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Menu and Ingredient Insights - Ireland - June 2017

“The advancement of on-demand delivery apps coupled with a more travelled consumer has resulted in increased expectations when it comes to what’s on the menu. Recommendations from friends/family members is the most influential factor for experimenting with new cuisine eaten in the home), however, Mintel sees scope for food festivals to play a greater role.”
– Aisling Kearney. Research Analyst

This Report looks at:

  • Consumers’ interest in new cuisines when dining out or ordering a takeaway.
  • Factors that entice them to try new cuisines or emerging cuisine. 
  • Consumers’ attitudes towards food menus in restaurants.

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Table of contents

  1. Overview

    • What you need to know
      • Issues covered in this Report
      • Executive Summary

          • Market factors
            • Inflation discourages dining out in NI
              • RoI consumers more optimistic but value remains key
                • Advancement of on-demand food delivery apps heightens expectations
                  • Menu trends
                    • The consumer
                      • RoI consumers want Mediterranean while NI want traditional meals
                        • Figure 1: Types of cuisine Irish consumers would be interested in trying/seeing more of when dining out/ordering a takeaway, NI and RoI, April 2017
                      • Recommendations from family/friends
                        • Figure 2: Factors that would encourage consumers to try a new cuisine at home, NI and RoI, April 2017
                      • Scope for more adventurous dessert options
                        • Figure 3: Agreement with statements relating to menus in restaurants, NI and RoI, April 2017
                      • What we think
                      • The Market – What You Need to Know

                        • Inflation weakens consumer spending in NI
                          • Healthy eating trend influences menus
                            • Advancement of on-demand delivery apps heightens expectations
                              • Foodservice operators tap into food trends seen on social media
                              • Market Drivers

                                • Import costs of food and ingredients rise in wake of Brexit
                                  • Figure 4: Do you think that the general economic condition of the country will improve, stay the same or get worse over the next 12 months?, NI and RoI, April 2017
                                  • Figure 5: Now thinking specifically about your own personal financial situation, do you think that it will improve, stay the same or get worse over the next 12 months?, NI and RoI, April 2017
                                • RoI consumers opt for takeaway over dining out
                                  • Figure 6: Annualised consumer price inflation vs prices of restaurants, cafés, fast food and takeaway food 2014-17*
                                • Restaurants and cafés experience inflation in NI
                                  • Figure 7: Annualised consumer price inflation vs prices at restaurants and cafés, UK, 2012-17
                                • Advancement of on-demand food delivery apps heightens consumer expectations
                                  • Travelling influences consumer expectations
                                    • Figure 8: Top five types of activities done by Irish consumers during their last holiday, NI and RoI, September 2015
                                    • Figure 9: Locations visited by consumers for their last short break overseas, NI and RoI, September 2015
                                • Menu Trends

                                    • Healthy lifestyles influence menus
                                      • Figure 10: Consumers who agree with the statement ‘It’s worth paying more for highly nutritious foods’, NI and RoI, August 2016
                                    • Foodservice operators cater to dietary requirements
                                      • Figure 11: New product launches in UK and Irish market with a gluten-free claim, 2012-16
                                    • Foodservice operators tap into the rise of social media
                                      • Figure 12: Top three types of media networks that Irish consumers log on to regularly (at least once per week), NI and RoI, April 2017
                                    • Foodservice operators promote authentic cooking styles and ingredients
                                      • Figure 13: New product launches in food and drink market with the word ‘authentic’, UK and Ireland, 2012-16
                                    • Sustainability – Waste not want not
                                      • Plant-based food takes centre stage
                                        • Figure 14: New product launches with a vegan or vegetarian claim in UK and Irish food and drink market, 2012-16
                                        • Figure 15: Agreement with statement ‘I am eating more fruit and veg and less meat compared to 12 months ago’, by gender, NI and RoI, November 2015
                                      • Adding protein added to the menu
                                        • Figure 16: Perceived benefits of drinking high-protein food and drinks, NI and RoI, February 2017
                                    • The Consumer – What You Need to Know

                                      • RoI want Mediterranean while NI want traditional cuisine
                                        • Family/friend recommendations entice new cuisine at home
                                          • Irish consumers want more adventurous dessert options
                                          • Types of Cuisine Irish Consumers are Interested in Trying

                                              • RoI want Mediterranean cuisine while NI want traditional meals
                                                • Figure 17: Types of cuisines Irish consumers are most interested in seeing/trying when dining out/ordering a takeaway, NI and RoI, April 2017
                                              • Traditional cuisine appeals to young Millennials
                                                • Figure 18: Consumers who would like to try/see more traditional cuisine in restaurant and takeaway, by demographics, NI and RoI, April 2017
                                              • Women in RoI drive interest in Mediterranean food
                                                • Figure 19: Consumers who would be interested in seeing/trying Mediterranean food in restaurants and takeaway, by demographics, NI and RoI, April 2017
                                              • Mexican food – A family favourite
                                                • Figure 20: Consumers who are interested in seeing/trying Mexican food at restaurants and takeaway, by age of children, NI and RoI, April 2017
                                              • High demand for US-style cuisine in NI
                                                • Figure 21: Consumers who are interested in seeing/trying US-style cuisine (eg Chicago deep dish pizza, barbeque, Cajun) at restaurants and takeaway, by age, NI and RoI, April 2017
                                            • Factors that would Entice Consumers to try a New Cuisine at Home

                                                • Friend/family recommendations are important
                                                  • Figure 22: Factors that would encourage consumers to try a new cuisine at home, NI and RoI, April 2017
                                                • Peers entice female consumers to try a new cuisine at home
                                                  • Figure 23: Consumers who agree that recommendations from friends and family members encourage them to try a new cuisine, by gender and age, NI and RoI, April 2017
                                                • Irish consumers influenced by new cuisines at food fairs/festivals
                                                  • Figure 24: Consumers who are encouraged to try a new cuisine after visiting food festivals/fairs, by gender and age, by gender and age, NI and RoI, April 2017
                                                • Scope for NI retailers to offer samples in-store
                                                  • Figure 25: Consumers who agree that the opportunity to sample at in-store supermarkets would entice them to try a new cuisine or a new product from an emerging cuisine at home, by gender and age, NI and RoI, April 2017
                                              • Attitudes towards Menus in Restaurants

                                                  • Scope for more adventurous dessert options
                                                    • Figure 26: Agreement with statements relating to menus in restaurants, NI and RoI, April 2017
                                                  • Married couples want better dessert options
                                                    • Figure 27: Consumers who agree with the statement ‘I think a lot of restaurants in Ireland have the same types of dessert options (eg cheesecake, apple crumble)’, by marital status, NI and RoI, April 2017
                                                  • Tasting menus resonate well with Irish women
                                                    • Figure 28: Consumers who agree with the statement ‘Ordering a tasting menu is an opportunity to sample a chef’s craftsmanship’, by gender, NI and RoI, April 2017
                                                  • Young Millennials a key market for interactive menus
                                                    • Figure 29: Consumers who agree with the statement ‘I would like to see more interactive menus’, by age, NI and RoI, April 2017
                                                  • Special catering features appeal to famillies
                                                    • Figure 30: Consumers who agree that special catering features (eg smokehouse, barbeque pit) make a venue more appealing, by presence of own children, NI and RoI, April 2017
                                                  • 16-24s willing to pay for freshly prepared food
                                                    • Figure 31: Consumers who agree with the statement ‘It’s worth paying more for food freshly prepared in front of me (chef cooks items in view of consumers)’, by age, NI and RoI, April 2017
                                                • Appendix – Data Sources, Abbreviations and Supporting Information

                                                  • Data sources
                                                    • Generational cohort definitions
                                                      • Abbreviations

                                                      Companies Covered

                                                      To learn more about the companies covered in this report please contact us.

                                                      Menu and Ingredient Insights - Ireland - June 2017

                                                      US $1,453.83 (Excl.Tax)