Mobile Application Gaming - UK - February 2012
“The creation of a uniform android skin will no doubt contribute to a greater trust amongst consumers in the viability of games available for the platform. However, it is unlikely to lead to a paid download rate comparable with Apple's iOS ecosystem, as different hardware settings and capabilities amongst different Android smartphones or tablets provide problems in standardising player experiences.”
– Samuel Gee, Technology Analyst
Some questions answered in this report include:
- How can developers overcome discoverability issues for casual games?
- Can the lack of pre-release regulation on the Android Market be resisted?
- Does the introduction of a default Android skin resolve the fragmentation problem?
- Is there scope for partnerships with traditional publishers?
- Can smartphones compete with a growing tablet market?
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