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Men's Fashion Lifestyles - UK - October 2009

The menswear market is estimated to be worth £9.3 billion in 2009, down by 1.2% on 2008. Still, positive indicators are that Mintel’s consumer data found that only 16% of all men say they are spending less money on clothes in 2009 compared to last year.

Looking to the future, the men’s outerwear market is forecast to make a recovery in 2010, with an increase in spending of 1.5%, and a similar increase again in 2011. This will be partly due to deferred spending from 2009, and include some replacement purchasing (ie suits).

Drivers of this better performance will be the emergence from the recession, increased affluence (ie more ABs), greater choice (more retailers offering a better selection of menswear), men becoming increasingly confident and wanting to look good whatever age they are and more interest in quality.

This report examines men’s relationship with outerwear clothing – the way in which they shop, what motivates them to buy and which items they purchase. The report also analyses men’s attitudes towards shopping, their habits and what they buy – and reveals how significantly these are influenced by their lifestage, especially having children, and their financial situation.

Main issues

  • How has the recession impacted on men’s shopping habits and attitudes?

  • What are men’s priorities when buying clothing – quality, price, comfort, fashion etc? How do these priorities change depending on their lifestages?

  • What types of clothing have men been buying, and which items are they likely to buy in the future?

  • What are the main barriers to men enjoying shopping for clothes and spending more? How can retailers overcome these obstacles and improve sales through innovation and creativity?

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definition of TGI lifestage groups
          • Toluna (Qualboard)
            • Abbreviations
            • Future Opportunities

              • Shop Your Age? (Trend from Inspire)
                • Men Shopping Badly (Trend from Inspire)
                  • Instant Gratification? (Trend from Inspire)
                  • Market in Brief

                    • The menswear market
                      • Demographic changes and opportunities
                        • More ABs who prefer quality over quantity
                          • Unemployment is a key factor
                            • Less money but personal appearance still important
                              • Who is buying?
                                • Industry insights
                                  • Mintel’s consumer typologies
                                  • Broader Market Environment

                                    • Key points
                                      • Male population trends
                                          • Figure 1: Trends in UK male population and total population, by age, 2004, 2009 and 2014
                                        • Demographics – moving on up
                                          • Figure 2: Trends in UK male population, by socio-economic group, 2004, 2009 and 2014
                                        • Health – men are more overweight than women
                                          • Figure 3: Projection of overweight and obesity prevalence among adults in England, by gender, 2003-50
                                        • Male unemployment peaks in 2009
                                          • Figure 4: UK workforce, employed and unemployed, 2004, 2009 and 2014
                                        • Income – men are the providers
                                          • Figure 5: Total family income before tax, by gender, 2005-09
                                        • Children on the increase
                                          • Figure 6: Child population and birth statistics, UK, 2004, 2009 and 2014
                                        • Men more connected to the internet than women
                                          • Figure 7: Internet penetration at home/work/place of study or elsewhere in GB, by gender, socio-economic group and age, 2003-09
                                      • Strengths and Weaknesses

                                        • Strengths
                                          • Weaknesses
                                          • Market Size and Forecast

                                            • Key points
                                              • The clothing market
                                                • Men’s outerwear market size
                                                  • Figure 8: Men’s outerwear market, 2004-14
                                                • Outlook
                                                • Men’s Attitudes Towards Personal Appearance

                                                  • Key points
                                                    • Introduction
                                                      • Men care about their looks
                                                        • Figure 9: Agreement with ‘I look after my appearance, my image’, by lifestage groups, 2009
                                                        • Figure 10: Agreement with ‘What I want most is to be fit and active’, by lifestage groups, 2009
                                                        • Figure 11: Agreement with ‘What I want most is to look attractive/well-groomed’, by lifestage groups, 2009
                                                      • Attractive versus active
                                                        • Men try to keep in shape
                                                          • Figure 12: Most likely to visit leisure centre/gym/health club in the last 12 months, by lifestage groups, 2009
                                                          • Figure 13: Most likely to be slimming in the last 12 months, by lifestage groups, 2009
                                                      • Men’s Attitudes Towards Clothes Shopping

                                                        • Key points
                                                          • Shopping enjoyment and the internet
                                                            • Trying new things
                                                              • Men and their confidence
                                                                • Price and special offers
                                                                  • Trends within personal appearance statements
                                                                    • Figure 14: Trends in agreement with statements on personal appearance, 2005-09
                                                                  • Enjoyment and spending
                                                                    • Well dressed doesn’t mean latest fashions
                                                                      • Statements on personal appearance
                                                                        • Young men enjoy clothes shopping
                                                                          • Well dressed is not necessarily trendy
                                                                            • Older men like comfort
                                                                              • Men who think that ‘they’re worth it’
                                                                                • What motivates them to buy?
                                                                                  • Children affect treating behaviour
                                                                                    • Figure 15: Statements on luxury, by lifestage groups, 2009
                                                                                  • Men are keen on making their clothes last
                                                                                    • Figure 16: Statements on clothing, by lifestage groups, 2009
                                                                                  • Flown the Nesters are most enthusiastic
                                                                                    • Jeans are the young-ish uniform
                                                                                      • Laid-back attitude
                                                                                        • Childless groups buy regularly
                                                                                        • What Clothing Items Men Buy

                                                                                          • Key points
                                                                                            • What type of clothing are men buying?
                                                                                              • Figure 17: Trends in expenditure on outerwear, 2007-09
                                                                                            • Smart vs casual
                                                                                              • Figure 18: Trends in average amount spent on men’s outerwear, 2007-09
                                                                                            • Expenditure on outerwear by lifestage
                                                                                              • Figure 19: Trends in expenditure on outerwear, by lifestage groups, 2007-09
                                                                                            • What garments men buy
                                                                                              • Fledglings
                                                                                                • Flown the Nest
                                                                                                  • Nest Builders
                                                                                                    • Playschool Parents
                                                                                                      • Primary School Parents
                                                                                                        • Secondary School Parents
                                                                                                          • Midlife Independents
                                                                                                            • Unconstrained Couples
                                                                                                              • Hotel Parents
                                                                                                                • Senior Sole Decision Makers
                                                                                                                  • Empty Nesters
                                                                                                                  • Consumer Lifestyle Typologies

                                                                                                                      • Key points
                                                                                                                          • Figure 20: Consumer lifestyle types, 2009
                                                                                                                        • Quality Lovers (43.6%)
                                                                                                                          • Comfort Lovers (32.6%)
                                                                                                                            • Snappy Dressers (23.8%)
                                                                                                                            • Men’s Motivations for Buying Clothes

                                                                                                                                • Key points
                                                                                                                                  • Figure 21: Motivations to buy clothes, August 2009
                                                                                                                                • Replacement top reason for buying clothes
                                                                                                                                  • Figure 22: Motivations to buy clothes, by age and socio-economic group, August 2009
                                                                                                                                • For something special
                                                                                                                                  • Special offers make men act
                                                                                                                                    • Younger men are keen to look good at work
                                                                                                                                    • How Men Feel About Buying Clothes

                                                                                                                                        • Figure 23: How men feel about buying clothes, August 2009
                                                                                                                                      • Quality first
                                                                                                                                        • Figure 24: Most popular clothes-buying behaviour, by age and socio-economic group, August 2009
                                                                                                                                      • Price and spending less
                                                                                                                                        • Confidence and loyalty
                                                                                                                                          • Further analysis
                                                                                                                                            • Trust and quality opportunities
                                                                                                                                              • Figure 25: Clothes-buying behaviour, by motivations to buy clothes, August 2009
                                                                                                                                          • Consumer Typologies

                                                                                                                                              • Key points
                                                                                                                                                  • Figure 26: Consumer groups, August 2009
                                                                                                                                                • Money Worriers (31%)
                                                                                                                                                  • Safety Lovers (30%)
                                                                                                                                                    • Quality Carers (24%)
                                                                                                                                                      • Loyalistas (16%)
                                                                                                                                                      • Appendix – Men’s Attitudes Towards Clothes Shopping

                                                                                                                                                          • Figure 27: Statements on shopping, by lifestage groups, 2009
                                                                                                                                                          • Figure 28: Statements on clothing, by lifestage groups, 2009
                                                                                                                                                          • Figure 29: Statements on personal appearance, by lifestage groups, 2009
                                                                                                                                                      • Appendix – What Clothing Items Men Buy

                                                                                                                                                          • Figure 30: Trends in expenditure on outerwear, by lifestage groups, 2007-09
                                                                                                                                                          • Figure 31: Trends in expenditure on outerwear, by lifestage groups, 2007-09
                                                                                                                                                          • Figure 32: Trends in expenditure on outerwear, by lifestage groups, 2007-09
                                                                                                                                                          • Figure 33: Trends in expenditure on outerwear, by lifestage groups, 2007-09
                                                                                                                                                          • Figure 34: Expenditure on outerwear, by lifestage groups, 2009
                                                                                                                                                          • Figure 35: Expenditure on outwear, by lifestage groups, 2009
                                                                                                                                                          • Figure 36: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 37: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 38: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 39: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 40: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 41: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 42: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 43: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 44: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 45: Trends in expenditure on outwear, 2007-09
                                                                                                                                                          • Figure 46: Trends in expenditure on outwear, 2007-09
                                                                                                                                                      • Appendix – Consumer Lifestyle Typologies

                                                                                                                                                          • Figure 47: Lifestyle statements, by target groups, 2009
                                                                                                                                                          • Figure 48: Demographic breaks, by target groups, 2009
                                                                                                                                                      • Appendix – Men’s Motivations for Buying Clothes

                                                                                                                                                          • Figure 49: Motivations to buy clothes, by demographics, August 2009
                                                                                                                                                      • Appendix – How Men Feel About Buying Clothes

                                                                                                                                                          • Figure 50: Clothes-buying behaviour, by demographics, August 2009
                                                                                                                                                      • Appendix – Consumer Typologies

                                                                                                                                                          • Figure 51: Motivations to buy clothes, by target groups, August 2009
                                                                                                                                                          • Figure 52: Clothes-buying behaviour, by target groups, August 2009
                                                                                                                                                          • Figure 53: Target groups, by demographics, August 2009

                                                                                                                                                      Companies Covered

                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                      • Ben Sherman
                                                                                                                                                      • British Market Research Bureau (BMRB)
                                                                                                                                                      • Charles Tyrwhitt LLP
                                                                                                                                                      • Co-operative Group
                                                                                                                                                      • High and Mighty
                                                                                                                                                      • J. Sainsbury
                                                                                                                                                      • Marks & Spencer
                                                                                                                                                      • Next Group
                                                                                                                                                      • Office for National Statistics
                                                                                                                                                      • Primark Stores Ltd
                                                                                                                                                      • Selfridges Retail Ltd
                                                                                                                                                      • Tesco Plc
                                                                                                                                                      • Topman old
                                                                                                                                                      • Uniqlo UK Ltd
                                                                                                                                                      • Wm Morrison Supermarkets

                                                                                                                                                      Men's Fashion Lifestyles - UK - October 2009

                                                                                                                                                      US $2,648.76 (Excl.Tax)