 18: New product launches in the UK shaving and depilatories market, % share, by launch type, Jan 2009-Jun 2013
                                                          • Figure 19: Examples of new product launches, which are classified as relaunches, 2012-13
                                                          • Figure 20: Examples of new product launches, which are classified as new products, 2013
                                                        • New product launches by claim
                                                          • Shaving preparations
                                                            • Figure 21: New product launches in the UK shaving preparations market, % share by claim (top 5), Jan 2009-Jun 2013
                                                            • Figure 22: Examples of shaving preparations for men featuring botanical/herbal and/or moisturising/hydrating formulas, 2013
                                                          • Razors
                                                            • Figure 23: New product launches in the UK razors market, % share by claim (top 5), Jan 2009-Jun 2013
                                                            • Figure 24: Examples of multi-blade and moisturising razors for women, 2013
                                                          • Depilatory products
                                                            • Figure 25: New product launches in the UK depilatory products market, % share by claim (top 5), Jan 2009-Jun 2013
                                                            • Figure 26: Examples of hair removal products positioned as convenient, 2012-13
                                                          • New product launches by company
                                                            • Figure 27: New product launches in the UK shaving and depilatories market, % share own-label vs. branded, Jan 2009-Jun 2013
                                                            • Figure 28: Examples of razors and blades from the Asda brand, 2013
                                                          • Other new products
                                                          • Companies and Products

                                                            • Procter & Gamble
                                                              • Background
                                                                • Financial performance and strategy
                                                                  • Figure 29: Financial performance of Procter & Gamble (Health & Beauty Care) Limited, 2011 and 2012 (Year ended 30 June)
                                                                • Product range and innovation
                                                                    • Figure 30: New shaving and hair removal products launched by Gillette, June 2012-June 2013
                                                                  • Marketing and advertising
                                                                    • Figure 31: P&G advertising expenditure on men’s and women’s shaving and hair removal products, Jan 2009-Jun 2013
                                                                  • BIC
                                                                    • Background
                                                                      • Financial performance and strategy
                                                                        • Figure 32: Key global financials of BIC Group, 2011-12
                                                                      • Product range and innovation
                                                                        • Marketing and advertising
                                                                          • Figure 33: BIC advertising expenditure on men’s and women’s shaving and hair removal products, Jan 2009- Jun 2013
                                                                        • Koninklijke Philips
                                                                          • Background
                                                                            • Financial performance and strategy
                                                                              • Figure 34: Key global financials of Philips Group, 2011-12
                                                                            • Product range and innovation
                                                                              • Marketing and advertising
                                                                                • Figure 35: Philips Consumer Lifestyle advertising expenditure on men’s and women’s shaving and hair removal products, Jan 2009-Jun 2013
                                                                              • Reckitt Benckiser
                                                                                • Background
                                                                                  • Financial performance and strategy
                                                                                    • Figure 36: Financial performance of Reckitt Benckiser, 2011 and 2012
                                                                                  • Product range and innovation
                                                                                    • Figure 37: New hair removal products launched by Reckitt Benckiser, June 2012-June 2013
                                                                                  • Marketing and advertising
                                                                                    • Figure 38: Reckitt Benckiser advertising expenditure on men’s and women’s shaving and hair removal products, Jan 2009-Jun 2013
                                                                                  • Remington
                                                                                    • Background
                                                                                      • Financial performance and strategy
                                                                                        • Figure 39: Financial performance of Spectrum Brands Holdings, 2011 and 2012
                                                                                      • Product range and innovation
                                                                                        • Marketing and advertising
                                                                                          • Figure 40: Remington advertising expenditure on men’s and women’s shaving and hair removal products, Jan 2009-Jun 2013
                                                                                        • Wilkinson Sword
                                                                                          • Background
                                                                                            • Product range and innovation
                                                                                                • Figure 41: New shaving products launched by Wilkinson Sword, June 2012-June 2013
                                                                                              • Marketing and advertising
                                                                                                • Figure 42: Wilkinson Sword advertising expenditure on men’s and women’s shaving and hair removal products, Jan 2009-Jun 2013
                                                                                            • Brand Research – Men’s Shaving and Hair Removal

                                                                                              • Brand map
                                                                                                  • Figure 43: Attitudes towards and usage of brands in the men’s shaving and hair removal sector, July 2013
                                                                                                • Correspondence analysis
                                                                                                  • Brand attitudes
                                                                                                    • Figure 44: Attitudes, by men’s shaving and hair removal brands, July 2013
                                                                                                  • Brand personality
                                                                                                    • Figure 45: Men’s shaving and hair removal brand personality – macro image, July 2013
                                                                                                    • Figure 46: Men’s shaving and hair removal brand personality – micro image, July 2013
                                                                                                  • Brand experience
                                                                                                    • Figure 47: Men’s shaving and hair removal brand usage, July 2013
                                                                                                    • Figure 48: Satisfaction with various men’s shaving and hair removal brands, July 2013
                                                                                                    • Figure 49: Consideration of men’s shaving and hair removal brands, July 2013
                                                                                                    • Figure 50: Consumer perceptions of current men’s shaving and hair removal brand performance, July 2013
                                                                                                  • Brand index
                                                                                                    • Figure 51: Men’s shaving and hair removal brand index, July 2013
                                                                                                  • Target group analysis
                                                                                                    • Figure 52: Target groups, July 2013
                                                                                                    • Figure 53: Men’s shaving and hair removal brand usage, by target groups, July 2013
                                                                                                  • Group One – Conformists
                                                                                                    • Group Two – Simply the Best
                                                                                                      • Group Three – Shelf Stalkers
                                                                                                        • Group Four – Habitual Shoppers
                                                                                                          • Group Five – Individualists
                                                                                                          • Brand Research – Women’s Shaving and Hair Removal

                                                                                                            • Brand map
                                                                                                                • Figure 54: Attitudes towards and usage of brands in the women’s shaving and hair removal sector, July 2013
                                                                                                              • Correspondence analysis
                                                                                                                • Brand attitudes
                                                                                                                  • Figure 55: Attitudes, by women’s shaving and hair removal brand, July 2013
                                                                                                                • Brand personality
                                                                                                                  • Figure 56: Women’s shaving and hair removal brand personality – macro image, July 2013
                                                                                                                  • Figure 57: Women’s shaving and hair removal brand personality – micro image, July 2013
                                                                                                                • Brand experience
                                                                                                                  • Figure 58: Women’s shaving and hair removal brand usage, July 2013
                                                                                                                  • Figure 59: Satisfaction with various women’s shaving and hair removal brands, July 2013
                                                                                                                  • Figure 60: Consideration of women’s shaving and hair removal brands, July 2013
                                                                                                                  • Figure 61: Consumer perceptions of current women’s shaving and hair removal brand performance, July 2013
                                                                                                                • Brand index
                                                                                                                  • Figure 62: Women’s shaving and hair removal brand index, July 2013
                                                                                                                • Target group analysis
                                                                                                                  • Figure 63: Target groups, July 2013
                                                                                                                  • Figure 64: Women’s shaving and hair removal brand usage, by target groups, July 2013
                                                                                                                • Group One – Conformists
                                                                                                                  • Group Two – Simply the Best
                                                                                                                    • Group Three – Shelf Stalkers
                                                                                                                      • Group Four – Habitual Shoppers
                                                                                                                        • Group Five – Individualists
                                                                                                                        • Brand Communication and Promotion

                                                                                                                          • Key points
                                                                                                                            • Adspend decreased in 2012
                                                                                                                              • Figure 65: UK main media advertising expenditure on men’s and women’s shaving and hair removal products, Jan 2009-Jul 2013
                                                                                                                            • Online displays highest growth rate
                                                                                                                              • Figure 66: UK main media advertising expenditure on men’s and women’s shaving and hair removal products, by media type, Jan 2009-Jul 2013
                                                                                                                            • Major players downplay adspend
                                                                                                                              • Figure 67: UK main media advertising expenditure on men’s and women’s shaving and hair removal products, by advertiser (top ten), Jan 2009-Jul 2013
                                                                                                                            • No! No! Hair Removal System accounts for the lion’s share of adspend
                                                                                                                              • Figure 68: Main media advertising expenditure on men’s and women’s shaving and hair removal products, by top ten spend, 2012
                                                                                                                              • Figure 69: Main media advertising expenditure on men’s and women’s shaving and hair removal products, by top ten spend, Jan-Jun 2013
                                                                                                                            • Company campaigns
                                                                                                                              • Use of celebrity
                                                                                                                                • Sponsorship to raise awareness
                                                                                                                                  • Online tutorials
                                                                                                                                  • Channels to Market

                                                                                                                                    • Key points
                                                                                                                                      • Chemists and drugstores launch new retail initiatives
                                                                                                                                        • Figure 70: UK retail value sales of men’s and women’s shaving and hair removal products, by outlet type, 2010-12
                                                                                                                                      • Internet retailers see sales increase
                                                                                                                                        • Department store spaces drive consumers in store
                                                                                                                                        • The Consumer – Product Usage, Frequency and Purchasing Amongst Men

                                                                                                                                          • Key points
                                                                                                                                            • Younger men display a more relaxed approach to beard hair removal
                                                                                                                                              • Figure 71: Men’s frequency of hair removal from body areas, by top 8 areas, July 2013
                                                                                                                                            • Shaving reigns, despite encouraging frequent hair removal
                                                                                                                                              • Hygienic body hair removal
                                                                                                                                                • Men favour quick and easy hair removal solutions
                                                                                                                                                  • Figure 72: Preferred methods of removing hair amongst men, by top 8 areas, July 2013
                                                                                                                                                • Traditionally masculine products dominate male purchasing
                                                                                                                                                  • Figure 73: Hair removal products/services purchased by men over 12 months to July 2013, July 2013
                                                                                                                                                • Number of products or services bought
                                                                                                                                                  • Figure 74: Number of hair removal products/services purchased, by age, July 2013
                                                                                                                                              • The Consumer – Product Usage, Frequency and Purchasing Amongst Women

                                                                                                                                                • Key points
                                                                                                                                                  • Over eight in ten women remove hair from legs and armpits
                                                                                                                                                    • Figure 75: Women’s frequency of removing hair from body areas, July 2013
                                                                                                                                                  • Nine in ten young women remove hair from their pubic area
                                                                                                                                                    • Eyebrow shaping a growing area of interest
                                                                                                                                                      • Figure 76: Preferred methods of hair removal from facial areas amongst women, July 2013
                                                                                                                                                    • Body hair removal methods
                                                                                                                                                      • Figure 77: Preferred methods of removing body hair amongst women, July 2013
                                                                                                                                                    • Razors are the most commonly bought hair removal product
                                                                                                                                                      • Figure 78: Hair removal products/services purchased by women over 12 months to July 2013, July 2013
                                                                                                                                                    • Young women buy a wider variety of hair removal products
                                                                                                                                                      • Figure 79: Number of hair removal products/services purchased, by age, July 2013
                                                                                                                                                  • The Consumer – Buying Shaving and Hair Removal Products

                                                                                                                                                    • Key points
                                                                                                                                                      • Women more influenced by own-label
                                                                                                                                                        • Figure 80: Attitudes towards buying shaving and hair removal products, by gender, July 2013
                                                                                                                                                      • Three in 20 women feel men’s products are better
                                                                                                                                                        • Young adults look for recommendations
                                                                                                                                                          • Traditional advertising holds minimal impact
                                                                                                                                                          • The Consumer – Innovation in Shaving and Hair Removal

                                                                                                                                                            • Key points
                                                                                                                                                              • Women look to longer-lasting hair-loss solutions
                                                                                                                                                                • Figure 81: Interest in hair removal innovation, July 2013
                                                                                                                                                              • Men favour longer-lasting disposable razors
                                                                                                                                                                • Urbanites most willing to invest in innovation
                                                                                                                                                                  • Figure 82: Interested in and willing to pay more for hair removal innovation, by area, July 2013
                                                                                                                                                              • The Consumer – Attitudes Towards Hair Removal

                                                                                                                                                                • Key points
                                                                                                                                                                  • At-home hair removal trumps in-salon for women
                                                                                                                                                                    • Figure 83: Attitudes towards hair removal, July 2013
                                                                                                                                                                  • Price is a key factor to young adults
                                                                                                                                                                    • Long-lasting hair removal strikes a chord with busy adults
                                                                                                                                                                    • Appendix – Market Drivers

                                                                                                                                                                        • Figure 84: Number of salons and spas in the UK, by type, 2011-12
                                                                                                                                                                        • Figure 85: Salons and spas in the UK, by geographical location, 2011-12
                                                                                                                                                                        • Figure 86: Retail value sales of non-electric hair removal products, 2011-12
                                                                                                                                                                    • Appendix – Market Size and Forecast

                                                                                                                                                                        • Figure 87: UK best- and worst-case forecast for value sales of the razors and blades segment, 2008-18
                                                                                                                                                                        • Figure 88: UK best- and worst-case forecast for value sales of the depilatories and bleach segment, 2008-18
                                                                                                                                                                        • Figure 89: UK best- and worst-case forecast for value sales of the shaving preparations segment, 2008-18
                                                                                                                                                                        • Figure 90: UK best- and worst-case forecast for value sales of the electrical shavers and hair removal devices segment, 2008-18
                                                                                                                                                                    • Appendix – Who’s Innovating?

                                                                                                                                                                        • Figure 91: New product launches in the UK shaving and depilatories market, % share by company (top 5 and others), 2012
                                                                                                                                                                    • Appendix – Brand Research – Men’s Shaving and Hair Removal

                                                                                                                                                                        • Figure 92: Brand usage, July 2013
                                                                                                                                                                        • Figure 93: Brand commitment, July 2013
                                                                                                                                                                        • Figure 94: Brand momentum, July 2013
                                                                                                                                                                        • Figure 95: Brand diversity, July 2013
                                                                                                                                                                        • Figure 96: Brand satisfaction, July 2013
                                                                                                                                                                        • Figure 97: Brand attitude, July 2013
                                                                                                                                                                        • Figure 98: Brand image – macro image, July 2013
                                                                                                                                                                        • Figure 99: Brand image – micro image, July 2013
                                                                                                                                                                        • Figure 100: Profile of target groups, by demographics, July 2013
                                                                                                                                                                        • Figure 101: Psychographic segmentation, by target groups, July 2013
                                                                                                                                                                        • Figure 102: Brand usage, by target groups, July 2013
                                                                                                                                                                      • Brand index
                                                                                                                                                                        • Figure 101: Brand Index, July 2013
                                                                                                                                                                    • Appendix – Brand Research – Women’s Shaving and Hair Removal

                                                                                                                                                                        • Figure 103: Brand usage, July 2013
                                                                                                                                                                        • Figure 104: Brand commitment, July 2013
                                                                                                                                                                        • Figure 105: Brand momentum, July 2013
                                                                                                                                                                        • Figure 106: Brand diversity, July 2013
                                                                                                                                                                        • Figure 107: Brand satisfaction, July 2013
                                                                                                                                                                        • Figure 108: Brand attitude, July 2013
                                                                                                                                                                        • Figure 109: Brand image – macro image, July 2013
                                                                                                                                                                        • Figure 110: Brand image – micro image, July 2013
                                                                                                                                                                        • Figure 111: Profile of target groups, by demographics, July 2013
                                                                                                                                                                        • Figure 112: Psychographic segmentation, by target groups, July 2013
                                                                                                                                                                        • Figure 113: Brand usage, by target groups, July 2013
                                                                                                                                                                      • Brand index
                                                                                                                                                                        • Figure 114: Brand index, July 2013
                                                                                                                                                                    • Appendix – The Consumer – Product Usage, Frequency and Purchasing Amongst Men

                                                                                                                                                                        • Figure 115: Male frequency of hair removal from body areas, July 2013
                                                                                                                                                                        • Figure 116: Male frequency of hair removal from jawline/chin, by demographics, July 2013
                                                                                                                                                                        • Figure 117: Male frequency of hair removal from pubic area, by demographics, July 2013
                                                                                                                                                                        • Figure 118: Hair removal methods used, July 2013
                                                                                                                                                                        • Figure 119: Hair removal methods used, July 2013 (continued)
                                                                                                                                                                        • Figure 120: Jawline/chin hair removal methods used, by demographics, July 2013
                                                                                                                                                                        • Figure 121: Most popular hair removal products/services purchased, by demographics, July 2013
                                                                                                                                                                        • Figure 122: Next most popular hair removal products/services purchased, by demographics, July 2013
                                                                                                                                                                        • Figure 123: Other hair removal products/services purchased, by demographics, July 2013
                                                                                                                                                                    • Appendix – The Consumer – Product Usage, Frequency and Purchasing Amongst Women

                                                                                                                                                                        • Figure 124: Facial skincare products launched with eyebrow care claims in the UK, January 2009-August 2013
                                                                                                                                                                        • Figure 125: Female frequency of hair removal from eyebrows, by demographics, July 2013
                                                                                                                                                                        • Figure 126: Female frequency of hair removal from upper lip, by demographics, July 2013
                                                                                                                                                                        • Figure 127: Female frequency of hair removal from jawline/chin, by demographics, July 2013
                                                                                                                                                                        • Figure 128: Female frequency of hair removal from armpits, by demographics, July 2013
                                                                                                                                                                        • Figure 129: Female frequency of hair removal from pubic area, by demographics, July 2013
                                                                                                                                                                        • Figure 130: Female frequency of hair removal from legs, by demographics, July 2013
                                                                                                                                                                        • Figure 131: Hair removal methods used, July 2013
                                                                                                                                                                        • Figure 132: Jawline/chin hair removal methods used, by demographics, July 2013
                                                                                                                                                                        • Figure 133: Armpits hair removal methods used, by demographics, July 2013
                                                                                                                                                                        • Figure 134: Pubic area hair removal methods used, by demographics, July 2013
                                                                                                                                                                        • Figure 135: Legs hair removal methods used, by demographics, July 2013
                                                                                                                                                                        • Figure 136: Most popular hair removal products/services purchased, by demographics, July 2013
                                                                                                                                                                        • Figure 137: Next most popular hair removal products/services purchased, by demographics, July 2013
                                                                                                                                                                        • Figure 138: Other hair removal products/services purchased, by demographics, July 2013
                                                                                                                                                                        • Figure 139: Repertoire for hair removal products/services purchased, by demographics, July 2013
                                                                                                                                                                    • Appendix – The Consumer – Buying Shaving and Hair Removal Products

                                                                                                                                                                        • Figure 140: Attitudes towards buying shaving and hair removal products, July 2013
                                                                                                                                                                        • Figure 141: Most popular attitudes towards buying shaving and hair removal products, by demographics, July 2013
                                                                                                                                                                        • Figure 142: Next most popular attitudes towards buying shaving and hair removal products, by demographics, July 2013
                                                                                                                                                                    • Appendix – The Consumer – Innovation in Shaving and Hair Removal

                                                                                                                                                                        • Figure 143: Interest in hair removal innovation, July 2013
                                                                                                                                                                        • Figure 144: Most popular consumer interest in and willingness to pay more for hair removal innovation (interested and would be willing to pay more for), by demographics, July 2013
                                                                                                                                                                        • Figure 145: Next most popular consumer interest in and willingness to pay more for hair removal innovation (interested and would be willing to pay more for), by demographics, July 2013
                                                                                                                                                                        • Figure 146: Most popular consumer interest in and willingness to pay more for hair removal innovation (interested but wouldn’t pay more for), by demographics, July 2013
                                                                                                                                                                        • Figure 147: Next most popular consumer interest in and willingness to pay more for hair removal innovation (interested but wouldn’t pay more for), by demographics, July 2013
                                                                                                                                                                    • Appendix – The Consumer – Attitudes Towards Hair Removal

                                                                                                                                                                        • Figure 148: Attitudes towards hair removal, July 2013
                                                                                                                                                                        • Figure 149: Most popular attitudes towards hair removal, by demographics, July 2013
                                                                                                                                                                        • Figure 150: Next most popular attitudes towards hair removal, by demographics, July 2013
                                                                                                                                                                        • Figure 151: Other attitudes towards hair removal, by demographics, July 2013
                                                                                                                                                                        • Figure 152: Attitudes towards hair removal, by pubic area hair removal methods used, July 2013

                                                                                                                                                                    Companies Covered

                                                                                                                                                                    • Braun GmbH
                                                                                                                                                                    • Facebook, Inc.
                                                                                                                                                                    • Gillette UK Ltd
                                                                                                                                                                    • Google, Inc.
                                                                                                                                                                    • Koninklijke Philips Electronics N.V.
                                                                                                                                                                    • McLaren-Mercedes
                                                                                                                                                                    • Olay Company, Inc.
                                                                                                                                                                    • Pfizer Consumer Healthcare (UK)
                                                                                                                                                                    • Procter & Gamble UK & Ireland
                                                                                                                                                                    • Reckitt Benckiser (UK)
                                                                                                                                                                    • Remington Consumer Products Ltd (UK)
                                                                                                                                                                    • Russell Hobbs
                                                                                                                                                                    • Twitter, Inc.
                                                                                                                                                                    • Veet
                                                                                                                                                                    • Wilkinson Sword Limited
                                                                                                                                                                    • YouTube, Inc.

                                                                                                                                                                    Men's and Women's Shaving and Hair Removal - UK - September 2013

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