-
- Men's Grooming - Europe - August 2011
Why not try these options:
Call us on
- Companies, brands and innovation in men’s grooming
- What are male consumer’s attitudes towards grooming and personal care?
- What are male consumer’s perceptions of their appearance?
- The market segmentation of male grooming products
This report covers the men’s grooming market. For the purposes of market size, this includes:
- Men’s fragrances (eg aftershaves, colognes, pre-shaves)
- Men’s deodorants and bodysprays
- Men’s haircare products (shampoos, conditioners, colourants and hair styling products)
- Men’s bath and shower products (i.e. shower gels and bath oils)
- Men’s skincare (facial moisturisers and body lotions)
- Razors and blades
- Shaving preparations
Introduction
Key highlights
Definition
Consumer research
Executive Summary
The market
Figure 1: Value sales of men’s grooming products, Big 5, 2005-14
Companies, brands and innovation
Figure 2: New product activity in men’s grooming products, % share by top 10 claims, Big 5 European countries, Jan 2010-June 2011
The consumer
Attitudes towards appearance
Figure 3: Attitudes towards appearance, France, Germany, Spain and UK, 2010
Perception of hair condition
Figure 4: Perception of hair condition, France, Germany, Spain and UK, 2010
Perception of skin condition
Figure 5: Perception of skin condition, France, Germany, Spain and UK, 2010
Perception of scalp condition
Figure 6: Perception of scalp condition, France, Germany, Spain and UK, 2010
Usage of men’s grooming products
Figure 7: Usage of grooming products, UK, France, Spain and Germany, 2010
European Market Size and Forecast
Key points
Figure 8: Value sales of men’s grooming and shaving products, €m/£m, 2005-14
Figure 9: Men’s grooming spend per capita (population), €/£, 2005-12
Market Segmentation
Key points
France
Figure 10: Value sales of men’s grooming and shaving products, by sector, France, 2005-14
Germany
Figure 11: Value sales of men’s grooming and shaving products, by sector, Germany, 2005-14
Italy
Figure 12: Value sales of men’s grooming and shaving products by sector, Italy, 2005-14
Spain
Figure 13: Value sales of men’s grooming and shaving products by sector, Spain, 2005-14
UK
Figure 14: Value sales of men’s grooming and shaving products by sector, UK, 2005-14
Companies, Brands and Innovation
Key points
Figure 15: New product activity in men’s grooming market, % share by global region, Jan 2010-June 2011
Figure 16: New product activity in men’s grooming market, % share by top ten European countries, Jan 2010-July 2011
Figure 17: New product activity in men’s grooming products, % share by sector, Big 5 European countries, Jan 2010-June 2011
New product launches by leading claim
Figure 18: New product activity in men’s grooming products, % share by top 10 claims, Big 5 European countries, Jan 2010-June 2011
France
Market background
Top innovators
Figure 21: New product activity in men’s grooming products, % share by company, France, Jan 2010-June 2011
New product launches by leading claim
Figure 22: New product activity in men’s grooming products, % share by claim, France, Jan 2010-June 2011
Most innovative products
A closer shave
Vichy focuses on anti-ageing skincare
Longer lasting deodorant formulations
Aromatic shower gel
Germany
Top innovators
Figure 23: New product activity in men’s grooming products, % share by company, Jan 2010-June 2011
New product launches by leading claim
Figure 24: New product activity in men’s grooming products, % share by claim, Germany, Jan 2010-June 2011
Most innovative products
Guarana is commonly used in anti-ageing formulations
Cooling after-shave for burns
Keeping hair styles elastic
Intensifying the effects of physical exercise
Multi-purpose men’s shampoo
Italy
Market background
Top innovators
Figure 27: New product activity in men’s grooming products, % share by company, Italy, Jan 2010-June 2011
New product launches by leading claim
Figure 28: New product activity in men’s grooming products, % share by claim, Italy, Jan 2010-June 2011
Most innovative products
Men’s depilatories
Lip service
Going green
Easier glide
Eye serum boosts natural production of hyaluronic acid and elastin
Spain
Market background
Top innovators
Figure 31: New product activity in men’s grooming products, % share by company, Spain, Jan 2010-June 2011
Innovation
Figure 32: New product activity in men’s grooming products, % share by claim, Spain, Jan 2010-June 2011
Most innovative products
Anti-wrinkle massaging tool
Multi-purpose facial scrub
Skin softening razor
Shampoo for white hair
Innovative hair colour treatment
UK
Market background
Figure 35: New product launches in men’s grooming products, % share by company, UK, Jan 2010-June 2011
Innovation
Figure 36: New product launches in men’s grooming products, % share by claim, UK, Jan 2010-June 2011
Most innovative products
Beard growth reducers
Dual-action shave cream/face mask
Moustache grooming products
Handcare
Botanical anti-agers
The Consumer – Attitudes towards Appearance and Perception of Condition of Hair, Scalp and Skin
Key points
Attitudes towards appearance
Figure 37: Attitudes towards appearance, France, Germany, Spain and UK, 2010
Skin and hair condition
Figure 38: Condition of hair, France, Germany, Spain and UK, 2010
Figure 39: Condition of skin, France, Germany, Spain, UK, 2010
Figure 40: Scalp and other hair conditions, France, Germany, Spain and UK, 2010
The Consumer – Men’s Usage of Grooming Products
Key points
Usage of men’s grooming products
Figure 41: Trends in men’s use of grooming products in last 12 months, France, Germany, Spain and UK, 2010
Razors and razor blades and electric shavers
Figure 42: Usage and frequency of using razors/razor blades and electric shavers in last 12 months, France, Germany, Spain and UK, 2010
Figure 43: Type of razors or shavers used most often in last 12 months, France, Germany, Spain and UK, 2010
Shaving foam, gel and cream
Figure 44: Use of shaving foam/gel/cream in last 12 months, France, Germany, Spain and UK, 2010
Figure 45: Usage and frequency of using shaving foam/gel/cream in last 12 months, France, 2010
Figure 46: Usage and frequency of using shaving foam/gel/cream in last 12 months, Germany, 2010
Figure: 47: Usage and frequency of using shaving foam/gel/cream in the last 12 months, Spain, 2010
Figure: 47: Usage and frequency of using shaving foam/gel/cream in the last 12 months, Spain, 2010
Figure 48: Usage and frequency of using shaving foam/gel/cream in last 12 months, UK, 2009-10
Figure 49: Type of shaving preparations used most often in the last 12 months, France, Germany and UK, 2010
Deodorants
Figure 50: Usage and frequency of using deodorants in last 12 months, France, Germany, Spain and UK, 2010
Figure 51: Type of deodorant used most often in the last 12 months, France, Germany, Spain and UK, 2010
Bath and shower products
Figure 52: Usage and frequency of using shower and bath products in last 12 months, France, Germany, Spain and UK, 2010
Figure 53: Usage and frequency of using shower gels/cream/body wash in the last 12 months, Germany and UK, 2010
Figure 54: Types of shower and bath products used in the last 12 months, France, Germany and UK, 2010
Figure 55: Usage and frequency of using bath liquids, oils, salts in the last 12 months, Germany and UK, 2010
Hair styling products
Figure 56: Usage and frequency of using hair styling products in the last 12 months, France, Germany, Spain and UK, 2010
Figure 57: Types of hair styling products used most often in the last 12 months, France, Germany, Spain and UK, 2010
Face creams and lotions
Figure 58: Usage and frequency of using face creams and lotions in the last 12 months, France, Germany, Spain and UK, 2010
Figure 59: Type of face creams and lotions used in the last 12 months, France, Germany, Spain and UK, 2010
Shampoo
Figure 60: Usage and frequency of using shampoo in the last 12 months, France, Germany, Spain and UK, 2010
Figure 61: Types of shampoo used in the last 12 months, France, Germany, Spain and UK, 2010
Conditioner
Figure 62: Usage and frequency of using conditioner in the last 12 months, Germany, Spain and UK, 2010
Appendix – The Consumer – Men’s Usage of Grooming Products
Figure 63: Men’s use of grooming products, by demographics, GB, 2010
Figure 64: Men’s use of grooming products, by demographics, GB, 2010
Figure 65: Men’s use of grooming products, by demographics, France, 2010
Figure 66: Men’s use of grooming products, by demographics, France, 2010
Figure 67: Men’s use of grooming products, by demographics, Spain, 2010
Figure 68: Men’s use of grooming products, by demographics, Spain, 2010
Figure 69: Men’s use of grooming products, by demographics, Germany, 2010
Razors/razor blades and electric shavers
Figure 70: Use of razors/razor blades and electric shavers, by demographics, GB, 2010
Figure 71: Use of razors/razor blades and electric shavers, by demographics, France, 2010
Figure 72: Use of razors/razor blades and electric shavers, by demographics, Spain, 2010
Figure 73: Use of razors/razor blades and electric shavers, by demographics, Germany, 2010
Shaving foam/gel/cream
Figure 74: Use of shaving foam/gel/cream, by demographics, GB, 2010
Figure 75: Use of shaving foam/gel/cream, by demographics, France, 2010
Figure 76: Use of shaving foam/gel/cream, by demographics, Spain, 2010
Figure 77: Use of shaving foam/gel/cream, by demographics, Germany, 2010
Deodorants
Figure 78: Frequency of use of deodorants in the last 12 months, by demographics, GB, 2010
Figure 79: Frequency of use of deodorants in the last 12 months, by demographics, France, 2010
Figure 80: Frequency of use of deodorants in the last 12 months, by demographics, Spain, 2010
Figure 81: Frequency of use of deodorants in the last 12 months, by demographics, Germany, 2010
Bath and shower products
Figure 82: Frequency of use of any shower and bath products in the last 12 months, by demographics, GB, 2010
Figure 83: Frequency of use of any shower and bath products in the last 12 months, by demographics, France, 2010
Figure 84: Frequency of use of any shower and bath products in the last 12 months, by demographics, Spain, 2010
Figure 85: Frequency of use of any shower and bath products in the last 12 months, by demographics, Germany, 2010
Figure 86: Frequency of use of shower gels/cream/body wash in the last 12 months, by demographics, GB, 2010
Figure 87: Frequency of use of shower gels/cream/body wash in the last 12 months, by demographics, Germany, 2010
Figure 88: Frequency of use ofbath liquids/oils/salts in the last 12 months, by demographics, GB, 2010
Figure 89: Frequency of use ofbath liquids/oils/salts in the last 12 months, by demographics, Germany, 2010
Hair styling products
Figure 90: Frequency of use of hair styling products in the last 12 months, by demographics, GB, 2010
Figure 91: Frequency of use of hair styling products in the last 12 months, by demographics, France, 2010
Figure 92: Frequency of use of hair styling products in the last 12 months, by demographics, Spain, 2010
Figure 93: Frequency of use of hair styling products in the last 12 months, by demographics, Germany, 2010
Face creams and lotions
Figure 94: Frequency of use of face creams and lotions in the last 12 months, by demographics, GB, 2010
Figure 95: Frequency of use of face creams and lotions in the last 12 months, by demographics, France, 2010
Figure 96: Frequency of use of face creams and lotions in the last 12 months, by demographics, Spain, 2010
Figure 97: Frequency of use of face creams and lotions in the last 12 months, by demographics, Germany, 2010
Shampoo
Figure 98: Frequency of use of shampoo in the last 12 months, by demographics, GB, 2010
Figure 99: Frequency of use of shampoo in the last 12 months, by demographics, France, 2010
Figure 100: Frequency of use of shampoo in the last 12 months, by demographics, Spain, 2010
Figure 101: Frequency of use of shampoo in the last 12 months, by demographics, Germany, 2010
Conditioners
Figure 102: Frequency of use of conditioners in the last 12 months, by demographics, GB, 2010
Figure 103: Frequency of use of conditioners in the last 12 months, by demographics, Spain, 2010
Figure 104: Frequency of use of conditioners in the last 12 months, by demographics, Germany, 2010
|
Registered office :
Mintel Group Ltd. Geolocation by www.maxmind.com |