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Menswear - UK - March 2015

“The men’s clothing market has been growing at a faster rate than womenswear. Discounting has been a big issue across the clothing sector, but menswear is likely to have benefited from fewer men being interested in special offers than women.”
– Tamara Sender, Senior Fashion Analyst

This report answers the following key questions:

  • How has the menswear market performed?
  • What are the opportunities for growth?
  • What innovations can help to drive interest in the menswear market?

The men’s clothing market has grown in 2014, growing at a faster rate than womenswear, helped by a growing interest in men’s fashion. While young men stand out as the most fashion conscious and preoccupied by what they wear, an interest in the latest trends is not reserved for this age group and Mintel’s research shows that men aged 25-44 also show above-average interest in buying clothes that reflect the latest fashion.

The majority of men are spending the same amount on clothes in the last 12 months compared with the previous year. This is in sharp contrast to women, with a third having decreased their spend on clothing.

Among the main opportunities for future growth in the menswear market are an ageing male population, particularly divorced seniors who are experiencing a renewed interest in their appearance. Rising male obesity also presents scope for more mainstream retailers to offer larger size men’s clothing ranges.

In response to growing demand for menswear, more retailers have expanded their men’s clothing divisions and brands. Zara has opened its first standalone menswear store in Birmingham; Whistles has launched its first menswear collection at the end of 2014; and Jigsaw plans to open more men-only stores following the success of its three menswear stores that opened in London in 2014. Mango has relaunched its men’s clothing range with French ex-footballer, Zinedine Zidane, as the face of the brand. Department stores Harrods and Selfridges are both expanding their menswear departments and designer brands, Michael Kors and Coach, are launching their first menswear collections.

This report looks at what clothes sizes men wear, where men buy clothing, changes in their purchasing behaviour when buying clothes, their online and in-store shopping behaviour and their attitudes towards innovations. The market size for menswear includes men’s outerwear, but excludes underwear, nightwear, footwear and fashion accessories.

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Table of contents

  1. Introduction

      • Definitions
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Best and worst case forecast of UK sales of men’s outerwear, 2009-19
            • Market drivers
              • Declining youth population poses a challenge
                • Male obesity on the rise
                  • Companies, brands and innovation
                    • Brand research
                      • Figure 2: Attitudes towards and usage of selected brands, January 2015 and November 2014
                      • Figure 3: Attitudes, by brand, January 2015 and November 2014
                    • The consumer
                      • Men buy clothes, but also add to savings
                        • Figure 4: Activities men have done in the last three months, January 2014 and 2015
                      • Over one fifth of men wear plus-sizes
                        • Figure 5: Men’s UK clothing size/waist sizes, January 2015
                      • Primark leads
                        • Figure 6: Retailers from where men bought clothing for themselves in the last 12 months, split by in-store and online, January 2015
                      • Men spend the same, while women cut back
                        • Figure 7: Changes in shopping behaviour for number of items of clothing bought and amount spent in the last 12 months, January 2015
                      • Three in ten men buy clothes on sale
                        • Figure 8: Male shopping behaviour when buying clothes in-store or online, January 2015
                      • Smart fitting rooms pique male interest
                        • Figure 9: Men’s attitudes to innovations when shopping for clothes in-store and online, January 2015
                      • What we think
                      • Issues and Insights

                          • How has the menswear market performed?
                            • The facts
                              • The implications
                                • What are the opportunities for growth?
                                  • The facts
                                    • The implications
                                      • What innovations can help to drive interest in the menswear market?
                                        • The facts
                                          • The implications
                                          • Trend Application

                                              • Guiding Choice
                                                • Make it Mine
                                                  • The Big Issue
                                                  • Market Environment

                                                    • Key points
                                                      • Declining youth population poses a challenge
                                                        • Figure 10: Trends in the age structure of the UK male population, 2009-19
                                                      • Promising employment projections
                                                        • Figure 11: Male employment and unemployment, 2009-19
                                                      • Obesity on the rise
                                                        • Figure 12: Proportion of overweight and obese males aged 16+, 2007-13
                                                      • Men’s finances remain steady
                                                        • Figure 13: How respondents describe their financial situation, by gender, January 2015
                                                        • Figure 14: Current financial situation compared with a year ago, by gender, January 2015
                                                      • 53% of men now own a tablet
                                                        • Figure 15: Household ownership of computers, tablets and e-readers, by gender, December 2014
                                                      • Three quarters own a smartphone
                                                        • Figure 16: Personal ownership of mobile phones, by gender, December 2014
                                                    • Strengths and Weaknesses in the Market

                                                      • Strengths
                                                        • Weaknesses
                                                        • Who’s Innovating?

                                                          • Key points
                                                            • Creative marketing
                                                              • Fashion for the big screen
                                                                • Pushing into menswear
                                                                  • Marketing at festivals
                                                                    • New hub for men’s wedding style advice
                                                                      • Figure 17: Screenshot from Hackett’s wedding style platform, The Stag
                                                                    • A suit to travel In
                                                                      • Blurring the gender lines
                                                                      • Market Size and Forecast

                                                                        • Key points
                                                                          • Menswear grows by 4.5% in 2014
                                                                            • Figure 18: Best and worst case forecast of UK sales of men’s outerwear, 2009-19
                                                                          • Menswear to grow by 22% by 2019
                                                                            • Figure 19: UK sales of men’s outerwear and current prices, 2009-19
                                                                          • Factors used in the forecast
                                                                          • Space Allocation Summary

                                                                            • Key points
                                                                              • Formal-casual split
                                                                                • Figure 20: Retailers of menswear: Formal – Casual space allocation, October 2014
                                                                              • Space allocations: Detailed estimates
                                                                                • Figure 21: Broad range clothing retailers, detailed space allocations for menswear, October 2014
                                                                                • Figure 22: Broad range clothing retailers and supermarket chains, detailed space allocations for menswear, October 2014
                                                                                • Figure 23: Menswear specialists, detailers space allocation estimates, October 2014
                                                                              • Estimated sales breakdown
                                                                                • Figure 24: Leading clothing retailers, estimated sales by product, 2014
                                                                              • Sales densities
                                                                                • Figure 25: Leading clothing retailers, estimated sales densities by product, 2014
                                                                              • Market shares
                                                                                • Figure 26: Leading clothing retailers, estimated market shares for menswear, 2014
                                                                            • Brand Research – Menswear

                                                                                • What you need to know
                                                                                  • Brand map
                                                                                    • Figure 27: Attitudes towards and usage of selected brands, January 2015 and November 2014
                                                                                  • Key brand metrics
                                                                                    • Figure 28: Key metrics for selected brands, January 2015 and November 2014
                                                                                  • Brand attitudes: Primark is strongly defined by value
                                                                                    • Figure 29: Attitudes, by brand, January 2015 and November 2014
                                                                                  • Brand personality: Ted Baker has an exclusive image
                                                                                    • Figure 30: Brand personality – Macro image, January 2015 and November 2014
                                                                                  • Primark’s image of value results in stronger perception of being basic
                                                                                    • Figure 31: Brand personality – Micro image, January 2015 and November 2014
                                                                                  • Brand analysis
                                                                                    • Zara has more in common with higher end brands than other fast fashion retailers
                                                                                      • Figure 32: User profile of Zara, January 2015
                                                                                    • Next benefits from a strong all-round image
                                                                                      • Figure 33: User profile of Next, January 2015
                                                                                    • Primark has a strong value element driving usage
                                                                                      • Figure 34: User profile of Primark, January 2015
                                                                                    • Marks & Spencer continues to score highly for trust among men
                                                                                      • Figure 35: User profile of Marks & Spencer, November 2014
                                                                                    • Ted Baker is considered exclusive and stylish but expense puts some off
                                                                                      • Figure 36: User profile of Ted Baker, January 2015
                                                                                    • Fat Face shows signs of growth among older age groups
                                                                                      • Figure 37: User profile of Fat Face, January 2015
                                                                                    • New Look can capitalise on awareness to create viable option for men
                                                                                      • Figure 38: User profile of New Look, January 2015
                                                                                    • Debenhams has fashion focus but is most likely to be seen as boring or tired
                                                                                      • Figure 39: User profile of Debenhams, November 2014
                                                                                    • Brand headline
                                                                                      • Figure 40: User profile of White Stuff, January 2015
                                                                                    • Topshop/Topman scores highly among narrow group of young men
                                                                                      • Figure 41: User profile of Topshop/Topman, January 2015
                                                                                  • The Consumer – Men’s Spending Priorities

                                                                                    • Key points
                                                                                      • Men buy clothes, but also add to savings
                                                                                        • Figure 42: Activities men have done in the last three months, January 2014 and 2015
                                                                                      • Gender gap between purchasing of clothes narrows
                                                                                        • Figure 43: Spending habits for clothing, footwear and accessories, by gender, December 2014
                                                                                    • The Consumer – Male Clothes Sizes

                                                                                      • Key points
                                                                                        • What we asked
                                                                                          • Over one fifth of men wear plus-sizes
                                                                                            • Figure 44: Men’s UK clothing size/waist sizes, January 2015
                                                                                          • Older men wear bigger clothes sizes
                                                                                            • Figure 45: Profile of men who wear clothes in plus-sizes, by age group, January 2015
                                                                                          • Medium is the most popular clothes size
                                                                                          • The Consumer – Where Do Men Buy Clothes?

                                                                                            • Key points
                                                                                              • What we asked
                                                                                                • Primark leads
                                                                                                  • Figure 46: Retailers from where men bought clothing for themselves in the last 12 months, split by in-store and online, January 2015
                                                                                                  • Figure 47: Profile of men who have bought clothing for themselves in the last 12 months from Primark, M&S and Next, in-store and online, January 2015
                                                                                                • Next draws mainly male under-35s
                                                                                                  • M&S remains popular among older men
                                                                                                    • Fewer men buy clothes
                                                                                                      • Amazon is fourth for menswear
                                                                                                        • Figure 48: Retailers from where men bought clothing for themselves in the last 12 months, in-store and online, January 2015
                                                                                                      • Online shoppers
                                                                                                        • Young fashion retailers
                                                                                                          • Figure 49: Men who have bought clothing for themselves in the last 12 months from Topman, H&M, higher other mid-market high street retailers and New Look, in-store or online, by age group, January 2015
                                                                                                        • Higher priced fashion stores
                                                                                                          • Tesco loses male customers
                                                                                                            • Figure 50: Men who have bought clothing for themselves in the last 12 months from Asda, Tesco and Sainsbury’s, in-store and online, January 2015
                                                                                                          • Department stores
                                                                                                            • Men shop at one or two retailers
                                                                                                              • Figure 51: Repertoire of in-store retailers from where men have bought clothes in the last 12 months, January 2015
                                                                                                          • The Consumer – Changes in Purchasing Behaviour

                                                                                                            • Key points
                                                                                                              • What we asked
                                                                                                                • Men spend the same, while women cut back
                                                                                                                  • Figure 52: Changes in shopping behaviour for number of items of clothing bought and amount spent in the last 12 months, January 2015
                                                                                                                • Young men spend more on clothes
                                                                                                                  • 45-54s cut back the most
                                                                                                                    • Figure 53: Changes in shopping behaviour for amount spent in the last 12 months, by age group, January 2015
                                                                                                                  • 25-44s spend the same as last year
                                                                                                                  • The Consumer – Shopping Behaviour

                                                                                                                    • Key points
                                                                                                                      • What we asked
                                                                                                                          • Figure 54: Male shopping behaviour when buying clothes in-store or online, January 2015
                                                                                                                        • One in three men buy clothes on sale
                                                                                                                          • London is new centre of men’s fashion
                                                                                                                            • 25-34s cut back on branded clothes
                                                                                                                              • Rising trend for sporty fashion
                                                                                                                                • Issues with sizing and fit
                                                                                                                                  • Rates of returns peak among young men
                                                                                                                                    • Use of mobile devices for shopping
                                                                                                                                    • The Consumer – Attitudes towards Innovations

                                                                                                                                      • Key points
                                                                                                                                        • What we asked
                                                                                                                                          • Smart fitting rooms pique male interest
                                                                                                                                            • Figure 55: Men’s attitudes to innovations when shopping for clothes in-store and online, January 2015
                                                                                                                                          • Using e-sizing technology to reduce returns
                                                                                                                                            • Using mobile devices to shop in-store
                                                                                                                                              • Men more drawn to personalisation than women
                                                                                                                                                • Using mobile payment technology
                                                                                                                                                  • Style advice
                                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                                      • Figure 56: Best and worst forecast of UK sales of men's outerwear, 2014-19

                                                                                                                                                  Companies Covered

                                                                                                                                                  • Bank of England
                                                                                                                                                  • Bullring
                                                                                                                                                  • Google, Inc.
                                                                                                                                                  • H&M Hennes & Mauritz
                                                                                                                                                  • Hackett Group
                                                                                                                                                  • Lidl (UK)
                                                                                                                                                  • New Look Group Plc
                                                                                                                                                  • Topman old
                                                                                                                                                  • YouTube, Inc.

                                                                                                                                                  Menswear - UK - March 2015

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