Men's Facial Skincare - UK - May 2015
“The high proportion of men describing their skin as neutral presents opportunities in the market for better diagnostic tools and more help for men to identify their skin’s needs and products suited to them. Male-specific expertise is important, with most men choosing and purchasing their own skincare products.
Product usage shows that men may be using anti-ageing products for prevention rather than cure, with the high proportion of young men with little concern about wrinkles using anti-ageing products. Growing urbanisation also presents opportunities, with urban men showing higher usage of moisturiser and cleanser than a year ago.”
– Roshida Khanom, Senior Research Analyst
This report looks at the following areas:
- Men don’t know their own skin
- Men want male expertise
- Anti-ageing products: Prevention rather than cure
- Growing urbanisation offers opportunities
The men’s facial skincare market has shown fluctuation in recent years, however strong growth in 2013 and incremental growth in 2014 bode well for the market. Men are largely taking responsibility for their own skincare, with over half choosing their own skincare products and just over half purchasing their own products. As such, brands with a strong heritage in male skincare have fared well in 2015.
Education is a key factor to ensure growth in this category, with the majority of men describing their skin as neutral across a number of attributes (eg when describing whether their skin is clear or acne prone.)
Within this report we investigate men’s facial skin type, skin concerns and skincare routines as well as purchase of facial skincare products and attitudes towards skincare.
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