Men's Haircare - UK - April 2016
“At a total level the men’s haircare market has struggled to maintain sales growth, due to the availability of products at reduced prices. This has particularly affected the shampoo segment, where low innovation fails to tempt men to spend more. The fashion for men to have longer hair however has seen treatments grow at a faster pace, and conditioners take the focus of NPD as young men embark on expanding product repertoires.”
– Charlotte Libby, Senior Beauty Analyst
This report examines the following areas:
- Fashion for long hair set to boost conditioners
- Scalp treatments hold opportunity
- The return of the barber brands
The fashion for longer hair holds opportunities for the conditioners and treatments sector, as men begin to widen their product repertoires. However long term, the ageing population is set to further suppress sales as older men are more likely to lose their hair, and are less engaged in the styling sector.
Consumer research for this report examines motivations for using conditioners and treatments as well as styling routines and attitudes towards buying haircare products.
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