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Men's Fragrances - US - November 2010

The U.S. men’s fragrance market sold through food, drug, and mass channels excluding Walmart (FDMx) has been in steady decline since 2007, and shows no signs of reviving as long as the economy continues to stagnate. This poor climate has likely led nearly half of men surveyed by Mintel who do not use fragrance to say they do not do so because they consider them an unnecessary expense. However, there are a few reasons to believe that sales declines will at least decelerate, such as a growing male population and the continued popularity of gifting. This report provides in-depth analysis of these factors, as well as close examination of the following:

  • The desire among respondents to Mintel’s survey to try out fragrances and spend time deciding which suit them best, which should prompt more manufacturers and retailers to provide testers
  • The tendency for respondents to wear upscale scents and shop at department stores, despite the effects of the economy
  • How companies can provide affordable, smaller sizes to attract men on a budget
  • How celebrity scents and new releases can help prevent further FDMx sales losses.

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources and methodology
          • Sales data
            • Consumer survey data
              • Advertising creative
                • Abbreviations and terms
                  • Abbreviations
                    • Terms
                    • Executive Summary

                      • Overview
                        • Dwindling FDMx sales
                          • Market driven by number of men, gifting
                            • Population growth
                              • Gifting
                                • Teens help drive body spray and cologne sales
                                  • Competitive context
                                    • Cologne/talc/shaving lotion leads segments
                                      • Drug stores sell most
                                        • Four top FDMx companies, but only one gains in 2010
                                          • Innovations and innovators
                                            • Marketing strategies
                                              • The people
                                                • Usage, purchases, and ownership
                                                  • Frequency of use
                                                    • Where men buy fragrance
                                                      • Types and brands of fragrance men wear
                                                        • Attitudes and motivations
                                                          • Holiday purchases
                                                            • Male teen use
                                                              • Impact of race/Hispanic origin
                                                              • Insights and Opportunities

                                                                • Mass stores should offer more testers and samples, as should non-traditional channels
                                                                  • Body spray for the older man
                                                                    • Smaller sizes to attract thrifty men
                                                                    • Inspire Insights

                                                                        • Trend: Sensitive to Allergies
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Tough economy means fewer luxury buys, including fragrance
                                                                              • Celebrity scents, newer fragrances will help decelerate losses
                                                                                • Smaller packs set to attract thrifty men
                                                                                  • Men’s fragrances market size and forecast
                                                                                    • Figure 1: U.S. FDMx sales and forecast of men’s fragrances, at current prices, 2005-15
                                                                                    • Figure 2: U.S. FDMx sales and forecast of men’s fragrances, at inflation-adjusted prices, 2005-15
                                                                                  • Fan forecast for men’s fragrances
                                                                                    • Walmart sales
                                                                                    • Market Drivers

                                                                                      • Growing number of men will help sales of fragrances, especially aftershave
                                                                                        • Male respondents aged 65+ use more aftershave than younger respondents
                                                                                          • Body spray is used by respondents aged 18-34 more than older respondents
                                                                                            • Figure 3: Ownership of fragrances, by age, July 2010
                                                                                            • Figure 4: Male population by age, 2005-15
                                                                                          • High unemployment means less fragrance purchases
                                                                                            • Figure 5: U.S. annual unemployment rate, 2002-10
                                                                                          • Household incomes decline
                                                                                            • Figure 6: Median household income in inflation-adjusted dollars, 1998-2008
                                                                                          • Teens help sustain sales of body spray, but marketers cannot depend on teen population growth
                                                                                            • Teen male population grows too slowly to significantly boost body spray sales
                                                                                              • Figure 7: Fragrance brands used among teen males, February 2009-March 2010
                                                                                            • Gifting comprises many purchases, but the economy stifles gift spending
                                                                                                • Figure 8: How fragrances were obtained, July 2010
                                                                                                • Figure 9: Holidays during which men are most likely to buy fragrance for someone else, July 2010
                                                                                              • Blacks and Hispanic respondents are most likely to use/buy/own fragrance, especially cologne and body spray
                                                                                                • Hispanics set to grow exponentially, which will spur further sales; blacks will grow moderately
                                                                                                  • Figure 10: Fragrance purchases, by race/Hispanic origin, February 2009-March 2010
                                                                                                  • Figure 11: Ownership of fragrances, by race/Hispanic origin, July 2010
                                                                                                  • Figure 12: Population by race and Hispanic origin, 2005-15
                                                                                              • Competitive Context

                                                                                                • Deodorant sales, up in 2010, compete with fragrance
                                                                                                  • Figure 13: FDMx sales of men’s deodorant/antiperspirant, 2005-15
                                                                                                  • Figure 14: U.S. annual unemployment rate, 2002-10
                                                                                                • Fragrant laundry products could detract from men’s fragrance sales
                                                                                                  • Figure 15: Purchase factors for laundry products, by age, March 2009
                                                                                              • Segment Performance

                                                                                                • Key points
                                                                                                  • Sales of men’s fragrance by segment
                                                                                                    • Figure 16: FDMx sales of men’s fragrance products, segmented by type, 2009-10
                                                                                                  • Cologne/talc/shaving lotion far outsells gift packs
                                                                                                    • Figure 17: Types of fragrance men wear, by HH income, July 2010
                                                                                                  • Sales of men’s fragrance by segment
                                                                                                    • Figure 18: FDMx sales of men’s fragrance products, segmented by type, 2009-10
                                                                                                • Segment Performance—Colognes/Talc/Shaving Lotion

                                                                                                  • Key points
                                                                                                    • Men want to try scents before purchase
                                                                                                      • Figure 19: Motivations to buy new fragrance, July 2010
                                                                                                    • Marketers vie with other scented products
                                                                                                      • Sales and forecast of colognes/talc/shaving lotion
                                                                                                        • Figure 20: FDMx sales and forecast of colognes/talc/shaving lotion at current prices, 2005-15
                                                                                                    • Segment Performance—Gift Packs/Sets

                                                                                                      • Key points
                                                                                                        • Gift packs decline, could benefit from smaller sizes
                                                                                                          • Sales and forecast of gift packs/sets
                                                                                                            • Figure 21: FDMx sales and forecast of gift packs/sets at current prices, 2005-15
                                                                                                        • Retail Channels

                                                                                                          • Key points
                                                                                                            • Drug stores lead the FDMx market
                                                                                                              • Channel sales of men’s fragrances
                                                                                                                • Figure 22: FDMx sales of men’s fragrances, by retail channel, 2009 and 2010
                                                                                                            • Retail Channels—Drug Stores

                                                                                                              • Key points
                                                                                                                • Drug stores lead FDMx based on beauty care reputation
                                                                                                                  • Drug store sales of men’s fragrances
                                                                                                                    • Figure 23: FDMx sales of men’s fragrances at drug stores, 2005-10
                                                                                                                • Retail Channels—Other FDMx

                                                                                                                  • Key points
                                                                                                                    • Other FDMx suffers the economy more than drug
                                                                                                                      • Other FDMx sales of men’s fragrances
                                                                                                                        • Figure 24: FDMx sales of men’s fragrances at other channels, 2005-10
                                                                                                                    • Leading Companies

                                                                                                                      • Key points
                                                                                                                        • Top companies fail to grow FDMx sales
                                                                                                                          • Leading companies
                                                                                                                            • Figure 25: FDMx sales of leading men’s fragrance companies, 2009-10
                                                                                                                        • Brand Share—Colognes/Talc/Shaving Lotion

                                                                                                                          • Key points
                                                                                                                            • Axe sells best through FDMx
                                                                                                                              • Coty, P&G struggle at FDMx
                                                                                                                                • L’Oréal grows moderately with designer scents
                                                                                                                                  • Manufacturer and brand sales of colognes/talc/shaving lotion
                                                                                                                                    • Figure 26: FDMx brand sales of colognes/talc/shaving lotion, 2009-10
                                                                                                                                • Brand Share—Gift Packs/Sets

                                                                                                                                  • Key points
                                                                                                                                    • Gift packs depend mostly on holidays
                                                                                                                                      • FDMx gift pack sales decline for top brands; smaller players grow
                                                                                                                                        • Manufacturer and brand sales of gift packs/sets
                                                                                                                                          • Figure 27: FDMx brand sales of gift packs/sets, 2009-10
                                                                                                                                      • Brand Qualities

                                                                                                                                          • Ralph Lauren Polo, a timeless classic
                                                                                                                                            • Giorgio Armani, a luxe brand
                                                                                                                                            • Innovation and Innovators

                                                                                                                                              • Key points
                                                                                                                                                • Celebrity scents and fashion designers continue
                                                                                                                                                  • New players
                                                                                                                                                    • Celebrity line extensions
                                                                                                                                                      • Fashion designers
                                                                                                                                                        • Specialty retailers
                                                                                                                                                          • Urban, night, and sex themes
                                                                                                                                                            • Au natural, green movement gains momentum
                                                                                                                                                              • Innovative bottle design
                                                                                                                                                                • Fragrance awareness
                                                                                                                                                                  • Vending machines—a new retail venue
                                                                                                                                                                    • Custom-made
                                                                                                                                                                      • Scent and science DIY kits
                                                                                                                                                                      • Fragrance Directions

                                                                                                                                                                        • Key points
                                                                                                                                                                          • Citrus and fruity nuances
                                                                                                                                                                            • Pick a peppercorn
                                                                                                                                                                              • Masculine orientals
                                                                                                                                                                                • Into the woods
                                                                                                                                                                                • Marketing Strategies

                                                                                                                                                                                  • Common advertising themes
                                                                                                                                                                                    • Celebrity excitement
                                                                                                                                                                                      • Figure 28: Television Ad Usher VIP For Men, 2009
                                                                                                                                                                                      • Figure 29: Television Ad Bleu de Chanel, 2010
                                                                                                                                                                                    • Luxury
                                                                                                                                                                                      • Figure 30: Television Ad Dolce & Gabbana The One 2009
                                                                                                                                                                                    • Individuality
                                                                                                                                                                                      • Figure 31: Television Ad Only The Brave Diesel, 2009
                                                                                                                                                                                    • Humor
                                                                                                                                                                                      • Figure 32: Television Ad Brut, 2009
                                                                                                                                                                                    • Social media tools and tactics
                                                                                                                                                                                      • Coty
                                                                                                                                                                                        • Old Spice
                                                                                                                                                                                          • Brut
                                                                                                                                                                                            • Tommy Hilfiger
                                                                                                                                                                                              • OsMoz.com
                                                                                                                                                                                                • Perfumania
                                                                                                                                                                                                  • Justin Bieber
                                                                                                                                                                                                    • Amouage
                                                                                                                                                                                                    • Usage, Purchases, and Ownership

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                        • A majority of men use/buy aftershave or cologne
                                                                                                                                                                                                          • Figure 33: Fragrance purchases, by age, February 2009-March 2010
                                                                                                                                                                                                        • High HH income does not translate to more use/purchases
                                                                                                                                                                                                          • Figure 34: Fragrance purchases, by HH income, February 2009-March 2010
                                                                                                                                                                                                        • Aftershave and cologne used much more than body spray
                                                                                                                                                                                                          • Figure 35: Fragrance usage, by age, February 2009-March 2010
                                                                                                                                                                                                        • Lower HH income means more use of aftershave
                                                                                                                                                                                                          • Figure 36: Fragrance usage, by HH income, February 2009-March 2010
                                                                                                                                                                                                        • Cologne and aftershave owned much more than body spray
                                                                                                                                                                                                          • Figure 37: Ownership of fragrances, by age, July 2010
                                                                                                                                                                                                        • Most own only one fragrance, but more than a quarter own two
                                                                                                                                                                                                          • Figure 38: Number of different fragrances owned, by age, July 2010
                                                                                                                                                                                                        • High HH income dictates ownership of a range of fragrances
                                                                                                                                                                                                          • Figure 39: Number of different fragrances owned, by HH income, July 2010
                                                                                                                                                                                                        • Most purchase for themselves
                                                                                                                                                                                                          • Figure 40: How fragrances were obtained, by age, July 2010
                                                                                                                                                                                                      • Frequency of Use

                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                          • Most use fragrance daily
                                                                                                                                                                                                            • Figure 41: Frequency of fragrance usage, by age, February 2009-March 2010
                                                                                                                                                                                                        • Where Men Buy Fragrance

                                                                                                                                                                                                          • Key point
                                                                                                                                                                                                            • Most respondents buy fragrance at department stores, mass
                                                                                                                                                                                                              • Figure 42: Where men buy fragrance, by age, July 2010
                                                                                                                                                                                                          • Types and Brands of Fragrance Men Wear

                                                                                                                                                                                                            • Key points
                                                                                                                                                                                                              • Upscale and classic scents are worn most, body sprays much less so
                                                                                                                                                                                                                • Figure 43: Types of fragrance men wear, by age, July 2010
                                                                                                                                                                                                              • High HH income translates to wearing upscale scents
                                                                                                                                                                                                                • Figure 44: Types of fragrance men wear, by HH income, July 2010
                                                                                                                                                                                                              • Brands used
                                                                                                                                                                                                                • Figure 45: Fragrance brands used, by age, February 2009-March 2010
                                                                                                                                                                                                            • Attitudes and Motivations

                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                • Most stick to favorite brands; more than half test before buying
                                                                                                                                                                                                                  • Figure 46: Attitudes toward wearing and choosing fragrance, by age, July 2010
                                                                                                                                                                                                                • Higher HH income plays role in favorite brands, testing, everyday use, and choosing fragrances
                                                                                                                                                                                                                  • Figure 47: Attitudes toward wearing and choosing fragrance, by HH income, July 2010
                                                                                                                                                                                                                • Most are motivated to purchase by samples and recommendations
                                                                                                                                                                                                                  • Figure 48: Motivations to buy new fragrance, by age, July 2010
                                                                                                                                                                                                                • Men who do not wear fragrance
                                                                                                                                                                                                                  • Figure 49: Reasons for not using men’s fragrance, by age, July 2010
                                                                                                                                                                                                              • Holiday Purchases

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                  • Most buy fragrance as gifts on Christmas, birthdays
                                                                                                                                                                                                                    • Figure 50: Holidays during which men are most likely to buy fragrance for someone else, by age, July 2010
                                                                                                                                                                                                                  • Higher HH income has small impact on gifting
                                                                                                                                                                                                                    • Figure 51: Holidays during which men are most likely to buy fragrance for someone else, by HH income, July 2010
                                                                                                                                                                                                                • Teen Use

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • More than a third of teen male respondents use aftershave or cologne
                                                                                                                                                                                                                      • Figure 52: Fragrance purchases, by teen age groups, November 2008-December 2009
                                                                                                                                                                                                                    • Most teen respondents use cologne, but nearly half use body spray
                                                                                                                                                                                                                      • Figure 53: Fragrance usage, by teen age, November 2008-December 2009
                                                                                                                                                                                                                    • Daily use has yet to catch on among many teen respondents
                                                                                                                                                                                                                      • Figure 54: Frequency of fragrance usage, by teen age, November 2008-December 2009
                                                                                                                                                                                                                  • Impact of Race/Hispanic Origin

                                                                                                                                                                                                                    • Key points
                                                                                                                                                                                                                      • Blacks and Hispanics buy/use cologne or aftershave the most
                                                                                                                                                                                                                        • Figure 55: Fragrance purchases, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                      • Black and Hispanic respondents most likely to own cologne and body spray
                                                                                                                                                                                                                        • Figure 56: Ownership of fragrances, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                      • Black and Hispanic respondents most likely to buy at department stores
                                                                                                                                                                                                                        • Figure 57: Where men buy fragrance, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                      • Popular brands among ethnic respondents
                                                                                                                                                                                                                        • Figure 58: Fragrance brands used, by race/Hispanic origin, February 2009-March 2010
                                                                                                                                                                                                                      • Black respondents very likely to test fragrances and take time choosing them
                                                                                                                                                                                                                        • Figure 59: Attitudes toward wearing and choosing fragrance, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                      • Black respondents are motivated to purchase by samples
                                                                                                                                                                                                                        • Figure 60: Motivations to buy new fragrance, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                      • Holidays are good purchase indicators for black and Hispanic respondents
                                                                                                                                                                                                                        • Figure 61: Holidays during which men are most likely to buy fragrance for themselves, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                      • Hispanic respondents big on holiday gifting
                                                                                                                                                                                                                        • Figure 62: Holidays during which men are most likely to buy fragrance for someone else, by race/Hispanic origin, July 2010
                                                                                                                                                                                                                    • Cluster Analysis

                                                                                                                                                                                                                        • Unisexless, body-sprayless
                                                                                                                                                                                                                          • Demographics:
                                                                                                                                                                                                                            • Characteristics:
                                                                                                                                                                                                                              • Opportunities:
                                                                                                                                                                                                                                • Multi-cologners
                                                                                                                                                                                                                                  • Demographics:
                                                                                                                                                                                                                                    • Characteristics:
                                                                                                                                                                                                                                      • Opportunities:
                                                                                                                                                                                                                                        • Self-purchasers
                                                                                                                                                                                                                                          • Demographics:
                                                                                                                                                                                                                                            • Characteristics:
                                                                                                                                                                                                                                              • Opportunities:
                                                                                                                                                                                                                                                • Characteristic tables:
                                                                                                                                                                                                                                                  • Figure 63: Men’s fragrance clusters, August 2010
                                                                                                                                                                                                                                                  • Figure 64: Ownership of fragrances, by men’s fragrance clusters, August 2010
                                                                                                                                                                                                                                                  • Figure 65: Number of fragrances owned, by men’s fragrance clusters, August 2010
                                                                                                                                                                                                                                                  • Figure 66: How fragrances were obtained, by men’s fragrance clusters, August 2010
                                                                                                                                                                                                                                                  • Figure 67: Attitudes towards wearing and choosing fragrances, by men’s fragrance clusters, August 2010
                                                                                                                                                                                                                                                  • Figure 68: Types of fragrance men wear, by men’s fragrance clusters, August 2010
                                                                                                                                                                                                                                                  • Figure 69: Motivations to buy new fragrance, by men’s fragrance clusters, August 2010
                                                                                                                                                                                                                                                • Demographic tables:
                                                                                                                                                                                                                                                  • Figure 70: Men’s fragrance clusters, by age, August 2010
                                                                                                                                                                                                                                                  • Figure 71: Men’s fragrance clusters, by household income, August 2010
                                                                                                                                                                                                                                                  • Figure 72: Men’s fragrance clusters, by race, August 2010
                                                                                                                                                                                                                                                  • Figure 73: Men’s fragrance clusters, by Hispanic origin, August 2010
                                                                                                                                                                                                                                                  • Figure 74: Men’s fragrance clusters, by marital status, August 2010
                                                                                                                                                                                                                                                • Cluster methodology:
                                                                                                                                                                                                                                                • Custom Consumer Groups

                                                                                                                                                                                                                                                    • Key point
                                                                                                                                                                                                                                                      • Single respondents are more likely than married respondents to own cologne and body spray
                                                                                                                                                                                                                                                          • Figure 75: Ownership of fragrances, by marital status, July 2010
                                                                                                                                                                                                                                                        • Full-time working respondents wear upscale scents; unemployed respondents wear classic scents
                                                                                                                                                                                                                                                            • Figure 76: Types of fragrance men wear, by employment status, July 2010
                                                                                                                                                                                                                                                        • Appendix: Other Useful Consumer Tables

                                                                                                                                                                                                                                                          • Usage, purchases, and ownership
                                                                                                                                                                                                                                                            • Figure 77: How fragrances were obtained, by HH income, July 2010
                                                                                                                                                                                                                                                          • Attitudes and motivations
                                                                                                                                                                                                                                                            • Figure 78: Motivations to buy new fragrance, by HH income, July 2010
                                                                                                                                                                                                                                                            • Figure 79: Reasons for not using fragrance, by HH income, July 2010
                                                                                                                                                                                                                                                          • Holiday purchases
                                                                                                                                                                                                                                                            • Figure 80: Holidays during which men are most likely to buy fragrance for themselves, by age, July 2010
                                                                                                                                                                                                                                                            • Figure 81: Holidays during which men are most likely to buy fragrance for themselves, by HH income, July 2010
                                                                                                                                                                                                                                                        • Appendix: Trade Associations

                                                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                                                          • ABC, Inc.
                                                                                                                                                                                                                                                          • Abercrombie & Fitch Co
                                                                                                                                                                                                                                                          • Adidas (USA)
                                                                                                                                                                                                                                                          • Amazon North America
                                                                                                                                                                                                                                                          • Avon USA
                                                                                                                                                                                                                                                          • Bath & Body Works
                                                                                                                                                                                                                                                          • Benetton Group
                                                                                                                                                                                                                                                          • Bulgari S.p.A. [Bvlgari]
                                                                                                                                                                                                                                                          • Burberry (USA)
                                                                                                                                                                                                                                                          • Burt's Bees Inc.
                                                                                                                                                                                                                                                          • Calvin Klein, Inc.
                                                                                                                                                                                                                                                          • Carolina Herrera New York
                                                                                                                                                                                                                                                          • Chanel USA
                                                                                                                                                                                                                                                          • Citysearch
                                                                                                                                                                                                                                                          • Cosmopolitan
                                                                                                                                                                                                                                                          • Coty Inc
                                                                                                                                                                                                                                                          • CVS Caremark Corporation
                                                                                                                                                                                                                                                          • Diesel
                                                                                                                                                                                                                                                          • Dolce & Gabbana
                                                                                                                                                                                                                                                          • Donna Karan International Inc.
                                                                                                                                                                                                                                                          • Elizabeth Arden, Inc.
                                                                                                                                                                                                                                                          • Estée Lauder Companies Inc. (The)
                                                                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                                                                          • Firmenich
                                                                                                                                                                                                                                                          • Food and Drug Administration
                                                                                                                                                                                                                                                          • Fragrance Foundation, The
                                                                                                                                                                                                                                                          • Gap (USA)
                                                                                                                                                                                                                                                          • Giorgio Armani S.p.A.
                                                                                                                                                                                                                                                          • Global Gillette
                                                                                                                                                                                                                                                          • Gucci Group N.V.
                                                                                                                                                                                                                                                          • Guerlain
                                                                                                                                                                                                                                                          • Harrods Group Total
                                                                                                                                                                                                                                                          • Helen of Troy Limited
                                                                                                                                                                                                                                                          • Helena Rubinstein
                                                                                                                                                                                                                                                          • Hugo Boss
                                                                                                                                                                                                                                                          • Independent Cosmetic Manufacturers and Distributors Inc. (ICMAD)
                                                                                                                                                                                                                                                          • J C Penney Company, Inc
                                                                                                                                                                                                                                                          • Jaguar Cars North America
                                                                                                                                                                                                                                                          • Jean Paul Gaultier SA
                                                                                                                                                                                                                                                          • Kenzo
                                                                                                                                                                                                                                                          • L'Oréal USA
                                                                                                                                                                                                                                                          • Lacoste
                                                                                                                                                                                                                                                          • Liz Claiborne Inc
                                                                                                                                                                                                                                                          • National Association for Stock Car Auto Racing (NASCAR)
                                                                                                                                                                                                                                                          • National Cosmetology Association (NCA)
                                                                                                                                                                                                                                                          • Nautica Enterprises Inc.
                                                                                                                                                                                                                                                          • Netflix, Inc.
                                                                                                                                                                                                                                                          • Nivea
                                                                                                                                                                                                                                                          • Parlux Fragrances, Inc.
                                                                                                                                                                                                                                                          • Perry Ellis International Inc
                                                                                                                                                                                                                                                          • Personal Care Products Council
                                                                                                                                                                                                                                                          • Playboy Enterprises
                                                                                                                                                                                                                                                          • Polo Ralph Lauren Corporation
                                                                                                                                                                                                                                                          • Porsche Cars North America, Inc.
                                                                                                                                                                                                                                                          • Prada USA Corp.
                                                                                                                                                                                                                                                          • Procter & Gamble Company (The)
                                                                                                                                                                                                                                                          • Procter & Gamble USA
                                                                                                                                                                                                                                                          • Professional Beauty Association (PBA)
                                                                                                                                                                                                                                                          • Puig Beauty & Fashion Group, S.L.
                                                                                                                                                                                                                                                          • Roberto Cavalli
                                                                                                                                                                                                                                                          • Society of Cosmetic Chemists (SCC)
                                                                                                                                                                                                                                                          • Stop & Shop/Giant-Landover Arena (Ahold)
                                                                                                                                                                                                                                                          • The Body Shop - Retail Sales
                                                                                                                                                                                                                                                          • The Cosmetic Toiletry & Perfumery Association Limited (UK)
                                                                                                                                                                                                                                                          • Tommy Hilfiger Corporation
                                                                                                                                                                                                                                                          • Trans World International, Inc.
                                                                                                                                                                                                                                                          • U.S. Bureau of Labor Statistics
                                                                                                                                                                                                                                                          • U.S. Bureau of the Census
                                                                                                                                                                                                                                                          • Unilever USA
                                                                                                                                                                                                                                                          • US Department of Commerce
                                                                                                                                                                                                                                                          • US Department of Labor
                                                                                                                                                                                                                                                          • Van Cleef & Arpels
                                                                                                                                                                                                                                                          • Walgreen Co
                                                                                                                                                                                                                                                          • Walmart Stores (USA)
                                                                                                                                                                                                                                                          • Warnaco Group Inc., The
                                                                                                                                                                                                                                                          • Women's Wear Daily (WWD)
                                                                                                                                                                                                                                                          • YouTube, Inc.
                                                                                                                                                                                                                                                          • Zappos.com Inc.

                                                                                                                                                                                                                                                          Men's Fragrances - US - November 2010

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