Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Men's Fashion Lifestyles - UK - April 2010

Men are notorious for being reluctant shoppers, preferring to browse stores where they can indulge their hobbies or interests, rather than look for clothes. But is this stereotype true of everyone, or are there clothing enthusiasts and who are they?

  • Despite recession in the economy as a whole, promotional discounting and the stubborn refusal by many men to change their shopping habits ensured that the market for menswear grew by 1.5% in 2009 to reach £9.5 billion. .
  • While one in five shoppers have become less impulsive as a result of the recession, men’s purchasing patterns have not changed significantly over the past three years. Men are buying almost as many clothes as before but they are paying slightly less for them.
  • In the current economic climate, sales and price-based promotions feature strongly among influences for buying clothes, and under 25-year olds (58%) are particularly sales-savvy. Three-for-two, essential pricing and buy-one-get-one-free (BOGOF) are likely to remain core weapons in the competitive battle for market share.
  • Key lifestyle events such as special celebrations and planning for a holiday help create the urge for new clothes. Similarly, gift money drives demand among men of all ages, but is especially influential to under-25-yr olds.
  • Mintel has identified three main shopper types for menswear: Shopaholics (24%) display confidence about their sense of style, love to shop for clothes and are the group most motivated by fashion; Alright Jacks (44%) have a sense of style and wanting to look well dressed, but lack interest in fashion and are reluctant shoppers and Sloppy Joes (32%) overriding concern is comfort but are less interested in fashion and style, yet they do pay more for quality and display some pleasure in shopping.
  • In 2010, almost one in five men expect to spend more on clothes. Young men, aged between 16-24yrs old, are the most likely to spend more in the coming year (38%).

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Issues in the Market

      • Key themes
        • Toluna (Qualboard)
          • Abbreviations
          • Future Opportunities

            • A more dynamic shopping experience
              • ‘Check out my stylin’ moves’
                • ‘Come to the party’
                  • Second floor is second class
                  • Market in Brief

                    • Menswear robust in recession
                      • Cautious men seek better value
                        • Timeless styling matters more than fashion
                          • Dressing up for the occasion
                            • Cash for Christmas
                              • Principal shopper types
                                • Marks & Spencer for the masses
                                  • Men love labels
                                    • Smarter garments will be on-trend
                                      • Outlook
                                      • Market Environment

                                        • Key points
                                          • Population trends
                                            • Figure 1: Structure of the UK male population, by age, 2005-15
                                          • Ageing population
                                            • Small drop in numbers of young shoppers
                                              • Family men
                                                • Upwardly mobile population
                                                  • Figure 2: Structure of the UK population, by socio-economic group, 2005-15
                                                • ABs fastest-growing socio-economic group
                                                  • More C1s and C2s
                                                    • Weightier matters
                                                      • Figure 3: Trends in personal concerns, June 2009-January 2010
                                                      • Figure 4: Projection of proportion of overweight and obese population, by gender, 2003-50
                                                    • Over a quarter of adults are obese
                                                      • Unemployment affecting men
                                                        • Figure 5: UK male workforce, employed and unemployed, 2005-15
                                                      • Type of employment
                                                        • Figure 6: Employment, by sector, 2005-09
                                                      • Getting behind a desk
                                                        • Time to start a family
                                                          • Figure 7: Child population and birth statistics, UK, 2005-15
                                                        • Getting connected
                                                          • Figure 8: Internet penetration at home/work/place of study or elsewhere in GB, by gender, socio-economic group and age, 2003-09
                                                        • Three quarters of men online
                                                        • Strengths and Weaknesses

                                                          • Strengths
                                                            • Weaknesses
                                                            • Who’s Innovating?

                                                              • Topman’s Fashion Fridays
                                                                • N Brown Larger than Life
                                                                  • John Lewis Knowingly Fashionable
                                                                    • No Ordinary Designer Label
                                                                      • Tailoring without the Saville Row price tag
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • The clothing market
                                                                            • Figure 9: UK sales of men’s outerwear, 2005-15
                                                                          • 2008 worst hit
                                                                            • Strutting out
                                                                              • Forecast
                                                                              • Men’s Attitudes Towards Personal Appearance

                                                                                • Key points
                                                                                  • The lifestages and their descriptions
                                                                                    • How do I look?
                                                                                      • Figure 10: Agreement with ‘I look after my appearance, my image’, by lifestage group, 2010
                                                                                    • Young, free and single
                                                                                      • Image-conscious later life
                                                                                        • Fitness and grooming
                                                                                          • Figure 11: Agreement with ‘What I want most is to be fit and active’, by lifestage group, 2010
                                                                                          • Figure 12: Agreement with ‘What I want most is to look attractive/well groomed’, by lifestage group, 2010
                                                                                        • The body beautiful
                                                                                          • Figure 13: Most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage group, 2009
                                                                                        • Shedding a few pounds
                                                                                          • Figure 14: Most likely to be slimming in the last 12 months, by lifestage group, 2010
                                                                                      • Men’s Attitudes Towards Appearance

                                                                                        • Key points
                                                                                          • Cooling interest in menswear?
                                                                                            • Figure 15: Trends in men’s attitudes towards appearance, 2005-09
                                                                                          • Take a look at me!
                                                                                            • Figure 16: Agreement with ‘It is important to me to look well dressed’, by lifestage group, 2009
                                                                                          • Hey baby!
                                                                                            • Figure 17: Agreement with ‘It is important to me to be attractive to the opposite sex’, by lifestage group, 2009
                                                                                          • Confident about style
                                                                                            • Figure 18: Agreement with ‘I have a very good sense of style’, by lifestage group, 2009
                                                                                          • Fountain of youth
                                                                                            • Figure 19: Agreement with ‘It is important to me to keep young looking’, by lifestage group, 2009
                                                                                        • Men’s Attitudes towards Shopping for Clothes

                                                                                          • Key points
                                                                                            • Figure 20: Trends in attitudes towards shopping and clothes, 2005-09
                                                                                          • Comfort first
                                                                                            • Figure 21: Agreement with ‘I buy clothes for comfort, not for style’, by lifestage group, 2009
                                                                                          • Shop till you drop
                                                                                            • Figure 22: Agreement with ‘I enjoy shopping for clothes’, by lifestage group, 2009
                                                                                          • Fashion hounds
                                                                                            • Figure 23: Agreement with ‘I like to keep up with the latest fashions’, by lifestage group, 2009
                                                                                          • I’m different
                                                                                            • Figure 24: Agreement with ‘I like to stand out from the crowd’, by lifestage group, 2009
                                                                                          • Hey big spender!
                                                                                            • Figure 25: Agreement with ‘I spend a lot on clothes’, by lifestage group, 2009
                                                                                          • Jaded view on designer clothing
                                                                                            • Figure 26: Agreement with ‘A designer label improves a person’s image’, by lifestage group, 2009
                                                                                          • Wearing jeans and wanting clothes to last
                                                                                            • Figure 27: Attitudes towards wearing jeans and making clothes last, by lifestage group, 2009
                                                                                          • Jeans a wardrobe staple
                                                                                            • Longer-lasting clothes
                                                                                            • What Men Buy

                                                                                              • Key points
                                                                                                • Figure 28: Trends in outerwear bought in the last 12 months, 2007-09
                                                                                              • Steady demand for menswear
                                                                                                • What different lifestage groups buy
                                                                                                  • Figure 29: What men bought, by lifestage group, 2009
                                                                                                • Trends in spending on menswear
                                                                                                  • Figure 30: Trends in average amount spent on men’s outerwear in the last 12 months, 2007-09
                                                                                              • Main Types of Menswear Shopper

                                                                                                • Key points
                                                                                                    • Figure 31: Target groups for menswear based on attitudes towards clothing and appearance, 2009
                                                                                                  • Shopaholics (24%)
                                                                                                    • Who are they?
                                                                                                      • What are they thinking?
                                                                                                        • Marketing message
                                                                                                          • Sloppy Joes (32%)
                                                                                                            • Who are they?
                                                                                                              • What are they thinking?
                                                                                                                • Marketing message
                                                                                                                  • Alright Jacks (44%)
                                                                                                                    • Who are they?
                                                                                                                      • What are they thinking?
                                                                                                                        • Marketing message
                                                                                                                        • Men’s Attitudes Towards Clothes Shopping in Recession

                                                                                                                          • Key points
                                                                                                                            • Has the recession influenced attitudes?
                                                                                                                              • Figure 32: Men's attitudes towards shopping for clothes now compared to one year ago, February 2010
                                                                                                                            • How attitudes vary by the kind of clothes purchased
                                                                                                                              • Figure 33: Men's attitudes towards shopping for clothes now compared to one year ago, by type of retailer typically shopped at, February 2010
                                                                                                                            • Downwardly mobile
                                                                                                                              • Looking ahead to 2010
                                                                                                                                • Figure 34: Men's attitudes towards shopping for clothes in the year ahead, February 2010
                                                                                                                              • Outlook by the kind of clothes purchased
                                                                                                                                • Figure 35: Men's attitudes towards shopping for clothes in the year ahead, by type of retailer typically shopped at, February 2010
                                                                                                                              • Higher-end shoppers most optimistic
                                                                                                                                • Slowdown for a quarter of men
                                                                                                                                • Men's Attitudes Towards Clothes Shopping

                                                                                                                                  • Key points
                                                                                                                                    • What men think about buying clothes
                                                                                                                                      • Figure 36: Men's attitudes towards buying clothes in general, February 2010
                                                                                                                                    • Deals and discounts
                                                                                                                                      • Price comparisons
                                                                                                                                        • Value retailers on the rise
                                                                                                                                          • More attitudes towards buying clothes
                                                                                                                                            • Figure 37: Men's attitudes towards buying clothes in general, February 2010
                                                                                                                                          • A tidy-up
                                                                                                                                            • Time standing still
                                                                                                                                              • “I buy clothes that will match what I already have got.”
                                                                                                                                                • People less impulsive in recession
                                                                                                                                                • How Men Feel About the Shopping Trip

                                                                                                                                                  • Key points
                                                                                                                                                    • Figure 38: Men's attitudes towards shopping for clothes, February 2010
                                                                                                                                                  • Bagging a bargain
                                                                                                                                                    • Sticking to the same shops
                                                                                                                                                      • Reluctant to shop
                                                                                                                                                        • Capturing the older man
                                                                                                                                                          • Don’t do it yourself!
                                                                                                                                                            • Intimidating stores
                                                                                                                                                              • The men who like to shop
                                                                                                                                                                • How men feel about the shopping trip, by types of clothes bought
                                                                                                                                                                  • Figure 39: Men's attitudes towards shopping for clothes, by type of retailer typically shopped at, February 2010
                                                                                                                                                                • Further attitudes towards buying clothes
                                                                                                                                                                  • Figure 40: Men's attitudes towards shopping for clothes, February 2010
                                                                                                                                                                • Comfort please
                                                                                                                                                                  • Taking the trouble to try on
                                                                                                                                                                    • Quality that lasts
                                                                                                                                                                      • Playing the field
                                                                                                                                                                        • Ethical concerns most relevant to younger consumers
                                                                                                                                                                          • Figure 41: Agreement with ‘I never think about how/where clothes are made’, by age, February 2010
                                                                                                                                                                        • Comparison shopping matters most to younger men
                                                                                                                                                                          • Image matters
                                                                                                                                                                            • Second opinions
                                                                                                                                                                            • Motivation For Buying Men's Clothes

                                                                                                                                                                              • Key points
                                                                                                                                                                                • What stimulates men to buy clothes?
                                                                                                                                                                                  • Figure 42: Factors motivating men to buy clothes, February 2010
                                                                                                                                                                                • Sale times most popular
                                                                                                                                                                                  • Party time
                                                                                                                                                                                    • Make a good impression
                                                                                                                                                                                      • Go on, treat yourself
                                                                                                                                                                                        • Men not really attuned to fashions
                                                                                                                                                                                        • Further Influences On Why Men Buy Clothes

                                                                                                                                                                                          • Key points
                                                                                                                                                                                            • What encourages men to buy clothes?
                                                                                                                                                                                              • Figure 43: Factors motivating men to buy clothes, February 2010
                                                                                                                                                                                            • Refreshing the wardrobe
                                                                                                                                                                                              • Let’s head for the beach
                                                                                                                                                                                                • Spending gift money
                                                                                                                                                                                                  • Waiting for payday
                                                                                                                                                                                                  • Where Men Shop For Clothes

                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                      • Figure 44: Where men buy clothes, by type of retailer, February 2010
                                                                                                                                                                                                    • Mid-market stores top the charts
                                                                                                                                                                                                      • Where men buy different garments
                                                                                                                                                                                                        • Figure 45: Where men buy clothes, by type of garment and type of retailer, February 2010
                                                                                                                                                                                                        • Figure 46: Where men buy clothes, by type of garment and type of retailer, February 2010
                                                                                                                                                                                                      • Trading down for jumpers
                                                                                                                                                                                                        • Outlets used for menswear
                                                                                                                                                                                                          • Figure 47: Outlets where men bought clothes in the last 12 months, in-store and online, February 2010
                                                                                                                                                                                                        • Marks & Spencer out in front
                                                                                                                                                                                                          • Convenient supermarkets
                                                                                                                                                                                                            • Popularity of the discounters
                                                                                                                                                                                                              • Next – a multichannel leader
                                                                                                                                                                                                                • Mid-market fashion shops are a place to visit
                                                                                                                                                                                                                  • Higher priced do well online
                                                                                                                                                                                                                    • Online also popular for others
                                                                                                                                                                                                                      • How attitudes vary by the kind of clothes purchased
                                                                                                                                                                                                                        • Figure 48: Men’s attitudes towards buying clothes, by type of retailer ever shopped at, February 2010
                                                                                                                                                                                                                      • Low evidence of loyalty to a price band
                                                                                                                                                                                                                        • Higher prices command trust
                                                                                                                                                                                                                          • Further attitudes analysed by the kind of clothes purchased
                                                                                                                                                                                                                            • Figure 49: Men’s attitudes towards buying clothes, by type of retailer ever shopped at, February 2010
                                                                                                                                                                                                                          • High end expected to last
                                                                                                                                                                                                                            • Further attitudes by type of shopper
                                                                                                                                                                                                                              • Figure 50: Men’s attitudes towards shopping for clothes, by type of retailer ever shopped at, February 2010
                                                                                                                                                                                                                            • Shopping with a conscience
                                                                                                                                                                                                                              • Taking the time to try on
                                                                                                                                                                                                                                • Fashion that should last
                                                                                                                                                                                                                                  • Looking around
                                                                                                                                                                                                                                    • Figure 51: Factors motivating men to buy clothes, by type of retailer ever shopped at, February 2010
                                                                                                                                                                                                                                  • Motivating factors by groups of retailers men ever buy from
                                                                                                                                                                                                                                    • Figure 52: Factors motivating men to buy clothes, by type of retailer ever shopped at, February 2010
                                                                                                                                                                                                                                  • Indulge him with a gift
                                                                                                                                                                                                                                    • Chuck out the tat
                                                                                                                                                                                                                                      • Shopaholics
                                                                                                                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                          • Figure 53: Expenditure on menswear, 2006-09
                                                                                                                                                                                                                                      • Appendix – Men’s Attitudes towards Clothes Shopping in Recession

                                                                                                                                                                                                                                          • Figure 54: Attitudes of men towards shopping for clothes now compared to one year ago, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 55: Attitudes of men towards shopping for clothes in the year ahead, by demographics, February 2010
                                                                                                                                                                                                                                      • Appendix – Men’s Attitudes towards Clothes Shopping

                                                                                                                                                                                                                                          • Figure 56: Most popular attitudes of men towards buying clothes in general, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 57: Next most popular attitudes of men towards buying clothes in general, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 58: Most popular attitudes of men towards buying clothes in general, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 59: Next most popular attitudes of men towards buying clothes in general, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                      • Appendix – How Men Feel About the Shopping Trip

                                                                                                                                                                                                                                          • Figure 60: Most popular attitudes of men towards shopping for clothes, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 61: Next most popular attitudes of men towards shopping for clothes, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 62: Most popular attitudes of men towards shopping for clothes, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 63: Next most popular attitudes of men towards shopping for clothes, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                      • Appendix – Further Influences on Why Men Buy Clothes

                                                                                                                                                                                                                                          • Figure 64: Most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 65: Next most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 66: Most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 67: Next most popular motivating factors for men for buying particular clothing item/items, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                      • Appendix – Where Men Shop for Clothes

                                                                                                                                                                                                                                          • Figure 68: Groups of retailers men ever buy different clothes from, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 69: Groups of retailers men ever buy different clothes from, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 70: Groups of retailers men ever buy different clothes from, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 71: Groups of retailers men ever buy different clothes from, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 72: Groups of retailers men ever buy different clothes from, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 73: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 74: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (contniued)
                                                                                                                                                                                                                                          • Figure 75: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 76: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 77: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010
                                                                                                                                                                                                                                          • Figure 78: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 79: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)
                                                                                                                                                                                                                                          • Figure 80: Outlets from which men bought clothes in the last 12 months, by demographics, February 2010 (continued)

                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                                                                                                      • ASOS
                                                                                                                                                                                                                                      • Ben Sherman
                                                                                                                                                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                                      • Burton old
                                                                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                                                                      • Debenhams Total (GTV)
                                                                                                                                                                                                                                      • Dorothy Perkins old
                                                                                                                                                                                                                                      • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                      • House of Fraser Total
                                                                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                                                                      • JD Sports Fashion plc
                                                                                                                                                                                                                                      • John Lewis Plc (department store)
                                                                                                                                                                                                                                      • Lidl (UK)
                                                                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                                                                      • Matalan Ltd
                                                                                                                                                                                                                                      • Next Group
                                                                                                                                                                                                                                      • Primark Stores Ltd
                                                                                                                                                                                                                                      • River Island Clothing Co Ltd
                                                                                                                                                                                                                                      • T-Mobile (UK) Ltd
                                                                                                                                                                                                                                      • Ted Baker
                                                                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                                                                      • Topman old
                                                                                                                                                                                                                                      • Topshop old
                                                                                                                                                                                                                                      • Virgin Media Ltd
                                                                                                                                                                                                                                      • Vodafone Group Plc (UK)
                                                                                                                                                                                                                                      • Waitrose
                                                                                                                                                                                                                                      • Wm Morrison Supermarkets

                                                                                                                                                                                                                                      Men's Fashion Lifestyles - UK - April 2010

                                                                                                                                                                                                                                      US $2,648.76 (Excl.Tax)