Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Menswear - UK - March 2013

“Shopping online for clothes via mobile devices is still a small market, but there is real potential for growth for menswear as male users of smartphones and tablets do not see security as an issue and fewer than average have experienced slow loading times or had problems paying. Consumers are increasingly using smartphones to browse for fashion whilst on the go, although increased uptake of tablet computers and their convenient size for shopping is making them more popular for actual purchases.”

– Tamara Sender, Senior Clothing Analyst

Some questions answered in this report include:

  • Is the focus on menswear increasing?
  • How important is fashion to men?
  • Have men cut back on buying menswear amid the continuing economic downturn?
  • What is the profile of consumers driving growth in the menswear market?
  • In an increasingly multichannel environment have men changed the way they shop?
  • What is the growth potential for m-commerce?
  • What can retailers do to improve the shopping experience for men?

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best and worst case forecast of UK sales of men’s outerwear, 2007-17
            • Growing 25-34s present an opportunity
              • Figure 2: Trends in the age structure of the UK male population, 2007-17
            • Growing ABs and C2s
              • Figure 3: Forecast growth of the UK population, by socio-economic group, 2007-12 and 2012-17
            • Rising obesity will drive demand for plus-sizes
              • Companies, brands and innovation
                • Who’s innovating?
                  • Brand research
                    • The consumer
                      • Clothes less of a priority
                        • Figure 4: What extra money is spent on, by gender, February 2013
                      • Primark leads
                        • Figure 5: Outlets used to buy menswear in the last 12 months, January 2013
                      • Clothes bought online, but not underwear
                        • Men buy clothes less often in 2013
                          • Figure 6: Frequency of buying clothes in the last 12 months, by age and socio-economic group, March 2012 and January 2013
                        • Men turn into bargain hunters
                          • Figure 7: Men’s attitudes towards buying clothes, underwear or footwear in the last 12 months, January 2013
                        • Men will pay more for favourite brands
                          • Figure 8: Men’s attitudes towards shopping in the last 12 months, January 2013
                        • Few barriers to m-commerce for men
                          • Figure 9: Attitudes towards shopping online for clothes in the last 12 months, January 2013
                        • What we think
                        • Issues in the Market

                            • Is the focus on menswear increasing?
                              • How important is fashion to men?
                                • Have men cut back on buying menswear amid the continuing economic downturn?
                                  • What is the profile of consumers driving growth in the menswear market?
                                    • In an increasingly multichannel environment have men changed the way they shop?
                                      • What is the growth potential for m-commerce?
                                        • What can retailers do to improve the shopping experience for men?
                                        • Trend Applications

                                            • Trend: Prove it
                                              • Trend: Who Needs Humans
                                                • 2015 Trend: Human
                                                • Market Environment

                                                  • Key points
                                                    • Growing number of 25-34s presents an opportunity
                                                      • Figure 10: Trends in the age structure of the UK male population, 2007-17
                                                    • Targeting the ageing population
                                                      • Growing numbers of ABs and C2s
                                                        • Figure 11: Forecast growth of the UK population, by socio-economic group, 2007-12 and 2012-17
                                                      • Rising demand for formal office attire
                                                        • Figure 12: Change in employment in top ten sectors, by sector, 2006-12*
                                                      • High levels of male unemployment
                                                        • Figure 13: Employment and unemployment, by gender, 2007-17
                                                      • Rising obesity will drive demand for plus-sizes
                                                        • Figure 14: Proportion of obese population, by gender, 2005-50
                                                        • Figure 15: Proportion of obese population, by gender, 2005-50
                                                    • Strengths and Weaknesses in the Market

                                                      • Strengths
                                                        • Weaknesses
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • Focus on menswear
                                                              • New brands and collections
                                                                • Collaborations with high-end brands
                                                                  • Technology
                                                                    • In-store innovation
                                                                      • Pop-up
                                                                        • Sustainability
                                                                        • Market Size and Forecast

                                                                          • Key points
                                                                            • Men’s clothing sales rise 2% in 2012
                                                                              • Figure 16: UK sales of men’s outerwear, at current and constant prices, 2007-17
                                                                            • The future
                                                                              • Figure 17: Best and worst case forecast of UK sales of men’s outerwear, 2007-17
                                                                            • Forecast to 2017
                                                                              • Factors used in the forecast
                                                                              • Space Allocation Summary

                                                                                • Key points
                                                                                  • Space allocations: Detailed estimates
                                                                                    • Figure 18: Space allocation estimates for menswear, M&S, Next, Zara, Debenhams, Primark, H&M, September 2012
                                                                                    • Figure 19: Space allocation estimates for menswear: TK Maxx, Matalan, Asda, Tesco, Sainsbury’s, New Look, September 2012
                                                                                    • Figure 20: Space allocation estimates for menswear specialists, September 2012
                                                                                  • Estimated sales breakdown
                                                                                    • Figure 21: Estimated sales breakdown for menswear, M&S, Next, Debenhams, Primark, TK Maxx, New Look, 2011/12
                                                                                    • Figure 22: Estimated sales breakdown for menswear, Matalan, Asda, Tesco, Sainsbury’s, Zara, H&M, 2011/12
                                                                                  • Arcadia chains
                                                                                    • Figure 23: Arcadia menswear chains: Estimated sales breakdown, 2011/12
                                                                                  • Sales density
                                                                                    • Figure 24: Major clothing retailer, sales densities for menswear, 2011
                                                                                    • Figure 25: Major clothing retailers, sales densities for menswear, 2011
                                                                                  • Market shares
                                                                                    • Figure 26: Major clothing retailers: estimated market share for menswear, 2011
                                                                                    • Figure 27: Major clothing retailers: estimated market share for menswear, 2011
                                                                                • Brand Research

                                                                                  • Brand map
                                                                                      • Figure 28: Attitudes towards and usage of brands in the menswear sector, February 2013
                                                                                    • Correspondence analysis
                                                                                      • Brand attitudes
                                                                                        • Figure 29: Attitudes by menswear brand, February 2013
                                                                                      • Brand personality
                                                                                        • Figure 30: Menswear brand personality – macro image, February 2013
                                                                                        • Figure 31: Menswear brand personality – micro image, February 2013
                                                                                      • Brand experience
                                                                                        • Figure 32: Menswear brand usage, February 2013
                                                                                        • Figure 33: Satisfaction with various menswear brands, February 2013
                                                                                        • Figure 34: Consideration of menswear brands, February 2013
                                                                                        • Figure 35: Consumer perceptions of current menswear brand performance, February 2013
                                                                                        • Figure 36: Menswear brand recommendation – Net Promoter Score, February 2013
                                                                                      • Brand index
                                                                                        • Figure 37: Menswear brand index, February 2013
                                                                                        • Figure 38: Menswear brand index vs. recommendation, February 2013
                                                                                      • Target group analysis
                                                                                        • Figure 39: Target groups, February 2013
                                                                                        • Figure 40: Menswear brand usage, by target groups, February 2013
                                                                                      • Group One – Conformists
                                                                                        • Group Two – Simply the Best
                                                                                          • Group Three – Shelf Stalkers
                                                                                            • Group Four – Habitual Shoppers
                                                                                              • Group Five – Individualists
                                                                                              • Consumer – Attitudes Towards Clothes by Lifestage

                                                                                                • Key points
                                                                                                  • Men who live at home continue to spend a lot
                                                                                                    • Figure 41: Trends in attitudes towards shopping and clothes, 2008-12
                                                                                                  • More men enjoy clothes shopping
                                                                                                    • Fall in percentage of men who have left home keeping up with fashion
                                                                                                    • The Consumer – What Men Buy

                                                                                                      • Key points
                                                                                                          • Figure 42: Trends in outerwear bought in the last 12 months, 2008-12
                                                                                                          • Figure 43: Trends in average amount spent on men’s outerwear in the last 12 months, 2008-12
                                                                                                          • Figure 44: What men bought, by lifestage group, 2012
                                                                                                          • Figure 45: What men bought, by lifestage group, 2012
                                                                                                        • Jumpers jump ahead
                                                                                                          • Jeans drop out of fashion
                                                                                                            • Suit sales up
                                                                                                              • Coats become more fashionable
                                                                                                                • Sportswear trend
                                                                                                                • The Consumer – Men’s Spending Priorities

                                                                                                                  • Key points
                                                                                                                    • Clothes less of a priority
                                                                                                                      • Figure 46: What extra money is spent on, by gender, February 2013
                                                                                                                    • Men still buy clothes during tough times
                                                                                                                      • Figure 47: Activities done in the last three months, by demographics, February 2013
                                                                                                                  • The Consumer – Where do Men Buy Clothes?

                                                                                                                    • Key points
                                                                                                                      • Primark leads
                                                                                                                        • Figure 48: Outlets used to buy menswear in the last 12 months, January 2013
                                                                                                                      • Where men shop in 2013 versus 2012
                                                                                                                        • Figure 49: Outlets used to buy men’s clothing in the last 12 months, March 2012 and January 2013
                                                                                                                      • Clothes bought online, not underwear
                                                                                                                        • Figure 50: Men who have bought clothing from an online retailer in the last 12 months, by age and socio-economic group, January 2013
                                                                                                                      • Mid-market fashion retailers
                                                                                                                        • Figure 51: Men who have bought clothing from Next, Topman, H&M, River Island, New Look, other mid-market high street retailer and higher-priced fashion stores in the last 12 months, by age and socio-economic group, January 2013
                                                                                                                      • Supermarkets versus value retailers
                                                                                                                        • Figure 52: Men who have bought clothing from Primark, Tesco, Asda, Sainsbury’s and other value retailers in the last 12 months, by age and socio-economic group, January 2013
                                                                                                                      • Department stores
                                                                                                                        • Older men feel uncatered for
                                                                                                                        • The Consumer – How Often do Men Buy Clothes?

                                                                                                                          • Key points
                                                                                                                            • Half of men buy clothes several times a year
                                                                                                                              • Figure 53: Frequency of buying clothes, underwear and footwear in the last 12 months, January 2013
                                                                                                                            • Underwear
                                                                                                                              • Footwear not bought very often
                                                                                                                                • Men buy clothes less often in 2013
                                                                                                                                  • Figure 54: Frequency of buying clothes in the last 12 months, by age and socio-economic group, March 2012 and January 2013
                                                                                                                                • 16-24s have cut back, while 25-34s shop more
                                                                                                                                  • Figure 55: Men who have purchased clothes once a month or more in the last 12 months, by age and socio-economic group, March 2012 and January 2013
                                                                                                                                • Older men aged 45 and over shop less
                                                                                                                                  • Affluent rein in their purchases
                                                                                                                                    • Londoners shop more
                                                                                                                                    • The Consumer – Men’s Attitudes Towards Buying Menswear

                                                                                                                                      • Key points
                                                                                                                                          • Figure 56: Men’s attitudes towards buying clothes, underwear or footwear in the last 12 months, January 2013
                                                                                                                                        • Growing trend for replacement buying
                                                                                                                                          • Men turn into bargain hunters
                                                                                                                                            • Figure 57: Attitudes towards buying clothes in the last 12 months, March 2012 and January 2013
                                                                                                                                          • 16-24s and 45-54s most savvy shoppers
                                                                                                                                            • Figure 58: Agreement with I mostly buy clothes on sale/special offer and I shop around comparing prices before buying in the last 12 months, by age and socio-economic group, January 2013
                                                                                                                                          • Dads with kids cut back
                                                                                                                                            • Figure 59: Attitudes towards buying clothes in the last 12 months, by age group, January 2013
                                                                                                                                          • Men are prioritising others
                                                                                                                                            • Men prefer classic styles over the latest fashion.
                                                                                                                                            • The Consumer – Further Attitudes Towards Shopping for Clothes

                                                                                                                                              • Key points
                                                                                                                                                  • Figure 60: Men’s attitudes towards shopping in the last 12 months, January 2013
                                                                                                                                                • Fashionable value retailers
                                                                                                                                                  • Fit is a barrier to online for men as well
                                                                                                                                                    • Price and quality split consumers
                                                                                                                                                      • Improving the customer experience
                                                                                                                                                      • The Consumer – Online Shopping Experience

                                                                                                                                                        • Key points
                                                                                                                                                            • Figure 61: Attitudes towards shopping online for clothes, January 2013
                                                                                                                                                          • Computers most used for online shopping
                                                                                                                                                            • Few barriers to m-commerce for men
                                                                                                                                                                • Figure 62: Attitudes towards shopping online for clothes, January 2013
                                                                                                                                                              • Click and collect
                                                                                                                                                                • Online vouchers
                                                                                                                                                                  • Browsing on the go
                                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                                      • Figure 63: Best and worst case forecast of UK sales of men’s outerwear, 2012-17
                                                                                                                                                                  • Appendix – Brand Research

                                                                                                                                                                      • Figure 64: Brand usage, February 2013
                                                                                                                                                                      • Figure 65: Brand commitment, February 2013
                                                                                                                                                                      • Figure 66: Brand momentum, February 2013
                                                                                                                                                                      • Figure 67: Brand diversity, February 2013
                                                                                                                                                                      • Figure 68: Brand satisfaction, February 2013
                                                                                                                                                                      • Figure 69: Brand recommendation, February 2013
                                                                                                                                                                      • Figure 70: Brand attitude, February 2013
                                                                                                                                                                      • Figure 71: Brand image – macro image, February 2013
                                                                                                                                                                      • Figure 72: Brand image – micro image, February 2013
                                                                                                                                                                      • Figure 73: Profile of target groups, by demographics, February 2013
                                                                                                                                                                      • Figure 74: Psychographic segmentation, by target groups, February 2013
                                                                                                                                                                      • Figure 75: Brand usage by target groups, February 2013
                                                                                                                                                                    • Brand index
                                                                                                                                                                      • Figure 76: Brand index, February 2013
                                                                                                                                                                  • Appendix – Consumer – Attitudes Towards Clothes by Lifestage

                                                                                                                                                                      • Figure 77: Agreement with statement ‘I really enjoy shopping for clothes’, by demographics, 2012
                                                                                                                                                                      • Figure 78: Agreement with statement ‘I like to keep up with the latest fashions’, by demographics, 2012
                                                                                                                                                                      • Figure 79: Agreement with statement ‘A designer label improves a person’s image’, by demographics, 2012
                                                                                                                                                                      • Figure 80: Agreement with statement ‘I spend a lot on clothes’, by demographics, 2012
                                                                                                                                                                  • Appendix – The Consumer – Where do Men Buy Clothes?

                                                                                                                                                                      • Figure 81: Where men buy clothes, underwear and footwear, by demographics, January 2013
                                                                                                                                                                      • Figure 82: Where men buy clothes, underwear and footwear, by demographics (continued), January 2013
                                                                                                                                                                      • Figure 83: Where men buy clothes, underwear and footwear, by demographics (continued), January 2013
                                                                                                                                                                      • Figure 84: Where men buy clothes, underwear and footwear, by demographics (continued), January 2013
                                                                                                                                                                      • Figure 85: Where men buy clothes, by demographics, January 2013
                                                                                                                                                                      • Figure 86: Where men buy clothes, by demographics (continued), January 2013
                                                                                                                                                                      • Figure 87: Where men buy clothes, by demographics (continued), January 2013
                                                                                                                                                                      • Figure 88: Where men buy clothes, by demographics (continued), January 2013
                                                                                                                                                                      • Figure 89: Where men buy underwear, by demographics, January 2013
                                                                                                                                                                      • Figure 90: Where men buy underwear, by demographics (continued), January 2013
                                                                                                                                                                      • Figure 91: Where men buy footwear, by demographics, January 2013
                                                                                                                                                                      • Figure 92: Repertoire for where men buy clothes, by demographics, January 2013
                                                                                                                                                                      • Figure 93: Repertoire for where men buy underwear, by demographics, January 2013
                                                                                                                                                                      • Figure 94: Repertoire for where men buy footwear, by demographics, January 2013
                                                                                                                                                                  • Appendix – Consumer – How Often Do Men Buy Clothes?

                                                                                                                                                                      • Figure 95: Frequency of buying clothes, by demographics, January 2013
                                                                                                                                                                      • Figure 96: Frequency of buying underwear, by demographics, January 2013
                                                                                                                                                                      • Figure 97: Frequency of buying footwear, by demographics, January 2013
                                                                                                                                                                  • Appendix – Consumer – Men’s Attitudes Towards Buying Menswear

                                                                                                                                                                      • Figure 98: Most popular men’s attitudes towards what they wear, by demographics, January 2013
                                                                                                                                                                      • Figure 99: Next most popular men’s attitudes towards what they wear, by demographics, January 2013
                                                                                                                                                                      • Figure 100: Most popular men’s attitudes towards what they wear, by demographics, January 2013
                                                                                                                                                                      • Figure 101: Next most popular men’s attitudes towards what they wear, by demographics, January 2013
                                                                                                                                                                      • Figure 102: Men’s attitudes towards what they wear, by demographics, January 2013
                                                                                                                                                                      • Figure 103: Men’s attitudes towards what they wear, by demographics, January 2013
                                                                                                                                                                  • Appendix – Consumer – Further Attitudes Towards Shopping for Clothes

                                                                                                                                                                      • Figure 104: Agreement with the statements ‘Disappointing product quality would make me stop buying from my usual retailer’ and ‘I am put off paying full price for clothes when they are so frequently on sale/special offer’, by demographics, January 2013
                                                                                                                                                                      • Figure 105: Agreement with the statements ‘Value retailers offer a good selection of fashionable clothing’ and ‘Good customer service would encourage me to shop more at a retailer’, by demographics, January 2013
                                                                                                                                                                      • Figure 106: Agreement with the statements ‘Not knowing if clothing will fit puts me off shopping online’ and ‘It’s worth paying more for a brand I like’, by demographics, January 2013
                                                                                                                                                                      • Figure 107: Agreement with the statements ‘The in-store shopping environment is important’ and ‘I prefer to buy from the same retailers’, by demographics, January 2013
                                                                                                                                                                      • Figure 108: Agreement with the statements ‘Supermarkets offer a good selection of fashionable clothing’ and ‘Inconsistencies in sizing between retailers put me off trying new retailers/brands’, by demographics, January 2013
                                                                                                                                                                      • Figure 109: Agreement with the statements ‘Price is more important to me than product quality’ and ‘I prefer to shop at retailers/brands who introduce new lines more frequently than just once a season’, by demographics, January 2013
                                                                                                                                                                  • Appendix – Consumer – Online Shopping Experience

                                                                                                                                                                      • Figure 110: Most popular online shopping experience, by demographics, January 2013
                                                                                                                                                                      • Figure 111: Next most popular online shoppping experience, by demographics, January 2013
                                                                                                                                                                      • Figure 112: Most popular online shoppping experience on a laptop/desktop from home/work, by demographics, January 2013
                                                                                                                                                                      • Figure 113: Next most popular online shoppping experience on a laptop/desktop from home/work, by demographics, January 2013

                                                                                                                                                                  Companies Covered

                                                                                                                                                                  • Asda Group Ltd
                                                                                                                                                                  • Bank of England
                                                                                                                                                                  • Burton old
                                                                                                                                                                  • Government Actuary's Department (GAD)
                                                                                                                                                                  • H&M Hennes & Mauritz
                                                                                                                                                                  • Marks & Spencer (UK) clothing
                                                                                                                                                                  • Next Group
                                                                                                                                                                  • Primark Stores Ltd
                                                                                                                                                                  • Tesco (UK)
                                                                                                                                                                  • Topman old
                                                                                                                                                                  • Topshop old

                                                                                                                                                                  Menswear - UK - March 2013

                                                                                                                                                                  £1,995.00 (Excl.Tax)