Milk and Flavoured Milk - China - April 2014
“The milk market has been in the process of reshuffle with many large-scale merger and acquisition deals were agreed in 2013. The tightening regulations and stricter rules implemented by the government aiming at ensuring the quality of milk products tend to indirectly encourage the reshuffle of this market. In the near future, small operators are likely to face increasing pressures resulting in further consolidation.”
– David Zhang, Research Analyst
Some questions answered in this report include:
- Is the future bright for pasteurised milk?
- Could social media and customised products target the young?
- Is there potential in milk drinks for men?
- Premium milk tends to be more relevant in the gifting market for the old
Pasteurised milk shows bright future with its fresh and healthy image
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