A detailed and comprehensive guide to your market. Combining primary and secondary research, Mintel Reports provides a 360° view of more than 800 markets in 11 countries. The world’s leading brands rely on Mintel Reports for complete, objective, and actionable market intelligence.
Mintel’s industry experts scour our exclusive consumer research and latest market, brand and product data to create award-winning research. Inside each report you’ll find:
- Primary consumer research including consumer attitudes and product usage.
- Insightful analysis of the big issues facing the sector.
- Market data, including size, segmentation, forecasts, and share.
- Strategic assessments of the key forces driving industry change and growth.
- Company profiles and ad spend data.
- Marketing strategies including the latest launches from key brands.
- Wider cultural trends.
What can it tell me?
- The size of the market and who owns what share.
- What consumers are doing and how they are changing.
- What they think of products, services and brands.
- What will drive future growth and where the opportunities and challenges will lie.
- Who’s innovating right now. Where the next big things will be coming from.
- The priorities and strategies that will make your business future-ready.
Where can our research make a difference?
- Understand consumer behavior and sentiment and what it means for your business.
- Stay aware of competitor activity and innovation.
- Prepare for future opportunities or challenges in your category.
- Monitor market sizes, shares, forecasts, brand profiles, and product innovation.
- Shape informed opinions based on solid data and expert recommendations.
Mintel Market Sizes provides fast, easy to compare, extractable market data.
It is more important than ever before to look beyond your usual business boundaries and identify new potential markets. Mintel Market Sizes is perfectly placed to support preliminary business research into new markets and act as a guide in defining further research requirements.
- Monitor market development at home and abroad, across multiple sectors, including size, forecast, segmentation, and share data.
- Market size
- Quickly check market conditions in an unfamiliar industry, region or country
- Market segmentation
- Gain thorough insight into the structure and size of a category
- Market share
- Identify main players and spot opportunities and threats
- Market forecast
- Add reliable forecast data to support your business plans and goals
- Compound annual growth rate (CAGR)
- Compare the performance of different markets over time
- Socio-economic data
- Benchmark against population, GDP, and CPI and create an overall illustration of market potential
Mintel's Global Annual Reviews provide an analysis of the past year and our predictions for what is expected in the year to come.
Our Global Annual Reviews explore the biggest stories, notable products and provide a global overview of the market performance, including the fastest growth areas to watch out for.
Alongside this Mintel’s industry experts blend data, news, analysis and insight to tell you what you need to know today, and what you’ll have to know tomorrow.