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Menu Flavours - UK - February 2017

“The spectacle of freshly prepared food gives people additional reasons to visit a restaurant, given the frugal mindsets of today’s consumer. In terms of flavours, diners want to see more ethnic flavours injected into familiar dishes. When it comes to grab-and-go lunch options, diners seek a wider range of hot foods. Desserts are still seen as indulgent treats regardless of sugar content but diners want control over their own portion size. The over-55s are most interested in British cuisines while tasting menus appeal to all age groups.”
– Trish Caddy, Foodservice Analyst

This report examines the following issues:

  • Consumers need additional reasons to visit
  • British ingredients in demand
  • Diners want customisable desserts

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Potential to target the over-55s
              • Potential to target parents of under-15s
                • 8% of UK diners would be interested in halal/kosher products
                  • Menu trends
                    • Global fusion
                      • More plant-based options
                        • Interest in spicy foods
                          • Demand for non-traditional ingredients
                            • Flat top becomes a buzzword
                              • The consumer
                                • Two in five adults eat out two to three times a month or more
                                  • Figure 1: Frequency of eating out, October 2016
                                • British cuisine most favoured cuisine of all
                                  • Figure 2: Interest in cuisine types, October 2016
                                • Demand for British ingredients
                                  • Figure 3: Qualities worth paying more for, October 2016
                                • Diners want to indulge in desserts but also want to control the portion sizes
                                  • Figure 4: Attitudes towards eating out, October 2016
                                • Gluten-free options reach the widest possible market
                                  • Figure 5: Interest in menu options, October 2016
                                • Diners want hot foods for lunch
                                  • Figure 6: Behaviours towards eating out, October 2016
                                • What we think
                                • Issues and Insights

                                  • Consumers need additional reasons to visit
                                    • The facts
                                      • The implications
                                        • British ingredients in demand
                                          • The facts
                                            • The implications
                                              • Diners want customisable desserts
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • A rise in prices
                                                      • A rise in non-UK-born population
                                                        • Potential to target over-55s and parents
                                                          • Operators move towards being cashless
                                                            • Global tastes can offer standout
                                                              • Middle Eastern flavours influence menus
                                                              • Market Drivers

                                                                • Eating out remains a key discretionary spending area
                                                                  • Figure 7: Selected consumer spending priorities (after bills), November 2009-16
                                                                • Potential to target over-55s and parents of under-14s
                                                                  • Figure 8: Trends in the age structure of the UK population, 2011-16 and 2016-21
                                                                • Brexit fears driving up food costs
                                                                  • Rising business rates could temper growth in prime cities
                                                                    • Further rises in National Living Wage pose a challenge
                                                                      • Pressure from Secretary of State for Health to make food portions less sweet or smaller
                                                                        • Operators move towards being cashless
                                                                          • Non-UK-born population has grown
                                                                            • Shortage of skilled chefs threatens the survival of ethnic restaurants
                                                                            • Menu Trends

                                                                              • Global tastes can offer standout
                                                                                • Middle Eastern flavours to influence menus
                                                                                  • Plant-based cooking takes the spotlight off meat
                                                                                    • Spicy foods – The hot ticket
                                                                                      • Mexican food enters mainstream
                                                                                        • Diners interested in non-traditional ingredients
                                                                                          • Cooking appliances make a venue more appealing
                                                                                            • Reducing sugar content
                                                                                              • Hot foods to increase grab-and-go usage
                                                                                                • Healthier options bolster sales
                                                                                                • The Consumer – What You Need to Know

                                                                                                  • Parents of under-13s more likely to eat out or order home delivery
                                                                                                    • Over-45s are driving growth in mainstream cuisines
                                                                                                      • Less mainstream cuisines driven by younger diners
                                                                                                        • Gluten-free ingredients can reach widest market
                                                                                                        • Frequency of Eating Out

                                                                                                          • Two in five adults eat out/order home delivery two to three times a month or more
                                                                                                              • Figure 9: Frequency of eating out, October 2016
                                                                                                            • Home delivery on the rise
                                                                                                              • Figure 10: Frequency of ordering a takeaway/home delivery, 2015 and 2016
                                                                                                            • Parents of under-13s more likely order home delivery
                                                                                                            • Interest in Cuisine Types

                                                                                                              • British cuisine continues to dominate
                                                                                                                • Extensive presence of ethnic restaurants helps drive interest
                                                                                                                  • Figure 11: Interest in cuisine types, October 2016
                                                                                                                • Over-45s are driving growth in mainstream cuisines
                                                                                                                  • Less mainstream cuisines driven by younger diners
                                                                                                                    • Figure 12: Interest in cuisine types, by gender and age, October 2016
                                                                                                                • Qualities Worth Paying More For

                                                                                                                  • British ingredients in demand
                                                                                                                    • Limited interest in special features
                                                                                                                      • Young men and Londoners are drawn to wild ingredients
                                                                                                                        • Figure 13: Qualities worth paying more for, October 2016
                                                                                                                    • Attitudes towards Eating Out

                                                                                                                      • Desserts deemed a special treat regardless of sugar content
                                                                                                                        • Two in three consumers would like food operators to support local producers
                                                                                                                          • Restaurants can influence consumer choices
                                                                                                                            • Half of sit-down diners want leisure experiences
                                                                                                                              • Consumers are willing to pay more for handmade ingredients
                                                                                                                                • Figure 14: Attitudes towards eating out, October 2016
                                                                                                                            • Interest in Menu Options

                                                                                                                              • Using gluten-free ingredients to reach widest possible market
                                                                                                                                • Global flavours continue to take root
                                                                                                                                  • Natural salt alternatives appeal to urbanites
                                                                                                                                    • Figure 15: Interest in menu options, October 2016
                                                                                                                                • Behaviours towards Eating Out

                                                                                                                                  • Demand for hot food heats up
                                                                                                                                    • Seven out of 10 diners do not take food photos for social media
                                                                                                                                      • Tasting menus are now ubiquitous in the eating out sector
                                                                                                                                          • Figure 16: Behaviours towards eating out, October 2016
                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                        • Data sources
                                                                                                                                          • Consumer research
                                                                                                                                            • Abbreviations

                                                                                                                                            Menu Flavours - UK - February 2017

                                                                                                                                            US $2,648.76 (Excl.Tax)