Mobile Network Providers - UK - February 2016
“The convenience of managing quad-play subscriptions in a single bill is not always a big enough decision driver for high-spending consumers (including young consumers, the highest spending), as their mobile usage behaviours probably lead them to favour a mobile provider based on other factors, such as data allowance and deals on a specific phone.”
– Sara Ballaben, Technology Analyst
This report discusses the following key topics:
- How big a threat are quad-play deals?
- The importance of attracting PAYG customers
This report looks at the scope of mobile network usage by consumers.
Mobile networks are defined as networks providing either data, voice or SMS (Short Message Service) facilities down to a mobile device. Data delivered over Wi-Fi is not included under the “data” category.
Primarily, this report refers to the use of mobile networks through traditional mobile phones or smartphones. However, reference at times is made to tablet devices, as these can connect to mobile networks for data.
Network connections can come in two forms – prepaid and post-paid. The former involves buying credit for a phone, which is then worked through. The latter refers to the use of a handset with a monthly contract charge covering the previous month’s usage.
Prepaid is better known to consumers as “pay-as-you-go” (PAYG), and is referred to as such throughout the consumer sections of this report.
Similarly, “post-paid” is better known to consumers as “contract”, and is referred to as such throughout the consumer sections of this report.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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