Menswear - UK - March 2015
“The men’s clothing market has been growing at a faster rate than womenswear. Discounting has been a big issue across the clothing sector, but menswear is likely to have benefited from fewer men being interested in special offers than women.”
– Tamara Sender, Senior Fashion Analyst
This report answers the following key questions:
- How has the menswear market performed?
- What are the opportunities for growth?
- What innovations can help to drive interest in the menswear market?
The men’s clothing market has grown in 2014, growing at a faster rate than womenswear, helped by a growing interest in men’s fashion. While young men stand out as the most fashion conscious and preoccupied by what they wear, an interest in the latest trends is not reserved for this age group and Mintel’s research shows that men aged 25-44 also show above-average interest in buying clothes that reflect the latest fashion.
The majority of men are spending the same amount on clothes in the last 12 months compared with the previous year. This is in sharp contrast to women, with a third having decreased their spend on clothing.
Among the main opportunities for future growth in the menswear market are an ageing male population, particularly divorced seniors who are experiencing a renewed interest in their appearance. Rising male obesity also presents scope for more mainstream retailers to offer larger size men’s clothing ranges.
In response to growing demand for menswear, more retailers have expanded their men’s clothing divisions and brands. Zara has opened its first standalone menswear store in Birmingham; Whistles has launched its first menswear collection at the end of 2014; and Jigsaw plans to open more men-only stores following the success of its three menswear stores that opened in London in 2014. Mango has relaunched its men’s clothing range with French ex-footballer, Zinedine Zidane, as the face of the brand. Department stores Harrods and Selfridges are both expanding their menswear departments and designer brands, Michael Kors and Coach, are launching their first menswear collections.
This report looks at what clothes sizes men wear, where men buy clothing, changes in their purchasing behaviour when buying clothes, their online and in-store shopping behaviour and their attitudes towards innovations. The market size for menswear includes men’s outerwear, but excludes underwear, nightwear, footwear and fashion accessories.
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