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Men's Fragrances - Europe - September 2011

“Mintel sees much potential in the teen men's fragrance sector as young men (15-19s) are interested in expanding their grooming regimes beyond basic toiletries and are under-represented for fragrance usage. Just as women's fragrances have been expanded with more youthful flankers (eg Chanel Coco Mademoiselle), there is potential to introduce more youthful variants of some classic men's scents.”

– Michelle Strutton, Head of Beauty Research

For the purposes of this report, Men’s fragrances include eau de toilette, eau de parfum, and aftershave/splash-on fragrances.

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Table of contents

  1. Introduction

      • Key points
        • Definition
          • Consumer research
            • Abbreviations
            • Executive Summary

                • The market
                  • Figure 1: Value sales of men’s fragrances, France, Germany, Italy, Spain and UK, 2005-15
                • Spain the largest, but UK the most dynamic
                  • Aftershave an afterthought in terms of value
                    • Figure 2: Sales of men’s fragrances, fragrance vs. aftershave, 2010
                  • Companies, brands and innovation
                    • Strength and weaknesses in brief
                      • Strengths
                        • Weaknesses
                          • The consumer
                            • French the keenest
                              • Figure 3: Frequency of using fragrances/aftershave, by country, 2010
                            • Affluent under-45s form core consumer base
                              • Teenage usage
                                • Expanding men’s usage occasions
                                  • Figure 4: Attitudes towards wearing fragrance, European average response, men vs. women, June 2010
                                  • Figure 5: Attitudes towards fragrance, European average response, men vs. women, June 2010
                              • European Market Size and Forecast

                                • Key points
                                  • Fragrances
                                    • Figure 6: Value sales of fragrances, Big 5 by country, 2005-15
                                  • Men’s fragrances
                                    • Figure 7: Value sales of men’s fragrances, Big 5 by country, 2005-15
                                  • Market segmentation
                                    • Figure 8: Fragrance vs. aftershave, Big 5, 2010
                                • Companies, Brands and Innovation

                                  • Key points
                                    • Global region
                                      • Figure 9: New product activity in men’s fragrances, % share by global region, Jan 2010-June 2011
                                    • European region
                                      • Figure 10: New product activity in men’s fragrances, % share by country, Europe, Jan 2010-June 2011
                                      • Figure 11: New product activity in men’s fragrances, seasonal and limited edition launches as % of total, Jan 2010-June 2011
                                    • France
                                      • Market background
                                        • Figure 12: New product activity in men’s fragrances, % share by company, France, Jan 2010-June 2011
                                      • Spicy wood scents
                                        • Smells like teen spirit
                                          • Revisiting classics
                                            • Germany
                                              • Market background
                                                • Figure 13: New product activity in men’s fragrances, % share by company, Germany, Jan 2010-June 2011
                                              • Natural fragrances
                                                • Eye-catching flacons
                                                  • What women want
                                                    • Italy
                                                      • Market background
                                                        • Figure 14: New product activity in men’s fragrances, % share by company, Italy, Jan 2010-June 2011
                                                      • Botanical ingredients
                                                        • Aroma inspiration
                                                          • For a limited time only
                                                            • Citrus & spice
                                                              • Spain
                                                                • Market background
                                                                  • Figure 15: New product activity in men’s fragrances, % share by company, Spain, Jan 2010-June 2011
                                                                • Famous names
                                                                  • Gifted
                                                                    • Fragrances for the youngest of gents
                                                                      • UK
                                                                        • Market background
                                                                          • Figure 16: New product activity in men’s fragrances, % share by company, UK, Jan 2010-June 2011
                                                                        • The essence of masculinity
                                                                          • Celebrity endorsement
                                                                            • Ethical eaux
                                                                            • The Consumer – Men’s Use of Fragrance

                                                                              • Key points
                                                                                • France
                                                                                  • Figure 17: Frequency of using aftershave/male fragrances, France, 2010
                                                                                  • Figure 18: Type of aftershave/male fragrances used most, France, 2010
                                                                                • Germany
                                                                                  • Figure 19: Frequency of using aftershave/male fragrances, Germany, 2010
                                                                                  • Figure 20: Trends in types of aftershave/male fragrances used most, Germany, 2006-10
                                                                                • GB
                                                                                  • Figure 21: Trends in frequency of using aftershave/male fragrances, GB, 2006-10
                                                                                  • Figure 22: Trends in types of aftershave/male fragrances used most, GB, 2006-10
                                                                                • Spain
                                                                                  • Figure 23: Trends in frequency of using perfumes and aftershave lotions, Spain, 2006-10
                                                                                  • Figure 24: Trends in frequency of using aftershave products, Spain, 2006-10
                                                                              • The Consumer – Lifestyle Statements

                                                                                • Key points
                                                                                  • France
                                                                                    • Figure 25: Trends in attitudes towards personal care, France, 2006-10
                                                                                  • Germany
                                                                                    • Figure 26: Trends in attitudes towards personal care, Germany, 2006-10
                                                                                  • GB
                                                                                    • Figure 27: Trends in attitudes towards personal care, GB, 2006-10
                                                                                  • Spain
                                                                                    • Figure 28: Trends in attitudes towards personal care, Spain, 2006-10
                                                                                • Appendix – Use of Fragrance by Demographics

                                                                                    • Figure 29: Frequency of using after shave/male fragrances, by demographics, GB, 2010
                                                                                    • Figure 30: Frequency of using after shave/male fragrances, by demographics, France, 2010
                                                                                    • Figure 31: Frequency of using after shave/male fragrances, by demographics, Germany, 2010
                                                                                    • Figure 32: Frequency of using after shave products, by demographics, Spain, 2010
                                                                                    • Figure 33: Frequency of using perfumes and after-shave lotions, by demographics, Spain, 2010

                                                                                Companies Covered

                                                                                To learn more about the companies covered in this report please contact us.

                                                                                Men's Fragrances - Europe - September 2011

                                                                                £1,877.00 (Excl.Tax)