Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Men's Grooming and Shaving Products - UK - October 2011

“The over-45s are low volume users of male grooming products. With the ageing of the UK’s population, more men need to be encouraged to maintain their grooming routines as they age and pass retirement age. Anti-ageing products that are marketed using well known personalities that older men can relate to, for example Gary Lineker, Colin Firth or Richard Hammond, will help to boost usage among these groups.”

– Ricky Lakhani, Personal Care Analyst

Some key questions answered in the report:

  • How do men’s attitudes towards their personal appearance and image differ to women’s, and how could marketers better target men?
  • What impact is changing facial fashions having on the shaving products market?
  • What impact has Unilever’s recent acquisition strategy had on market share in the male grooming market?
  • What impact will changes to demographics of the population between 2011 and 2016 have on the male grooming market?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best- and worst-case forecast value sales of men’s grooming products, 2006-16
            • Market factors
              • Men’s hair, skin and scalp concerns
                • Men’s media
                  • Employment
                    • Companies, brands and innovation
                      • Figure 2: Value shares of top-selling brands in men’s grooming market, 2011
                    • Unilever drives sales through acquisitions
                      • Innovation
                        • The consumer
                          • Figure 3: Stores where men’s grooming products are purchased, July 2011
                          • Figure 4: Agreement/disagreement with attitudes towards appearance, July 2011
                          • Figure 5: Agreement/disagreement with attitudes towards grooming products, July 2011
                          • Figure 6: Factors prompting consumers to try the following men’s grooming and shaving products, July 2011
                        • What we think
                        • Issues in the Market

                            • How do men’s attitudes towards their personal appearance and image differ to women’s, and how could marketers better target men?
                              • What impact is changing facial fashions having on the shaving products market?
                                • What impact has Unilever’s recent acquisition strategy had on market share in the male grooming market?
                                  • What impact will changes to demographics of the population between 2011 and 2016 have on the male grooming market?
                                  • Future Opportunities

                                      • Trend: Premiumisation & Indulgence
                                        • Trend: Men Shopping Badly
                                        • Internal Market Environment

                                          • Key points
                                            • Men’s hair concerns
                                              • Figure 7: Description of hair, by gender, 2011
                                            • Men’s scalp and hair conditions
                                              • Figure 8: Scalp and other hair conditions, by gender, 2011
                                            • Men’s skin concerns
                                              • Figure 9: Description of skin, by gender, 2011
                                            • Attitudes towards appearance
                                              • Figure 10: Trends in men’s attitudes towards personal appearance, 2006-11
                                            • Shaving top’s men’s grooming concerns
                                            • Broader Market Environment

                                              • Key points
                                                • 26 million men in the UK
                                                  • Figure 11: Trends in the age structure of the UK male population, 2011-16
                                                  • Figure 12: Trends in the socio-demographic structure of the UK male population, 2011-16
                                                • Men’s media
                                                  • Figure 13: Estimated volume of men’s magazines distributed, 2006-10
                                                • The impact of employment
                                                  • Figure 14: Employment and unemployment among men, 2011-16
                                              • Strengths and Weaknesses

                                                • Strengths
                                                  • Weaknesses
                                                  • Who’s Innovating?

                                                    • Key points
                                                      • Innovation by sector
                                                        • Figure 15: New launch activity in men’s grooming market, % share by sector as a percentage of launches by sector, 2007-11
                                                      • Top product claims
                                                        • Figure 16: New product launches in men’s grooming, % by product claim, July 2010-October 2011
                                                      • Deodorants/antiperspirants
                                                        • Top innovators
                                                          • Figure 17: New product launches in men’s deodorants/antiperspirants, % by manufacturer, July 2010-October 2011
                                                        • Most innovative products
                                                          • Long lasting formulations
                                                            • Botanical ingredients
                                                              • Limited edition
                                                                • Razors/blades and shaving preparations
                                                                  • Top innovators
                                                                    • Figure 18: New product launches in men’s razors/blades and shaving preparations, % by manufacturer, July 2010-October 2011
                                                                  • Most innovative products
                                                                    • Easy glide
                                                                      • Going green
                                                                        • Skincare
                                                                          • Top innovators
                                                                            • Figure 19: New product launches in men’s skincare, % by manufacturer, July 2010-October 2011
                                                                          • Most innovative products
                                                                            • Anti-ageing
                                                                              • Cleansing
                                                                                • Stubble minimising
                                                                                  • Haircare
                                                                                    • Top innovators
                                                                                      • Figure 20: New product launches in men’s haircare, % by manufacturer, July 2010-October 2011
                                                                                    • Most innovative products
                                                                                      • Fighting hair loss
                                                                                        • Shine inducing
                                                                                          • Botanical/herbal ingredients
                                                                                            • Shower and bath
                                                                                              • Top innovators
                                                                                                • Figure 21: New product launches in men’s shower and bath products, % by manufacturer, July 2010-October 2011
                                                                                              • Most innovative products
                                                                                                • Caring for the skin
                                                                                                  • Aromatic
                                                                                                    • Long lasting
                                                                                                    • Market Size and Forecast

                                                                                                      • Key points
                                                                                                        • Figure 22: UK retail value sales of men’s grooming products, at current and constant 2011 prices, 2006-16
                                                                                                      • The future of the market
                                                                                                        • Forecast
                                                                                                          • Figure 23: Best-and worst-case forecast value sales of men’s grooming products, 2006-16
                                                                                                      • Segment Performance

                                                                                                        • Key points
                                                                                                          • Figure 24: UK retail value sales of men’s grooming products, by sector, 2010 and 2011
                                                                                                        • Deodorants/antiperspirants lead the market
                                                                                                          • “Retrosexual” trend slows sales of shaving products
                                                                                                            • Concerns over ageing and appearance boost skincare sales
                                                                                                              • NPD drives growth in bath/shower and haircare sectors
                                                                                                                • Figure 25: UK retail value sales of men’s toiletries, mass market vs. premium, 2010 and 2011
                                                                                                            • Market Share

                                                                                                              • Key points
                                                                                                                • Figure 26: Manufacturers’ value shares in male grooming market, 2010 and 2011
                                                                                                              • Unilever drives sales through inorganic growth
                                                                                                                • Procter & Gamble drives growth through heavy NPD and adpsend activity
                                                                                                                  • Own-label enjoys value growth
                                                                                                                  • Companies and Products

                                                                                                                    • Unilever
                                                                                                                        • Figure 27: New product launches by Unilever in the UK men’s grooming market, Jul 2010-Oct 2011
                                                                                                                      • Procter & Gamble
                                                                                                                          • Figure 28: New product launches by Procter & Gamble in the UK men’s grooming market, Jul 2010-Oct 2011
                                                                                                                        • Beiersdorf
                                                                                                                            • Figure 29: New product launches, by Beiersdorf in the UK men’s grooming market, Jul 2010-Oct 2011
                                                                                                                          • L’Oréal
                                                                                                                              • Figure 30: New product launches, by L’Oréal in the UK men’s grooming market, Jul 2010-Oct 2011
                                                                                                                            • Coty
                                                                                                                                • Figure 31: New product launches by Coty in the UK men’s grooming market in the UK, Jul 2010-Oct 2011
                                                                                                                              • KMI Brands
                                                                                                                                  • Figure 32: New products launched by KMI Brands in the UK men’s grooming market, Jul 2010-Oct 2011
                                                                                                                                • Philips
                                                                                                                                  • PZ Cussons
                                                                                                                                    • Wilkinson Sword
                                                                                                                                    • Brand Communication and Promotion

                                                                                                                                      • Key points
                                                                                                                                        • Topline adspend
                                                                                                                                          • Figure 33: Main monitored media advertising spend on men’s grooming products, 2007-10
                                                                                                                                        • Adspend by brand
                                                                                                                                          • Figure 34: Main monitored media advertising spend on men’s grooming products, % share by advertiser, 2010
                                                                                                                                        • Procter & Gamble’s Gillette dominates launch activity
                                                                                                                                          • Unilever’s brands account for a third of adspend
                                                                                                                                            • L’Oréal hires Hugh Laurie
                                                                                                                                            • Brand Research

                                                                                                                                                  • Figure 35: Attitudes towards and usage of men’s grooming brands, July 2011
                                                                                                                                                • Correspondence analysis
                                                                                                                                                  • Brand attitudes
                                                                                                                                                    • Figure 36: Attitudes by men’s grooming brand, July 2011
                                                                                                                                                  • Brand personality
                                                                                                                                                    • Figure 37: Men’s grooming brand personality – macro image, July 2011
                                                                                                                                                    • Figure 38: Men’s grooming brand personality – micro image, July 2011
                                                                                                                                                  • Brand experience
                                                                                                                                                    • Figure 39: Men’s grooming brand usage, July 2011
                                                                                                                                                    • Figure 40: Satisfaction with various men’s grooming brands, July 2011
                                                                                                                                                    • Figure 41: Consideration of men’s grooming brands, July 2011
                                                                                                                                                    • Figure 42: Consumer perceptions of current men’s grooming brand performance, July 2011
                                                                                                                                                    • Figure 43: Men’s grooming brand recommendation – Net Promoter Score, July 2011
                                                                                                                                                  • Brand index
                                                                                                                                                    • Figure 44: Men’s grooming brand index, July 2011
                                                                                                                                                    • Figure 45: Men’s grooming brand index vs. recommendation, July 2011
                                                                                                                                                  • Target group analysis
                                                                                                                                                    • Figure 46: Target groups, July 2011
                                                                                                                                                    • Figure 47: Men’s grooming brand usage, by target groups, July 201
                                                                                                                                                  • Group One – Conformists
                                                                                                                                                    • Group Two – Simply the Best
                                                                                                                                                      • Group Three – Shelf Stalkers
                                                                                                                                                        • Group Four – Habitual Shoppers
                                                                                                                                                          • Group Five – Individualists
                                                                                                                                                          • Channels to Market

                                                                                                                                                            • Key points
                                                                                                                                                              • Figure 48: UK retail sales of men’s grooming products, by outlet type, 2010 and 2011
                                                                                                                                                            • Grocery multiples lead the way
                                                                                                                                                              • Product choice is key USP for chemists/drugstores
                                                                                                                                                                • Department stores suffering effects of the recession
                                                                                                                                                                  • The convenience of online shopping
                                                                                                                                                                  • The Consumer – Usage of Male Grooming Products

                                                                                                                                                                    • Key points
                                                                                                                                                                        • Figure 49: Trends in men’s use of grooming products in last 12 months, 2007-11
                                                                                                                                                                        • Figure 50: Toiletries used by men once a day or more, by product, 2011
                                                                                                                                                                      • Razors and razor blades and electric shavers
                                                                                                                                                                        • Figure 51: Frequency of using razors/razor blades and electric shavers in the last 12 months, 2007-11
                                                                                                                                                                        • Figure 52: Type of razors or shavers used most often in the last 12 months, 2007-11
                                                                                                                                                                      • Shaving foam/gel/cream
                                                                                                                                                                        • Figure 53: Frequency of using shaving foam/gel/cream in the last 12 months, 2007-11
                                                                                                                                                                        • Figure 54: Type of shaving preparations used most often in the last 12 months, 2009-11
                                                                                                                                                                      • Deodorants/antiperspirants
                                                                                                                                                                        • Figure 55: Frequency of using deodorants/antiperspirants in the last 12 months, 2007-11
                                                                                                                                                                        • Figure 56: Type of deodorants/antiperspirants used most often in the last 12 months, 2007-11
                                                                                                                                                                      • Shower and bath products
                                                                                                                                                                        • Figure 57: Frequency of using shower gels/cream/body wash products in the last 12 months, 2009-11
                                                                                                                                                                        • Figure 58: Frequency of using bath liquids, oils and salts in the last 12 months, 2009-11
                                                                                                                                                                        • Figure 59: Types of shower and bath products used in the last 12 months, 2009-11
                                                                                                                                                                      • Hair styling products
                                                                                                                                                                        • Figure 60: Frequency of using hair styling products in the last 12 months, 2007-11
                                                                                                                                                                        • Figure 61: Types of hair styling products used in the last 12 months, 2007-11
                                                                                                                                                                      • Face creams and lotions
                                                                                                                                                                        • Figure 62: Frequency of using face creams and lotions in the last 12 months, 2007-11
                                                                                                                                                                        • Figure 63: Types of face creams and lotions used in the last 12 months, 2009-11
                                                                                                                                                                      • Shampoos and conditioners
                                                                                                                                                                        • Figure 64: Frequency of using shampoos and conditioners in the last 12 months, by type, 2010-11
                                                                                                                                                                    • The Consumer – Brand Loyalty

                                                                                                                                                                      • Key points
                                                                                                                                                                          • Figure 65: Attitudes towards brands when buying men’s grooming products, July 2011
                                                                                                                                                                        • Brand loyalty
                                                                                                                                                                          • Brand switching
                                                                                                                                                                            • Not fussy about brands
                                                                                                                                                                            • The Consumer – Channels Where Men’s Grooming Products are Purchased

                                                                                                                                                                              • Key points
                                                                                                                                                                                  • Figure 66: Stores where men’s grooming products are purchased, July 2011
                                                                                                                                                                                • Tesco is the main distribution channel
                                                                                                                                                                                  • Boots and Superdrug offer greater product choice
                                                                                                                                                                                    • Less affluent shoppers shop at discount retailers
                                                                                                                                                                                      • Upmarket shoppers shop at department stores
                                                                                                                                                                                        • Shopping online for convenience
                                                                                                                                                                                        • The Consumer – Attitudes Towards Appearance

                                                                                                                                                                                          • Key points
                                                                                                                                                                                              • Figure 67: Agreement/disagreement with attitudes towards appearance, July 2011
                                                                                                                                                                                            • Older men prefer to be clean shaven to look younger
                                                                                                                                                                                              • Being clean shaven to look professional at work
                                                                                                                                                                                                • Emergence of the retrosexual male
                                                                                                                                                                                                  • Skin irritation
                                                                                                                                                                                                    • Shaving body hair
                                                                                                                                                                                                    • The Consumer – Attitudes Towards Grooming Products

                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                          • Figure 68: Agreement/disagreement with attitudes towards grooming products, July 2011
                                                                                                                                                                                                        • Cheaper to wet shave rather than dry shave
                                                                                                                                                                                                          • Students limit purchases to save money
                                                                                                                                                                                                            • Moisturisers for younger men
                                                                                                                                                                                                              • Affluent men go for green products
                                                                                                                                                                                                              • The Consumer – Factors Prompting Men to Try Male Grooming Products

                                                                                                                                                                                                                • Key points
                                                                                                                                                                                                                    • Figure 69: Factors prompting consumers to try the following men’s grooming and shaving products, July 2011
                                                                                                                                                                                                                  • Free samples
                                                                                                                                                                                                                    • Gift giving
                                                                                                                                                                                                                      • Asking for advice
                                                                                                                                                                                                                        • Swayed by marketing
                                                                                                                                                                                                                          • Natural and organic products
                                                                                                                                                                                                                          • Appendix – Internal Market Environment

                                                                                                                                                                                                                              • Figure 70: Description of hair, by demographics, 2011
                                                                                                                                                                                                                              • Figure 71: Description of skin, by demographics, 2011
                                                                                                                                                                                                                              • Figure 72: Hair conditions that men are prone to, by demographics, 2011
                                                                                                                                                                                                                              • Figure 73: Men’s attitudes towards personal appearance, by demographics, 2011
                                                                                                                                                                                                                          • Appendix – Brand Research

                                                                                                                                                                                                                              • Figure 74: Brand usage, July 2011
                                                                                                                                                                                                                              • Figure 75: Brand commitment, July 2011
                                                                                                                                                                                                                              • Figure 76: Brand momentum, July 2011
                                                                                                                                                                                                                              • Figure 77: Brand diversity, July 2011
                                                                                                                                                                                                                              • Figure 78: Brand satisfaction, July 2011
                                                                                                                                                                                                                              • Figure 79: Brand recommendation, July 2011
                                                                                                                                                                                                                              • Figure 80: Brand attitude, July 2011
                                                                                                                                                                                                                              • Figure 81: Brand image – macro image, July 2011
                                                                                                                                                                                                                              • Figure 82: Brand image – micro image, July 2011
                                                                                                                                                                                                                              • Figure 83: Profile of target groups by demographic, July 2011
                                                                                                                                                                                                                              • Figure 84: Psychographic segmentation, by target group, July 2011
                                                                                                                                                                                                                              • Figure 85: Brand usage, by target group, July 2011
                                                                                                                                                                                                                            • Brand index
                                                                                                                                                                                                                              • Figure 86: Brand index, July 2011
                                                                                                                                                                                                                          • Appendix – The Consumer – Usage of Male Grooming Products

                                                                                                                                                                                                                              • Figure 87: Men’s use of toiletries, by demographics, 2011
                                                                                                                                                                                                                              • Figure 88: Men’s use of toiletries, by demographics, 2011
                                                                                                                                                                                                                              • Figure 89: Use of razors/razor blades and electric shavers, by demographics, 2011
                                                                                                                                                                                                                              • Figure 90: Use of shaving foam/gel/cream, by demographics, 2011
                                                                                                                                                                                                                              • Figure 91: Use of face creams and lotions in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                              • Figure 92: Use of separate shampoo in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                              • Figure 93: Use of separate conditioner in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                              • Figure 94: Use of 2 in 1 shampoo/conditioner in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                              • Figure 95: Use of hair styling products in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                              • Figure 96: Use of shower gels/cream/body wash in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                              • Figure 97: Use of bath liquids/oils/salts in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                              • Figure 98: Use of deodorants in the last 12 months, by demographics, 2011
                                                                                                                                                                                                                          • Appendix – The Consumer – Brand Loyalty

                                                                                                                                                                                                                              • Figure 99: Attitudes towards brands when buying refillable razor (replacement cartridges), by demographics, July 2011
                                                                                                                                                                                                                              • Figure 100: Attitudes towards brands when buying disposable razor (throw entire razor away), by demographics, July 2011
                                                                                                                                                                                                                              • Figure 101: Attitudes towards brands when buying shaving cream-gel-foam, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 102: Attitudes towards brands when buying moisturising lotion-cream, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 103: Attitudes towards brands when buying facial cleansing products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 104: Attitudes towards brands when buying hair styling products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 105: Attitudes towards brands when buying deodorant-antiperspirant, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 106: Attitudes towards brands when buying shampoo-conditioner, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 107: Attitudes towards brands when buying shower gels, by demographics, July 2011
                                                                                                                                                                                                                          • Appendix – The Consumer – Channels Where Men’s Grooming Products are Purchased

                                                                                                                                                                                                                              • Figure 108: Channels through which men’s grooming and shaving products are purchased, Asda, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 109: Channels through which men’s grooming and shaving products are purchased, Sainsbury’s, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 110: Channels through which men’s grooming and shaving products are purchased, Tesco, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 111: Channels through which men’s grooming and shaving products are purchased, Morrison’s, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 112: Channels through which men’s grooming and shaving products are purchased, discount stores, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 113: Channels through which men’s grooming and shaving products are purchased, boots, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 114: Channels through which men’s grooming and shaving products are purchased, Superdrug, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 115: Channels through which men’s grooming and shaving products are, other chemists-drugs chains, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 116: Channels through which men’s grooming and shaving products are purchased, local independent pharmacies (ie Debenhams, John Lewis), by demographics, July 2011
                                                                                                                                                                                                                              • Figure 117: Channels through which men’s grooming and shaving products are purchased, department stores, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 118: Channels through which men’s grooming and shaving products are purchased, online, by demographics, July 2011
                                                                                                                                                                                                                          • Appendix – The Consumer – Attitudes Towards Appearance

                                                                                                                                                                                                                              • Figure 119: Agreement with the statements ‘I prefer to be clean shaven’ and ‘I prefer to have some facial hair eg stubble, moustache or beard’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 120: Agreement with the statements ‘Being clean shaven is more professional’ and ‘It is important to keep young looking’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 121: Agreement with the statements ‘Men do not have to be clean shaven to look well-groomed’ and ‘I dislike shaving and put it off for as long as possible’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 122: Agreement with the statements ‘I shave other body hair, eg chest, genital area’ and ‘I have body hair removed at a salon, eg back’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 123: Agreement with the statements ‘I regularly update/change my appearance (hair style or facial hair)’ and ‘I occasionally experience soreness after shaving eg razor rash’, by demographics, July 2011
                                                                                                                                                                                                                          • Appendix – The Consumer – Attitudes Towards Grooming Products

                                                                                                                                                                                                                              • Figure 124: Agreement with the statements ‘I use the same brand of shaving cream/lotion as my razor’ and ‘I look for skincare products with anti-ageing properties’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 125: Agreement with the statements ‘I look for skincare products with sunscreen UVA/UVB coverage’ and ‘I use a moisturiser as part of my regular grooming routine’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 126: Agreement with the statements ‘I only use a moisturiser to soothe my skin after shaving’ and ‘I only use a moisturiser to soothe my skin after shaving’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 127: Agreement with the statements ‘There is no difference between branded and own-label male grooming products’ and ‘I have a separate set of grooming products for travelling to the gym for work trips etc’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 128: Agreement with the statements ‘I use as few grooming products as possible to save money’ and ‘I like to use my own male-specific products rather than all-purpose/female products’, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 129: Agreement with the statements ‘I tend to wet shave rather than dry shave’ and ‘I tend to dry shave rather than wet shave’, by demographics, July 2011
                                                                                                                                                                                                                          • Appendix – The Consumer – Factors Prompting Men to Try Male Grooming Products

                                                                                                                                                                                                                              • Figure 130: Recommendation by spouse or partner prompts consumers to try the following men’s grooming and shaving products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 131: Recommendation by friend, co-worker, or other acquaintance prompts consumers to try the following men’s grooming and shaving products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 132: Free sample given prompts consumers to try the following men’s grooming and shaving products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 133: Present given (on birthday, Father’s Day etc) prompts consumers to try the following men’s grooming and shaving products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 134: Advertisement seen prompts consumers to try the following men’s grooming and shaving products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 135: Sports celebrity endorsement prompts consumers to try the following men’s grooming and shaving products, by demographics, July 2011
                                                                                                                                                                                                                              • Figure 136: Natural/organic products prompts consumers to try the following men’s grooming and shaving products, by demographics, July 2011

                                                                                                                                                                                                                          Companies Covered

                                                                                                                                                                                                                          • Adidas
                                                                                                                                                                                                                          • Alberto-Culver Company (UK)
                                                                                                                                                                                                                          • Alliance Boots
                                                                                                                                                                                                                          • Alliance Boots UK Retail
                                                                                                                                                                                                                          • Asda Group Ltd
                                                                                                                                                                                                                          • Bank of England
                                                                                                                                                                                                                          • Beiersdorf UK Ltd
                                                                                                                                                                                                                          • Braun GmbH
                                                                                                                                                                                                                          • Brylcreem
                                                                                                                                                                                                                          • Calvin Klein, Inc.
                                                                                                                                                                                                                          • Charles Worthington
                                                                                                                                                                                                                          • Colgate-Palmolive UK Ltd
                                                                                                                                                                                                                          • Coty Inc
                                                                                                                                                                                                                          • Coty UK Ltd
                                                                                                                                                                                                                          • Debenhams Total (GTV)
                                                                                                                                                                                                                          • Eg Eucerin
                                                                                                                                                                                                                          • Energizer Holdings, Inc.
                                                                                                                                                                                                                          • Facebook, Inc.
                                                                                                                                                                                                                          • Formula One Administration Ltd
                                                                                                                                                                                                                          • Garnier
                                                                                                                                                                                                                          • Gillette UK Ltd
                                                                                                                                                                                                                          • Hugo Boss
                                                                                                                                                                                                                          • J. Sainsbury
                                                                                                                                                                                                                          • John Lewis Partnership
                                                                                                                                                                                                                          • Kenneth Cole Productions, Inc.
                                                                                                                                                                                                                          • King of Shaves Company Ltd.
                                                                                                                                                                                                                          • KMI Brands Ltd.
                                                                                                                                                                                                                          • L'Oréal (UK)
                                                                                                                                                                                                                          • L'Oréal Canada
                                                                                                                                                                                                                          • Nautica Enterprises Inc.
                                                                                                                                                                                                                          • Nexxus
                                                                                                                                                                                                                          • Nivea
                                                                                                                                                                                                                          • Olay Company, Inc.
                                                                                                                                                                                                                          • OPI Products Inc.
                                                                                                                                                                                                                          • Philips Consumer Electronics UK
                                                                                                                                                                                                                          • Procter & Gamble UK & Ireland
                                                                                                                                                                                                                          • PZ Cussons
                                                                                                                                                                                                                          • Royal Philips Electronics
                                                                                                                                                                                                                          • Sara Lee Household & Body Care
                                                                                                                                                                                                                          • Shortlist Media
                                                                                                                                                                                                                          • Superdrug Stores Plc
                                                                                                                                                                                                                          • Ted Baker
                                                                                                                                                                                                                          • Tesco Plc
                                                                                                                                                                                                                          • Unilever Plc
                                                                                                                                                                                                                          • Wella AG
                                                                                                                                                                                                                          • Wilkinson Sword Limited

                                                                                                                                                                                                                          Men's Grooming and Shaving Products - UK - October 2011

                                                                                                                                                                                                                          £1,995.00 (Excl.Tax)