Mobile Advertising and Shopping - US - July 2015
With rapid adoption of smartphones and tablets, mobile ad sales and mobile shopping are both seeing dramatic growth: Mobile ad sales grew 76% in 2014 and 41% in 2015. Mobile shopping sales grew 57% in 2014 and 32% in 2015.
Even so, mobile commerce represents only 22% of total online sales, and mobile ads carry only 31% of total online ads. Online shoppers continue to prefer the PC over mobile, and the majority of smartphone users would likely prefer an ad-free experience. However, penchants for mobile shopping and interests in mobile ads vary sharply between demographic groups, as delineated in the surveys conducted for this report.
This report looks at the following areas:
- PCs still preferred for shopping
- Small screens dominate away from home
- Bright spots in mobile ads often unwelcome
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