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Milk and Cream - UK - May 2010

  • Healthy growth in volume and value sales, highlights how the milk market has thrived during the recession, in fact it’s one of the few areas where the market share of organic produce has increased.
  • Milk suppliers have lost a PR battle: negative warnings over the fat content of milk are counteracting positive messages about milk’s nutritional value and health benefits. Currently, only 3% of non-users believe that milk is a good source of nutrients.
  • First introduced in 2005, the 1% milk category took off in 2009 following the backing of the Food Standards Agency and a number or product launches/repositions in 2008.
  • Flavoured milk, a once stagnant category, has been reinvigorated by a switch in NPD focus away from children to more premium products targeting younger women.
  • Milk is an area of the consumer market where concerns over greener packaging have come to the fore. Processors are under increasing pressure to cut back on excess packaging and look for more sustainable alternatives.
  • A trend towards niche variants such as crème fraiche, clotted and sour cream, as well as growth at the premium end, where producers have used marketing concepts of indulgence and provenance to drive sales of cream.

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Table of contents

  1. Issues in the Market

      • Key themes in the report
        • Definition
          • Abbreviations
          • Future Opportunities

              • Back to its former glory
                • Maximise your performance
                  • The Milk Race
                    • Dairy is a girl’s best friend
                      • Beat the bulge, kill the cramps
                      • Market in Brief

                        • Market growth continues
                          • Flavoured milk leads growth
                            • Underlying issues remain for dairy farmers
                              • Recession begins to lift
                                • Trends across the dairy market
                                  • Consumer opportunities
                                    • The future
                                    • Internal Market Environment

                                      • Key points
                                        • Milk offers a myriad of healthy attributes
                                            • Figure 1: Nutritional benefits of milk, 2010
                                          • Government food agency targets full-fat milk and cream
                                            • Growth in allergies boosts sales of cows’ milk alternatives
                                              • Milk industry mobilises to tackle environmental concerns
                                                • Waning interest in origin and organics
                                                  • Figure 2: Trends in agreement with lifestyle statements, 2005-09
                                                • Milk escapes the downturn across most organic food categories
                                                  • Older shoppers look for origin
                                                    • Less interest in health, with exception of calorie counting
                                                      • Convenience as big a draw as ever
                                                        • More home cooking by... younger C2 men
                                                            • Figure 3: Trends in cooking habits, May 2009-Jan 2010
                                                        • Broader Market Environment

                                                          • Key points
                                                            • Input costs stabilise, dairy industry forecasts improve...
                                                              • ...but farmgate pricing is still a concern
                                                                  • Figure 4: Number of UK dairy producers, 2002-09
                                                                  • Figure 5: Monthly milk prices, 2007-09
                                                                • Green shoots of recovery for some (but not all)
                                                                  • Figure 6: Trends in current financial situation, Feb-Jul 2009
                                                                  • Figure 7: Trends in current financial situation, Sep 2009-Feb 2010
                                                                  • Figure 8: GDP, PDI, consumer expenditure and savings, at current prices, 2004-14
                                                                • Greatest growth forecast for elderly and infants
                                                                  • Figure 9: Trends in the age structure of the UK population, by gender, 2004-14
                                                                • Growth in ABs supports premium, niche opportunities
                                                                  • Figure 10: Forecast adult population trends, by socio-economic group, 2004-14
                                                                • School food regulations
                                                                  • New UK school food standards come into force
                                                                    • Figure 11: Technical changes to the standards for school foods, 2008
                                                                  • Fruity milk drinks now permitted under School Milk Scheme
                                                                  • Competitive Context

                                                                    • Key points
                                                                      • Yogurts and smoothies offer innovation, convenience and added value
                                                                        • Figure 12: UK retail value sales at current prices, 2005-09
                                                                      • Potential to regain younger consumers with health message
                                                                      • Strengths and Weaknesses in the Market

                                                                        • Strengths
                                                                          • Weaknesses
                                                                          • Who’s Innovating?

                                                                            • Key points
                                                                              • New products storm the milk market
                                                                                • Figure 13: New launches by launch type, milk and substitutes, 2007-09
                                                                              • White and flavoured milks leading the NPD charge
                                                                                • Figure 14: New launches, by sub-category, milk and substitutes, 2007-09
                                                                              • Health, environmental concerns and value drive NPD
                                                                                • Figure 15: New launches, by claims, milk and substitutes, 2007-09
                                                                              • New burgeoning sub-category for 1% milk
                                                                                • Milk packaging goes green
                                                                                  • Economy retailer lines boosts market share for own-label
                                                                                    • Figure 16: New launches, by branded v own-label activity – Milk, 2007-09
                                                                                  • NPD in dairy alternatives falls in 2009
                                                                                    • Figure 17: New launches by type — Milk substitutes, 2007-09
                                                                                  • Flavoured milk activity focuses on chocolate and clean labelling
                                                                                    • Organic sector buoyant but new launches slow in 2009
                                                                                      • Cream rises to the top again in nostalgia launches
                                                                                        • Little innovation apparent in non-fresh milk lines
                                                                                          • International NPD
                                                                                          • Market Size

                                                                                            • Key points
                                                                                              • A buoyant milk and cream market welcomes volume & value growth
                                                                                                • Figure 18: UK retail sales of liquid white & flavoured milk and cream, 2005-15
                                                                                              • Liquid white milk sales mirror total market trends
                                                                                                • Figure 19: UK retail sales of liquid white milk, 2005-15
                                                                                              • Flavoured milk the runaway category of milk and cream
                                                                                                • Figure 20: UK retail sales of ready-to-drink liquid flavoured milk, 2005-15
                                                                                              • Growth in premium sub-categories boosts value returns for cream
                                                                                                • Figure 21: UK retail sales of cream, 2005-15
                                                                                            • Market Segments

                                                                                              • Key points
                                                                                                • Liquid milk
                                                                                                  • Skimmed and 1% milks grow in share
                                                                                                    • Figure 22: UK retail sales of white liquid milk, by fat content, 2005-09
                                                                                                  • Some shift notable towards cheaper long-life variants
                                                                                                    • Figure 23: UK retail sales of white liquid milk, by process type, 2005-09
                                                                                                  • Glass bottle decline continues, while usage of smaller packs and cartons rises
                                                                                                    • Figure 24: UK volume retail sales of white liquid milk, by packaging type and size, 2005-09
                                                                                                  • Recession dampens speciality sales
                                                                                                    • Figure 25: UK retail value sales of white liquid milk, by sector, 2005-09
                                                                                                  • Soya milk
                                                                                                    • Soya sales suffer from downturn and new competition
                                                                                                      • Figure 26: UK volume retail sales of soya milk, by segment, 2005-09
                                                                                                    • Flavoured milk
                                                                                                      • NPD and new adult lines boost flavoured milk sales
                                                                                                        • Figure 27: UK retail sales of ready-to-drink flavoured milk, by lifespan, flavour and pack type, 2005-09
                                                                                                      • Cream
                                                                                                        • Total cream volume lift driven by substitutes
                                                                                                          • Figure 28: UK retail sales of cream, segments by storage type, 2005-09
                                                                                                        • Growth focused on niche cream market segments
                                                                                                          • Figure 29: UK volume retail sales of cream, by segment, 2005-09
                                                                                                        • Cream pricing recovery boosts value returns
                                                                                                            • Figure 30: UK value retail sales of cream, by segment, 2005-09
                                                                                                        • Market Share

                                                                                                          • Key points
                                                                                                            • Robert Wiseman grows volume share by over a fifth
                                                                                                              • Figure 31: Manufacturer volume shares for liquid white milk, 2005-09
                                                                                                            • Investment continues to propel Cravendale
                                                                                                                • Figure 32: Brand share in the liquid white milk market, 2008-09
                                                                                                              • Cash-strapped consumers pick up more own-label
                                                                                                                • FRijj freezes out its competition in flavoured milk
                                                                                                                  • Figure 33: Brand share of flavoured milk drinks, 2008-09
                                                                                                              • Product Positioning

                                                                                                                • Key points
                                                                                                                  • Milk
                                                                                                                    • Retail prices rise alongside farmgate hike
                                                                                                                      • Goats’ and speciality milks gain premiums
                                                                                                                        • Figure 34: Price points, by company (liquid milk), 2010
                                                                                                                      • Cream
                                                                                                                        • Indulgence and provenance add value to the cream category
                                                                                                                          • Figure 35: Price points, by company (cream), 2010
                                                                                                                        • Flavoured milk
                                                                                                                          • Female-focused launches elevate the category
                                                                                                                            • Figure 36: Price points, by company (flavoured milk), 2010
                                                                                                                        • Companies and Products

                                                                                                                            • Figure 37: Brand map of the milk and cream market, 2010
                                                                                                                          • Alpro
                                                                                                                            • Arla Foods UK (Arla)
                                                                                                                              • Dairy Crest
                                                                                                                                • Friesland Campina
                                                                                                                                  • Guernsey Cream
                                                                                                                                    • Nestlé
                                                                                                                                      • Robert Wiseman
                                                                                                                                        • St Helen’s Farm
                                                                                                                                        • Brand Communication and Promotion

                                                                                                                                          • Key points
                                                                                                                                            • Topline spend plummets
                                                                                                                                              • Figure 38: Topline spend – cream & substitutes and milk & milk products, 2005-09
                                                                                                                                            • Halved TV spend drives down total marketing investment
                                                                                                                                              • Figure 39: Spend by media type — milk & milk products, 2007-09
                                                                                                                                            • Arla overtakes Alpro in spending power
                                                                                                                                              • Figure 40: Top 10 spend by company – milk & milk products, 2007-09
                                                                                                                                            • Spend on top 10 brands bucks the market trend
                                                                                                                                                • Figure 41: Top 10 spend by brand – milk & milk products, 2007-09
                                                                                                                                              • Cross-industry promotions
                                                                                                                                                • Dairy UK – Milk Marketing Forum
                                                                                                                                                  • Organic Milk Suppliers Co-operative
                                                                                                                                                  • The Consumer – Usage

                                                                                                                                                    • Key points
                                                                                                                                                      • Cash-strapped breakfast and cook at home more often
                                                                                                                                                        • Figure 42: Trends in usage of milk, 2008-09
                                                                                                                                                      • Light usage of milk most frequent
                                                                                                                                                          • Figure 43: Frequency of usage of milk (excluding powdered and concentrated milk), 2009
                                                                                                                                                        • Usage of fresh pasteurised & organic milk grows
                                                                                                                                                            • Figure 44: Trends in types of milk use, 2008-09
                                                                                                                                                          • Small decline in uptake of milk drinks
                                                                                                                                                            • Figure 45: Trends in consumption of milk drinks (including chocolate/cocoa and non-dairy milk type drinks), 200509
                                                                                                                                                          • Young singles and families drive flavoured milk usage
                                                                                                                                                              • Figure 46: Trends in frequency of consumption of milk drinks (including chocolate/cocoa and non-dairy milk type drinks), 2005-09
                                                                                                                                                            • Older, dieting women use yogurt drinks heavily
                                                                                                                                                                • Figure 47: Trends in frequency of consumption of yogurt drinks, 2005-09
                                                                                                                                                            • The Consumer – Usage by Sub-categories

                                                                                                                                                              • Key points
                                                                                                                                                                • Milk
                                                                                                                                                                  • Semi-skimmed dominates milk usage
                                                                                                                                                                      • Figure 48: Types of milk personally used, January 2010
                                                                                                                                                                    • Older females favour skimmed, parents of infants full-fat milk
                                                                                                                                                                      • Majority use only one milk type
                                                                                                                                                                          • Figure 49: Repertoire of types of milk personally used, January 2010
                                                                                                                                                                        • Cream
                                                                                                                                                                          • When double = half (of consumers)
                                                                                                                                                                              • Figure 50: Types of cream personally used or served in the past six months, January 2010
                                                                                                                                                                            • Unisex appeal for fresh single cream
                                                                                                                                                                              • Clotted wins AB fans, sour cream young Londoners
                                                                                                                                                                                • Young male DEs least likely to use cream
                                                                                                                                                                                • The Consumer – Usage by Occasions

                                                                                                                                                                                  • Key points
                                                                                                                                                                                    • Milk used most frequently in tea, coffee and cereals
                                                                                                                                                                                        • Figure 51: Ways of personally using/drinking milk, January 2010
                                                                                                                                                                                      • Drinking occasions
                                                                                                                                                                                        • Accompanying food
                                                                                                                                                                                          • Daily usage favours tea, coffee and cereals
                                                                                                                                                                                              • Figure 52: Ways of personally using/drinking milk daily, January 2010
                                                                                                                                                                                            • Cooking leads weekly usage occasions
                                                                                                                                                                                                • Figure 53: Ways of personally using/drinking milk weekly, January 2010
                                                                                                                                                                                              • Families and retired enjoy cold milk on cereal daily
                                                                                                                                                                                                  • Figure 54: Frequency of using/drinking milk cold with cereal/muesli, January 2010
                                                                                                                                                                                                • Single households reject hot milk with cereal/muesli
                                                                                                                                                                                                    • Figure 55: Frequency of using/drinking milk hot with cereal/muesli, January 2010
                                                                                                                                                                                                  • Older ABC1 women regularly make porridge with milk
                                                                                                                                                                                                      • Figure 56: Frequency of using milk for porridge, January 2010
                                                                                                                                                                                                    • Part-time third age using milk in cooking weekly
                                                                                                                                                                                                        • Figure 57: Frequency of using milk for cooking, January 2010
                                                                                                                                                                                                      • Retired use tea and coffee daily
                                                                                                                                                                                                          • Figure 58: Frequency of drinking milk with tea or coffee at home, January 2010
                                                                                                                                                                                                        • Middle-aged men favour tea or coffee at work
                                                                                                                                                                                                            • Figure 59: Frequency of drinking milk with tea or coffee at work, January 2010
                                                                                                                                                                                                          • Usage of other hot drinks less frequent
                                                                                                                                                                                                              • Figure 60: Frequency of drinking milk with other hot drinks, January 2010
                                                                                                                                                                                                            • Young C2DE men drink cold milk daily
                                                                                                                                                                                                                • Figure 61: Frequency of drinking milk on its own as a cold drink, January 2010
                                                                                                                                                                                                              • Young and parents favour hot milk
                                                                                                                                                                                                                  • Figure 62: Frequency of drinking milk on its own as a hot drink, January 2010
                                                                                                                                                                                                                • Students mix it up with cold milk drinks
                                                                                                                                                                                                                    • Figure 63: Frequency of using milk as part of an ingredient in another cold drink, January 2010
                                                                                                                                                                                                                • The Consumer – Attitudes to Milk and Cream

                                                                                                                                                                                                                  • Key points
                                                                                                                                                                                                                    • Milk falls off the radar for almost a third
                                                                                                                                                                                                                        • Figure 64: Attitudes towards milk, January 2010
                                                                                                                                                                                                                      • C2DE men receptive to milk messages
                                                                                                                                                                                                                        • Targeting milk’s low profile amongst C2 females
                                                                                                                                                                                                                          • Part-time female workers most likely to reject taste
                                                                                                                                                                                                                            • Taste, allergies and apathy characterise non-users
                                                                                                                                                                                                                                • Figure 65: Attitudes towards milk by user and non-user of milk, January 2010
                                                                                                                                                                                                                              • Attitudes towards milk and cream
                                                                                                                                                                                                                                • Milk a commodity product for many
                                                                                                                                                                                                                                    • Figure 66: Attitudes towards milk and cream, January 2010
                                                                                                                                                                                                                                  • Waitrose fans favour branded, organic milks
                                                                                                                                                                                                                                    • Flavoured milk: Too expensive for the old, lacking nutrition for young
                                                                                                                                                                                                                                      • Older ladies cut back on cream, turn to yogurt drinks
                                                                                                                                                                                                                                      • Appendix – Internal Market Environment

                                                                                                                                                                                                                                          • Figure 67: Agreement with lifestyle statements, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 68: Agreement with lifestyle statements, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 69: Cooking habits, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 70: Trends in consumption of coffee, tea, breakfast cereals and yogurt drinks, 2004-08
                                                                                                                                                                                                                                          • Figure 71: Trends in frequency of drinking instant coffee, 2004-08
                                                                                                                                                                                                                                          • Figure 72: Trends in frequency of drinking fresh ground coffee, 2004-08
                                                                                                                                                                                                                                          • Figure 73: Trends in frequency of drinking standard tea, 2004-08
                                                                                                                                                                                                                                          • Figure 74: Trends in frequency of drinking herbal/fruit/green tea, 2004-08
                                                                                                                                                                                                                                          • Figure 75: Trends in frequency of eating breakfast cereals (cold), 2004-07
                                                                                                                                                                                                                                          • Figure 76: Trends in frequency of eating breakfast cereals (hot), 2004-07
                                                                                                                                                                                                                                          • Figure 77: Usage of coffee, tea, breakfast cereals and yogurt drinks, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 78: Frequency of usage of instant coffee, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 79: Frequency of usage of fresh ground coffee, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 80: Frequency of usage of standard tea, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 81: Frequency of usage of herbal/fruit/green tea, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 82: Frequency of usage of breakfast cereals, by demographics, 2009
                                                                                                                                                                                                                                      • Appendix – Broader Market Environment

                                                                                                                                                                                                                                          • Figure 83: Current financial situation, by demographics, February 2010
                                                                                                                                                                                                                                      • Appendix – The Consumer – Usage

                                                                                                                                                                                                                                          • Figure 107: Frequency of usage of milk (excluding powdered and concentrated milk), by demographics, 2009
                                                                                                                                                                                                                                          • Figure 108: Frequency of consumption of milk drinks (including chocolate/cocoa and non-dairy milk type drinks) by demographics, 2009
                                                                                                                                                                                                                                          • Figure 109: Frequency of consumption of yogurt drinks, by demographics, 2009
                                                                                                                                                                                                                                          • Figure 110: Consumption of flavoured milk drinks, by demographics, 2009
                                                                                                                                                                                                                                      • Appendix – The Consumer – Usage by Sub-categories

                                                                                                                                                                                                                                          • Figure 84: Types of milk personally used, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 85: Repertoire of types of milk personally used, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 86: Types of milk personally used, by repertoire of types of milk personally used, January 2010
                                                                                                                                                                                                                                          • Figure 101: Most popular types of cream personally used or served in the past six months, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 102: Next most popular types of cream personally used or served in the past six months, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 103: Repertoire of types of cream personally used or served in the past six months, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 104: Types of cream personally used or served in the past six months, by repertoire of types of cream personally used or served in the past six months, January 2010
                                                                                                                                                                                                                                      • Appendix – The Consumer – Usage by Occasions

                                                                                                                                                                                                                                          • Figure 87: Frequency of using/drinking milk cold with cereal/muesli, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 88: Frequency of using/drinking milk hot with cereal/muesli, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 89: Frequency of using milk for porridge, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 90: Frequency of using milk for cooking, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 91: Frequency of drinking milk with tea or coffee at home, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 92: Frequency of drinking milk with tea or coffee at work, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 93: Frequency of drinking milk with other hot drinks, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 94: Frequency of drinking milk on its own as a cold drink, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 95: Frequency of drinking milk on its own as a hot drink, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 96: Frequency of using milk as part of an ingredient in another cold drink, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 97: Most popular ways of personally using/drinking milk, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 98: Next most popular ways of personally using/drinking milk, by demographics, January 2010
                                                                                                                                                                                                                                      • Appendix – The Consumer – Attitudes to Milk and Cream

                                                                                                                                                                                                                                          • Figure 99: Most popular attitudes towards milk, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 100: Next most popular attitudes towards milk, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 105: Most popular attitudes towards milk and cream, by demographics, January 2010
                                                                                                                                                                                                                                          • Figure 106: Next most popular attitudes towards milk and cream, by demographics, January 2010 (continued)

                                                                                                                                                                                                                                      Companies Covered

                                                                                                                                                                                                                                      • Aldi Stores Ltd (UK & Ireland)
                                                                                                                                                                                                                                      • Alpro NV
                                                                                                                                                                                                                                      • Arla Foods amba
                                                                                                                                                                                                                                      • Asda Group Ltd
                                                                                                                                                                                                                                      • British Broadcasting Corporation (BBC)
                                                                                                                                                                                                                                      • British Sky Broadcasting Group plc (BSkyB)
                                                                                                                                                                                                                                      • Campina
                                                                                                                                                                                                                                      • Co-operative Group
                                                                                                                                                                                                                                      • Coca-Cola GB
                                                                                                                                                                                                                                      • Dairy Crest Group plc
                                                                                                                                                                                                                                      • Dairy Farmers of Great Britain
                                                                                                                                                                                                                                      • Dean Foods Company
                                                                                                                                                                                                                                      • Delamere Dairy Ltd
                                                                                                                                                                                                                                      • Department for Environment, Food & Rural Affairs
                                                                                                                                                                                                                                      • Diageo UK
                                                                                                                                                                                                                                      • DSM Nutritional Products [Roche Vitamins]
                                                                                                                                                                                                                                      • Emmi UK Ltd
                                                                                                                                                                                                                                      • Fairtrade Foundation (The)
                                                                                                                                                                                                                                      • Food and Drink Federation
                                                                                                                                                                                                                                      • Food Standards Agency
                                                                                                                                                                                                                                      • Friesland UK Ltd
                                                                                                                                                                                                                                      • Gordon Ramsay Holdings
                                                                                                                                                                                                                                      • Government Actuary's Department (GAD)
                                                                                                                                                                                                                                      • Highgrove Foods Ltd
                                                                                                                                                                                                                                      • J. Sainsbury
                                                                                                                                                                                                                                      • Lidl (UK)
                                                                                                                                                                                                                                      • Marks & Spencer
                                                                                                                                                                                                                                      • Mars Incorporated
                                                                                                                                                                                                                                      • mmO2 plc
                                                                                                                                                                                                                                      • Muller Dairy UK Ltd
                                                                                                                                                                                                                                      • Nestlé UK Ltd
                                                                                                                                                                                                                                      • Netto Foodstores Ltd
                                                                                                                                                                                                                                      • Office for National Statistics
                                                                                                                                                                                                                                      • OMSCo
                                                                                                                                                                                                                                      • Orange plc (UK)
                                                                                                                                                                                                                                      • PricewaterhouseCoopers
                                                                                                                                                                                                                                      • Rachel's Organic Dairy
                                                                                                                                                                                                                                      • Robert Wiseman Dairies Plc
                                                                                                                                                                                                                                      • Rugby Football Union
                                                                                                                                                                                                                                      • Slim-Fast Foods Company
                                                                                                                                                                                                                                      • Soil Association
                                                                                                                                                                                                                                      • St Helen's Farm
                                                                                                                                                                                                                                      • St Ivel
                                                                                                                                                                                                                                      • Starbucks Coffee Company UK Ltd
                                                                                                                                                                                                                                      • T-Mobile (UK) Ltd
                                                                                                                                                                                                                                      • Tesco Plc
                                                                                                                                                                                                                                      • The Grocery Trader
                                                                                                                                                                                                                                      • Trader Joe's Company Inc
                                                                                                                                                                                                                                      • Unilever Bestfoods UK Ltd
                                                                                                                                                                                                                                      • Vandemoortele (UK) Ltd
                                                                                                                                                                                                                                      • Virgin Media Ltd
                                                                                                                                                                                                                                      • Virgin Mobile
                                                                                                                                                                                                                                      • Vodafone Group Plc (UK)
                                                                                                                                                                                                                                      • Waitrose
                                                                                                                                                                                                                                      • Waste & Resources Action Programme (WRAP)
                                                                                                                                                                                                                                      • Weight Watchers Ltd. (UK)
                                                                                                                                                                                                                                      • Whole Foods Market Inc
                                                                                                                                                                                                                                      • Wm Morrison Supermarkets
                                                                                                                                                                                                                                      • Yakult UK Ltd
                                                                                                                                                                                                                                      • Yeo Valley Farms (Production) Ltd
                                                                                                                                                                                                                                      • Yoplait Dairy Crest

                                                                                                                                                                                                                                      Milk and Cream - UK - May 2010

                                                                                                                                                                                                                                      £1,995.00 (Excl.Tax)