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Men's Clothes Shopping - US - May 2014

“Most men’s clothing purchases are made as replacements for old or worn-out items, as well as to update wardrobes. Retailers can encourage greater frequency of shopping for men’s clothing by focusing on in-store services as well as showcasing clothing items in various styles to appeal to different tastes.”

– Ali Lipson, Senior Retail & Apparel Analyst

Some questions answered in this report include:

  • How will the growing Hispanic male population impact the men’s clothing market?
  • What is the impact of online and mobile shopping in the men’s clothing market?
  • What would encourage men to shop for clothing more often?
The purpose of this report is to identify the shopping behaviors and preferences among male shoppers when shopping for clothing. Clothing included in this report covers the following categories: jeans, pants/slacks, t-shirts, polo shirts, button-down shirts, sweaters, sport coats, suits, outerwear, shorts, workout clothes (shorts and shirts).

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer survey data
              • Direct marketing creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Overview
                        • The market
                          • Figure 1: Total U.S. sales and fan chart forecast of men’s clothing, at current prices, 2008-18
                        • Market drivers
                          • Male population on the rise, Hispanics in particular
                            • Figure 2: Total male and Hispanic male US population change, 2014-19
                          • Consumer confidence and unemployment
                            • Figure 3: Consumer confidence and unemployment, 2000-Q1 2014
                          • Shifts in workplace dynamics
                            • Figure 4: Employed persons working at home, by full- and part-time status and gender, 2012 annual averages
                          • The consumer
                            • Men more likely to shop in-store rather than online for clothing
                              • Figure 5: Retailers shopped for men’s clothing, February 2014
                            • Most men buy clothing to replace old/worn-out items
                              • Figure 6: Men’s reasons for buying clothing, February 2014
                            • Most men loyal to retailers, dress for comfort
                              • Figure 7: Men’s attitudes toward clothing and style, February 2014
                            • Men seek styles they like, ease of finding merchandise
                              • Figure 8: Innovations/improvements desired when shopping for men’s clothing, February 2014
                            • What we think
                            • Issues and Insights

                                • How will the growing Hispanic male population impact the men’s clothing market?
                                  • The issues
                                    • The implications
                                      • What is the impact of online and mobile shopping in the men’s clothing market?
                                        • The issues
                                          • The implications
                                            • What would encourage men to shop for clothing more often?
                                              • The issues
                                                • The implications
                                                • Trend Applications

                                                    • Trend: Alpha Mothers
                                                      • Trend: Life – An Informal Affair
                                                        • Trend: Never Say Die
                                                        • Market Size and Forecast

                                                          • Key points
                                                            • Sales of men’s clothing expected to rise
                                                              • Figure 9: Total US retail sales of men’s clothing, at current prices 2008-18
                                                              • Figure 10: Total US retail sales of men’s clothing, at inflation-adjusted prices, 2008-18
                                                            • Fan chart forecast
                                                                • Figure 11: Total US sales and fan chart forecast of men’s clothing, at current prices, 2008-18
                                                            • Market Drivers

                                                              • Key points
                                                                • Male population on the rise, particularly Hispanics
                                                                  • Figure 12: Hispanic men’s attitudes toward style and fashion (any agree), July 2013
                                                                  • Figure 13: Men by race and Hispanic origin, 2009-19
                                                                  • Figure 14: Male population by age, 2009-19
                                                                  • Figure 15: Hispanic males, by age, 2009-19
                                                                • Consumer confidence and unemployment
                                                                  • Figure 16: Consumer confidence and unemployment, 2000-Q1 2014
                                                                • Obesity impacts men’s clothing market and sizing
                                                                  • Figure 17: American adults by weight category as determined by body mass index (BMI), 2008-Oct. 28, 2013
                                                                • Shifts in workplace dynamics impact clothes worn for work
                                                                  • Figure 18: Employed persons working at home, by full and part-time status and sex, 2012 annual averages
                                                                • Impact of online and mobile shopping
                                                                • Retailer Overview

                                                                    • Department stores
                                                                      • JCPenney
                                                                        • Kohl’s
                                                                          • Macy’s
                                                                            • Neiman Marcus
                                                                              • Nordstrom
                                                                                • Sears
                                                                                  • Issues and opportunities for department stores
                                                                                    • Specialty stores
                                                                                      • Abercrombie & Fitch
                                                                                        • Brooks Brothers
                                                                                          • Gap Inc. (Gap, Banana Republic, Old Navy)
                                                                                            • J. Crew
                                                                                              • L.L. Bean
                                                                                                • Men’s Wearhouse and Jos A. Bank
                                                                                                  • Issues and opportunities for specialty stores
                                                                                                    • Mass merchandisers
                                                                                                      • Kmart
                                                                                                        • Target
                                                                                                          • Walmart
                                                                                                            • Issues and opportunities for mass merchandisers
                                                                                                              • Sporting goods/outdoor stores
                                                                                                                • Dick’s Sporting Goods
                                                                                                                  • REI
                                                                                                                    • Issues and opportunities for sporting goods/outdoor stores
                                                                                                                      • Online-only retailers
                                                                                                                        • Amazon.com
                                                                                                                          • Issues and opportunities for online-only retailer
                                                                                                                          • Innovations and Innovators

                                                                                                                            • PS Dept makes shopping easy via app
                                                                                                                              • East Dane
                                                                                                                                • Figure 19: East Dane screen shot, April 2014
                                                                                                                              • Pharrell Williams for Uniqlo
                                                                                                                                • Figure 20: Pharrell for Uniqlo collaboration, April 2014
                                                                                                                            • Marketing Strategies

                                                                                                                              • Overview of the brand landscape
                                                                                                                                • Theme: Celebrity influence and exclusivity
                                                                                                                                  • Figure 21: Macy’s, “Suiting up with Herm Edwards for Alfani at Macy's, March 2014
                                                                                                                                  • Figure 22: Macy’s, “Greg Norman For Tasso Elba at Macy's,” March 2014
                                                                                                                                  • Figure 23: Gap holiday email, December 2013
                                                                                                                                • Theme: Promotions and special offers
                                                                                                                                  • Figure 24: Banana Republic email ad, December 2013
                                                                                                                                  • Figure 25: Banana Republic email ad, April 2014
                                                                                                                                  • Figure 26: Gap email ad, December 2013
                                                                                                                                  • Figure 27: Sears email ad, December 2013
                                                                                                                                  • Figure 28: Nordstrom rack email ad, April 2014
                                                                                                                                  • Figure 29: Old Navy email ad, April 2014
                                                                                                                                • Theme: Connecting with customers
                                                                                                                                  • Figure 30: Screen shot of Nordstrom “men’s shop daily blog,” April 2014
                                                                                                                                  • Figure 31: Banana Republic email ad, April 2014
                                                                                                                              • Women’s Purchases of Men’s Clothing

                                                                                                                                • Key points
                                                                                                                                  • More than half of women shop for their male spouse/significant other
                                                                                                                                    • Figure 32: Men's clothing purchases by females, February 2014
                                                                                                                                  • Older women least likely to buy for men
                                                                                                                                    • Figure 33: Men's clothing purchases by females, by age, February 2014
                                                                                                                                  • Lower-income women least likely to buy clothing for men
                                                                                                                                    • Figure 34: Men's clothing purchases by females, by household income, February 2014
                                                                                                                                • Women’s Reasons for Purchasing Men’s Clothing

                                                                                                                                  • Key points
                                                                                                                                    • Nearly half of women who buy men’s clothing are purchasing as a gift
                                                                                                                                      • Figure 35: Women's reasons for buying men's clothing, February 2014
                                                                                                                                    • Older women buying to replace old/worn-out items
                                                                                                                                      • Figure 36: Women's reasons for buying men's clothing, by age, February 2014
                                                                                                                                    • Gift giving common across women of all income levels
                                                                                                                                      • Figure 37: Women's reasons for buying men's clothing, by household income, February 2014
                                                                                                                                  • How Men’s Clothing is Acquired

                                                                                                                                    • Key points
                                                                                                                                      • Most men select and purchase their own clothing
                                                                                                                                        • Figure 38: How men's clothing was acquired, February 2014
                                                                                                                                      • Younger men likely shopping with others
                                                                                                                                        • Figure 39: How men's clothing was acquired, by age, February 2014
                                                                                                                                      • Men with higher incomes most likely to have purchased new clothing
                                                                                                                                        • Figure 40: How men's clothing was acquired, by household income, February 2014
                                                                                                                                    • Who Shops for and Influences Men’s Clothing Purchases

                                                                                                                                      • Key points
                                                                                                                                        • Four in 10 married men are influenced by spouse/partner
                                                                                                                                          • Figure 41: Who shops for and influences men's clothing purchases, February 2014
                                                                                                                                        • 25-34 year-old men most influenced by others when shopping for clothes
                                                                                                                                          • Figure 42: Who shops for and influences men's clothing purchases, by age, February 2014
                                                                                                                                        • Spouse/significant others influence and purchase men’s clothing
                                                                                                                                          • Figure 43: Who shops for and influences men's clothing purchases, by household income, February 2014
                                                                                                                                      • Men’s Clothing Purchases

                                                                                                                                        • Key points
                                                                                                                                          • T-shirts and jeans most acquired men’s clothing items
                                                                                                                                            • Figure 44: Clothing bought for self, February 2014
                                                                                                                                          • Incidence of dress and casual clothes decreases as age increases
                                                                                                                                            • Figure 45: Clothing bought for self – dress clothes, by age, February 2014
                                                                                                                                            • Figure 46: Clothing bought for self – casual clothes, by age, February 2014
                                                                                                                                          • Higher-income men more likely to buy dress clothes
                                                                                                                                            • Figure 47: Clothing bought for self – dress clothes, by household income, February 2014
                                                                                                                                            • Figure 48: Clothing bought for self – casual clothes, by household income, February 2014
                                                                                                                                        • Retailers Shopped for Men’s Clothing

                                                                                                                                          • Key points
                                                                                                                                            • In-store shopping more common than online for men’s clothing
                                                                                                                                              • Figure 49: Retailers shopped for men’s clothing, February 2014
                                                                                                                                            • Older men least likely to shop at upscale department and specialty stores
                                                                                                                                              • Figure 50: Retailers shopped in-store, by age, February 2014
                                                                                                                                            • Middle-income men shop across a variety of retailers
                                                                                                                                              • Figure 51: Retailers shopped in-store, by household income, February 2014
                                                                                                                                          • Men’s Reasons for Buying Clothing

                                                                                                                                            • Key points
                                                                                                                                              • Most men buy clothing to replace old/worn-out items
                                                                                                                                                • Figure 52: Men's reasons for buying clothing, February 2014
                                                                                                                                              • Younger men buying for special occasions, new jobs
                                                                                                                                                • Figure 53: Men's reasons for buying clothing, by age, February 2014
                                                                                                                                              • Higher-income men influenced by price
                                                                                                                                                • Figure 54: Men's reasons for buying clothing, by household income, February 2014
                                                                                                                                            • Attitudes toward Men’s Clothing

                                                                                                                                              • Key points
                                                                                                                                                • Most men loyal to retailers, dress for comfort
                                                                                                                                                  • Shopping behaviors
                                                                                                                                                    • Figure 55: Men's shopping behaviors, February 2014
                                                                                                                                                  • Attitudes toward style
                                                                                                                                                    • Figure 56: Men's attitudes toward clothing and style, February 2014
                                                                                                                                                  • Sources of ideas/inspiration
                                                                                                                                                    • Figure 57: Where men get ideas/inspiration about clothing and style, February 2014
                                                                                                                                                  • Younger men more engaged in clothes shopping compared to older men
                                                                                                                                                    • Figure 58: Men's attitudes toward clothing and style, by age, February 2014
                                                                                                                                                  • Regardless of household income level, men dress for comfort
                                                                                                                                                    • Figure 59: Men's attitudes toward clothing and style, by household income, February 2014
                                                                                                                                                  • 18-24 year-old men likely to be trendsetters
                                                                                                                                                    • Figure 60: Men's attitudes/opinions about apparel, by age, November 2012-December 2013
                                                                                                                                                • Innovations/Improvements Desired When Shopping for Men’s Clothing

                                                                                                                                                  • Key points
                                                                                                                                                    • Men seek styles they like, ease of finding merchandise
                                                                                                                                                      • Figure 61: Innovations/Improvements desired when shopping for men's clothing, February 2014
                                                                                                                                                    • Younger men more likely than older men to be positively influenced
                                                                                                                                                      • Figure 62: Innovations/Improvements desired when shopping for men's clothing, by age, February 2014
                                                                                                                                                    • Finding styles they like would appeal to men of all income levels
                                                                                                                                                      • Figure 63: Innovations/Improvements desired when shopping for men's clothing, by household income, February 2014
                                                                                                                                                  • Race and Hispanic Origin

                                                                                                                                                    • Key points
                                                                                                                                                      • Hispanic women likely to buy for spouse/significant other and children
                                                                                                                                                        • Figure 64: Women’s purchases of men’s clothing, by race/Hispanic origin, February 2014
                                                                                                                                                      • Hispanic women are likely to buy men’s clothing on sale
                                                                                                                                                        • Figure 65: Women's reasons for buying men's clothing, by race/Hispanic origin, February 2014
                                                                                                                                                      • Nearly three quarters or more of men shop for clothing for themselves
                                                                                                                                                        • Figure 66: How men's clothing was acquired, by race/Hispanic origin, February 2014
                                                                                                                                                      • Hispanic men are more likely than non-Hispanics to have others shop for them
                                                                                                                                                        • Figure 67: Who shops for and influences men's clothing purchases, by race/Hispanic origin, February 2014
                                                                                                                                                      • Hispanic men shopping across a variety of retail channels
                                                                                                                                                        • Figure 68: Retailers shopped in-store, by race/Hispanic origin, February 2014
                                                                                                                                                      • Non-Hispanics buy clothing to replace old/worn-out items
                                                                                                                                                        • Figure 69: Men's reasons for buying clothing, by race/Hispanic origin, February 2014
                                                                                                                                                      • Hispanic men shop at more stores, interested in style
                                                                                                                                                        • Figure 70: Men's attitudes toward clothing and style, by race/Hispanic origin, February 2014
                                                                                                                                                      • Blacks and Hispanics seek fashion over comfort
                                                                                                                                                        • Figure 71: Men's attitudes/opinions about apparel, by race/Hispanic origin, November 2012-December 2013
                                                                                                                                                      • Hispanics seek more in-store services
                                                                                                                                                        • Figure 72: Innovations/Improvements desired when shopping for men's clothing, by race/Hispanic origin, February 2014
                                                                                                                                                    • Appendix – Other Useful Consumer Tables

                                                                                                                                                      • Women’s purchases of men’s clothing
                                                                                                                                                        • Figure 73: Men's clothing purchases by females, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 74: Men's clothing purchases by females, by household size, February 2014
                                                                                                                                                        • Figure 75: Men's clothing purchases by females, by generations, February 2014
                                                                                                                                                      • Women’s reasons for purchasing men’s clothing
                                                                                                                                                        • Figure 76: Women's reasons for buying men's clothing, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 77: Women's reasons for buying men's clothing, by household size, February 2014
                                                                                                                                                        • Figure 78: Women's reasons for buying men's clothing, by generations, February 2014
                                                                                                                                                      • How men’s clothing is acquired
                                                                                                                                                        • Figure 79: How men's clothing was acquired, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 80: How men's clothing was acquired, by household size, February 2014
                                                                                                                                                        • Figure 81: How men's clothing was acquired, by generations, February 2014
                                                                                                                                                      • Who shops for and influences men’s clothing purchases
                                                                                                                                                        • Figure 82: Who shops for and influences men's clothing purchases, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 83: Who shops for and influences men's clothing purchases, by household size, February 2014
                                                                                                                                                        • Figure 84: Who shops for and influences men's clothing purchases, by presence of children in household, February 2014
                                                                                                                                                        • Figure 85: Who shops for and influences men's clothing purchases, by employment, February 2014
                                                                                                                                                        • Figure 86: Who shops for and influences men's clothing purchases, by generations, February 2014
                                                                                                                                                      • Retailers shopped for men’s clothing – in-store
                                                                                                                                                        • Figure 87: Retailers shopped in-store, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 88: Retailers shopped in-store, by household size, February 2014
                                                                                                                                                        • Figure 89: Retailers shopped in-store, by presence of children in household, February 2014
                                                                                                                                                        • Figure 90: Retailers shopped in-store, by employment, February 2014
                                                                                                                                                        • Figure 91: Retailers shopped in-store, by generations, February 2014
                                                                                                                                                      • Retailers shopped for men’s clothing – online
                                                                                                                                                        • Figure 92: Retailers shopped online, by age, February 2014
                                                                                                                                                        • Figure 93: Retailers shopped online, by household income, February 2014
                                                                                                                                                        • Figure 94: Retailers shopped online, by race/Hispanic origin, February 2014
                                                                                                                                                        • Figure 95: Retailers shopped online, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 96: Retailers shopped online, by household size, February 2014
                                                                                                                                                        • Figure 97: Retailers shopped online by presence of children in household, February 2014
                                                                                                                                                        • Figure 98: Retailers shopped online, by employment, February 2014
                                                                                                                                                        • Figure 99: Retailers shopped online, by generations, February 2014
                                                                                                                                                      • Men’s reasons for buying clothing
                                                                                                                                                        • Figure 100: Men's reasons for buying clothing, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 101: Men's reasons for buying clothing, by household size, February 2014
                                                                                                                                                        • Figure 102: Men's reasons for buying clothing, by presence of children in household, February 2014
                                                                                                                                                        • Figure 103: Men's reasons for buying clothing, by employment, February 2014
                                                                                                                                                        • Figure 104: Men's reasons for buying clothing, by generations, February 2014
                                                                                                                                                      • Attitudes toward men’s clothing
                                                                                                                                                        • Figure 105: Men's attitudes toward clothing and style, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 106: Men's attitudes toward clothing and style, by household size, February 2014
                                                                                                                                                        • Figure 107: Men's attitudes toward clothing and style, by presence of children in household, February 2014
                                                                                                                                                        • Figure 108: Men's attitudes toward clothing and style, by employment, February 2014
                                                                                                                                                        • Figure 109: Men's attitudes toward clothing and style, by generations, February 2014
                                                                                                                                                        • Figure 110: Men's attitudes/opinions about apparel, by household income, November 2012-December 2013
                                                                                                                                                        • Figure 111: Men's attitudes/opinions about apparel, by marital status, November 2012-December 2013
                                                                                                                                                      • Innovations/improvements desired when shopping for men’s clothing
                                                                                                                                                        • Figure 112: Innovations/Improvements desired when shopping for men's clothing, by marital/relationship status, February 2014
                                                                                                                                                        • Figure 113: Innovations/Improvements desired when shopping for men's clothing, by household size, February 2014
                                                                                                                                                        • Figure 114: Innovations/Improvements desired when shopping for men's clothing, by presence of children in household, February 2014
                                                                                                                                                        • Figure 115: Innovations/Improvements desired when shopping for men's clothing, by employment, February 2014
                                                                                                                                                        • Figure 116: Innovations/Improvements desired when shopping for men's clothing, by generations, February 2014
                                                                                                                                                    • Appendix – Trade Associations

                                                                                                                                                      Companies Covered

                                                                                                                                                      • Abercrombie & Fitch Co
                                                                                                                                                      • Adidas (USA)
                                                                                                                                                      • Alexander McQueen
                                                                                                                                                      • Amazon.com Inc
                                                                                                                                                      • Apple, Inc
                                                                                                                                                      • Banana Republic
                                                                                                                                                      • Billabong International Ltd.
                                                                                                                                                      • Champion
                                                                                                                                                      • Converse, Inc
                                                                                                                                                      • Dick's Sporting Goods, Inc.
                                                                                                                                                      • Diesel
                                                                                                                                                      • Dolce & Gabbana
                                                                                                                                                      • Donna Karan International Inc.
                                                                                                                                                      • Fila USA, Inc
                                                                                                                                                      • Freeport Leisure
                                                                                                                                                      • Gap Inc
                                                                                                                                                      • Gucci Group N.V.
                                                                                                                                                      • Haggar Corp.
                                                                                                                                                      • Hugo Boss
                                                                                                                                                      • J C Penney Company, Inc
                                                                                                                                                      • Kmart Corporation
                                                                                                                                                      • Kohl's Corporation
                                                                                                                                                      • Lands' End
                                                                                                                                                      • Levi Strauss
                                                                                                                                                      • Macy's, Inc.
                                                                                                                                                      • Mossimo, Inc.
                                                                                                                                                      • Narciso Rodriguez
                                                                                                                                                      • Nautica Enterprises Inc.
                                                                                                                                                      • New Balance Athletic Shoe, Inc.
                                                                                                                                                      • Nike
                                                                                                                                                      • Nordstrom
                                                                                                                                                      • Old Navy
                                                                                                                                                      • Ralph Lauren Ltd
                                                                                                                                                      • Salvatore Ferragamo
                                                                                                                                                      • SAM's Club
                                                                                                                                                      • Sears Holdings Corporation
                                                                                                                                                      • Sears, Roebuck and Co.
                                                                                                                                                      • Sephora
                                                                                                                                                      • Spanx Inc [Spanx by Sara Blakeley]
                                                                                                                                                      • Target Corporation
                                                                                                                                                      • The Hollister Co.
                                                                                                                                                      • The Men's Wearhouse
                                                                                                                                                      • The Neiman Marcus Group Inc
                                                                                                                                                      • The North Face Inc.
                                                                                                                                                      • Timex Corporation
                                                                                                                                                      • Tommy Hilfiger Corporation
                                                                                                                                                      • Under Armour, Inc.
                                                                                                                                                      • Vera Wang
                                                                                                                                                      • Walmart Stores (USA)

                                                                                                                                                      Men's Clothes Shopping - US - May 2014

                                                                                                                                                      £3,277.28 (Excl.Tax)