Men's Toiletries - US - September 2011
Despite the fact that unemployment numbers are still high (9.1% as of September 2011) and household income is down in the U.S., interest in the men’s grooming market is not waning. U.S. retail sales are estimated at $2.4 billion in 2011, with deodorant/antiperspirants leading the way. Today’s man is not only more comfortable taking care of grooming needs, but engaging in more proactive habits to stay competitive in a more challenging workplace. Even though the bulk of growth in the men’s population in the U.S. from 2011-16 will come from men aged 55 and older, growth will also come from the Hispanic population, a group of men who, according to Mintel’s research, spend more time on their appearance. This report will offer a detailed exploration of:
- The major companies, brands and cultural influences that shape the men’s grooming landscape
- Marketing strategies used to reach men in the market, including the vital role of social media
- The role that product and ingredient innovations play in driving new sales
- The increasing role of retail outlets in reaching men
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