Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Milk and Cream - Ireland - April 2014

    “Usage and sales of milk and cream remained strong in Ireland during 2013 and are expected to do so in 2014. Moving forward into 2015, with the removal of the EU milk quotas and increasing demand for Irish dairy products overseas, we could see milk prices become more volatile and consumer prices similarly affected.”

Brian O’Connor, Production Manager

This report answers the following questions:

  • What types of milk and cream are Irish consumers using the most?
  • What impact does the export market have on Irish milk supplies?
  • Are Irish consumers willing to use milk as a sports/ exercise drink?
  • Milk quotas are being lifted; what will the impact be?
  • How important is local sourcing when buying milk and cream produc

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Key themes of the report
        • Definitions
          • Consumer research
            • Data sources
              • Abbreviations
              • Executive Summary

                  • The market
                    • Milk
                      • Figure 1: Estimated retail sales of liquid milk, by segment, NI and RoI, 2013
                    • Cream
                      • Figure 2: Estimated value of cream sales, by segment, IoI, 2013
                    • Forecast
                      • Figure 3: Indexed value of milk versus cream, IoI, 2009-19
                    • Market factors
                      • Increasing global milk production
                        • Milk imports to RoI double between 2010 and 2013
                          • Milk prices increasing year on year
                            • Cost of living increases for Irish consumers
                              • The consumer
                                • NI consumers prefer semi-skimmed – RoI whole milk
                                  • Figure 4: Types of milk used or served in the last three months, NI and RoI, March 2014
                                • NI consumers prefer double cream, RoI consumers single cream
                                  • Figure 5: Types of cream used or served in the last three months, NI and RoI, March 2014
                                • Low price most important factor for buying milk or cream
                                  • Figure 6: Top five most important qualities when buying milk products, NI and RoI, March 2014
                                  • Figure 7: Top five important qualities when buying cream products, NI and RoI, March 2014
                                • Consumers limit cream use to avoid eating too much fat
                                  • Figure 8: Agreement with statements relating to milk and cream, NI and RoI, March 2014
                                • What we think
                                • Issues and Insights

                                  • What types of milk and cream are Irish consumers using the most?
                                    • The facts
                                      • The implications
                                        • What impact does the export market have on Irish milk supplies?
                                          • The facts
                                            • The implications
                                              • Are Irish consumers willing to use milk as a sports/ exercise drink?
                                                • The facts
                                                  • The implications
                                                    • Milk quotas are being lifted; what will the impact be?
                                                      • The facts
                                                        • The implications
                                                          • How important is local sourcing when buying milk and cream products?
                                                            • The facts
                                                              • The implications
                                                              • Trend Application

                                                                  • Trend: Patriot Games
                                                                    • Trend: Moral Brands
                                                                      • Trend: Help Me Help Myself
                                                                      • Market Overview

                                                                        • Key points
                                                                          • Global milk production rates continue to increase
                                                                            • Figure 9: World cow’s milk production, 2004-12
                                                                            • Figure 10: Top 10 cow’s milk producers, globally, 2012
                                                                          • Growth of milk production in Ireland held back by EU quotas
                                                                            • Figure 11: Production of cow’s milk, NI, RoI and GB, 2005-13
                                                                            • Figure 12: Indexed growth of cow’s milk production, NI, RoI and global, 2005-12
                                                                          • Growth of milk production in Ireland to be boosted by removal of milk quotas in 2015
                                                                            • Increase in milk imports to Ireland
                                                                              • Figure 13: Total value of dairy and bird egg imports, RoI, 2010-13
                                                                            • Milk prices increasing, but cost difference between NI and RoI closing
                                                                              • Figure 14: Average yearly milk prices, pence/ cents per litre, NI and RoI, 2008-14
                                                                            • Disposable income levels increasing in NI and RoI, but not by enough
                                                                              • Figure 15: Indexed value changes in net incomes, cost of living and discretionary income, NI, 2008-18
                                                                              • Figure 16: Annual cost increases in milk products, RoI, 2010-14
                                                                          • Market Size and Forecast

                                                                            • Key points
                                                                              • Lower milk sales in RoI during 2013 saw market value take a hit
                                                                                • Figure 17: Estimated retail sales of liquid milk, IoI, RoI and NI, 2009-19
                                                                              • Did the horsemeat scandal of 2013 cause a backlash in RoI milk sales?
                                                                                • Figure 18: Milk sales for human consumption (million litres), RoI, 2012-13
                                                                              • Milk market to see future growth, but 2015 could see fluctuations in market value
                                                                                • Figure 19: Indexed estimated retail sales of liquid milk, RoI and NI, 2009-19
                                                                              • Whole milk largest segment in RoI milk market, but losing ground to semi-skimmed
                                                                                • Figure 20: Estimated retail sales of liquid milk, by segment, RoI, 2009-14
                                                                              • Semi-skimmed largest segment in NI
                                                                                • Figure 21: Estimated retail sales of liquid milk, by segment, NI, 2009-14
                                                                              • Cooking from scratch trend helping to drive cream sales
                                                                                • Figure 22: Estimated value of cream sales, IoI, NI and RoI, 2009-19
                                                                              • Single and double cream dominating market
                                                                                • Figure 23: Estimated value of cream sales, by segment, IoI, 2011-13
                                                                            • Strengths and Weaknesses

                                                                              • Strengths
                                                                                • Weaknesses
                                                                                • Companies and Innovations

                                                                                  • Key points
                                                                                    • Innovations
                                                                                      • Cream launches leading the way while flavoured milk holds steady
                                                                                        • Figure 24: Product launches within the UK and Ireland dairy drinks, milk and cream market, by sub-category, 2011-14
                                                                                      • Milkshakes aimed at children’s lunchboxes
                                                                                        • Dominance of unflavoured/plain soy-based and rice/nut/grain & seed-based drinks launches
                                                                                          • Figure 25: Product launches within the UK and Ireland soy-based and rice/nut/grain & seed-based drinks market, by flavour, 2011-14
                                                                                        • Companies
                                                                                          • Arla Foods UK
                                                                                            • Connacht Gold
                                                                                              • Dale Farm
                                                                                                • Friesland Campina
                                                                                                  • Glanbia Plc
                                                                                                    • Irish Dairy Board
                                                                                                      • Kerry Group Plc
                                                                                                        • Strathroy Dairy
                                                                                                        • The Consumer – Types of Milk Used

                                                                                                          • Key points
                                                                                                            • Whole milk and semi-skimmed milk consumption divides NI and RoI
                                                                                                              • Figure 26: Types of milk used or served in the last three months, NI and RoI, March 2014
                                                                                                            • Whole milk sees higher usage among men
                                                                                                                • Figure 27: Consumers who have used or served full-fat/ whole milk in the last three months, by gender, NI and RoI, March 2014
                                                                                                              • Semi-skimmed milk preferred by women in NI and RoI
                                                                                                                  • Figure 28: Consumers who have used or served semi-skimmed milk in the last three months, by age, NI and RoI, March 2014
                                                                                                              • The Consumer – Types of Cream Used

                                                                                                                • Key points
                                                                                                                  • RoI consumers prefer fresh single cream, NI consumers fresh double cream
                                                                                                                    • Figure 29: Types of cream used or served in the last three months, NI and RoI, March 2014
                                                                                                                  • Double cream benefits from use in cooking
                                                                                                                      • Figure 30: Consumers who have used or served fresh double cream in the last three months, by social class, NI and RoI, March 2014
                                                                                                                    • Single cream appeals to RoI women due to lower fat content
                                                                                                                        • Figure 31: Consumers who have used or served fresh single cream in the last three months, by gender, NI and RoI, March 2014
                                                                                                                        • Figure 32: Agreement with the statement ‘I worry more about my weight/appearance than my overall health’, by gender, NI and RoI, July 2013
                                                                                                                      • Crème fraîche sees higher usage in RoI
                                                                                                                        • Figure 33: Consumers who have used or served crème fraîche in the last three months, by age and gender, NI and RoI, March 2014
                                                                                                                    • The Consumer – Important Factors Influencing Choice of Milk and Cream Products

                                                                                                                      • Key points
                                                                                                                        • Over half of consumers look for low price when buying milk
                                                                                                                          • Figure 34: Important qualities when buying milk products, NI and RoI, March 2014
                                                                                                                        • Low price important in face of increasing food prices
                                                                                                                            • Figure 35: Consumers who feel that low price is important when buying milk products, by gender, NI and RoI, March 2014
                                                                                                                            • Figure 36: Food inflation rates compared to the same month of the previous year, UK and RoI, July 2013-March 2014
                                                                                                                          • Full fat versus low fat
                                                                                                                            • Figure 37: Consumers who feel that low fat is important when buying milk products versus those who prefer full fat, NI and RoI, March 2014
                                                                                                                          • Provenance matters to four in 10
                                                                                                                            • Low pricing important for cream products also
                                                                                                                              • Figure 38: Important qualities when buying cream products, NI and RoI, March 2014
                                                                                                                          • The Consumer – Attitudes towards Milk and Cream

                                                                                                                            • Key points
                                                                                                                              • Cream seen as being high in fat
                                                                                                                                • Figure 39: Agreement with statements relating to milk and cream, NI and RoI, March 2014
                                                                                                                              • Women most likely to limit their cream intake
                                                                                                                                  • Figure 40: Agreement with the statement ‘I try to limit the amount of cream I use because it’s too high in fat’, by gender and age, NI and RoI, March 2014
                                                                                                                                • Low-priced milk important for attracting shoppers
                                                                                                                                    • Figure 41: Agreement with the statement ‘The price of milk affects where I do my grocery shopping’, by age of children in household, NI and RoI, March 2014
                                                                                                                                  • A fifth of Irish consumers would use milk to aid recovery in exercise
                                                                                                                                    • Figure 42: Agreement with the statement ‘I would drink milk to aid recovery after exercise’, by gender and age, NI and RoI, March 2014
                                                                                                                                  • RoI consumers more likely to prefer glass milk bottles
                                                                                                                                    • Figure 43: Agreement with statements relating to packaging of milk and cream, NI and RoI, March 2014
                                                                                                                                  • Cream needs more convenient packaging
                                                                                                                                    • Figure 44: New product launches to the cream segment, UK and Ireland, 2009-14
                                                                                                                                • Appendix

                                                                                                                                  • NI Toluna tables
                                                                                                                                    • Figure 45: Types of milk used or served in households within the last three months, by demographics, NI, March 2014
                                                                                                                                    • Figure 46: Types of milk used or served in households within the last three months, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 47: Types of milk used or served in households within the last three months, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 48: Types of cream used or served in households within the last three months, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 49: Types of cream used or served in households within the last three months, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 50: Types of cream used or served in households within the last three months, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 51: Qualities of milk that would encourage consumers to choose one brand over another, by demographics, NI, March 2014
                                                                                                                                    • Figure 52: Qualities of milk that would encourage consumers to choose one brand over another, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 53: Qualities of milk that would encourage consumers to choose one brand over another, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 54: Qualities of cream that would encourage consumers to choose one brand over another, by demographics, NI, March 2014
                                                                                                                                    • Figure 55: Qualities of cream that would encourage consumers to choose one brand over another, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 56: Qualities of cream that would encourage consumers to choose one brand over another, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 57: Agreement with statements relating to milk and cream, by demographics, NI, March 2014
                                                                                                                                    • Figure 58: Agreement with statements relating to milk and cream, by demographics, NI, March 2014 (continued)
                                                                                                                                    • Figure 59: Agreement with statements relating to milk and cream, by demographics, NI, March 2014 (continued)
                                                                                                                                  • RoI Toluna tables
                                                                                                                                    • Figure 60: Types of milk used or served in households within the last three months, by demographics, RoI, March 2014
                                                                                                                                    • Figure 61: Types of milk used or served in households within the last three months, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 62: Types of milk used or served in households within the last three months, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 63: Types of cream used or served in households within the last three months, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 64: Types of cream used or served in households within the last three months, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 65: Types of cream used or served in households within the last three months, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 66: Qualities of milk that would encourage consumers to choose one brand over another, by demographics, RoI, March 2014
                                                                                                                                    • Figure 67: Qualities of milk that would encourage consumers to choose one brand over another, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 68: Qualities of milk that would encourage consumers to choose one brand over another, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 69: Qualities of cream that would encourage consumers to choose one brand over another, by demographics, RoI, March 2014
                                                                                                                                    • Figure 70: Qualities of cream that would encourage consumers to choose one brand over another, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 71: Qualities of cream that would encourage consumers to choose one brand over another, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 72: Agreement with statements relating to milk and cream, by demographics, RoI, March 2014
                                                                                                                                    • Figure 73: Agreement with statements relating to milk and cream, by demographics, RoI, March 2014 (continued)
                                                                                                                                    • Figure 74: Agreement with statements relating to milk and cream, by demographics, RoI, March 2014 (continued)

                                                                                                                                Companies Covered

                                                                                                                                To learn more about the companies covered in this report please contact us.

                                                                                                                                Milk and Cream - Ireland - April 2014

                                                                                                                                US $1,417.92 (Excl.Tax)