Mobile Network Providers - US - February 2016
"What with most adults already being cellular service subscribers, there is little to no opportunity to increase the number of subscriber lines, outside of nominal additions related to overall population growth. Simultaneously, the amount consumers have typically paid per month for service has shown little increase in the 21st century in total, and when inflation is taken into consideration, monthly spend has actually fallen."
- Billy Hulkower, Senior Technology Analyst
This report discusses the following key topics:
- Near universal penetration leaves little room for subscriber growth
- Majority satisfied, not interested in switching
- WiFi, sponsored data to keep data plans in check
In an effort to leverage that infrastructure, carriers are transitioning the costs of mobile video consumption off the backs of consumers and onto the expense sheets of video distributors and advertisers. The brilliance of this choice lies in the incentivization it creates for mobile entertainment aficionados to base their carrier selection on network speeds, rather than price points.
Inside of the framework of these rapid shifts, Mintel analyzes the industry from the perspective of industry expertise in assessing the competitive advantages and disadvantages between carriers, as well as from the perspective of the subscriber, with both quantitative and qualitative research that explores carrier selection, carrier satisfaction, interest in changing carriers, and attitudes to mobile data services.
Mintel defines the mobile network provider market to include payments to telecommunications carriers for wireless service. Mobile voice and data communication among adults aged 18+ is the focus of the report.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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