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Men's Grooming - Europe - August 2011

  • Companies, brands and innovation in men’s grooming
  • What are male consumer’s attitudes towards grooming and personal care?
  • What are male consumer’s perceptions of their appearance?
  • The market segmentation of male grooming products

This report covers the men’s grooming market. For the purposes of market size, this includes:

  • Men’s fragrances (eg aftershaves, colognes, pre-shaves)
  • Men’s deodorants and bodysprays
  • Men’s haircare products (shampoos, conditioners, colourants and hair styling products)
  • Men’s bath and shower products (i.e. shower gels and bath oils)
  • Men’s skincare (facial moisturisers and body lotions)
  • Razors and blades
  • Shaving preparations

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Table of contents

  1. Introduction

      • Key highlights
        • Definition
          • Consumer research
          • Executive Summary

              • The market
                • Figure 1: Value sales of men’s grooming products, Big 5, 2005-14
              • Companies, brands and innovation
                • Figure 2: New product activity in men’s grooming products, % share by top 10 claims, Big 5 European countries, Jan 2010-June 2011
              • The consumer
                • Attitudes towards appearance
                  • Figure 3: Attitudes towards appearance, France, Germany, Spain and UK, 2010
                • Perception of hair condition
                  • Figure 4: Perception of hair condition, France, Germany, Spain and UK, 2010
                • Perception of skin condition
                  • Figure 5: Perception of skin condition, France, Germany, Spain and UK, 2010
                • Perception of scalp condition
                  • Figure 6: Perception of scalp condition, France, Germany, Spain and UK, 2010
                • Usage of men’s grooming products
                  • Figure 7: Usage of grooming products, UK, France, Spain and Germany, 2010
              • European Market Size and Forecast

                • Key points
                  • Figure 8: Value sales of men’s grooming and shaving products, €m/£m, 2005-14
                  • Figure 9: Men’s grooming spend per capita (population), €/£, 2005-12
              • Market Segmentation

                • Key points
                  • France
                    • Figure 10: Value sales of men’s grooming and shaving products, by sector, France, 2005-14
                  • Germany
                    • Figure 11: Value sales of men’s grooming and shaving products, by sector, Germany, 2005-14
                  • Italy
                    • Figure 12: Value sales of men’s grooming and shaving products by sector, Italy, 2005-14
                  • Spain
                    • Figure 13: Value sales of men’s grooming and shaving products by sector, Spain, 2005-14
                  • UK
                    • Figure 14: Value sales of men’s grooming and shaving products by sector, UK, 2005-14
                • Companies, Brands and Innovation

                  • Key points
                    • Figure 15: New product activity in men’s grooming market, % share by global region, Jan 2010-June 2011
                    • Figure 16: New product activity in men’s grooming market, % share by top ten European countries, Jan 2010-July 2011
                    • Figure 17: New product activity in men’s grooming products, % share by sector, Big 5 European countries, Jan 2010-June 2011
                  • New product launches by leading claim
                    • Figure 18: New product activity in men’s grooming products, % share by top 10 claims, Big 5 European countries, Jan 2010-June 2011
                  • France
                    • Market background
                      • Top innovators
                        • Figure 21: New product activity in men’s grooming products, % share by company, France, Jan 2010-June 2011
                      • New product launches by leading claim
                        • Figure 22: New product activity in men’s grooming products, % share by claim, France, Jan 2010-June 2011
                      • Most innovative products
                        • A closer shave
                          • Vichy focuses on anti-ageing skincare
                            • Longer lasting deodorant formulations
                              • Aromatic shower gel
                                • Germany
                                  • Top innovators
                                    • Figure 23: New product activity in men’s grooming products, % share by company, Jan 2010-June 2011
                                  • New product launches by leading claim
                                    • Figure 24: New product activity in men’s grooming products, % share by claim, Germany, Jan 2010-June 2011
                                  • Most innovative products
                                    • Guarana is commonly used in anti-ageing formulations
                                      • Cooling after-shave for burns
                                        • Keeping hair styles elastic
                                          • Intensifying the effects of physical exercise
                                            • Multi-purpose men’s shampoo
                                              • Italy
                                                • Market background
                                                  • Top innovators
                                                    • Figure 27: New product activity in men’s grooming products, % share by company, Italy, Jan 2010-June 2011
                                                  • New product launches by leading claim
                                                    • Figure 28: New product activity in men’s grooming products, % share by claim, Italy, Jan 2010-June 2011
                                                  • Most innovative products
                                                    • Men’s depilatories
                                                      • Lip service
                                                        • Going green
                                                          • Easier glide
                                                            • Eye serum boosts natural production of hyaluronic acid and elastin
                                                              • Spain
                                                                • Market background
                                                                  • Top innovators
                                                                    • Figure 31: New product activity in men’s grooming products, % share by company, Spain, Jan 2010-June 2011
                                                                  • Innovation
                                                                    • Figure 32: New product activity in men’s grooming products, % share by claim, Spain, Jan 2010-June 2011
                                                                  • Most innovative products
                                                                    • Anti-wrinkle massaging tool
                                                                      • Multi-purpose facial scrub
                                                                        • Skin softening razor
                                                                          • Shampoo for white hair
                                                                            • Innovative hair colour treatment
                                                                              • UK
                                                                                • Market background
                                                                                  • Figure 35: New product launches in men’s grooming products, % share by company, UK, Jan 2010-June 2011
                                                                                • Innovation
                                                                                  • Figure 36: New product launches in men’s grooming products, % share by claim, UK, Jan 2010-June 2011
                                                                                • Most innovative products
                                                                                  • Beard growth reducers
                                                                                    • Dual-action shave cream/face mask
                                                                                      • Moustache grooming products
                                                                                        • Handcare
                                                                                          • Botanical anti-agers
                                                                                          • The Consumer – Attitudes towards Appearance and Perception of Condition of Hair, Scalp and Skin

                                                                                            • Key points
                                                                                              • Attitudes towards appearance
                                                                                                • Figure 37: Attitudes towards appearance, France, Germany, Spain and UK, 2010
                                                                                              • Skin and hair condition
                                                                                                • Figure 38: Condition of hair, France, Germany, Spain and UK, 2010
                                                                                                • Figure 39: Condition of skin, France, Germany, Spain, UK, 2010
                                                                                                • Figure 40: Scalp and other hair conditions, France, Germany, Spain and UK, 2010
                                                                                            • The Consumer – Men’s Usage of Grooming Products

                                                                                              • Key points
                                                                                                • Usage of men’s grooming products
                                                                                                  • Figure 41: Trends in men’s use of grooming products in last 12 months, France, Germany, Spain and UK, 2010
                                                                                                • Razors and razor blades and electric shavers
                                                                                                  • Figure 42: Usage and frequency of using razors/razor blades and electric shavers in last 12 months, France, Germany, Spain and UK, 2010
                                                                                                  • Figure 43: Type of razors or shavers used most often in last 12 months, France, Germany, Spain and UK, 2010
                                                                                                • Shaving foam, gel and cream
                                                                                                  • Figure 44: Use of shaving foam/gel/cream in last 12 months, France, Germany, Spain and UK, 2010
                                                                                                  • Figure 45: Usage and frequency of using shaving foam/gel/cream in last 12 months, France, 2010
                                                                                                  • Figure 46: Usage and frequency of using shaving foam/gel/cream in last 12 months, Germany, 2010
                                                                                                • Figure: 47: Usage and frequency of using shaving foam/gel/cream in the last 12 months, Spain, 2010
                                                                                                  • Figure: 47: Usage and frequency of using shaving foam/gel/cream in the last 12 months, Spain, 2010
                                                                                                  • Figure 48: Usage and frequency of using shaving foam/gel/cream in last 12 months, UK, 2009-10
                                                                                                  • Figure 49: Type of shaving preparations used most often in the last 12 months, France, Germany and UK, 2010
                                                                                                • Deodorants
                                                                                                  • Figure 50: Usage and frequency of using deodorants in last 12 months, France, Germany, Spain and UK, 2010
                                                                                                  • Figure 51: Type of deodorant used most often in the last 12 months, France, Germany, Spain and UK, 2010
                                                                                                • Bath and shower products
                                                                                                  • Figure 52: Usage and frequency of using shower and bath products in last 12 months, France, Germany, Spain and UK, 2010
                                                                                                  • Figure 53: Usage and frequency of using shower gels/cream/body wash in the last 12 months, Germany and UK, 2010
                                                                                                  • Figure 54: Types of shower and bath products used in the last 12 months, France, Germany and UK, 2010
                                                                                                  • Figure 55: Usage and frequency of using bath liquids, oils, salts in the last 12 months, Germany and UK, 2010
                                                                                                • Hair styling products
                                                                                                  • Figure 56: Usage and frequency of using hair styling products in the last 12 months, France, Germany, Spain and UK, 2010
                                                                                                  • Figure 57: Types of hair styling products used most often in the last 12 months, France, Germany, Spain and UK, 2010
                                                                                                • Face creams and lotions
                                                                                                  • Figure 58: Usage and frequency of using face creams and lotions in the last 12 months, France, Germany, Spain and UK, 2010
                                                                                                  • Figure 59: Type of face creams and lotions used in the last 12 months, France, Germany, Spain and UK, 2010
                                                                                                • Shampoo
                                                                                                  • Figure 60: Usage and frequency of using shampoo in the last 12 months, France, Germany, Spain and UK, 2010
                                                                                                  • Figure 61: Types of shampoo used in the last 12 months, France, Germany, Spain and UK, 2010
                                                                                                • Conditioner
                                                                                                  • Figure 62: Usage and frequency of using conditioner in the last 12 months, Germany, Spain and UK, 2010
                                                                                              • Appendix – The Consumer – Men’s Usage of Grooming Products

                                                                                                  • Figure 63: Men’s use of grooming products, by demographics, GB, 2010
                                                                                                  • Figure 64: Men’s use of grooming products, by demographics, GB, 2010
                                                                                                  • Figure 65: Men’s use of grooming products, by demographics, France, 2010
                                                                                                  • Figure 66: Men’s use of grooming products, by demographics, France, 2010
                                                                                                  • Figure 67: Men’s use of grooming products, by demographics, Spain, 2010
                                                                                                  • Figure 68: Men’s use of grooming products, by demographics, Spain, 2010
                                                                                                  • Figure 69: Men’s use of grooming products, by demographics, Germany, 2010
                                                                                                • Razors/razor blades and electric shavers
                                                                                                  • Figure 70: Use of razors/razor blades and electric shavers, by demographics, GB, 2010
                                                                                                  • Figure 71: Use of razors/razor blades and electric shavers, by demographics, France, 2010
                                                                                                  • Figure 72: Use of razors/razor blades and electric shavers, by demographics, Spain, 2010
                                                                                                  • Figure 73: Use of razors/razor blades and electric shavers, by demographics, Germany, 2010
                                                                                                • Shaving foam/gel/cream
                                                                                                  • Figure 74: Use of shaving foam/gel/cream, by demographics, GB, 2010
                                                                                                  • Figure 75: Use of shaving foam/gel/cream, by demographics, France, 2010
                                                                                                  • Figure 76: Use of shaving foam/gel/cream, by demographics, Spain, 2010
                                                                                                  • Figure 77: Use of shaving foam/gel/cream, by demographics, Germany, 2010
                                                                                                • Deodorants
                                                                                                  • Figure 78: Frequency of use of deodorants in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 79: Frequency of use of deodorants in the last 12 months, by demographics, France, 2010
                                                                                                  • Figure 80: Frequency of use of deodorants in the last 12 months, by demographics, Spain, 2010
                                                                                                  • Figure 81: Frequency of use of deodorants in the last 12 months, by demographics, Germany, 2010
                                                                                                • Bath and shower products
                                                                                                  • Figure 82: Frequency of use of any shower and bath products in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 83: Frequency of use of any shower and bath products in the last 12 months, by demographics, France, 2010
                                                                                                  • Figure 84: Frequency of use of any shower and bath products in the last 12 months, by demographics, Spain, 2010
                                                                                                  • Figure 85: Frequency of use of any shower and bath products in the last 12 months, by demographics, Germany, 2010
                                                                                                  • Figure 86: Frequency of use of shower gels/cream/body wash in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 87: Frequency of use of shower gels/cream/body wash in the last 12 months, by demographics, Germany, 2010
                                                                                                  • Figure 88: Frequency of use ofbath liquids/oils/salts in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 89: Frequency of use ofbath liquids/oils/salts in the last 12 months, by demographics, Germany, 2010
                                                                                                • Hair styling products
                                                                                                  • Figure 90: Frequency of use of hair styling products in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 91: Frequency of use of hair styling products in the last 12 months, by demographics, France, 2010
                                                                                                  • Figure 92: Frequency of use of hair styling products in the last 12 months, by demographics, Spain, 2010
                                                                                                  • Figure 93: Frequency of use of hair styling products in the last 12 months, by demographics, Germany, 2010
                                                                                                • Face creams and lotions
                                                                                                  • Figure 94: Frequency of use of face creams and lotions in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 95: Frequency of use of face creams and lotions in the last 12 months, by demographics, France, 2010
                                                                                                  • Figure 96: Frequency of use of face creams and lotions in the last 12 months, by demographics, Spain, 2010
                                                                                                  • Figure 97: Frequency of use of face creams and lotions in the last 12 months, by demographics, Germany, 2010
                                                                                                • Shampoo
                                                                                                  • Figure 98: Frequency of use of shampoo in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 99: Frequency of use of shampoo in the last 12 months, by demographics, France, 2010
                                                                                                  • Figure 100: Frequency of use of shampoo in the last 12 months, by demographics, Spain, 2010
                                                                                                  • Figure 101: Frequency of use of shampoo in the last 12 months, by demographics, Germany, 2010
                                                                                                • Conditioners
                                                                                                  • Figure 102: Frequency of use of conditioners in the last 12 months, by demographics, GB, 2010
                                                                                                  • Figure 103: Frequency of use of conditioners in the last 12 months, by demographics, Spain, 2010
                                                                                                  • Figure 104: Frequency of use of conditioners in the last 12 months, by demographics, Germany, 2010

                                                                                              Companies Covered

                                                                                              To learn more about the companies covered in this report please contact us.

                                                                                              Men's Grooming - Europe - August 2011

                                                                                              £1,877.00 (Excl.Tax)