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Menswear - UK - March 2014

“While men are still much more interested in branded clothes than women, there has been a notable change in male attitudes towards brands in fashion over the last year. Males aged 25-44 are no longer as willing to pay more for a brand they like.”

– Tamara Sender, Senior Fashion Analyst

Some questions answered in this report include:

  • What has driven growth in the menswear market?
  • How important are fashion brands to men?
  • What are the main opportunities for growth?
  • What are the opportunities for the online menswear sector?

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best and worst case forecast of UK sales of men’s outerwear, 2008-18
            • Market drivers
              • Growing 25-34s become the main shoppers
                • Some 24% of men are obese
                  • Companies, brands and innovations
                    • Who’s Innovating?
                      • Market share
                        • Brand research
                          • Figure 2: Attitudes towards and usage of brands in the menswear sector, August 2013 and November 2013
                        • The consumer
                          • Men still buy clothes, but prioritise savings
                            • Figure 3: Activities men have done in the last three months, February 2013 and January 2014
                          • Primark retains overall popularity, but loses appeal among youths
                            • Figure 4: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, December 2013
                          • Men prioritise good value for money
                            • Figure 5: Most important factors when buying clothes in-store when choosing one retailer over another, December 2013
                          • Cost and speed of delivery are the most important factors
                            • Figure 6: Most important factors when buying clothes online when choosing one retailer over another, December 2013
                          • Men prefer to browse for clothes online than in-store
                            • Figure 7: How men shop for clothes, December 2013
                          • Men’s attitudes towards shopping for clothes
                            • Figure 8: Men’s attitudes towards shopping for clothes, December 2013
                          • What we think
                          • Issues and Insights

                              • What has driven growth in the menswear market?
                                • The facts
                                  • The implications
                                    • How important are fashion brands to men?
                                      • The facts
                                        • The implications
                                          • What are the main opportunities for growth?
                                            • The facts
                                              • The implications
                                                • What are the opportunities for the online menswear sector?
                                                  • The facts
                                                    • The implications
                                                    • Trend Applications

                                                        • Trend: Let us make a deal
                                                          • Trend: Life Hacking
                                                            • Mintel Futures: Access Anything Anywhere
                                                            • Market Environment

                                                              • Key points
                                                                • Growing 25-34s become the main shoppers
                                                                  • Figure 9: Trends in the age structure of the UK male population, 2008-18
                                                                • Targeting the ageing male population
                                                                  • Employment
                                                                    • Figure 10: Male employment and unemployment, 2008-13
                                                                  • Some 24% of men are obese
                                                                    • Figure 11: Proportion of overweight and obese male population, 2006-12
                                                                  • Men are more confident about their finances than women
                                                                    • Figure 12: How respondents describe their financial situation, by gender, January 2014
                                                                    • Figure 13: Current financial situation compared with a year ago, by gender, January 2014
                                                                  • More men acquire smartphones
                                                                    • Figure 14: Household ownership of computers, tablets and e-readers, by gender, September 2013
                                                                    • Figure 15: Personal ownership of mobile phones, by gender, September 2013
                                                                • Strengths and Weaknesses in the Market

                                                                  • Strengths
                                                                    • Weaknesses
                                                                    • Who’s Innovating?

                                                                      • Key points
                                                                        • Unisex retailers focus on menswear
                                                                          • Designer and celebrity menswear collaborations
                                                                            • Launching in the UK
                                                                              • Technology
                                                                              • Market Size and Forecast

                                                                                • Key points
                                                                                  • Figure 16: Best and worst case forecast of UK sales of men’s outerwear, 2008-18
                                                                                • The future
                                                                                  • Figure 17: UK sales of men’s outerwear, at current and constant prices, 2008-18
                                                                                • Factors used in the forecast
                                                                                • Space Allocation Summary

                                                                                  • Key points
                                                                                    • Space allocations: Detailed estimates
                                                                                      • Figure 18: Space allocation estimates for menswear, M%S, Next, Primark, TK Maxx, New Look, Matalan, September 2013
                                                                                      • Figure 19: Space allocation estimates for menswear, Zara, H&M, Debenhams, Asda, Tesco, Sainsbury’s, September 2013
                                                                                      • Figure 20: Space allocation estimates for menswear specialists, September 2013
                                                                                    • Estimated sales breakdown
                                                                                      • Figure 21: Estimated sales of menswear by product, M&S, Next, Primark, Asda, TK Maxx, Debenhams, 2012/13
                                                                                      • Figure 22: Estimated sales of menswear by product, Tesco, Matalan, H&M, Zara, Sainsbury’s, New Look, 2012/13
                                                                                    • Sales density
                                                                                      • Figure 23: Estimated sales density for menswear by product, M&S, Next, Primark, Asda, TK Maxx, Debenhams, 2012/13
                                                                                      • Figure 24: Estimated sales density for menswear by product, Tesco, Matalan, H&M, Zara, Sainsbury’s, New Look, 2012/13
                                                                                    • Market shares
                                                                                      • Figure 25: Estimated market shares for menswear, 2012/13
                                                                                  • Brand Research

                                                                                      • Brand map
                                                                                          • Figure 26: Attitudes towards and usage of brands in the menswear sector, August 2013 and November 2013
                                                                                        • Correspondence analysis
                                                                                          • Brand attitudes
                                                                                            • Figure 27: Attitudes, by menswear brand, August 2013 and November 2013
                                                                                          • Brand personality
                                                                                            • Figure 28: Menswear brand personality – macro image, August 2013 and November 2013
                                                                                            • Figure 29: Menswear brand personality – micro image, August 2013 and November 2013
                                                                                          • Brand experience
                                                                                            • Figure 30: Menswear brand usage, August 2013 and November 2013
                                                                                            • Figure 31: Satisfaction with various menswear brands, August 2013 and November 2013
                                                                                            • Figure 32: Consideration of menswear brands, August 2013 and November 2013
                                                                                            • Figure 33: Consumer perceptions of current menswear brand performance, August 2013 and November 2013
                                                                                          • Brand recommendation
                                                                                            • Figure 34: Recommendation of various menswear brands, August 2013 and November 2013
                                                                                        • The Consumer – Men’s Spending Priorities

                                                                                          • Key points
                                                                                            • Men still buy clothes, but prioritise savings
                                                                                              • Figure 35: Activities men have done in the last three months, February 2013 and January 2014
                                                                                            • Men almost as likely as women to have bought clothes and shoes
                                                                                              • Figure 36: Spending habits for clothing, footwear and accessories, by gender, December 2013
                                                                                          • The Consumer – Where Do Men Buy Clothes?

                                                                                            • Key points
                                                                                              • Primark retains overall popularity, but loses appeal among youths
                                                                                                • Figure 37: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, December 2013
                                                                                              • M&S and Next
                                                                                                • Figure 38: men who have bought clothing for themselves in the last 12 months from M&S and Next, in-store and online, by age group and socio-economic group, December 2013
                                                                                              • Changes in where men shop over the last year
                                                                                                • Figure 39: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, January 2013 and December 2013
                                                                                              • Shopping online
                                                                                                • Figure 40: Retailers from where men bought clothing for themselves in the last 12 months, December 2013
                                                                                              • Young fashion retailers most popular among 25-34s
                                                                                                • Figure 41: Men who have bought clothing for themselves in the last 12 months from Topman, H&M, Higher priced fashion stores, New Look and other mid-market high street fashion retailers, in-store and online, by age group, December 2013
                                                                                              • Higher priced fashion stores
                                                                                                • Supermarkets
                                                                                                  • Figure 42: Men who have bought clothing for themselves in the last 12 months from Primark, other value retailers, Asda and Tesco, in-store and online, by age group and socio-economic group, December 2013
                                                                                                • Department stores
                                                                                                  • 25-34s have become the main clothes shoppers
                                                                                                  • The Consumer – Most Important Factors When Shopping In-Store

                                                                                                    • Key points
                                                                                                        • Figure 43: Most important factors when buying clothes in-store when choosing one retailer over another, December 2013
                                                                                                      • Men prioritise good value for money
                                                                                                        • Over-55s look for product quality
                                                                                                          • Figure 44: Most important factors when buying clothes in-store when choosing one retailer over another, by age group, December 2013
                                                                                                        • Store layout is important for 25-34s
                                                                                                          • Figure 45: Most important factors when buying clothes in-store when choosing one retailer over another, by age group, December 2013
                                                                                                        • Importance of factors by retailer last shopped at
                                                                                                          • Next rated poorly for value for money
                                                                                                            • Figure 46: Importance of good value for money, by last retailer men have purchased menswear from relative to the average, December 2013
                                                                                                          • Product quality
                                                                                                            • Figure 47: Importance of product quality, by last retailer men have purchased menswear from relative to the average, December 2013
                                                                                                          • Sizing
                                                                                                            • Figure 48: Importance of availability of garments in my size, by last retailer men have purchased menswear from relative to the average, December 2013
                                                                                                          • Store layout
                                                                                                            • Figure 49: Importance of store layout, by last retailer men have purchased menswear from relative to the average, December 2013
                                                                                                          • Latest fashion
                                                                                                            • Figure 50: Importance of the latest fashion, by last retailer men have purchased menswear from relative to the average, December 2013
                                                                                                          • Changing rooms
                                                                                                            • Figure 51: Importance of changing rooms, by last retailer men have purchased menswear from relative to the average, December 2013
                                                                                                        • The Consumer – Most Important Factors When Shopping Online

                                                                                                          • Key points
                                                                                                            • Cost and speed of delivery are most important factors
                                                                                                              • Figure 52: Most important factors when buying clothes online when choosing one retailer over another, December 2013
                                                                                                            • 25-34s most concerned by online customer service
                                                                                                              • Figure 53: Most important factors when buying clothes online when choosing one retailer over another, by age group, December 2013
                                                                                                            • Older men seek online special offers
                                                                                                              • Young men focus on online displays
                                                                                                                • Importance of factors by retailer last shopped at
                                                                                                                  • Speed and cost of delivery
                                                                                                                    • Figure 54: Importance of speed of delivery, by last retailer men have purchased menswear from online relative to the average, December 2013
                                                                                                                    • Figure 55: Importance of cost of delivery, by last retailer men have purchased menswear from online relative to the average, December 2013
                                                                                                                  • Returns process
                                                                                                                    • Figure 56: Importance of returns process, by last retailer men have purchased menswear from online relative to the average, December 2013
                                                                                                                  • Online customer service
                                                                                                                    • Figure 57: Importance of online customer service, by last retailer men have purchased menswear from online relative to the average, December 2013
                                                                                                                • The Consumer – Shopping Journey

                                                                                                                  • Key points
                                                                                                                      • Figure 58: How men shop for clothes, December 2013
                                                                                                                    • Men prefer to browse for clothes online than in-store
                                                                                                                      • 25-34s are big online hunters
                                                                                                                        • Figure 59: How men shop for clothes, by age group, December 2013
                                                                                                                      • Under-35s browse for clothes via mobile devices
                                                                                                                        • Browsing for clothes at lunchtime
                                                                                                                          • Dads with young kids browse while on the move
                                                                                                                            • Figure 60: How men shop for clothes, by presence of own children, December 2013
                                                                                                                          • How men shop by where they live
                                                                                                                            • Figure 61: How men shop for clothes, by region, December 2013
                                                                                                                        • The Consumer – Men’s Attitudes to Shopping for Clothes

                                                                                                                          • Key points
                                                                                                                              • Figure 62: Men’s attitudes towards shopping for clothes, December 2013
                                                                                                                            • Men are not as big bargain hunters as women
                                                                                                                              • Men will pay more for quality
                                                                                                                                • Only the young show real interest in brands
                                                                                                                                  • Figure 63: Agreement with statement ‘I prefer to buy branded clothes’, by age group and all, December 2013
                                                                                                                                • British men show growing interest in fashion
                                                                                                                                  • Figure 64: Agreement with statement ‘I tend to keep an eye on the latest trends’, by age group and all, December 2013
                                                                                                                                • 25-34s will pay more for special designs
                                                                                                                                  • Personalisation
                                                                                                                                    • Demand for clothing retailers to extend their offer
                                                                                                                                      • Use of technology in-store
                                                                                                                                      • Appendix – Market Size and Forecast

                                                                                                                                          • Figure 65: Best and worst case forecast of UK sales of men’s outerwear, 2013-18
                                                                                                                                      • Appendix – Brand Research

                                                                                                                                          • Figure 66: Brand usage, November 2013
                                                                                                                                          • Figure 67: Brand usage, August 2013
                                                                                                                                          • Figure 68: Brand commitment, August 2013 and November 2013
                                                                                                                                          • Figure 69: Brand momentum, August 2013 and November 2013
                                                                                                                                          • Figure 70: Brand diversity, August 2013 and November 2013
                                                                                                                                          • Figure 71: Brand satisfaction, August 2013 and November 2013
                                                                                                                                          • Figure 72: Brand recommendation, August 2013 and November 2013
                                                                                                                                          • Figure 73: Brand attitude, August 2013 and November 2013
                                                                                                                                          • Figure 74: Brand image – macro image, August 2013 and November 2013
                                                                                                                                          • Figure 75: Brand image – micro image, August 2013 and November 2013
                                                                                                                                      • Appendix – The Consumer – Where Do Men Buy Clothes?

                                                                                                                                          • Figure 76: Retailers from where men bought clothes for themselves in the last 12 months – In-store and online, by demographics, December 2013
                                                                                                                                          • Figure 77: Most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
                                                                                                                                          • Figure 78: Next most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
                                                                                                                                          • Figure 79: Other retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
                                                                                                                                          • Figure 80: Least popular retailers from where men bought clothes for themselves in the last 12 months – In-store, by demographics, December 2013
                                                                                                                                          • Figure 81: Most popular retailers from where men bought clothes for themselves in the last 12 months – Online, by demographics, December 2013
                                                                                                                                          • Figure 82: Next most popular retailers from where men bought clothes for themselves in the last 12 months – Online, by demographics, December 2013
                                                                                                                                          • Figure 83: Other retailers from where men bought clothes for themselves in the last 12 months – Online, by demographics, December 2013
                                                                                                                                          • Figure 84: How men shop for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
                                                                                                                                          • Figure 85: How men shop for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
                                                                                                                                          • Figure 86: How men shop for clothes, by other retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
                                                                                                                                          • Figure 87: How men shop for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013
                                                                                                                                          • Figure 88: How men shop for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013
                                                                                                                                      • Appendix – The Consumer – Most Important Factors When Shopping In-Store

                                                                                                                                          • Figure 89: Most popular most important factors when buying clothing in-store from a particular retailer, by demographics, December 2013
                                                                                                                                          • Figure 90: Next most popular most important factors when buying clothing in-store from a particular retailer, by demographics, December 2013
                                                                                                                                          • Figure 91: Other most important factors when buying clothing in-store from a particular retailer, by demographics, December 2013
                                                                                                                                      • Appendix – The Consumer – Most Important Factors When Shopping Online

                                                                                                                                          • Figure 92: Most popular most important factors when buying clothing online from a particular retailer, by demographics, December 2013
                                                                                                                                          • Figure 93: Next most popular most important factors when buying clothing online from a particular retailer, by demographics, December 2013
                                                                                                                                      • Appendix – The Consumer – Shopping Journey

                                                                                                                                          • Figure 94: Most popular how men shop for clothes, by demographics, December 2013
                                                                                                                                          • Figure 95: Next most popular how men shop for clothes, by demographics, December 2013
                                                                                                                                      • Appendix – The Consumer – Men’s Attitudes to Shopping for Clothes

                                                                                                                                          • Figure 96: Most popular men's attitudes towards shopping for clothes, by demographics, December 2013
                                                                                                                                          • Figure 97: Next most popular men's attitudes towards shopping for clothes, by demographics, December 2013
                                                                                                                                          • Figure 98: Men's attitudes towards shopping for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
                                                                                                                                          • Figure 99: Men's attitudes towards shopping for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
                                                                                                                                          • Figure 100: Men's attitudes towards shopping for clothes, by other retailers from where men bought clothes for themselves in the last 12 months – In-store, December 2013
                                                                                                                                          • Figure 101: Men's attitudes towards shopping for clothes, by most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013
                                                                                                                                          • Figure 102: Men's attitudes towards shopping for clothes, by next most popular retailers from where men bought clothes for themselves in the last 12 months – Online, December 2013

                                                                                                                                      Companies Covered

                                                                                                                                      • Adidas
                                                                                                                                      • Arcadia Group
                                                                                                                                      • Asda Group Ltd
                                                                                                                                      • Bank of England
                                                                                                                                      • Ben Sherman
                                                                                                                                      • Burton old
                                                                                                                                      • Grupo Inditex
                                                                                                                                      • H&M Hennes & Mauritz
                                                                                                                                      • J. Crew Group, Inc
                                                                                                                                      • JD Sports Fashion plc
                                                                                                                                      • Matalan Ltd
                                                                                                                                      • New Look Group Plc
                                                                                                                                      • River Island Clothing Co Ltd
                                                                                                                                      • Samsung Electronics (UK) Ltd
                                                                                                                                      • SuperGroup Plc (Retail)
                                                                                                                                      • Topman old
                                                                                                                                      • Uniqlo UK Ltd
                                                                                                                                      • Whistles Ltd

                                                                                                                                      Menswear - UK - March 2014

                                                                                                                                      £1,995.00 (Excl.Tax)