Men's Toiletries - China - November 2012
“Men were ignored for a long time in the toiletries market. Fragrances and toiletries were not things usually associated with the traditionally macho image of a man in China. However demands on men’s personal image have increased – due to climbing incomes and social and professional demands – and men have started taking a greater interest in toiletries.”
– Jiang Xinyi, Research Analyst
In this report, we answer the key questions:
- What are the growth drivers and barriers in China’s men’s toiletries market?
- What trends can we see in China’s men’s toiletries market?
- What are the key issues for the men’s toiletries market in China?
- What marketing strategies will be most successful for brands?
- How can local brands achieve greater growth in the market?
Men were ignored for a long time in the toiletries market. Fragrances and toiletries were not things usually associated with the traditionally macho image of a man in China. However demands on men’s personal image have increased – due to climbing incomes and social and professional demands – and men have started taking a greater interest in toiletries.
In the last decade, there has been a flood of male-targeted brands and products. These include the likes of Biotherm, Lancôme, Clinique, Shiseido, Clarins, Vichy and Dior; modern mass-market brands such as L’Oréal Paris, Olay, Garnier, Gillette, NIVEA, Mentholatum, Adidas and Biore; not to mention ascending Chinese brands including GF, Mensplus, ssda, YOUR-LIFE, Lei-di, Gaoxi, NBA and XIA WA.
Within the last five years, there has been a deluge of men’s toiletries brands and ranges being launched, as manufacturers jostle to capture market share. Men’s toiletries have become the most important segment in the market. In the last five years, the male market has become a driver of the toiletries industry and a powerful engine of growth for mature brands. The era of the metrosexual man has clearly arrived in China.
Take a look inside a sample report
Mintel’s consumer reports deliver insight and expert analysis into key consumer trends and behaviour in your marketplace, in addition to an overview of the market data and key brands. Mintel’s consumer reports provide you with easily digestible information to guide your future innovation and move your business forward.Download now
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.