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Men's and Women's Shaving and Hair Removal - UK - September 2014

“Retail value sales in the shaving and hair removal market stagnated in 2013; however, a focus on new product innovation has seen the category return to growth. Expanding into new and niche areas such as male body hair removal, laser and IPL (Intense Pulsed Light) home devices among others presents an opportunity to retain sales growth in the market.”
– Charlotte Libby, Senior Beauty Analyst

This report looks at the following areas:

  • Men’s body hair removal becomes a focus for the market
  • IPL, laser and hair retardant products threaten the market

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Table of contents

  1. Introduction

      • Products covered in this report
        • Abbreviations
        • Executive Summary

            • Market growth returns in 2014
              • Figure 1: UK best- and worst-case forecast for value sales of shaving and hair removal products, 2009-19
            • The ageing UK population poses a threat
              • Shaving preparations increase share of launch activity
                • Figure 2: New product launches in the UK shaving and depilatories market, by product type, 2011-14
              • Three quarters of hair removers choose wet shaving
                • Figure 3: Hair removal methods, June 2014
              • Razors innovations top NPD interest
                • Figure 4: Interest in new product development, June 2014
              • Young women remove pubic hair to feel attractive
                • Figure 5: Attitudes towards body hair, June 2014
              • What we think
              • Issues and Insights

                  • Men’s body hair removal becomes a focus for the market
                    • The facts
                      • The implications
                        • IPL, laser and hair retardant products threaten the market
                          • The facts
                            • The implications
                            • Trend Application

                                • Trend: The Real Thing
                                  • Trend: Extend My Brand
                                    • Trend: Life Hacking
                                    • Market Drivers

                                      • Key points
                                        • Ageing population threatens the market
                                          • Figure 6: Trends in the age structure of the UK population, by gender, 2009-19
                                        • Salon beauty spend falls
                                          • Figure 7: Trends in proportion of people spending extra money on beauty, June 2010-June 2014
                                        • Over a quarter took a beach holiday in 2013
                                          • Figure 8: Last holiday type, November 2013
                                          • Figure 9: Mean annual temperatures and sunshine hours, summer (June-August) 2000-13
                                        • New campaigns challenge social norms
                                        • Who’s Innovating?

                                          • Key points
                                            • Shaving preparations increase share of launch activity
                                              • Figure 10: New product launches in the UK shaving and depilatories market, by product type, 2011-14
                                              • Figure 11: Examples of new products launched in the shaving preparations market, August 2013-July 2014
                                              • Figure 12: New product launches in the UK shaving and depilatories market, by launch type, 2011-14
                                              • Figure 13: Examples of limited edition and new packaging for Gillette products, 2014
                                            • Free-from claims increase in 2013
                                              • Figure 14: Top product positioning claims in the UK shaving preparation and depilatories market, by top 10 for 2013, 2011-13
                                              • Figure 15: Examples of new products launched in the shaving preparations and depilatories market featuring free-from claims, August 2013-July 2014
                                            • Men’s launches continue to dominate
                                              • Figure 16: Examples of men’s shaving preparation and depilatory launches
                                            • Reckitt Benckiser brand Veet led NPD in 2013
                                              • Figure 17: UK shaving and hair removal new product launches, by top five ultimate companies, 2013
                                            • Home hair removal devices
                                              • Figure 18: Examples of IPL and laser home hair removal devices
                                          • Market Size and Forecast

                                            • Key points
                                              • 2014 sees sales growth return
                                                • Figure 19: Value sales of men’s and women’s shaving and hair removal products, 2009-19
                                              • The future
                                                • Figure 20: UK best- and worst-case forecast for value sales of shaving and hair removal products, 2009-19
                                              • Forecast methodology
                                              • Segment Performance

                                                • Key points
                                                  • Razors and blades take 60% of category sales in 2013
                                                    • Figure 21: UK retail value sales of men’s and women’s shaving products and depilatories, by segment, 2012-14
                                                  • Depilatory products fail to see growth
                                                  • Market Share

                                                    • Key points
                                                      • NIVEA for Men grows in the shaving and depilatories market
                                                        • Figure 22: Brand shares in UK shaving preparation and depilatories market, June 2012 – June 2014
                                                      • Gillette-branded razors see a mixed sales performance in 2014
                                                        • Figure 23: Brand shares in UK razors and blades market, June 2012-June 2014
                                                      • Promotional offers cause own-label sales to fall in 2014
                                                      • Companies and Products

                                                        • Beiersdorf
                                                          • Background and structure
                                                            • Strategy and financial performance
                                                              • Figure 24: Beiersdorf UK Limited financial performance, 2011 and 2012
                                                            • Product range and innovation
                                                              • Figure 25: Examples of new product launches by Beiersdorf in the shaving and hair removal market, August 2013-July 2014
                                                            • Marketing and advertising
                                                              • Figure 26: Example of the perfect shave advice from NIVEA Men, May 2014
                                                            • Deciem
                                                              • Background and structure
                                                                • Strategy and financial performance
                                                                  • Product range and innovation
                                                                      • Figure 27: Examples of new product launches by Deciem in the shaving and hair removal market, July 2013-July 2014
                                                                    • Marketing and advertising
                                                                      • Procter & Gamble
                                                                        • Background and structure
                                                                          • Strategy and financial performance
                                                                            • Figure 28: Key financials for Procter & Gamble (Health and Beauty Care) Ltd, 2012 and 2013
                                                                          • Product range and innovation
                                                                              • Figure 29: Examples of new product launches by Proctor & Gamble in the shaving and hair removal market, August 2013-July 2014
                                                                            • Marketing and advertising
                                                                              • Reckitt Benckiser
                                                                                • Background and structure
                                                                                  • Strategy and financial performance
                                                                                    • Figure 30: Reckitt Benckiser (global) financial performance, 2011 and 2012
                                                                                  • Product range and innovation
                                                                                    • Figure 31: Examples of new product launches by Reckitt Benckiser in the shaving and hair removal market, August 2013-July 2014
                                                                                  • Marketing and advertising
                                                                                    • Figure 32: Example of the Veet Femme Fatale series, August 2014
                                                                                • Brand Research – Men’s Shaving and Hair Removal Products

                                                                                    • Brand map
                                                                                        • Figure 33: Attitudes towards and usage of brands in the men’s shaving sector, August 2014
                                                                                      • Correspondence analysis
                                                                                        • Brand attitudes
                                                                                          • Figure 34: Attitudes, by men’s shaving brand, August 2014
                                                                                        • Brand personality
                                                                                          • Figure 35: Men’s shaving brand personality – macro image, August 2014
                                                                                          • Figure 36: Men’s shaving brand personality – micro image, August 2014
                                                                                        • Brand experience
                                                                                          • Figure 37: Men’s shaving brand usage, August 2014
                                                                                          • Figure 38: Satisfaction with various men’s shaving brands, August 2014
                                                                                          • Figure 39: Consideration of men’s shaving brands, August 2014
                                                                                          • Figure 40: Consumer perceptions of current men’s shaving brand performance, August 2014
                                                                                        • Brand recommendation
                                                                                          • Figure 41: Recommendation of selected men’s shaving brands, August 2014
                                                                                      • Brand Research – Women’s Shaving and Hair Removal Products

                                                                                          • Brand map
                                                                                              • Figure 42: Attitudes towards and usage of brands in the women’s shaving sector, August 2014
                                                                                            • Correspondence analysis
                                                                                              • Brand attitudes
                                                                                                • Figure 43: Attitudes, by women’s shaving brand, August 2014
                                                                                              • Brand personality
                                                                                                • Figure 44: Women’s shaving brand personality – macro image, August 2014
                                                                                                • Figure 45: Women’s shaving brand personality – micro image, August 2014
                                                                                              • Brand experience
                                                                                                • Figure 46: Women’s shaving brand usage, August 2014
                                                                                                • Figure 47: Satisfaction with various women’s shaving brands, August 2014
                                                                                                • Figure 48: Consideration of women’s shaving brands, August 2014
                                                                                                • Figure 49: Consumer perceptions of current women’s shaving brand performance, August 2014
                                                                                              • Brand recommendation
                                                                                                • Figure 50: Recommendation of selected women’s shaving brands, August 2014
                                                                                            • Brand Communication and Promotion

                                                                                              • Key points
                                                                                                • Advertising spend at 5.2% of sales in 2013
                                                                                                  • Figure 51: UK main monitored media advertising spends on men’s and women’s shaving and hair removal products, 2011-14
                                                                                                • Radiancy Inc. doubles share of advertising spend
                                                                                                  • Figure 52: UK main monitored media advertising spends on men’s and women’s shaving and hair removal products, by top five advertisers, 2012-14
                                                                                                • TV remains the dominant medium
                                                                                                  • Figure 53: UK main monitored media advertising spends on men’s and women’s shaving and hair removal products, by media type, 2012-14
                                                                                                  • Figure 54: Wahanda advert on London Underground, July 2014
                                                                                                  • Figure 55: Example of the Nair internet advertising campaign, August 2014
                                                                                                • Manual razors and hair removal devices lead adspend
                                                                                                  • Figure 56: UK main monitored media advertising spends on men’s and women’s shaving and hair removal products, by product category, 2012 and 2013
                                                                                              • Channels to Market

                                                                                                • Key points
                                                                                                  • Grocery retailers remain the dominant channel
                                                                                                    • Figure 57: UK retail value sales of men’s and women’s shaving and hair removal products, by outlet type, 2012-14
                                                                                                  • Discounters benefit from savvy shopping…
                                                                                                    • …while online sales appeal with niche products
                                                                                                    • The Consumer – Areas of Hair Removal

                                                                                                      • Key points
                                                                                                        • Over nine in 10 women remove body hair
                                                                                                          • Figure 58: Hair removal areas – body, by gender, June 2014
                                                                                                        • Seniors less likely to remove body hair
                                                                                                          • Young men increasingly grooming
                                                                                                            • Eight in 10 men remove hair from their face
                                                                                                              • Figure 59: Hair removal areas – face, by gender, June 2014
                                                                                                            • Young women focus on facial hair removal
                                                                                                            • The Consumer – Hair Removal Methods

                                                                                                              • Key points
                                                                                                                • Over three quarters of hair removers choose wet shaving
                                                                                                                  • Figure 60: Hair removal methods, June 2014
                                                                                                                • Hair removal creams preferred by younger adults
                                                                                                                  • Online booking boosts salon services
                                                                                                                    • Repertoire of removal methods
                                                                                                                      • Figure 61: Repertoire of hair removal methods, by gender, June 2014
                                                                                                                  • The Consumer – Reasons for Using Salon Hair Removal Services

                                                                                                                    • Key points
                                                                                                                      • Long-lasting results the primary appeal
                                                                                                                        • Figure 62: Reasons for using salon hair removal services, June 2014
                                                                                                                      • Event preparation brings a usage occasion
                                                                                                                        • Success of in-store treatment bars
                                                                                                                        • The Consumer – Interest in New Product Development

                                                                                                                          • Key points
                                                                                                                            • Razors top NPD interest
                                                                                                                              • Figure 63: Interest in new product development, June 2014
                                                                                                                            • Hair removal with beauty benefits
                                                                                                                              • Men’s body hair grooming
                                                                                                                              • The Consumer – Attitudes towards Body Hair

                                                                                                                                • Key points
                                                                                                                                  • Young women remove pubic hair to feel attractive
                                                                                                                                    • Figure 64: Attitudes towards body hair, June 2014
                                                                                                                                  • Men feel pressure to remove body hair
                                                                                                                                    • The fashion for beards has created market opportunities
                                                                                                                                      • Underarms get more attention in 2014
                                                                                                                                      • The Consumer – Attitudes towards Shaving Preparations

                                                                                                                                        • Key points
                                                                                                                                          • Women most likely to shave with general soap or shower products
                                                                                                                                            • Figure 65: Attitudes towards shaving preparations, June 2014
                                                                                                                                          • Interest in sensitive and free-from products
                                                                                                                                            • Diversifying ethnic mix of UK population presents opportunity
                                                                                                                                            • Appendix – Who’s Innovating?

                                                                                                                                                • Figure 66: UK shaving and hair removal new product launches, by top five ultimate companies in January-July 2014, 2011-14
                                                                                                                                            • Appendix – Brand Research

                                                                                                                                                • Figure 67: Brand usage, August 2014
                                                                                                                                                • Figure 68: Brand commitment, August 2014
                                                                                                                                                • Figure 69: Brand momentum, August 2014
                                                                                                                                                • Figure 70: Brand diversity, August 2014
                                                                                                                                                • Figure 71: Brand satisfaction, August 2014
                                                                                                                                                • Figure 72: Brand recommendation, August 2014
                                                                                                                                                • Figure 73: Brand attitude, August 2014
                                                                                                                                                • Figure 74: Brand image – macro image, August 2014
                                                                                                                                                • Figure 75: Brand image – micro image, August 2014
                                                                                                                                                • Figure 76: Brand usage, August 2014
                                                                                                                                                • Figure 77: Brand commitment, August 2014
                                                                                                                                                • Figure 78: Brand momentum, August 2014
                                                                                                                                                • Figure 79: Brand diversity, August 2014
                                                                                                                                                • Figure 80: Brand satisfaction, August 2014
                                                                                                                                                • Figure 81: Brand recommendation, August 2014
                                                                                                                                                • Figure 82: Brand attitude, August 2014
                                                                                                                                                • Figure 83: Brand image – macro image, August 2014
                                                                                                                                                • Figure 84: Brand image – micro image, August 2014
                                                                                                                                            • Appendix – The Consumer – Areas of Hair Removal

                                                                                                                                                • Figure 85: Hair removal areas – Body, June 2014
                                                                                                                                                • Figure 86: Most popular hair removal areas – Body, by demographics, June 2014
                                                                                                                                                • Figure 87: Next most popular hair removal areas – Body, by demographics, June 2014
                                                                                                                                                • Figure 88: Hair removal methods, by most popular hair removal areas – Body, June 2014
                                                                                                                                                • Figure 89: Hair removal methods, by next most popular hair removal areas – Body, June 2014
                                                                                                                                                • Figure 90: Hair removal areas – Body, by agreement with the statement ‘I feel it is expected of me to remove hair from my underarms’, June 2014
                                                                                                                                                • Figure 91: Hair removal areas – Body, by agreement with the statement ‘I feel it is expected of me to remove hair from my legs’, June 2014
                                                                                                                                                • Figure 92: Hair removal areas – Body, by agreement with the statement ‘I feel it is expected of me to remove hair from my torso^’, June 2014
                                                                                                                                                • Figure 93: Hair removal areas – Body, by agreement with the statement ‘Removing pubic hair makes me feel more attractive^^’, June 2014
                                                                                                                                                • Figure 94: Hair removal areas – Body, by agreement with the statement ‘I remove pubic hair to feel more hygienic^^’, June 2014
                                                                                                                                                • Figure 95: Hair removal areas – Body, by agreement with the statement ‘I feel pressure from others to keep my facial hair neat and tidy^’, June 2014
                                                                                                                                                • Figure 96: Hair removal areas – Body, by agreement with the statement ‘I experience problems with my facial hair such as ingrown hairs^’, June 2014
                                                                                                                                                • Figure 97: Hair removal areas – Body, by agreement with the statement ‘I think it looks unprofessional for men to have un-groomed facial hair in the workplace’, June 2014
                                                                                                                                                • Figure 98: Hair removal areas – Body, by agreement with the statement ‘I think it is fashionable for men to have beards’, June 2014
                                                                                                                                                • Figure 99: Hair removal areas – Body, by agreement with the statement ‘I feel excess body hair on others is unattractive’, June 2014
                                                                                                                                                • Figure 100: Hair removal areas – Body, by agreement with the statement ‘There is more pressure nowadays for women to remove body hair’, June 2014
                                                                                                                                                • Figure 101: Hair removal areas – Body, by agreement with the statement ‘There is more pressure nowadays for men to remove/groom body hair’, June 2014
                                                                                                                                                • Figure 102: Hair removal areas – Face, June 2014
                                                                                                                                                • Figure 103: Hair removal areas – Face, by demographics, June 2014
                                                                                                                                                • Figure 104: Hair removal methods, by hair removal areas – Face, June 2014
                                                                                                                                            • Appendix – The Consumer – Hair Removal Methods

                                                                                                                                                • Figure 105: Hair removal methods, June 2014
                                                                                                                                                • Figure 106: Hair removal methods – Wet shaving, by demographics, June 2014
                                                                                                                                                • Figure 107: Hair removal methods – Plucking, by demographics, June 2014
                                                                                                                                                • Figure 108: Hair removal methods – Dry shaving, by demographics, June 2014
                                                                                                                                                • Figure 109: Hair removal methods – Manual trimming, by demographics, June 2014
                                                                                                                                                • Figure 110: Hair removal methods – Electric trimming, by demographics, June 2014
                                                                                                                                                • Figure 111: Hair removal methods – Hair removal creams, by demographics, June 2014
                                                                                                                                                • Figure 112: Hair removal methods – Epilating, by demographics, June 2014
                                                                                                                                                • Figure 113: Hair removal methods – Waxing, by demographics, June 2014
                                                                                                                                                • Figure 114: Hair removal methods – Threading, by demographics, June 2014
                                                                                                                                                • Figure 115: Hair removal methods – Sugaring, by demographics, June 2014
                                                                                                                                                • Figure 116: Hair removal methods – Laser hair removal, by demographics, June 2014
                                                                                                                                                • Figure 117: Hair removal methods – Other hair removal method, by demographics, June 2014
                                                                                                                                              • Repertoire analysis – Home and salon
                                                                                                                                                • Figure 118: Repertoire of hair removal methods, by demographics, June 2014
                                                                                                                                            • Appendix – The Consumer – Reasons for Using Salon Hair Removal Services

                                                                                                                                                • Figure 119: Reasons for using salon hair removal services, June 2014
                                                                                                                                                • Figure 120: Most popular reasons for using salon hair removal services, by demographics, June 2014
                                                                                                                                                • Figure 121: Next most popular reasons for using salon hair removal services, by demographics, June 2014
                                                                                                                                                • Figure 122: Reasons for using salon hair removal services, by hair removal methods – Wet shaving, June 2014
                                                                                                                                                • Figure 123: Reasons for using salon hair removal services, by hair removal methods – Dry shaving, June 2014
                                                                                                                                                • Figure 124: Reasons for using salon hair removal services, by hair removal methods – Manual trimming, June 2014
                                                                                                                                                • Figure 125: Reasons for using salon hair removal services, by hair removal methods – Electric trimming, June 2014
                                                                                                                                                • Figure 126: Reasons for using salon hair removal services, by hair removal methods – Epilating, June 2014
                                                                                                                                                • Figure 127: Reasons for using salon hair removal services, by hair removal methods – Waxing, June 2014
                                                                                                                                                • Figure 128: Reasons for using salon hair removal services, by hair removal methods – Sugaring, June 2014
                                                                                                                                                • Figure 129: Reasons for using salon hair removal services, by hair removal methods – Plucking, June 2014
                                                                                                                                                • Figure 130: Reasons for using salon hair removal services, by hair removal methods – Threading, June 2014
                                                                                                                                                • Figure 131: Reasons for using salon hair removal services, by hair removal methods – Hair removal creams, June 2014
                                                                                                                                                • Figure 132: Reasons for using salon hair removal services, by hair removal methods – Laser hair removal, June 2014
                                                                                                                                                • Figure 133: Reasons for using salon hair removal services, by hair removal methods – Other hair removal method, June 2014
                                                                                                                                            • Appendix – The Consumer – Interest in New Product Development

                                                                                                                                                • Figure 134: Interest in new product development, June 2014
                                                                                                                                                • Figure 135: Most popular interest in new product development, by demographics, June 2014
                                                                                                                                                • Figure 136: Next most popular interest in new product development, by demographics, June 2014
                                                                                                                                                • Figure 137: Interest in new product development, by hair removal methods – Wet shaving, June 2014
                                                                                                                                                • Figure 138: Interest in new product development, by hair removal methods – Dry shaving, June 2014
                                                                                                                                                • Figure 139: Interest in new product development, by hair removal methods – Manual trimming, June 2014
                                                                                                                                                • Figure 140: Interest in new product development, by hair removal methods – Electric trimming, June 2014
                                                                                                                                                • Figure 141: Interest in new product development, by hair removal methods – Epilating, June 2014
                                                                                                                                                • Figure 142: Interest in new product development, by hair removal methods – Waxing, June 2014
                                                                                                                                                • Figure 143: Interest in new product development, by hair removal methods – Sugaring, June 2014
                                                                                                                                                • Figure 144: Interest in new product development, by hair removal methods – Plucking, June 2014
                                                                                                                                                • Figure 145: Interest in new product development, by hair removal methods – Threading, June 2014
                                                                                                                                                • Figure 146: Interest in new product development, by hair removal methods – Hair removal creams, June 2014
                                                                                                                                                • Figure 147: Interest in new product development, by hair removal methods – Laser hair removal, June 2014
                                                                                                                                                • Figure 148: Interest in new product development, by hair removal methods – Other hair removal method, June 2014
                                                                                                                                            • Appendix – The Consumer – Attitudes towards Body Hair

                                                                                                                                                • Figure 149: Attitudes towards body hair, June 2014
                                                                                                                                                • Figure 150: Agreement with the statement ‘I remove pubic hair to feel more hygienic^^’, by demographics, June 2014
                                                                                                                                                • Figure 151: Agreement with the statement ‘Removing pubic hair makes me feel more attractive^^’, by demographics, June 2014
                                                                                                                                                • Figure 152: Agreement with the statement ‘There is more pressure nowadays for women to remove body hair’, by demographics, June 2014
                                                                                                                                                • Figure 153: Agreement with the statement ‘I feel excess body hair on others is unattractive’, by demographics, June 2014
                                                                                                                                                • Figure 154: Agreement with the statement ‘I think it looks unprofessional for men to have un-groomed facial hair in the workplace’, by demographics, June 2014
                                                                                                                                                • Figure 155: Agreement with the statement ‘I feel it is expected of me to remove hair from my underarms’, by demographics, June 2014
                                                                                                                                                • Figure 156: Agreement with the statement ‘There is more pressure nowadays for men to remove/groom body hair’, by demographics, June 2014
                                                                                                                                                • Figure 157: Agreement with the statement ‘I feel it is expected of me to remove hair from my legs’, by demographics, June 2014
                                                                                                                                                • Figure 158: Agreement with the statement ‘I think it is fashionable for men to have beards’, by demographics, June 2014
                                                                                                                                                • Figure 159: Agreement with the statement ‘I feel pressure from others to keep my facial hair neat and tidy^’, by demographics, June 2014
                                                                                                                                                • Figure 160: Agreement with the statement ‘I experience problems with my facial hair such as ingrown hairs^’, by demographics, June 2014
                                                                                                                                                • Figure 161: Agreement with the statement ‘I feel it is expected of me to remove hair from my torso^’, by demographics, June 2014
                                                                                                                                            • Appendix – The Consumer – Attitudes towards Shaving Preparations

                                                                                                                                                • Figure 162: Attitudes towards shaving preparations, June 2014
                                                                                                                                                • Figure 163: Most popular attitudes towards shaving preparations, by demographics, June 2014
                                                                                                                                                • Figure 164: Next most popular attitudes towards shaving preparations, by demographics, June 2014
                                                                                                                                                • Figure 165: Attitudes towards shaving preparations, by most popular hair removal areas – Body, June 2014
                                                                                                                                                • Figure 166: Attitudes towards shaving preparations, by next most popular hair removal areas – Body, June 2014
                                                                                                                                                • Figure 167: Attitudes towards shaving preparations, by hair removal areas – Face, June 2014
                                                                                                                                                • Figure 168: Attitudes towards shaving preparations, by hair removal methods – Wet shaving, June 2014
                                                                                                                                                • Figure 169: Attitudes towards shaving preparations, by hair removal methods – Dry shaving, June 2014
                                                                                                                                                • Figure 170: Attitudes towards shaving preparations, by hair removal methods – Manual trimming, June 2014
                                                                                                                                                • Figure 171: Attitudes towards shaving preparations, by hair removal methods – Electric trimming, June 2014
                                                                                                                                                • Figure 172: Attitudes towards shaving preparations, by hair removal methods – Epilating, June 2014
                                                                                                                                                • Figure 173: Attitudes towards shaving preparations, by hair removal methods – Waxing, June 2014
                                                                                                                                                • Figure 174: Attitudes towards shaving preparations, by hair removal methods – Sugaring, June 2014
                                                                                                                                                • Figure 175: Attitudes towards shaving preparations, by hair removal methods – Plucking, June 2014
                                                                                                                                                • Figure 176: Attitudes towards shaving preparations, by hair removal methods – Threading, June 2014
                                                                                                                                                • Figure 177: Attitudes towards shaving preparations, by hair removal methods – Hair removal creams, June 2014
                                                                                                                                                • Figure 178: Attitudes towards shaving preparations, by hair removal methods – Laser hair removal, June 2014
                                                                                                                                                • Figure 179: Attitudes towards shaving preparations, by hair removal methods – Other hair removal method, June 2014

                                                                                                                                            Companies Covered

                                                                                                                                            • ASOS (UK retail sales)
                                                                                                                                            • Barclays Bank plc
                                                                                                                                            • Beiersdorf UK Ltd
                                                                                                                                            • Boots UK health & beauty retail
                                                                                                                                            • Braun GmbH
                                                                                                                                            • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                            • Facebook, Inc.
                                                                                                                                            • Gillette UK Ltd
                                                                                                                                            • HP Foods Ltd
                                                                                                                                            • Nivea
                                                                                                                                            • Olay Company, Inc.
                                                                                                                                            • Procter & Gamble Company (The)
                                                                                                                                            • Procter & Gamble UK & Ireland
                                                                                                                                            • Reckitt Benckiser (UK)
                                                                                                                                            • Scholl Consumer Products Ltd
                                                                                                                                            • Shoppers Drug Mart Corporation
                                                                                                                                            • Twitter, Inc.
                                                                                                                                            • Veet
                                                                                                                                            • YouTube, Inc.

                                                                                                                                            Men's and Women's Shaving and Hair Removal - UK - September 2014

                                                                                                                                            US $2,583.33 (Excl.Tax)