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Men's Attitudes Toward Clothes Shopping - US - March 2012

After suffering sales declines throughout the recession, the men’s clothing market is rebounding and is expected to grow in 2012 reaching $57.4 billion. Many factors impact the market for men’s clothing including the male population in the U.S., and particularly the growth in Hispanic men, levels of obesity among men, changes in consumer confidence, and changes in men’s’ lifestyles such as getting married later in life.

This report closely examines these themes as well as a variety of other factors impacting the men’s clothing market. Some questions answered include:

  • Will younger men’s interest in fashion and style drive growth in the market?
  • How will high levels of obesity in the U.S. impact men’s clothing?
  • How is technology impacting the way men shop for clothing?
  • What are the primary reasons men buy clothing?
  • Who shops for men’s clothing?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                        • The market
                          • Men’s apparel market poised for growth
                            • Figure 1: Fan chart forecast of total U.S. retail sales of men’s clothing, 2006-16
                          • Market factors
                            • Male population growth will help drive market for men’s clothing
                              • Figure 2: Percent change in male population, by age, 2011-16
                            • Hispanic population grows, offers significant buying power
                              • Figure 3: Numbers of Hispanic men, by age, 2006-16
                            • Fluctuating consumer confidence may impact spending on clothing
                              • Figure 4: University of Michigan’s index of consumer sentiment, 2007-January 2012
                            • Levels of obesity may create demand for plus-size men’s clothing
                              • Figure 5: Prevalence of obesity among U.S. males aged 20 and over, by race/Hispanic origin, for selected years 1988-94 through 2007-08
                            • Retail channels
                              • Many options when shopping for men’s clothing
                                • The consumer
                                  • Jeans and t-shirts favored over suits
                                    • Figure 6: Men's clothing purchases by type and how acquired, December 2011
                                  • Men typically buy clothing as replacement for old/worn out items
                                    • Figure 7: Reasons for buying men's clothing, December 2011
                                  • Most men dress for comfort
                                    • Figure 8: Men's attitudes toward fashion/style, December 2011
                                  • Most men experience frustrations when clothes shopping
                                    • Figure 9: Men’s frustrations when shopping for clothing, December 2011
                                  • What we think
                                  • Issues in the Market

                                      • Will younger men’s interest in fashion and style drive growth in the market?
                                        • How will high levels of obesity in the U.S. impact men’s clothing?
                                          • How is technology impacting the way men shop for clothing?
                                            • What are the primary reasons men buy clothing?
                                              • Who shops for men’s clothing?
                                              • Insights and Opportunities

                                                • Use sizing technology to help men find their best fit
                                                  • Partner shopping with sporting events, liquor tastings, create lounge
                                                    • Create a showroom to showcase additional sizes
                                                    • Inspire Insights

                                                        • Inspire Trend: The Big Issue
                                                          • Inspire Trend: Boomerang Generation
                                                          • Market Size and Forecast

                                                            • Key points
                                                              • Positive outlook for men’s clothing market
                                                                • Figure 10: Total retail sales and forecast of men’s clothing at current prices, 2006-16
                                                                • Figure 11: Total retail sales and forecast of men’s clothing at inflation-adjusted prices, 2006-16
                                                              • Fan chart forecast
                                                                  • Figure 12: Fan chart forecast of total U.S. retail sales of men’s clothing, 2006-16
                                                              • Segment Performance

                                                                • Key points
                                                                  • Sales of men’s clothing, by segment
                                                                    • Figure 13: Total U.S. retail sales and forecast of men’s clothing, at current prices, by segment, 2006-16
                                                                • Segment Performance—Tops

                                                                  • Key points
                                                                    • Tops to remain largest segment of men’s clothing
                                                                      • Figure 14: Total U.S. retail sales and forecast of men’s tops, at current prices, 2006-16
                                                                  • Segment Performance—Bottoms

                                                                    • Key points
                                                                      • Bottoms expected to grow over the next 5 years
                                                                        • Figure 15: Total U.S. retail sales and forecast of men’s bottoms, at current prices, 2006-16
                                                                    • Segment Performance—Suits and Sportcoats

                                                                      • Key points
                                                                        • Suits and sportcoats likely to experience sales declines
                                                                          • Figure 16: Total U.S. retail sales and forecast of men’s suits and sportcoats, at current prices, 2006-16
                                                                      • Segment Performance—Other

                                                                        • Key points
                                                                          • “Other” clothing sees fluctuations in sales
                                                                            • Figure 17: Total U.S. retail sales and forecast of other men’s clothing, at current prices, 2006-16
                                                                        • Market Drivers

                                                                          • Key points
                                                                            • Male population growth will help drive market for men’s clothing
                                                                              • Figure 18: Male population, by age, 2006-16
                                                                            • Hispanic population grows, has significant buying power
                                                                                • Figure 19: Hispanic men, by age, 2006-16
                                                                              • Fluctuating consumer confidence may impact spending on clothing
                                                                                • Figure 20: University of Michigan’s index of consumer sentiment, January 2007-January 2012
                                                                              • Men staying single longer, shopping for themselves
                                                                                • Levels of obesity may create demand for plus-size men’s clothing
                                                                                  • Figure 21: Age-adjusted prevalence of being overweight, obese, or extremely obese, among adults aged 20 or older, 1988-2006
                                                                                  • Figure 22: Prevalence of obesity among U.S. males aged 20 and over, by race/Hispanic origin, for selected years 1988-94 through 2007-08
                                                                                • Proliferation of smartphones, tablets make it easier, more convenient for men to shop
                                                                                • Retailer Overview

                                                                                    • Department stores
                                                                                      • Macy’s Inc.
                                                                                        • Nordstrom
                                                                                          • Kohl’s
                                                                                            • JC Penney
                                                                                              • Sears
                                                                                                • Neiman Marcus
                                                                                                  • Saks Fifth Avenue
                                                                                                    • Market threats and possibilities for department stores
                                                                                                      • Mass merchandisers
                                                                                                        • Target
                                                                                                          • Walmart
                                                                                                            • Kmart
                                                                                                              • Market threats and possibilities for mass merchandisers
                                                                                                                • Specialty apparel stores
                                                                                                                  • J. Crew
                                                                                                                    • Gap Inc.
                                                                                                                      • Brooks Brothers
                                                                                                                        • Abercrombie & Fitch
                                                                                                                          • Jos. A. Bank
                                                                                                                            • Men’s Wearhouse
                                                                                                                              • L.L. Bean
                                                                                                                                • Market threats and possibilities for specialty apparel stores
                                                                                                                                  • Sporting goods stores/outdoor retailers
                                                                                                                                    • Dick’s Sporting Goods
                                                                                                                                      • REI
                                                                                                                                        • Market threats and possibilities for sporting goods/outdoor stores
                                                                                                                                          • Internet-only retailers
                                                                                                                                            • Amazon.com
                                                                                                                                              • Piperlime
                                                                                                                                                • Market threats and possibilities for online-only retailers
                                                                                                                                                • Innovations and Innovators

                                                                                                                                                  • Trunk Club offers convenient, personalized shopping for men
                                                                                                                                                    • Gilt Groupe shifts from discounts to upscale
                                                                                                                                                      • Bonobos rewards loyal shoppers with special sales
                                                                                                                                                        • Frank & Oak helps men curate looks
                                                                                                                                                        • Marketing Strategies

                                                                                                                                                          • Television advertising
                                                                                                                                                            • J.C. Penney
                                                                                                                                                              • Figure 23: J.C. Penney TV ad, “Hot in Here,” May 2011
                                                                                                                                                            • Jos. A. Bank
                                                                                                                                                              • Figure 24: Jos. A. Bank TV ad, “Huge Sale,” July 2011
                                                                                                                                                            • Kohl’s
                                                                                                                                                              • Figure 25: Kohl’s TV ad, “Upgrade Your Look,” October 2011
                                                                                                                                                            • Macy’s
                                                                                                                                                              • Figure 26: Macy’s TV ad, “Gifts for Dad,” June 2011
                                                                                                                                                            • Men’s Wearhouse
                                                                                                                                                              • Figure 27: Men’s Wearhouse TV ad, “Distinctive,” February 2011
                                                                                                                                                            • Sears
                                                                                                                                                              • Figure 28: Sears TV ad, “Wardrobe Boost,” February 2011
                                                                                                                                                            • Social media trends
                                                                                                                                                              • Figure 29: Profiled companies retail stores and social media reach, Feb. 7, 2012
                                                                                                                                                            • Other marketing activity
                                                                                                                                                              • Figure 30: Piperlime.com’s men’s clothing email advertisement, August 2011
                                                                                                                                                          • How Men’s Clothing is Acquired

                                                                                                                                                            • Key points
                                                                                                                                                              • Most men purchase clothing for themselves
                                                                                                                                                                • Figure 31: How men's clothing is acquired, December 2011
                                                                                                                                                              • Others buy clothing for younger men, older men not buying new clothes
                                                                                                                                                                • Figure 32: How men's clothing is acquired, by age, December 2011
                                                                                                                                                              • Men living in lower-income households limit spending on clothes
                                                                                                                                                                • Figure 33: How men's clothing is acquired, by household income, December 2011
                                                                                                                                                              • Married men most likely to have others shop for them
                                                                                                                                                                • Figure 34: How men's clothing is acquired, by marital/relationship status, December 2011
                                                                                                                                                            • Men’s Clothing Purchase by Type

                                                                                                                                                              • Key points
                                                                                                                                                                • Jeans and t-shirts favored over suits
                                                                                                                                                                  • Figure 35: Men's clothing purchase, by type and how acquired, December 2011
                                                                                                                                                                • Less than one quarter of all men purchase suits and sport coats for themselves
                                                                                                                                                                  • Figure 36: Men's clothing purchase by type—bought for myself, December 2011
                                                                                                                                                                • Younger men more likely to buy t-shirts, workout clothes
                                                                                                                                                                  • Figure 37: Men's clothing purchase by type—bought for myself, by age, December 2011
                                                                                                                                                                • Men with lower household incomes likely to purchase suits, sport coats
                                                                                                                                                                  • Figure 38: Men's clothing purchase by type—bought for myself, by household income, December 2011
                                                                                                                                                                • Unmarried more likely than married men to buy clothing for themselves
                                                                                                                                                                  • Figure 39: Men's clothing purchase by type—bought for myself, by marital status, December 2011
                                                                                                                                                              • Retailers Shopped For Men’s Clothing (Physical Stores)

                                                                                                                                                                • Key points
                                                                                                                                                                  • Department stores, mass merchandisers favored among men
                                                                                                                                                                    • Figure 40: Retailers shopped for men's clothing (physical stores), December 2011
                                                                                                                                                                  • Older men stick to same few retailers, younger men shop across channels
                                                                                                                                                                    • Figure 41: Retailers shopped for men's clothing (physical stores), by age, December 2011
                                                                                                                                                                  • Men with higher household incomes more likely to shop at upscale department stores
                                                                                                                                                                    • Figure 42: Retailers shopped for men's clothing (physical stores), by household income, December 2011
                                                                                                                                                                  • Unmarried men more likely to shop at discount stores, manufacturers’ stores
                                                                                                                                                                    • Figure 43: Retailers shopped for men's clothing (physical stores), by marital status, December 2011
                                                                                                                                                                • Retailers Shopped For Men’s Clothing (Online Stores)

                                                                                                                                                                  • Key points
                                                                                                                                                                    • Online shopping preferences mirror offline preferences
                                                                                                                                                                      • Figure 44: Retailers shopped for men's clothing (online), December 2011
                                                                                                                                                                    • Younger men most likely to shop across a variety of online channels
                                                                                                                                                                      • Figure 45: Retailers shopped for men's clothing (online), by age, December 2011
                                                                                                                                                                    • Men with higher incomes less likely to shop at mass merchandisers
                                                                                                                                                                      • Figure 46: Retailers shopped for men's clothing (online), by household income, December 2011
                                                                                                                                                                    • Married men prefer department stores, mass; unmarried men shop specialty
                                                                                                                                                                      • Figure 47: Retailers shopped for men's clothing (online), by marital status, December 2011
                                                                                                                                                                  • Reasons for Purchasing Men’s Clothing

                                                                                                                                                                    • Key points
                                                                                                                                                                      • Most men buy clothing as replacement for old/worn out items
                                                                                                                                                                        • Figure 48: Reasons for purchasing men's clothing, December 2011
                                                                                                                                                                      • Older men least likely to update their wardrobes
                                                                                                                                                                        • Figure 49: Reasons for purchasing men's clothing, by age, December 2011
                                                                                                                                                                      • Men with lower incomes buy clothing for special occasions
                                                                                                                                                                        • Figure 50: Reasons for purchasing men's clothing, by household income, December 2011
                                                                                                                                                                      • Married men buy clothes as replacement, unmarried men buy to update look
                                                                                                                                                                        • Figure 51: Reasons for purchasing men's clothing, by marital status, December 2011
                                                                                                                                                                    • Who Shops for Men’s Clothing

                                                                                                                                                                      • Key points
                                                                                                                                                                        • Spouses/partners shop for and influence nearly half of all men
                                                                                                                                                                          • Figure 52: Men's clothing—who shops for, and who influences men, December 2011
                                                                                                                                                                        • Spouse/partners or girlfriends shop for men across all age groups
                                                                                                                                                                          • Figure 53: Men's clothing—who shops for men, by age, December 2011
                                                                                                                                                                        • Men living in lower-income households have parents who shop for them
                                                                                                                                                                          • Figure 54: Men's clothing—who shops for men, by household income, December 2011
                                                                                                                                                                        • Unmarried men acquire clothing purchased by parents, girlfriends, friends
                                                                                                                                                                          • Figure 55: Men's clothing—who shops for men, by marital status, December 2011
                                                                                                                                                                      • Men’s Clothing Shopping Behaviors

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Most men remain loyal to the same few stores
                                                                                                                                                                            • Figure 56: Men's clothing shopping behavior, December 2011
                                                                                                                                                                          • Younger men influenced by social media, blogs when shopping for clothes
                                                                                                                                                                            • Figure 57: Men's clothing shopping behavior, by age, December 2011
                                                                                                                                                                          • Lower-income shoppers influenced by magazines
                                                                                                                                                                            • Figure 58: Men's clothing shopping behavior, by household income, December 2011
                                                                                                                                                                          • Unmarried men prefer to shop online
                                                                                                                                                                            • Figure 59: Men's clothing shopping behavior, by marital status, December 2011
                                                                                                                                                                        • What Would Encourage Men to Shop For Clothing?

                                                                                                                                                                          • Key points
                                                                                                                                                                            • Most men experience frustrations when clothes shopping
                                                                                                                                                                              • Figure 60: What would encourage men to shop for clothing? December 2011
                                                                                                                                                                            • Older men less engaged in shopping process overall
                                                                                                                                                                              • Figure 61: What would encourage men to shop for clothing? by age, December 2011
                                                                                                                                                                            • Little differences across various household income groups
                                                                                                                                                                              • Figure 62: What would encourage men to shop for clothing? by household income, December 2011
                                                                                                                                                                          • Men’s Attitudes Toward Fashion/Style

                                                                                                                                                                            • Key points
                                                                                                                                                                              • Majority of all men surveyed dress for comfort
                                                                                                                                                                                • Figure 63: Men's attitudes toward fashion/style, December 2011
                                                                                                                                                                              • Older men dress for comfort, younger men want to stand out
                                                                                                                                                                                • Figure 64: Men's attitudes toward fashion/style, by age, December 2011
                                                                                                                                                                              • Men with lower incomes more interested in style, seek to stand out
                                                                                                                                                                                • Figure 65: Men's attitudes toward fashion/style, by household income, December 2011
                                                                                                                                                                              • Unmarried men more style conscious than married men
                                                                                                                                                                                • Figure 66: Men's attitudes toward fashion/style, by marital status, December 2011
                                                                                                                                                                            • Impact of Race and Hispanic Origin

                                                                                                                                                                              • Key points
                                                                                                                                                                                • Others choose clothing for white and black men
                                                                                                                                                                                  • Figure 67: How men's clothing is acquired, by race/Hispanic origin, December 2011
                                                                                                                                                                                • Black and Hispanic men most likely to have purchased suits
                                                                                                                                                                                  • Figure 68: Men's clothing purchase by type—bought for myself, by race/Hispanic origin, December 2011
                                                                                                                                                                                • Hispanic men shop at a variety of channels when buying clothes
                                                                                                                                                                                  • Figure 69: Retailers shopped for men's clothing (physical stores), by race/Hispanic origin, December 2011
                                                                                                                                                                                • Black and Hispanic men active online shoppers
                                                                                                                                                                                  • Figure 70: Retailers shopped for men's clothing (online), by race/Hispanic origin, December 2011
                                                                                                                                                                                • Hispanic and black men buy clothing on impulse
                                                                                                                                                                                  • Figure 71: Reasons for purchasing men's clothing, by race/Hispanic origin, December 2011
                                                                                                                                                                                • Parents, children, friends likely to shop for black men
                                                                                                                                                                                  • Figure 72: Men's clothing—who shops for men, by race/Hispanic origin, December 2011
                                                                                                                                                                                • White men less likely to be influenced by magazines, blogs, social media
                                                                                                                                                                                  • Figure 73: Men's clothing shopping behavior, by race/Hispanic origin, December 2011
                                                                                                                                                                                • Hispanic men have difficulty finding styles they like
                                                                                                                                                                                  • Figure 74: What would encourage men to shop for clothing? by race/Hispanic origin, December 2011
                                                                                                                                                                                • Hispanic and black men are style conscious
                                                                                                                                                                                  • Figure 75: Men's attitudes toward fashion/style, by race/Hispanic origin, December 2011
                                                                                                                                                                              • Cluster Analysis

                                                                                                                                                                                  • Fashion Forward
                                                                                                                                                                                    • Demographics
                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                          • Comfort Seekers
                                                                                                                                                                                            • Demographics
                                                                                                                                                                                              • Characteristics
                                                                                                                                                                                                • Opportunity
                                                                                                                                                                                                  • Indifferent Independents
                                                                                                                                                                                                    • Demographics
                                                                                                                                                                                                      • Characteristics
                                                                                                                                                                                                        • Opportunity
                                                                                                                                                                                                          • Cluster characteristic tables
                                                                                                                                                                                                            • Figure 76: Clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 77: Men's clothing purchase by type – Bought for myself, by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 78: Men's clothing purchase by type – Bought for me by someone else, by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 79: Retailers shopped for men's clothing (physical stores), by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 80: Retailers shopped for men's clothing (online), by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 81: Reasons for purchasing men's clothing, by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 82: Men's clothing – who shops for men, by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 83: Men's clothing – who influences men, by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 84: Men's clothing shopping behavior, by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 85: What would encourage men to shop for clothing? by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                            • Figure 86: Men's attitudes toward fashion/style, by clusters based on men’s attitudes to clothing, December 2011
                                                                                                                                                                                                          • Cluster demographic tables
                                                                                                                                                                                                            • Figure 87: Clusters based on men’s attitudes to clothing, by age, December 2011
                                                                                                                                                                                                            • Figure 88: Clusters based on men’s attitudes to clothing, by household income, December 2011
                                                                                                                                                                                                            • Figure 89: Clusters based on men’s attitudes to clothing, by race, December 2011
                                                                                                                                                                                                            • Figure 90: Clusters based on men’s attitudes to clothing, by Hispanic origin, December 2011
                                                                                                                                                                                                            • Figure 91: Clusters based on men’s attitudes to clothing, by marital status, December 2011
                                                                                                                                                                                                            • Figure 92: Clusters based on men’s attitudes to clothing, by employment, December 2011
                                                                                                                                                                                                            • Figure 93: Clusters based on men’s attitudes to clothing, by urban area, December 2011
                                                                                                                                                                                                          • Cluster methodology
                                                                                                                                                                                                          • Appendix—Other Useful Consumer Tables

                                                                                                                                                                                                            • How men’s clothing is acquired
                                                                                                                                                                                                              • Figure 94: How men's clothing is acquired, by presence of children in household, December 2011
                                                                                                                                                                                                              • Figure 95: How men's clothing is acquired, by employment, December 2011
                                                                                                                                                                                                            • Men’s clothing purchase by type
                                                                                                                                                                                                              • Figure 96: Men's clothing purchase by type—bought for myself, by household size, December 2011
                                                                                                                                                                                                              • Figure 97: Men's clothing purchase by type—bought for myself, by presence of children in household, December 2011
                                                                                                                                                                                                              • Figure 98: Men's clothing purchase by type—bought for myself, by employment, December 2011
                                                                                                                                                                                                            • Retailers shopped for men’s clothing (physical stores)
                                                                                                                                                                                                              • Figure 99: Retailers shopped for men's clothing (physical stores), by household size, December 2011
                                                                                                                                                                                                            • Retailers shopped for men’s clothing (online stores)
                                                                                                                                                                                                              • Figure 100: Retailers shopped for men's clothing (physical stores), by employment, December 2011
                                                                                                                                                                                                              • Figure 101: Retailers shopped for men's clothing (online), by employment, December 2011
                                                                                                                                                                                                            • Reasons for purchasing men’s clothing
                                                                                                                                                                                                              • Figure 102: Reasons for purchasing men's clothing, by employment, December 2011
                                                                                                                                                                                                            • Who shops for men’s clothing
                                                                                                                                                                                                              • Figure 103: Men's clothing – who shops for men, by household size, December 2011
                                                                                                                                                                                                              • Figure 104: Men's clothing —who shops for men, by presence of children in household, December 2011
                                                                                                                                                                                                              • Figure 105: Men's clothing—who shops for men, by employment, December 2011
                                                                                                                                                                                                            • Who influences men’s clothing purchases
                                                                                                                                                                                                              • Figure 106: Men's clothing – who influences men, by age, December 2011
                                                                                                                                                                                                              • Figure 107: Men's clothing – who influences men, by household income, December 2011
                                                                                                                                                                                                              • Figure 108: Men's clothing – who influences men, by race/Hispanic origin, December 2011
                                                                                                                                                                                                              • Figure 109: Men's clothing – who influences men, by marital status, December 2011
                                                                                                                                                                                                              • Figure 110: Men's clothing - who influences men, by household size, December 2011
                                                                                                                                                                                                              • Figure 111: Men's clothing – who influences men, by presence of children in household, December 2011
                                                                                                                                                                                                              • Figure 112: Men's clothing – who influences men, by employment, December 2011
                                                                                                                                                                                                            • What would encourage men to shop for clothing?
                                                                                                                                                                                                              • Figure 113: What would encourage men to shop for clothing? by marital status, December 2011
                                                                                                                                                                                                            • Men’s attitudes toward fashion/style
                                                                                                                                                                                                              • Figure 114: Men's attitudes toward fashion/style, by presence of children in household, December 2011
                                                                                                                                                                                                              • Figure 115: Men's attitudes toward fashion/style, by employment, December 2011
                                                                                                                                                                                                          • Appendix—Trade Associations

                                                                                                                                                                                                            Companies Covered

                                                                                                                                                                                                            • Abercrombie & Fitch Co
                                                                                                                                                                                                            • Adidas (USA)
                                                                                                                                                                                                            • Amazon North America
                                                                                                                                                                                                            • American Apparel & Footwear Association (AAFA)
                                                                                                                                                                                                            • Banana Republic
                                                                                                                                                                                                            • Bloomingdale's
                                                                                                                                                                                                            • Calvin Klein, Inc.
                                                                                                                                                                                                            • Converse, Inc
                                                                                                                                                                                                            • Ermenegildo Zegna Ltd
                                                                                                                                                                                                            • Gap Inc
                                                                                                                                                                                                            • Giorgio Armani S.p.A.
                                                                                                                                                                                                            • Gucci Group N.V.
                                                                                                                                                                                                            • Hugo Boss
                                                                                                                                                                                                            • JCPenney (department stores and catalog)
                                                                                                                                                                                                            • Kmart Corporation
                                                                                                                                                                                                            • Kohl's Corporation
                                                                                                                                                                                                            • Lacoste
                                                                                                                                                                                                            • Lands' End
                                                                                                                                                                                                            • Levi Strauss
                                                                                                                                                                                                            • Liz Claiborne Inc
                                                                                                                                                                                                            • Macy's, Inc.
                                                                                                                                                                                                            • National Basketball Association
                                                                                                                                                                                                            • Nike
                                                                                                                                                                                                            • Nordstrom
                                                                                                                                                                                                            • Old Navy
                                                                                                                                                                                                            • Patagonia
                                                                                                                                                                                                            • Prada USA Corp.
                                                                                                                                                                                                            • Ralph Lauren Ltd
                                                                                                                                                                                                            • Republic Retail Ltd
                                                                                                                                                                                                            • Saks Incorporated
                                                                                                                                                                                                            • Sears Holdings Corporation
                                                                                                                                                                                                            • Target Corporation
                                                                                                                                                                                                            • The Men's Wearhouse
                                                                                                                                                                                                            • The Neiman Marcus Group Inc
                                                                                                                                                                                                            • Timex Corporation
                                                                                                                                                                                                            • Tommy Hilfiger Corporation
                                                                                                                                                                                                            • Vera Wang
                                                                                                                                                                                                            • Walmart Stores (USA)

                                                                                                                                                                                                            Men's Attitudes Toward Clothes Shopping - US - March 2012

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