Mobile Phone Apps - UK - June 2011
The term ‘mobile app’ in this report refers to native application packages that are downloaded and installed onto a mobile phone and excludes web apps which are accessed via a mobile web browser.
While mobile apps can refer to those deployed on tablets and other connected devices such as televisions, this report focuses mainly on mobile apps installed on mobile phones – and smartphones in particular.
In Mintel’s consumer research for this report, the definition of a smartphone includes mobile handsets that run Apple’s iOS, Android, BlackBerry, Symbian and Windows Phone operating systems. While this is not an all-inclusive list of smartphone platforms available on the market today, we have selected the leading platforms to represent the smartphone market, rather than asking consumers to define what a smartphone is.
As such, smartphone ownership numbers differ slightly in the Internal Market Environment section of this report to those suggested by Mintel’s consumer research. The smartphone ownership trend reported in Internal Market Environment does not define what a smartphone is, but rather asks consumers whether they own a smartphone.
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