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Men's Fashion Lifestyles - UK - April 2012

“Less than one in ten (8%) men struggle to find clothing which is both fashionable and flatters their figure, compared with almost three in ten (28%) women. There has been a strong focus within the fashion market on the importance for women to dressing in a way that suits their body shape. There is scope for fashion brands to heighten awareness amongst men about how getting the right fit and selecting clothing which is best suited to their frame can dramatically improve their appearance.”

– Emma Clifford, Fashion and Clothing Analyst

Some questions answered in this report include:

  • Is menswear getting more attention within the fashion arena?
  • How do men’s and women’s attitudes towards luxury brands differ?
  • Are men becoming more interested in fashion?
  • How can retailers target older men?
  • Will younger men continue to drive growth in the menswear market?
  • How is technology affecting the way men shop for clothing?
  • How can retailers enhance the retail experience for men?

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecasts of UK sales of men’s outerwear, 2006-16
            • Market factors
              • Ageing population poses a challenge
                • Figure 2: Trends in the age structure of the UK male population, 2006-16
              • ABs present an opportunity for premiumisation
                • Figure 3: Forecast growth of the UK population, by socio-economic group, 2006-11 and 2011-16
              • The obesity epidemic fuels demand for bigger clothes
                • The consumer
                  • Fashion is a lower priority among men
                    • Figure 4: What extra money is spent on, by gender, March 2012
                  • Primark leads the pack
                    • Figure 5: Outlets used to buy menswear in the last 12 months, March 2012
                  • Marks & Spencer draws a mature crowd
                    • Supermarkets attract growing numbers of men
                      • Youth gravitate towards fashion-focused stores
                        • Online store vs mail order
                          • Most men are seasonal shoppers
                            • Figure 6: Frequency of buying clothes, underwear and footwear, March 2012
                          • Quality, durability and comfort are key
                            • Figure 7: Statements on clothes, March 2012
                          • Young men are most style-conscious
                            • Older men are disinterested in fashion
                              • Men do not have an issue with fit
                                • Most men stick to the same stores
                                  • Figure 8: Attitudes towards buying clothes, March 2012
                                • Over-45s mainly buy for replacement
                                  • Young men are the biggest bargain hunters
                                    • A rise in quality seekers
                                      • Under-25s are most susceptible to advertising
                                        • What we think
                                        • Issues in the Market

                                            • Is menswear getting more attention within the fashion arena?
                                              • How do men’s and women’s attitudes towards luxury brands differ?
                                                • Are men becoming more interested in fashion?
                                                  • How can retailers target older men?
                                                    • Will younger men continue to drive growth in the menswear market?
                                                      • How is technology affecting the way men shop for clothing?
                                                        • How can retailers enhance the retail experience for men?
                                                        • Future Opportunities

                                                            • Trend: Let’s Make a Deal
                                                              • Trend: Prepare for the Worst
                                                              • Market Environment

                                                                • Key points
                                                                  • Ageing population poses a challenge
                                                                    • Figure 9: Trends in the age structure of the UK male population, 2006-16
                                                                  • ABs present an opportunity for premiumisation
                                                                    • Figure 10: Forecast growth of the UK population, by socio-economic group, 2006-11 and 2011-16
                                                                  • Demand for larger clothing as men get bigger
                                                                    • Figure 11: Trends in obesity, by gender, 2007-11
                                                                    • Figure 12: Proportion of obese population, by gender, 2005-50
                                                                  • Potential to grow the men’s online fashion market
                                                                    • Figure 13: Broadband penetration, by gender, age and socio-economic group, 2006-11
                                                                    • Figure 14: Attitudes towards shopping and browsing for clothes online, by gender, January 2012
                                                                  • Smartphones go mainstream
                                                                    • Figure 15: Consumers who have accessed the internet through a mobile phone, by gender, age and socio-economic group, 2012
                                                                  • Type of employment
                                                                    • Figure 16: Change in employment in top ten sectors, by sector, 2006-11
                                                                  • Birth statistics
                                                                    • Figure 17: Child population and birth statistics, UK, 2006-16
                                                                  • Inflation vs wages
                                                                    • Figure 18: Year-on-year percentage change in average weekly earnings compared to inflation in the UK, January 2008-January 2012
                                                                  • Consumer confidence falls two points
                                                                    • Figure 19: Trends in consumer confidence, January 2008-March 2012
                                                                  • The end of price deflation
                                                                    • Figure 20: Inflation in clothing and footwear, January 2008-February 2012
                                                                    • Figure 21: Year-on-year change in average monthly cotton prices, January 2010-February 2012
                                                                • Strength and Weaknesses in the Market

                                                                  • Strengths
                                                                    • Weaknesses
                                                                    • Who’s Innovating?

                                                                      • Key points
                                                                        • New brands and collections
                                                                          • Battle of the department stores
                                                                            • Pop-up
                                                                              • Olympics
                                                                                • Primark opens menswear concession in Selfridges
                                                                                  • Celebrity endorsement
                                                                                    • Social media
                                                                                      • Enhancing the retail environment
                                                                                      • Market Size and Forecast

                                                                                        • Key points
                                                                                          • Rate of growth picks up in 2011
                                                                                            • Figure 22: UK sales of men’s outerwear, at current and constant prices, 2006-16
                                                                                          • The future
                                                                                            • Figure 23: UK sales of men’s outerwear, at current and constant prices, 2006-16
                                                                                          • Factors used in the forecast
                                                                                          • Brand Research

                                                                                              • Brand map
                                                                                                  • Figure 24: Attitudes towards and usage of brands in the menswear sector, March 2012
                                                                                                • Correspondence analysis
                                                                                                  • Brand attitudes
                                                                                                    • Figure 25: Attitudes, by menswear brand, March 2012
                                                                                                  • Brand personality
                                                                                                    • Figure 26: Menswear brand personality – macro image, March 2012
                                                                                                    • Figure 27: Menswear brand personality – micro image, March 2012
                                                                                                  • Brand experience
                                                                                                    • Figure 28: Menswear brand usage, March 2012
                                                                                                    • Figure 29: Satisfaction with various menswear brands, March 2012
                                                                                                    • Figure 30: Consideration of menswear brands, March 2012
                                                                                                    • Figure 31: Consumer perceptions of current menswear brand performance, March 2012
                                                                                                    • Figure 32: Menswear brand recommendation – Net Promoter Score, March 2012
                                                                                                  • Brand index
                                                                                                    • Figure 33: Menswear brand index, March 2012
                                                                                                    • Figure 34: Menswear brand index vs. recommendation, March 2012
                                                                                                  • Target group analysis
                                                                                                    • Figure 35: Target groups, March 2012
                                                                                                    • Figure 36: Menswear brand usage, by target groups, March 2012
                                                                                                  • Group One – Conformists
                                                                                                    • Group Two – Simply the Best
                                                                                                      • Group Three – Shelf Stalkers
                                                                                                        • Group Four – Habitual Shoppers
                                                                                                          • Group Five – Individualists
                                                                                                          • Consumer – Attitudes Towards Personal Appearance, by Lifestage

                                                                                                            • Key points
                                                                                                              • The lifestages and their descriptions
                                                                                                                • Young men are most image-conscious
                                                                                                                  • Figure 37: Agreement with ‘I look after my appearance, my image’, by lifestage group, 2010 and 2011
                                                                                                                  • Figure 38: Agreement with ‘What I want most is to look attractive/well groomed’, by lifestage group, 2010 and 2011
                                                                                                                • Young men want to attract the opposite sex
                                                                                                                  • Figure 39: Agreement with ‘It is important to me to be attractive to the opposite sex', by lifestage group, 2010 and 2011
                                                                                                                • Older men want to be fit and active
                                                                                                                  • Figure 40: Agreement with ‘What I want most is to be fit and active’, by lifestage group, 2010 and 2011
                                                                                                                  • Figure 41: Most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage group, 2010 and 2011
                                                                                                                • A third of men want to lose weight
                                                                                                                  • Figure 42: Most likely to be slimming in the last 12 months, by lifestage group, 2010 and 2011
                                                                                                                • Fledglings are most stylish
                                                                                                                  • Figure 43: Agreement with ‘I have a very good sense of style’, by lifestage group, 2010 and 2011
                                                                                                                  • Figure 44: Agreement with ‘It is important to me to look well dressed’, by lifestage group, 2010 and 2011
                                                                                                                • Looking young
                                                                                                                  • Figure 45: Agreement with ‘It is important to me to keep young looking’, by lifestage group, 2010 and 2011
                                                                                                              • Men’s Attitudes Towards Shopping for Clothes, by Lifestage

                                                                                                                • Key points
                                                                                                                    • Figure 46: Trends in attitudes towards shopping and clothes, 2007-11
                                                                                                                  • Comfort is more important than style for mature men
                                                                                                                    • Figure 47: Agreement with ‘I buy clothes for comfort, not for style’, by lifestage group, 2010 and 2011
                                                                                                                  • Only a quarter of men enjoy clothes shopping
                                                                                                                    • Figure 48: Agreement with ‘I enjoy shopping for clothes’, by lifestage group, 2010 and 2011
                                                                                                                  • Fledglings are most fashion-aware
                                                                                                                    • Figure 49: Agreement with ‘I like to keep up with the latest fashions’, by lifestage group, 2010 and 2011
                                                                                                                  • One in seven like to stand out in a crowd
                                                                                                                    • Figure 50: Agreement with ‘I like to stand out from the crowd’, by lifestage group, 2010 and 2011
                                                                                                                  • Young men are attracted to designer brands
                                                                                                                    • Figure 51: Agreement with ‘A designer label improves a person’s image’, by lifestage group, 2010 and 2011
                                                                                                                  • Fledglings are spending less
                                                                                                                    • Figure 52: Agreement with ‘I spend a lot on clothes’, by lifestage group, 2010 and 2011
                                                                                                                • What Men Buy, by Lifestage

                                                                                                                  • Key points
                                                                                                                      • Figure 53: Trends in outerwear bought in the last 12 months, 2008-11
                                                                                                                      • Figure 54: What men bought, by lifestage group, 2011
                                                                                                                      • Figure 55: What men bought, by lifestage group, 2011
                                                                                                                    • T-shirts are the most commonly purchased garment
                                                                                                                      • Ties and suits are in decline
                                                                                                                        • Jumpers and coats become more popular
                                                                                                                          • Spend on menswear drops in 2011
                                                                                                                            • Figure 56: Trends in average amount spent on men’s outerwear in the last 12 months, 2007-11
                                                                                                                        • The Consumer – Men’s Spending Priorities

                                                                                                                          • Key points
                                                                                                                              • Figure 57: What extra money is spent on, March 2012
                                                                                                                            • 16-24s and students place the greatest emphasis on fashion
                                                                                                                              • Figure 58: Consumers who spend extra money on clothing, shoes or jewellery, by age, working status, socio-economic group and presence of children, March 2012
                                                                                                                          • The Consumer – Where Do Men Buy Clothes?

                                                                                                                            • Key points
                                                                                                                                • Figure 59: Outlets used to buy menswear in the last 12 months, March 2012
                                                                                                                              • Primark leads on the high street
                                                                                                                                • Next is the most popular mid-market player
                                                                                                                                  • Fashion-focused stores attract youths
                                                                                                                                    • Figure 60: Consumers who have bought clothing from Topshop/Topman, River Island, New Look, H&M and other mid-market high street fashion retailers in the last 12 months, by age and socio-economic group, March 2012
                                                                                                                                  • Marks & Spencer draws a mature crowd
                                                                                                                                    • Figure 61: Consumers who have bought clothing from M&S in the last 12 months, by age and socio-economic group, March 2012
                                                                                                                                  • Supermarkets are most popular among 35-44s
                                                                                                                                    • Figure 62: Consumers who have bought clothing from Asda, Tesco and Sainsbury’s in the last 12 months, by age and socio-economic group, March 2012
                                                                                                                                  • Department stores display an upmarket skew
                                                                                                                                    • Sport stores attract under-35s
                                                                                                                                      • Online store vs mail order
                                                                                                                                        • Figure 63: Consumers who have bought clothing online or from mail order in the last 12 months, by age and socio-economic group, March 2012
                                                                                                                                    • The Consumer – How Often do Men Buy Clothes?

                                                                                                                                      • Key points
                                                                                                                                        • Most men are seasonal shoppers
                                                                                                                                          • Figure 64: Frequency of buying clothes, underwear and footwear, March 2012
                                                                                                                                          • Figure 65: Frequency of buying clothes, by age and socio-economic group, March 2012
                                                                                                                                        • Under-25s buy clothes most often
                                                                                                                                          • Older consumers are not regular shoppers
                                                                                                                                            • Footwear is bought most infrequently
                                                                                                                                              • Men are buying clothing more often
                                                                                                                                                • Figure 66: Frequency of buying clothes, February 2011 and March 2012
                                                                                                                                                • Figure 67: Men who purchase clothing either once a week or several times a month, by age and socio-economic group, February 2011 and March 2012
                                                                                                                                            • The Consumer – Men’s Attitudes Towards What They Wear

                                                                                                                                              • Key points
                                                                                                                                                  • Figure 68: Statements on clothes, March 2012
                                                                                                                                                • Quality and comfort are the most important factors
                                                                                                                                                  • Figure 69: Men who prefer good-quality clothing they can wear for years and men who think it is more important that their clothes are comfortable than the latest fashion, by age and socio-economic group, March 2012
                                                                                                                                                • Under-35s are most fashion-oriented
                                                                                                                                                  • Figure 70: Men who think it is more important that their clothes are comfortable than the latest fashion and men who like to dress in a fashionable way, by age and socio-economic group, March 2012
                                                                                                                                                • Three in ten dislike trying clothing on in-store
                                                                                                                                                  • Youths have the greatest affinity for designer brands
                                                                                                                                                    • Figure 71: Men who like to wear designer/luxury brands, by age and socio-economic group, March 2012
                                                                                                                                                  • Over-55s are not interested in fashion
                                                                                                                                                    • Figure 72: Men who like to dress in classic clothing styles that won’t go out of fashion and men who like to dress in a way that is suitable for their age regardless of what’s in fashion, by age and socio-economic group, March 2012
                                                                                                                                                  • Mature men feel overlooked
                                                                                                                                                    • Figure 73: Men who think that most clothes stores only target young people and men who think that most advertising for clothing is not aimed at people of their age, by age and socio-economic group, March 2012
                                                                                                                                                  • Less than one in ten have a problem with flattering clothing
                                                                                                                                                  • The Consumer – Men’s Attitudes Towards Shopping for Clothes

                                                                                                                                                    • Key points
                                                                                                                                                        • Figure 74: Attitudes towards buying clothes, March 2012
                                                                                                                                                      • Under-25s are most store-loyal
                                                                                                                                                        • Replacement drives purchasing for over-45s
                                                                                                                                                            • Figure 75: Men who mainly buy clothes to replace worn-out items, by age and socio-economic group, March 2012
                                                                                                                                                          • Under-35s are the biggest bargain hunters
                                                                                                                                                            • Figure 76: Men who say price is the most important factor when they shop for clothes, men who mostly buy clothes on sale/special offer and men who shop around comparing prices before buying, by age and socio-economic group, March 2012
                                                                                                                                                          • Dads with young children have cut back
                                                                                                                                                            • A quarter prefer quality over quantity
                                                                                                                                                              • 35-54s shop at supermarkets for convenience
                                                                                                                                                                • Under-25s are most susceptible to advertising
                                                                                                                                                                • Appendix – Brand Research

                                                                                                                                                                    • Figure 77: Brand usage, March 2012
                                                                                                                                                                    • Figure 78: Brand commitment, March 2012
                                                                                                                                                                    • Figure 79: Brand momentum, March 2012
                                                                                                                                                                    • Figure 80: Brand diversity, March 2012
                                                                                                                                                                    • Figure 81: Brand satisfaction, March 2012
                                                                                                                                                                    • Figure 82: Brand recommendation, March 2012
                                                                                                                                                                    • Figure 83: Brand attitude, March 2012
                                                                                                                                                                    • Figure 84: Brand image – macro image, March 2012
                                                                                                                                                                    • Figure 85: Brand image – micro image, March 2012
                                                                                                                                                                    • Figure 86: Profile of target groups, by demographics, March 2012
                                                                                                                                                                    • Figure 87: Psychographic segmentation, by target group, March 2012
                                                                                                                                                                    • Figure 88: Brand usage, by target group, March 2012
                                                                                                                                                                  • Brand index
                                                                                                                                                                    • Figure 89: Brand index, March 2012
                                                                                                                                                                • Appendix – The Consumer – Men’s Spending Priorities

                                                                                                                                                                    • Figure 90: Most popular what extra money is spent on, by demographics, March 2012
                                                                                                                                                                    • Figure 91: Next most popular what extra money is spent on, by demographics, March 2012
                                                                                                                                                                • Appendix – The Consumer – How Often do Men buy Clothes?

                                                                                                                                                                    • Figure 92: Frequency of buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 93: Frequency of buying underwear, by demographics, March 2012
                                                                                                                                                                    • Figure 94: Frequency of buying footwear, by demographics, March 2012
                                                                                                                                                                • Appendix – The Consumer – Where do Men buy Clothes?

                                                                                                                                                                    • Figure 95: Most popular outlets for buying clothes, underwear and footwear, by demographics, March 2012
                                                                                                                                                                    • Figure 96: Next most popular retailers buying clothes, underwear and footwear from, by demographics, March 2012
                                                                                                                                                                    • Figure 97: Popular outlets for buying clothes, underwear and footwear, by demographics, March 2012
                                                                                                                                                                    • Figure 98: Other outlets for buying clothes, underwear and footwear, by demographics, March 2012
                                                                                                                                                                    • Figure 99: Least popular outlets for buying clothes, underwear and footwear, by demographics, March 2012
                                                                                                                                                                    • Figure 100: Most popular outlets for buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 101: Next most popular outlets for buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 102: Popular outlets for buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 103: Other outlets for buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 104: Least popular outlets for buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 105: Most popular outlets for buying underwear, by demographics, March 2012
                                                                                                                                                                    • Figure 106: Next most popular outlets for buying underwear, by demographics, March 2012
                                                                                                                                                                    • Figure 107: Other outlets for buying underwear, by demographics, March 2012
                                                                                                                                                                    • Figure 108: Most popular outlets for buying footwear, by demographics, March 2012
                                                                                                                                                                    • Figure 109: Next most popular outlets for buying footwear, by demographics, March 2012
                                                                                                                                                                • Appendix – The Consumer – Men’s Attitudes Towards What they Wear

                                                                                                                                                                    • Figure 110: Most popular statements on clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 111: Next most popular statements on clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 112: Other statements on clothes, by demographics, March 2012
                                                                                                                                                                • Appendix – The Consumer – Men’s Attitudes Towards Shopping for Clothes

                                                                                                                                                                    • Figure 113: Most popular attitudes towards buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 114: Next most popular attitudes towards buying clothes, by demographics, March 2012
                                                                                                                                                                    • Figure 115: Statements on clothes, by most popular outlets used to buy menswear in the last 12 months, March 2012
                                                                                                                                                                    • Figure 116: Statements on clothes, by next most popular outlets used to buy menswear in the last 12 months, March 2012
                                                                                                                                                                    • Figure 117: Statements on clothes, by popular outlets used to buy menswear in the last 12 months, March 2012
                                                                                                                                                                    • Figure 118: Statements on clothes, by other outlets used to buy menswear in the last 12 months, March 2012
                                                                                                                                                                    • Figure 119: Statements on clothes, by least popular outlets used to buy menswear in the last 12 months, March 2012

                                                                                                                                                                Companies Covered

                                                                                                                                                                • Amazon.co.uk
                                                                                                                                                                • Apple Computer UK Ltd
                                                                                                                                                                • Asda Group Ltd
                                                                                                                                                                • ASOS (UK retail sales)
                                                                                                                                                                • Banana Republic
                                                                                                                                                                • Bank of England
                                                                                                                                                                • Bebo Inc
                                                                                                                                                                • British Broadcasting Corporation (BBC)
                                                                                                                                                                • Burton old
                                                                                                                                                                • Christian Dior
                                                                                                                                                                • Converse, Inc
                                                                                                                                                                • Debenhams (UK and Republic of Ireland)
                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                • Fred Perry Ltd
                                                                                                                                                                • French Connection (Retail)
                                                                                                                                                                • FriendsReunited
                                                                                                                                                                • Gap Inc
                                                                                                                                                                • Gfk NOP
                                                                                                                                                                • Google UK
                                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                                • Grupo Inditex
                                                                                                                                                                • H&M Hennes & Mauritz
                                                                                                                                                                • Harrods Group Total
                                                                                                                                                                • Hobbs Ltd
                                                                                                                                                                • House of Fraser Plc
                                                                                                                                                                • J. Choo Limited
                                                                                                                                                                • J. Sainsbury
                                                                                                                                                                • Jack Wills Ltd
                                                                                                                                                                • Jaeger Company's Shops Ltd
                                                                                                                                                                • JD Sports Fashion plc
                                                                                                                                                                • Jigsaw
                                                                                                                                                                • John Lewis Partnership
                                                                                                                                                                • Kantar Media
                                                                                                                                                                • Kelkoo S.A.
                                                                                                                                                                • L'Oréal (UK)
                                                                                                                                                                • LinkedIn
                                                                                                                                                                • LVMH Moët Hennessy Louis Vuitton SA
                                                                                                                                                                • M&C Saatchi Worldwide Ltd
                                                                                                                                                                • Mango Group
                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                • Matalan Ltd
                                                                                                                                                                • Monsoon Accessorize Ltd - UK
                                                                                                                                                                • MySpace.com
                                                                                                                                                                • N Brown Group Plc
                                                                                                                                                                • New Look Group Plc
                                                                                                                                                                • Next Group
                                                                                                                                                                • Nike
                                                                                                                                                                • Ocado
                                                                                                                                                                • Peacocks
                                                                                                                                                                • Primark Stores Ltd
                                                                                                                                                                • Ralph Lauren Ltd
                                                                                                                                                                • Reiss Ltd
                                                                                                                                                                • River Island Clothing Co Ltd
                                                                                                                                                                • Saville Row Shirt Co Ltd
                                                                                                                                                                • Selfridges Retail Ltd
                                                                                                                                                                • Stella McCartney
                                                                                                                                                                • Sunspel
                                                                                                                                                                • Ted Baker
                                                                                                                                                                • Tesco Plc
                                                                                                                                                                • The TJX Companies
                                                                                                                                                                • Thomas Pink
                                                                                                                                                                • Topman old
                                                                                                                                                                • Topshop old
                                                                                                                                                                • Twitter, Inc.
                                                                                                                                                                • Urban Outfitters UK
                                                                                                                                                                • YouTube, Inc.

                                                                                                                                                                Men's Fashion Lifestyles - UK - April 2012

                                                                                                                                                                US $2,583.33 (Excl.Tax)