Mobile Gaming - US - June 2012
Between 2006 and 2011, revenue from mobile phone and tablet games increased 95% to reach $990 million and it could hit $2.6 billion by 2016. Growth is driven by dramatic sales (not yet peaked) of smartphones and tablets, the creation of games like Angry Birds or Draw Something that people want to play, and a risk-free, free-to-play business model. Today, the majority of revenue is generated by a small percentage of consumers who make in-game transactions.
As well as exploring the underlying drivers of growth for this market (e.g., smartphone penetration, app downloads), this report evaluates the free-to-play and other revenue models, and the way in which leading players are driving change through innovation and marketing/advertising strategies.
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