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Men's Fashion Lifestyles - UK - April 2011

The menswear market appears to be gradually recovering as we enter 2011, with the sector showing a slight increase in sales. Much of the growth, nevertheless, has been driven by higher average selling prices as a result of VAT rises and inflation.

  • Mintel expects to see a slight recovery as the men’s fashion sector appears to be the first to emerge from the recession.
  • An increase in average selling prices has driven growth in menswear, while volume sales are down.
  • Supermarkets have become the most popular outlets for buying menswear, with nearly four in ten (38%) men shopping there, rising to almost half of 45-54s.
  • Over six in ten (62%) 16-24s like to dress in a fashionable way, which is significantly higher than the average of just over four in ten men (43%).
  • Growing numbers of men are choosing to buy fewer items but better-quality clothes, with more than one in five (22%) investing in quality garments this year, compared with one in eight in 2010.
  • Male consumers remain cautious in 2011, with one in six shopping in less expensive stores than 12 months ago.
  • Over-55s feel ignored by fashion retailers, with more than half of this age group believing that most clothes retailers target only young people.
  • Replacement buying dominates as almost half of men mainly buy new clothes to replace old or worn-out garments.
  • Several high street retailers such as TM Lewin, Reiss and Moss Bros, have introduced a made-to-measure shirt and suit service as tailoring has come back into fashion.

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Table of contents

  1. Introduction

      • Abbreviations
      • Executive Summary

          • The market
            • Figure 1: Best and worst case forecasts of UK sales of men’s outerwear, 2005-15
          • Signs of recovery
            • Value sales rise
              • Market factors
                • Figure 2: Proportion of obese population, by gender, 2005-50
              • Rise in older men will provide a challenge
                • Male obesity on the rise
                  • Men become more stretched
                    • The consumer
                      • Figure 3: Outlets used to buy menswear in the last 12 months, February 2011
                    • Supermarkets become first choice
                      • Most men are seasonal shoppers
                        • Figure 4: Frequency of buying clothes, February 2011
                      • Young care most about dressing fashionably
                        • Older men feel ignored by fashion retailers
                          • Under-35s struggle to find retailers selling fashionable larger sizes
                            • More invest in quality garments
                              • Figure 5: Change in shopping for clothes in the last 12 months – men, 2010 and 2011
                            • What we think
                            • Issues in the Market

                                • Is the menswear market showing signs of recovery?
                                  • What innovations are driving growth in the sector?
                                    • Is sizing an issue in the men’s clothing market?
                                      • Has the recession had an impact on men’s shopping habits?
                                        • How can retailers target growing numbers of older men?
                                        • Future Opportunities

                                          • Trend: Fit or Fat
                                            • Trend: Empowered Seniors
                                            • Market Environment

                                              • Key points
                                                • Male population trends
                                                  • Figure 6: Trends in the age structure of the UK male population, 2005-15
                                                • 25-34s to boost market
                                                  • Rise in older men will provide a challenge
                                                    • Declining under-25s may be problematic
                                                      • ABs to boost menswear
                                                        • Figure 7: Forecast adult population trends, by socio-economic group, 2005-15
                                                      • C1s cut back
                                                        • C2s trade down
                                                          • Male obesity on the rise
                                                            • Figure 8: Proportion of obese population, by gender, 2005-50
                                                          • A tough job market
                                                            • Type of employment
                                                              • Figure 9: Change in employment, by sector, 2005-10
                                                            • Birth statistics
                                                              • Figure 10: Child population and birth statistics, UK, 2005-15
                                                            • Men become more stretched
                                                              • Broadband penetration higher among men
                                                                • Figure 11: Broadband penetration, by gender, age and socio-economic group, 2004-10
                                                            • Strengths and Weaknesses in the Market

                                                              • Strengths
                                                                • Weaknesses
                                                                • Who’s Innovating?

                                                                  • Key points
                                                                    • Made to fit
                                                                      • Made to measure
                                                                        • Focus on heritage
                                                                          • Moving up
                                                                            • New menswear launches
                                                                              • Designer collaborations
                                                                                • Sports collaborations
                                                                                • Market Size and Forecast

                                                                                  • Key points
                                                                                    • Signs of recovery
                                                                                      • Figure 12: UK sales of men’s outerwear, at current and constant prices, 2005-15
                                                                                    • Value sales rise
                                                                                      • The future
                                                                                        • Figure 13: Best and worst case forecasts of UK sales of men’s outerwear, 2005-15
                                                                                      • Forecast methodology
                                                                                      • Consumer – Attitudes Towards Personal Appearance, by Lifestage

                                                                                        • Key points
                                                                                          • The lifestages and their descriptions
                                                                                            • Young and single men want to look good
                                                                                              • Figure 14: Agreement with ‘I look after my appearance, my image’, by lifestage group, 2010 and 2011
                                                                                            • Old men want to be fit, but don’t go to the gym
                                                                                              • Figure 15: Agreement with ‘What I want most is to be fit and active’, by lifestage group, 2010 and 2011
                                                                                              • Figure 16: Most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage group, 2010 and 2011
                                                                                              • Figure 17: Comparison between agreement with ‘I look after my appearance, my image’ and most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage group, 2011
                                                                                            • Men also worry about their figures
                                                                                              • Figure 18: Most likely to be slimming in the last 12 months, by lifestage group, 2010 and 2011
                                                                                            • Dressing well
                                                                                              • Figure 19: Agreement with ‘It is important to me to look well dressed’, by lifestage group, 2010 and 2011
                                                                                            • Young want to be sexy
                                                                                              • Figure 20: Agreement with ‘It is important to me to be attractive to the opposite sex’, by lifestage group, 2010 and 2011
                                                                                            • Style seekers
                                                                                              • Figure 21: Agreement with ‘I have a very good sense of style’, by lifestage group, 2010 and 2011
                                                                                            • Looking young
                                                                                              • Figure 22: Agreement with ‘It is important to me to keep young looking’, by lifestage group, 2010 and 2011
                                                                                          • Men’s Attitudes Towards Shopping for Clothes, by Lifestage

                                                                                            • Key points
                                                                                                • Figure 23: Trends in attitudes towards shopping and clothes, 2006-10
                                                                                              • Comfort over style
                                                                                                • Figure 24: Agreement with ‘I buy clothes for comfort, not for style’, by lifestage group, 2010 and 2011
                                                                                              • Shopping enjoyment
                                                                                                • Figure 25: Agreement with ‘I enjoy shopping for clothes’, by lifestage group, 2010 and 2011
                                                                                              • Fashion-aware
                                                                                                • Figure 26: Agreement with ‘I like to keep up with the latest fashions’, by lifestage group, 2010 and 2011
                                                                                              • Standing out from the crowd
                                                                                                • Figure 27: Agreement with ‘I like to stand out from the crowd’, by lifestage group, 2010 and 2011
                                                                                              • Designed to impress
                                                                                                • Figure 28: Agreement with ‘A designer label improves a person’s image’, by lifestage group, 2010 and 2011
                                                                                              • Men are not big spenders
                                                                                                • Figure 29: Agreement with ‘I spend a lot on clothes’, by lifestage group, 2010 and 2011
                                                                                            • What Men Buy, by Lifestage

                                                                                              • Key points
                                                                                                • Purchases of menswear remain stable
                                                                                                  • Figure 30: Trends in outerwear bought in the last 12 months, 2007-10
                                                                                                • Rise in purchases of jumpers and coats
                                                                                                  • Tailoring makes a comeback
                                                                                                    • What different lifestage groups buy
                                                                                                      • Figure 31: What men bought, by lifestage group, 2010
                                                                                                      • Figure 32: What men bought, by lifestage group, 2010 (contd)
                                                                                                    • Spend on menswear rises in 2010
                                                                                                      • Figure 33: Trends in average amount spent on men’s outerwear in the last 12 months, 2006-10
                                                                                                    • Suits get cheaper
                                                                                                    • Men’s Spending Priorities

                                                                                                      • Key points
                                                                                                        • Men see clothing as low priority
                                                                                                          • Figure 34: What extra money is spent on, by gender, February 2011
                                                                                                        • Clothes become less important
                                                                                                          • Figure 35: Trends in what extra money is spent on, November 2009-February 2011
                                                                                                      • Consumer – Where do Men Buy Clothes?

                                                                                                        • Key points
                                                                                                            • Figure 36: Outlets used to buy menswear in the last 12 months, February 2011
                                                                                                            • Figure 37: Outlets used to buy menswear in the last 12 months, February 2011
                                                                                                          • Supermarkets become first choice
                                                                                                            • Value retailers grow in popularity
                                                                                                              • Over-55s shop at M&S
                                                                                                                • Next
                                                                                                                  • Young buy from fashion stores
                                                                                                                    • Department stores draw range of shoppers
                                                                                                                      • Under-25s shop at higher-priced retailers
                                                                                                                        • Men buy underwear from same stores
                                                                                                                          • Sports stores popular for footwear
                                                                                                                          • Consumer – How Often do Men Buy Clothes?

                                                                                                                            • Key points
                                                                                                                                • Figure 38: Frequency of buying clothes, February 2011
                                                                                                                                • Figure 39: Frequency of buying clothes, February 2011
                                                                                                                              • Most men are seasonal shoppers
                                                                                                                                • 16-24s are monthly shoppers
                                                                                                                                  • Single 25-34s shop weekly
                                                                                                                                    • Over 55s only shop occasionally
                                                                                                                                      • Men shop less frequently than women
                                                                                                                                      • Consumer – Men’s Attitudes Towards What they Wear

                                                                                                                                        • Key points
                                                                                                                                            • Figure 40: Statements on clothes, February 2011
                                                                                                                                          • Professional 25-34s opt for classic clothing
                                                                                                                                            • Young care most about dressing fashionably
                                                                                                                                              • Figure 41: Agreement with ‘I like to dress in a fashionable way’, by age, February 2011
                                                                                                                                            • ABs prefer quality clothes that last
                                                                                                                                              • Figure 42: Agreement with ‘I prefer good-quality clothing I can wear for years’, by age, February 2011
                                                                                                                                            • Mature men show less interest in fashion
                                                                                                                                              • Comfort over fashion
                                                                                                                                                • Most men care about how they look
                                                                                                                                                  • Dressing their age
                                                                                                                                                    • Figure 43: Agreement with ‘I dress in style suitable for my age’ and ‘I dress young for my age’, by age, February 2011
                                                                                                                                                  • Young dads under pressure to update their look
                                                                                                                                                  • Consumer – Men’s Attitudes Towards Shopping for Clothes

                                                                                                                                                    • Key points
                                                                                                                                                        • Figure 44: Attitudes towards buying clothes, February 2011
                                                                                                                                                      • Young struggle to find retailers selling fashionable larger sizes
                                                                                                                                                        • Figure 45: Agreement with ‘I struggle to find retailers that sell fashionable clothes for my size’ and ‘I struggle to find clothes that are fashionable and flatter my body shape’, by age, February 2011
                                                                                                                                                      • Older men feel ignored by fashion retailers
                                                                                                                                                        • Figure 46: Agreement with ‘I find that most advertising for clothes is not aimed at people of my age’ and ‘I think that most clothes stores target only young people’, by age, February 2011
                                                                                                                                                      • Young most store-loyal
                                                                                                                                                        • Young enjoy clothes shopping, while over-45s don’t
                                                                                                                                                          • Figure 47: Agreement with ‘I enjoy shopping for clothes’, by age, February 2011
                                                                                                                                                        • Wives buy their husbands’ clothes
                                                                                                                                                            • Figure 48: Change in shopping for clothes in the last 12 months – men, 2010 and 2011
                                                                                                                                                          • Rise in sale buying
                                                                                                                                                            • Older men mainly buy for replacement
                                                                                                                                                              • More invest in quality garments
                                                                                                                                                                • 45-54s like to compare prices before buying
                                                                                                                                                                  • Caution prevails
                                                                                                                                                                    • Gifting drops in popularity
                                                                                                                                                                    • Target Groups

                                                                                                                                                                      • Key points
                                                                                                                                                                          • Figure 49: Menswear target groups, February 2011
                                                                                                                                                                        • Fashion Dressers (18%)
                                                                                                                                                                          • Price Conscious (17%)
                                                                                                                                                                            • Store Loyal (26%)
                                                                                                                                                                              • Fashion Disinterested (39%)
                                                                                                                                                                              • Appendix – Market Background

                                                                                                                                                                                  • Figure 50: Trends in employment, by sector, 2005-10
                                                                                                                                                                              • Appendix: Market Size and Forecast

                                                                                                                                                                                  • Figure 51: Best and worst case forecasts of UK sales of men’s outerwear, 2010-15
                                                                                                                                                                              • Appendix: Consumer – Where do Men Buy Clothes?

                                                                                                                                                                                  • Figure 52: Most popular outlets used to buy clothes in the last 12 months, by demographics, February 2011
                                                                                                                                                                                  • Figure 53: Next most popular outlets used to buy clothes in the last 12 months, by demographics, February 2011
                                                                                                                                                                                  • Figure 54: Most popular outlets used to buy clothes in the last 12 months, by demographics, February 2011
                                                                                                                                                                                  • Figure 55: Outlets used to buy underwear in the last 12 months, by demographics, February 2011
                                                                                                                                                                                  • Figure 56: Most popular outlets used to buy footwear in the last 12 months, by demographics, February 2011
                                                                                                                                                                                  • Figure 57: Next most popular outlets used to buy footwear in the last 12 months, by demographics, February 2011
                                                                                                                                                                              • Appendix: Consumer – How Often do Men Buy Clothes?

                                                                                                                                                                                  • Figure 58: Frequency of buying clothes, by demographics, February 2011
                                                                                                                                                                              • Appendix: Consumer – Men’s Attitudes towards What they Wear

                                                                                                                                                                                  • Figure 59: Agreement with the statement ‘I like to dress in classic clothing styles that won’t go out of fashion’, by demographics, February 2011
                                                                                                                                                                                  • Figure 60: Agreement with the statement ‘I like to dress in a fashionable way’, by demographics, February 2011
                                                                                                                                                                                  • Figure 61: Agreement with the statement ‘I dress in styles that I feel are suitable for my age’, by demographics, February 2011
                                                                                                                                                                                  • Figure 62: Agreement with the statement ‘I prefer good-quality clothing I can wear for years’, by demographics, February 2011
                                                                                                                                                                                  • Figure 63: Agreement with the statement ‘Clothes go out of fashion so quickly it’s not worth spending too much on them’, by demographics, February 2011
                                                                                                                                                                                  • Figure 64: Agreement with the statement ‘I feel that fashion is just for people younger than myself’, by demographics, February 2011
                                                                                                                                                                                  • Figure 65: Agreement with the statement ‘It is more important that my clothes are comfortable than the latest fashion’, by demographics, February 2011
                                                                                                                                                                                  • Figure 66: Agreement with the statement ‘I’m not particularly interested in how I look in my clothes’, by demographics, February 2011
                                                                                                                                                                                  • Figure 67: Agreement with the statement ‘I dress young for my age’, by demographics, February 2011
                                                                                                                                                                                  • Figure 68: Agreement with the statement ‘I dress in a way that suits my age and figure regardless of what’s in fashion’, by demographics, February 2011
                                                                                                                                                                                  • Figure 69: Agreement with the statement ‘I think the way I dress could do with updating’, by demographics, February 2011
                                                                                                                                                                              • Appendix: Consumer – Attitudes Towards Shopping for Clothes

                                                                                                                                                                                  • Figure 70: Agreement with the statement ‘It’s difficult to find retailers that sell fashionable clothes for my age’, by demographics, February 2011
                                                                                                                                                                                  • Figure 71: Agreement with the statement ‘I struggle to find retailers that sell fashionable clothes for my size’, by demographics, February 2011
                                                                                                                                                                                  • Figure 72: Agreement with the statement ‘I think that most clothes stores target only young people’, by demographics, February 2011
                                                                                                                                                                                  • Figure 73: Agreement with the statement ‘I struggle to find clothes that are both fashionable and flatter my body shape’, by demographics, February 2011
                                                                                                                                                                                  • Figure 74: Agreement with the statement ‘I enjoy shopping for clothes’, by demographics, February 2011
                                                                                                                                                                                  • Figure 75: Agreement with the statement ‘My wife/husband/partner usually buys my clothes for me’, by demographics, February 2011
                                                                                                                                                                                  • Figure 76: Agreement with the statement ‘I always buy clothes from the same retailers’, by demographics, February 2011
                                                                                                                                                                                  • Figure 77: Agreement with the statement ‘It’s difficult to find retailers that sell value ranges that are suitable for my age’, by demographics, February 2011
                                                                                                                                                                                  • Figure 78: Agreement with the statement ‘I find that most advertising for clothes is not aimed at people of my age’, by demographics, February 2011
                                                                                                                                                                                  • Figure 79: Agreement with the statement ‘I dislike trying on clothes in the shop’, by demographics, February 2011
                                                                                                                                                                                  • Figure 80: Most popular statements on buying clothes, by demographics, February 2011
                                                                                                                                                                                  • Figure 81: Next most popular statements on buying clothes, by demographics, February 2011
                                                                                                                                                                              • Appendix – Target Groups

                                                                                                                                                                                  • Figure 82: Outlets used to buy menswear in the last 12 months, by target groups, February 2011
                                                                                                                                                                                  • Figure 83: Frequency of buying clothes, by target groups, February 2011
                                                                                                                                                                                  • Figure 84: Statements on clothes, by target groups, February 2011
                                                                                                                                                                                  • Figure 85: Attitudes towards buying clothes, by target groups, February 2011
                                                                                                                                                                                  • Figure 86: Statements on buying clothes, by target groups, February 2011

                                                                                                                                                                              Companies Covered

                                                                                                                                                                              • Asda Group Ltd
                                                                                                                                                                              • Bank of England
                                                                                                                                                                              • Burton old
                                                                                                                                                                              • Calvin Klein, Inc.
                                                                                                                                                                              • Chanel Ltd (UK)
                                                                                                                                                                              • Cotton Traders Ltd
                                                                                                                                                                              • Debenhams Total (GTV)
                                                                                                                                                                              • Diesel
                                                                                                                                                                              • Football Association (The)
                                                                                                                                                                              • French Connection (Retail)
                                                                                                                                                                              • Gianni Versace S.p.A.
                                                                                                                                                                              • Hobbs Ltd
                                                                                                                                                                              • House of Fraser Plc
                                                                                                                                                                              • Hugo Boss
                                                                                                                                                                              • Jack Wills Ltd
                                                                                                                                                                              • JD Sports Fashion plc
                                                                                                                                                                              • Jigsaw
                                                                                                                                                                              • JJB Sports Plc
                                                                                                                                                                              • John Lewis Plc (department store)
                                                                                                                                                                              • Marks & Spencer
                                                                                                                                                                              • Matalan Ltd
                                                                                                                                                                              • McLaren-Mercedes
                                                                                                                                                                              • Meadowhall Shopping Centre
                                                                                                                                                                              • Moss Bros Group Plc
                                                                                                                                                                              • Next Group
                                                                                                                                                                              • Nike
                                                                                                                                                                              • Paul Smith Ltd
                                                                                                                                                                              • Peacock Group
                                                                                                                                                                              • Primark Stores Ltd
                                                                                                                                                                              • R Griggs Group
                                                                                                                                                                              • Reiss Ltd
                                                                                                                                                                              • T.M.LEWIN
                                                                                                                                                                              • Ted Baker
                                                                                                                                                                              • The TJX Companies
                                                                                                                                                                              • Topman old
                                                                                                                                                                              • Virgin Active

                                                                                                                                                                              Men's Fashion Lifestyles - UK - April 2011

                                                                                                                                                                              £1,995.00 (Excl.Tax)