Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Menu Insights - China - September 2016

“Consumers’ preference for staple food and a side dish is different at breakfast, compared to lunch and dinner. Breakfast menu can drive growth for foodservice operators, especially when more consumers tend to have breakfast out. Menus specifically for kids can be appealing to families. Moreover, offering flexible portion sizes can appeal to consumers, especially females and singles.”
– Terra Xu, Senior Research Analyst

This report discusses the following key topics:

  • Developing separate menus for the three meals is essential
  • Flexible portion size can boost appeal
  • Offering kids’ menus to attract families
  • Opportunity for freshly made tea

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Demographic classification
          • Personal income
            • Household income
            • Executive Summary

                • The market
                  • Food catering market is recovering
                    • New dietary guidelines to be considered on the menu
                      • Menu innovation to attract indulgence-seeking consumers
                        • Social media generates popularity
                          • Companies and brands
                            • Healthier food from fast food restaurants
                              • Limited editions stir excitement
                                • Local street food goes premium
                                  • More information and innovation on the names
                                    • Innovation highlights
                                      • The consumer
                                        • Consumers prefer different staple food for breakfast
                                          • Western staple food is popular amongst mid to high earners
                                            • Figure 1: Staples consumed at breakfast, lunch and dinner, June 2016
                                          • Preference for breakfast side dish also differs from lunch and dinner
                                            • Figure 2: Side dishes consumed at breakfast, lunch and dinner, June 2016
                                          • Western fast food chains remain the top choice when eating out, while Western-style restaurants appeal to mid to high earners
                                            • Figure 3: Venues for eating out, June 2016
                                          • Greater budget difference between high and low earners for breakfast and dinner
                                            • Figure 4: Budget for eating out at breakfast, lunch and dinner, June 2016
                                          • Consumers are most likely to eat breakfast out of home but not for dinner
                                            • Figure 5: Preference for eating out for three meals, June 2016
                                          • Set meals are more appealing to consumers with children
                                            • Figure 6: Preference for Western food and set meals, June 2016
                                          • Optional portion sizes are the most attractive personalisation service
                                            • Figure 7: Preferences towards personalised services offered by restaurants, June 2016
                                          • What we think
                                          • Issues and Insights

                                            • Developing separate menus for the three meals is essential
                                              • The facts
                                                • The implications
                                                  • Flexible portion size can boost appeal
                                                    • The facts
                                                      • The implications
                                                        • Offering kids’ menus to attract families
                                                          • The facts
                                                            • The implications
                                                              • Opportunity for freshly made tea
                                                                • The facts
                                                                  • The implications
                                                                  • The Market – What You Need to Know

                                                                    • Restaurants to become reliable venues for daily three meals
                                                                      • Menu innovation to attract indulgence-seeking consumers
                                                                        • New dietary guidelines to be considered on the menu
                                                                          • Social media generates popularity while food quality remains top priority
                                                                          • Market Trends

                                                                            • Restaurants to become reliable venues for daily three meals
                                                                              • Menu innovation to attract indulgence-seeking consumers
                                                                                • New dietary guidelines to be considered in designing the menu
                                                                                  • Social media generates popularity while food quality remains top priority
                                                                                  • Companies and Brands – What You Need to Know

                                                                                    • Healthier food from fast food restaurants
                                                                                      • Limited editions stir excitement
                                                                                        • Local street food going premium
                                                                                          • More information and innovation on the names
                                                                                            • Innovation highlights
                                                                                            • Competitive Strategies

                                                                                              • Healthier food from fast food restaurants
                                                                                                • Limited editions stir excitement
                                                                                                  • Local street food going premium
                                                                                                    • Figure 8: Taoyuan Village restaurant and the food, Shanghai, September 2016
                                                                                                  • More information and innovation on the names
                                                                                                  • Who’s Innovating?

                                                                                                    • Hot pot in a fast food restaurant
                                                                                                      • Secret menu
                                                                                                        • Edible straws
                                                                                                          • Figure 9: Edible straw in Starbucks, Shanghai, July 2016
                                                                                                        • Desserts with chia seeds
                                                                                                          • Figure 10: Pret’s dessert with chia seeds, Shanghai, September 2016
                                                                                                      • The Consumer – What You Need to Know

                                                                                                        • Consumers prefer different staple food for breakfast
                                                                                                          • Western staple food is popular amongst mid to high earners
                                                                                                            • Egg, dairy and cake are essential at breakfast, while alcoholic drinks are important on the dinner menu
                                                                                                              • Freshly made coffee and tea are more appealing to mid to high earners, alcoholic drinks attract more males
                                                                                                                • Western fast food chains are the top choice when eating out
                                                                                                                  • Greater budget difference is observed between high and low earners for breakfast and dinner, compared to lunch
                                                                                                                    • Consumers are more likely to have breakfast out
                                                                                                                      • Set meals are more appealing to consumers with children
                                                                                                                        • Optional portion sizes are the most attractive personalisation service
                                                                                                                        • Staple Food Preference

                                                                                                                          • Consumers’ preference for staple food of breakfast differs from that of lunch and dinner
                                                                                                                            • Figure 11: Staples consumed at breakfast, lunch and dinner, June 2016
                                                                                                                          • For breakfast, Western food is popular among young consumers
                                                                                                                            • Figure 12: Staples consumed at breakfast, by gender and age, June 2016
                                                                                                                            • Figure 13: Staples consumed at breakfast, by personal income and city tier, June 2016
                                                                                                                          • Western staple food for lunch is popular among mid to high earners, but not necessarily in tier one cities
                                                                                                                            • Figure 14: Staples consumed at lunch, by age and personal income, June 2016
                                                                                                                          • For dinner, pasta is more popular among mid to high earners
                                                                                                                              • Figure 15: Staples consumed at dinner, by age and personal income, June 2016
                                                                                                                          • Side Dish Preference

                                                                                                                            • Egg, dairy and cake are essential in breakfast menu
                                                                                                                              • Alcoholic drinks are important on the dinner menu
                                                                                                                                • Figure 16: Side dishes consumed at breakfast, lunch and dinner, June 2016
                                                                                                                              • Freshly made coffee and tea are more appealing to mid to high earners
                                                                                                                                • Figure 17: Side dishes consumed at breakfast, by demographics, June 2016
                                                                                                                              • Consumers in their twenties have more types of side dish for lunch
                                                                                                                                • Figure 18: Side dishes consumed at lunch, by age, June 2016
                                                                                                                                • Figure 19: Side dishes consumed at lunch, by gender and personal income, June 2016
                                                                                                                              • For dinner, soft drinks, cake and ice cream are appealing to twenties
                                                                                                                                • Figure 20: Side dishes consumed at dinner, by age, June 2016
                                                                                                                            • Health Perceptions of Different Types of Fat

                                                                                                                              • Fat from olive oil is considered to be the healthiest
                                                                                                                                • Figure 21: Health perceptions of different types of fat, August 2016
                                                                                                                              • Consumers with higher education degree tend to recognise the healthiness of fat from different sources
                                                                                                                                • Figure 22: Agreement on the fat being “very healthy” and “somewhat healthy” from different sources, by demographics, August 2016
                                                                                                                            • Eating Out Habits

                                                                                                                              • Western fast food chains enjoy highest popularity when eating out
                                                                                                                                • Figure 23: Venues for eating out, June 2016
                                                                                                                              • Hot spot restaurants and specialty restaurants see decrease
                                                                                                                                • Figure 24: Venues for eating out, June 2016 and November 2014
                                                                                                                              • Consumers in their twenties are more exploratory about dining venues
                                                                                                                                • Figure 25: Venues for eating out, by age, June 2016
                                                                                                                              • Mid to high earners tend to visit more foreign-style restaurants
                                                                                                                                • Figure 26: Venues for eating out, by personal income, June 2016
                                                                                                                              • Buffets are more popular in tier two and three cities
                                                                                                                                • Figure 27: Venues for eating out, by city tier and region, June 2016
                                                                                                                            • Meal Budget

                                                                                                                              • Consumers’ budget for lunch and dinner falls into a wide price spectrum
                                                                                                                                • Figure 28: Budget for eating out at breakfast, lunch and dinner, June 2016
                                                                                                                              • Consumers in the North spend more on breakfast and lunch
                                                                                                                                • Restaurants to offer various price ranges for breakfast and dinner
                                                                                                                                  • Figure 29: Average budget for eating out, by demographics, June 2016
                                                                                                                              • Eating Habits

                                                                                                                                • Preference for eating out
                                                                                                                                  • Breakfast shows potential
                                                                                                                                    • Figure 30: Preference for eating out for three meals, June 2016
                                                                                                                                  • Families with children tend to have breakfast and lunch out, and those in their twenties are keener to have dinner out
                                                                                                                                    • Figure 31: Preference for eating out for three meals, be demographics, June 2016
                                                                                                                                  • Western-style staple food is generally more popular among consumers who prefer eating out
                                                                                                                                    • Figure 32: Staple food for three meals, by preference of dining out, June 2016
                                                                                                                                  • Drinks and dessert are important for consumers who prefer having dinner out of home
                                                                                                                                    • Figure 33: Side dish for three meals, by preference of dining out, June 2016
                                                                                                                                  • Preference for set meals
                                                                                                                                    • Set meals are more appealing to consumers with children
                                                                                                                                      • Figure 34: Preference for set meals over picking and mixing when eating out, by presence of children in the household and city tier, June 2016
                                                                                                                                    • Preference for Western food
                                                                                                                                      • Western restaurant enthusiasts skew to mid to high earners
                                                                                                                                        • Figure 35: Preference for Western restaurants, by demographics, June 2016
                                                                                                                                      • Western-style restaurant enthusiasts are willing to pay more when dining out
                                                                                                                                        • Figure 36: Average meal budget among consumers who prefer Western restaurants, June 2016
                                                                                                                                    • Personalisation Needs

                                                                                                                                      • Optional portion sizes are the most attractive personalisation service
                                                                                                                                        • Figure 37: Preferences towards personalised services offered by restaurants, June 2016
                                                                                                                                      • Optional portion sizes can appeal to females and singles
                                                                                                                                        • Figure 38: Preferences towards personalisation services offered by restaurants, by demographics, June 2016
                                                                                                                                      • Opportunity to attract tier two and three city consumers by offering personalisation services
                                                                                                                                        • Figure 39: Preferences towards personalisation services offered by restaurants, by city tier, June 2016
                                                                                                                                    • Meet the Mintropolitans

                                                                                                                                      • Mintropolitans may be more attracted to a balanced diet
                                                                                                                                        • Figure 40: Agreement on the fat being “very healthy” and “somewhat healthy” from different sources, by consumer classification, August 2016
                                                                                                                                      • Mintropolitans are more likely to visit foreign-style restaurants
                                                                                                                                        • Figure 41: Venues for eating out, by consumer classification, June 2016
                                                                                                                                      • The difference of meal budget is the largest when it comes to breakfast
                                                                                                                                        • Figure 42: Average budget for eating out, by consumer classification, June 2016
                                                                                                                                      • Selection of cooking methods and specialised set meals are most attractive to Mintropolitans
                                                                                                                                        • Figure 43: Preferences towards personalisation services offered by restaurants, by consumer classification, June 2016
                                                                                                                                    • Appendix

                                                                                                                                      • Methodology
                                                                                                                                        • Abbreviations

                                                                                                                                        Companies Covered

                                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                                        Menu Insights - China - September 2016

                                                                                                                                        £3,195.84 (Excl.Tax)