Mobile Phones - China - January 2015
“China’s mobile phone market is maturing with a more stable growth of 15.6% in retail sales volume in 2014. The non-smartphone to smartphone switching has almost completed, presenting 92% of smartphone sales volume out of the total market.
Thanks to its start of internet-based model (marketing and understanding consumers’ needs via online) and affordable smartphones with high configuration, Xiaomi has reached the sales volume of mobile phone market leader – Samsung in 2014. As the star of the premium smartphone segment, Apple ranked the first by sales value in 2014.
Both Xiaomi and Apple’s successes show that the strong players win by responding to consumer needs. Brands and companies should continuously offer high-quality products and focus on enhancing customer stickiness via outstanding consumer services and brand image.”
-Ivy Jiang, Research Analyst
This report looks at the following areas:
What is the current mobile phone and smartphone ownership status in China?
What are consumers’ preferences on brand, price and screen size of mobile phone?
Where is information sourced from when consumers purchase mobile phones?
What are future purchase intentions of smartphones on brand, price and screen size?
How to enhance Chinese consumers’ brand loyalty?
What will help mobile phone manufacturers stand out?
Will large-screen smartphones become mainstream?
Chinese consumers attach importance to mobile phone brands, while consumers’ brand stickiness can be enhanced via high-quality products, outstanding consumer services, brand integrated cross-devices platforms as well as breakthrough features.
What you get
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Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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