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Menswear Retailing - China - April 2016

“The menswear market is slowing, consumers are becoming more demanding and online retail is intensifying competition. Online retailing is helping brands to increase their market penetration, but they also need to make better use of stores as customer service centres. Brands also need to engage with consumers via social media so as to be able to react better to increasingly individual tastes and demands. Brands therefore need to offer consumers more individualised clothing options, and better quality, more stylish clothes for which they are increasingly willing to pay more.”
– Matthew Crabbe, Director of Research, Asia-Pacific

This report deals with the following issues:

  • How companies need to increase their competitive edge in both online and physical store retailing as the market slows
  • What the impacts of online retail and social media marketing are for the menswear market
  • How the market is becoming more fragmented, and how this is affecting brand visibility and competition
  • How consumers are becoming more stylish and individualistic
  • How consumers are becoming increasingly concerned about quality and style, rather than just price
  • How women are just as important as men to the menswear market

This Report deals with the following issues:

  • How companies need to increase their competitive edge in both online and physical store retailing as the market slows
  • What the impacts of online retail and social media marketing are for the menswear market
  • How the market is becoming more fragmented, and how this is affecting brand visibility and competition
  • How consumers are becoming more stylish and individualistic
  • How consumers are becoming increasingly concerned about quality and style, rather than just price
  • How women are just as important as men to the menswear market

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Table of contents

  1. Overview

    • What you need to know
      • Products/themes covered in this report
      • Executive Summary

          • The market
            • Figure 1: China – Menswear retail market value, 2010-20
          • Companies and brands
            • Figure 2: China – Top-10 leading menswear retail companies’ combined share versus “others”, 2013-15
          • The consumer
            • Key consumer groups
              • Figure 3: Target groups of Consumer attitudes to menswear shopping, January 2016
            • Menswear purchasing role
              • Figure 4: Female consumer role in purchasing menswear, January 2016
            • Menswear shopping frequency
              • Figure 5: Consumer frequency of shopping for menswear, January 2016
            • Menswear products bought
              • Figure 6: Types of menswear products bought by consumers, January 2016 & June 2014
            • Menswear styles preferred
              • Figure 7: Styles of menswear preferred by consumers, January 2016
            • Menswear dressing tendencies
              • Figure 8: Types of menswear consumer prefer to wear, January 2016
            • Menswear shopping motives
              • Figure 9: Key consumer motives for menswear shopping, January 2016
            • Menswear shopping attitudes
              • Figure 10: Consumer attitudes to menswear shopping, January 2016
            • What we think
            • Issues and Insights

              • No more Mr Average
                • The facts
                  • The implications
                    • Lounge Suites
                      • The facts
                        • The implications
                          • The Fountain of Youth
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Slow but steady growth
                                  • Online disrupting traditional retail
                                    • The rise of ‘formasual’
                                    • Market Size and Forecast

                                      • Introduction
                                        • Figure 11: China – Menswear retail market value, 2010-20
                                    • Market Drivers

                                      • Online retail driving market growth
                                          • Figure 12: China – Online retail sales value and % share, by broad product sector, 2011-15
                                        • Online fashion now worth half the total market
                                            • Figure 13: China – Online fashion retail sales value compared with total fashion retail, 2011-15
                                        • Market Segmentation

                                          • Casual wear continues to dominate
                                            • Figure 14: China – Retail sales of men’s apparel by broad sector, 2011-15
                                          • The blurring of definitions
                                            • Figure 15: China – CAGR of retail sales of men’s apparel by broad sector, 2011-15
                                        • Key Players – What You Need to Know

                                          • Continuing fragmentation
                                            • No more ’Mr Normal’
                                              • Socialising individualism
                                              • Market Share

                                                • Top-10 appearing to consolidate market share
                                                  • Figure 16: China – Top-10 leading menswear retail companies’ combined share versus “others”, 2013-15
                                                • Heilan Home shows strong growth
                                                    • Figure 17: China – Top-10 leading menswear brands, by value market share (%), 2013-15
                                                • Competitive Strategies

                                                  • Heilan Home ‘formasual’
                                                      • Figure 18: Heilan Home – Operating income and gross profit margin, 2014 & H1 2015
                                                    • Uniqlo keeps it simple
                                                      • Normcore?: Levi’s bullish on jeanswear
                                                        • Selling the ‘his and hers’ look
                                                          • Sportswear packs a punch
                                                            • Bespoke me!
                                                              • Lesser-known labels find traction online
                                                                • Getting talked about on social media
                                                                • The Consumer – What You Need to Know

                                                                  • Product, price and practicality
                                                                    • Women hold up more than half the sky
                                                                      • Increasingly varied tastes
                                                                      • Key Consumer Groups

                                                                        • The main types of consumers
                                                                          • Figure 19: Target groups of Consumer attitudes to menswear shopping, January 2016
                                                                        • The Price and Image-conscious consumers
                                                                          • Who they are
                                                                            • What they like
                                                                              • How to market to them
                                                                                • The Quality-driven Online consumers
                                                                                  • Who they are
                                                                                    • What they like
                                                                                      • How to market to them
                                                                                        • The Practical Dresser consumers
                                                                                          • Who they are
                                                                                            • What they like
                                                                                              • How to market to them
                                                                                              • Menswear Purchasing Role

                                                                                                • Women: The power behind the menswear market!
                                                                                                  • Figure 20: Consumer role in purchasing menswear, January 2016
                                                                                                • Women prefer frequent shopping
                                                                                                  • Figure 21: Consumer role in purchasing menswear, by frequency of shopping across all outlet types, January 2016
                                                                                              • Menswear Shopping Frequency

                                                                                                • Online the most frequent channel
                                                                                                  • Figure 22: Consumer frequency of shopping for menswear, January 2016
                                                                                                • Online, department stores and supermarkets – High frequency
                                                                                                  • Figure 23: Consumer high frequency of shopping for menswear, by retail format, January 2016
                                                                                                • Specialists and discounters – Medium frequency
                                                                                                  • Figure 24: Consumer medium frequency of shopping for menswear, by retail format, January 2016
                                                                                              • Menswear Products Bought

                                                                                                • Sports/outdoor wear and hosiery significantly up
                                                                                                  • Figure 25: Types of menswear products bought by consumers, January 2016 & June 2014
                                                                                                • Being seen in the office
                                                                                                  • Figure 26: Types of menswear products bought by consumers, by style of clothes worn on weekdays, January 2016
                                                                                                • Formality comes with age
                                                                                                  • Figure 27: Types of menswear products bought by consumers, by gender and age group, January 2016
                                                                                              • Menswear Styles Preferred

                                                                                                • More casual; more Chinese
                                                                                                  • Figure 28: Styles of menswear preferred by consumers, January 2016
                                                                                                • Weekdays: Less formal in the office
                                                                                                  • Figure 29: Styles of menswear preferred by consumers during weekdays, by gender and age group, January 2016
                                                                                                • Weekends: Time to relax
                                                                                                  • Figure 30: Styles of menswear preferred by consumers during weekends, by gender and age group, January 2016
                                                                                                • The higher the income, the more varied the choice
                                                                                                  • Figure 31: Styles of menswear preferred by consumers during weekdays, by monthly personal income group, January 2016
                                                                                              • Menswear Dressing Tendencies

                                                                                                • Looking younger and more stylish
                                                                                                  • Figure 32: Types of menswear consumer prefer to wear, January 2016
                                                                                                • Provocative and individualistic
                                                                                                  • Figure 33: Types of menswear consumer prefer to wear, by gender and age group, January 2016
                                                                                                • Paying to provoke
                                                                                                  • Figure 34: Types of menswear consumer prefer to wear, by key consumer motives for menswear shopping (A), January 2016
                                                                                                • Paying for service
                                                                                                  • Figure 35: Types of menswear consumer prefer to wear, by key consumer motives for menswear shopping (B), January 2016
                                                                                              • Menswear Shopping Motives

                                                                                                • Quality and style over price
                                                                                                  • Figure 36: Key consumer motives for menswear shopping, January 2016
                                                                                                • Women the key style influencers
                                                                                                  • Figure 37: Key consumer motives for menswear shopping, by gender and age group, January 2016
                                                                                                • The higher the income, the more demanding shoppers are
                                                                                                  • Figure 38: Key consumer motives for menswear shopping, by monthly household income group, January 2016
                                                                                              • Menswear Shopping Attitudes

                                                                                                • Looking well-dressed, at the right price
                                                                                                  • Figure 39: Consumer attitudes to menswear shopping, January 2016
                                                                                                • Men are becoming more fashion conscious
                                                                                                  • Figure 40: Consumer attitudes towards fashion/style in menswear shopping, by any agree, June 2014 & January 2016
                                                                                                  • Figure 41: Male consumer attitudes towards fashion/style in menswear shopping, by age group, January 2016
                                                                                                • Consumer attitudes towards price
                                                                                                  • Figure 42: Consumer attitudes towards price in menswear shopping, by any agree, June 2014 & January 2016
                                                                                                • Consumer attitudes towards brand
                                                                                                  • Figure 43: Consumer attitudes towards brand in menswear shopping, by any agree, June 2014 & January 2016
                                                                                                • Consumer attitudes towards online vs in-store purchase
                                                                                                  • Figure 44: Consumer attitudes towards online vs in-store purchase in menswear shopping, by any agree, June 2014 & January 2016
                                                                                              • Appendix – Market Size and Forecast

                                                                                                • Menswear total market size/forecast
                                                                                                  • Figure 45: China – Menswear retail market value, 2010-20
                                                                                              • Appendix – Methodology and Definitions

                                                                                                • Methodology
                                                                                                  • Fan chart forecast
                                                                                                    • Abbreviations

                                                                                                    Companies Covered

                                                                                                    To learn more about the companies covered in this report please contact us.

                                                                                                    Menswear Retailing - China - April 2016

                                                                                                    £3,195.84 (Excl.Tax)