Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

Motorcycles - UK - December 2013

“The motorcycle and scooter market faces a number of challenges as the sector recovers from the recent effects of recession. Sales remain depressed and with rising low-cost imports, the existing players could well be in for a difficult period. Focusing on the large percentage of potential owners is vital in conveying the benefits that two wheels offer over four.”

– Neil Mason, Head of Retail Research

Some questions answered in this report include:

  • How can sales be stimulated?
  • What future for scooters?
  • Overcoming the threat of low-cost imports?
  • Can UK manufacturing bounce back?
  • Marketing with a reduced on-the-ground presence?

The UK market for motorcycles and scooters has recently passed through a difficult period with both unit sales and the value of new motorcycles and scooters sold in the market suffering annual declines for some years. Although there is evidence from our research that the market may be about to turn the corner as it benefits from the wider improvements in the UK economy, it is still too early to say that a fully fledged recovery for motorcycle and scooter sales is on the way.

Current trends within the market focus on a shift in interest towards lower-powered machines and especially those in the 125cc sector. In part this is a reflection of recent changes in the licensing of motorcycles which allows bikes up to 125cc to be ridden with L plates for two years once CBT (Compulsory Basic Training) has been achieved. Yet it is not all about 125cc machines. Premium branded and the most powerful, 1000cc+, machines are also benefiting from an improvement in sales indicative of trading up by many existing owners.

Looking ahead, Mintel remains positive about the fortunes for the sector. While new sales are likely to remain subdued, there are signs that a growing number of the general public are aware that two wheelers offer an affordable and attractive alternative to cars for personal transport. Actions by manufacturers on pricing and performance are clearly offering a platform from which the market can recover especially with potential drivers for the future such as an improving economy and growing congestion.

The various types of motorcycles referred to in this report are based on the definitions used by the Motorcycle Industry Association (MCIA) and they are as follows:

  • Adventure Sport (including Supermoto) These bikes are similar in style to Trail/Enduro motorcycles but are predominantly designed and capable for on-road use only. Often they will have features similar to machines included in the Touring category eg fairings, luggage carrying capacity etc.
  • Custom These machines include ‘cruisers’ and ‘choppers’. They typically feature high handlebars, low seat height and forward footrests. Body panels and fittings contain high polished chrome content.
  • Naked Machines are built to a basic specification with no fairing (or only a small handlebar fairing) and an upright riding position – sometimes also referred to as Retro or Traditional.
  • Sport/Touring Machines that fit between the Supersport and Touring bikes categories. Typical features include full or partial fairings and practical rider and pillion seating with low to medium ride handlebars. Tend to have medium- to large-capacity engines.
  • Supersport These machines are designed to mimic or directly replicate racing bikes. They normally have full fairings and low handlebars and are sometimes referred to as race replicas.
  • Scooters Have an engine as an integral part of the rear suspension, or the chassis is a step-through type, irrespective of cc or wheel size. Includes all types of transmission.
  • Touring Bikes generally have large engines and are designed for long-distance riding. Typical features include a more comfortable seating position for rider and pillion, luggage-carrying capability and weather protection, such as fairings with a fixed or adjustable windscreen.
  • Trail/Enduro These bikes encompass trial, Enduro and trail bikes with an off-road or cross-country capability. These motorcycles are predominantly used off-road but do have an on-road use and are therefore included in this report.
  • Mopeds In law, a motorised two-wheeled vehicle with an engine capacity of less than 50cc and a maximum speed capability of 30mph, riders must be aged 16 years or over. Mopeds are available in motorcycle and scooter styles.
  • Motorcycle In law, a motorised two-wheeled vehicle that is not a moped, riders must be aged 17 years or over.
  • Powered Two Wheeler All types of two-wheeled motor vehicle, including mopeds, motorcycles and scooters.

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Introduction

      • Definition
        • Abbreviations
        • Executive Summary

            • The market
              • Figure 1: Retail sales/new registrations of motorcycles and scooters, at current prices, 2008-18
            • Market factors
              • Companies, brands and innovation
                • Figure 2: Brand shares of the UK motorcycle and scooter market, by number of new registrations, 2012
              • The consumer
                • Figure 3: Motorcycle and scooter ownership, September 2013
                • Figure 4: Factors considered important when buying a motorcycle or scooter, September 2013
                • Figure 5: Main reasons for using a motorcycle, moped or scooter, September 2013
                • Figure 6: Power of motorcycle, moped or scooter, September 2013
                • Figure 7: Attitudes towards motorcycles, mopeds and scooters, September 2013
              • What we think
              • Issues in the Market

                  • How can sales be stimulated?
                    • What future for scooters?
                      • Overcoming the threat of low-cost imports?
                        • Can UK manufacturing bounce back?
                          • Marketing with a reduced on-the-ground presence?
                          • Trend Application

                              • Trend: Rebirth of Cities
                                • Trend: The Unfairer Sex
                                  • Trend: Generation Next
                                  • Internal Market Environment

                                    • Key points
                                      • Motorcycle use has shown a downward trend over the past 50 years
                                          • Figure 8: Road traffic (billion kilometres), by motorcycles and cars/taxis, 1960-2011
                                        • Recent years show evidence of stability within market
                                          • Figure 9: Number of motorcycles licensed, 2007-12
                                        • Fuel prices record a significant increase
                                          • Figure 10: Index of premium unleaded and diesel fuel prices, 2000-12
                                        • Risks from riding motorcycles remain a concern
                                          • Figure 11: Road casualty statistics, 2007-12
                                          • Figure 12: KSI and slightly injured per billion km, 2007-12
                                        • Imports, especially from Japan, suffer from Sterling’s weakness
                                          • Figure 13: Sterling exchange rate against Japanese Yen, US Dollar and euro (June average), 2007-13
                                      • Broader Market Environment

                                        • Key points
                                          • UK economy showing signs of recovery
                                            • Figure 14: GDP, PDI, consumer expenditure and savings, at constant 2008 prices, 2008-18
                                          • GDP growth will take time to strengthen
                                            • Forecasts for consumer expenditure present a more positive picture
                                              • Fragility of GDP growth evident since 2006
                                                • Figure 15: GDP quarterly percentage change, Q1 2006-Q2 2013
                                              • Consumer confidence is as low now as it was in the early 1990s
                                                • Figure 16: GfK NOP Consumer Confidence Index, January 1988-January 2013
                                              • Could growth in less affluent bring opportunities?
                                                • Figure 17: Forecast adult population trends, by socio-economic group, 2008-18
                                              • UK population continues to age
                                                • Figure 18: Trends in the age structure of the UK population, 2008-18
                                            • Competitive Context

                                              • Key points
                                                • Sales of motorcycle and scooters lag behind those of cars
                                                  • Figure 19: New car registrations, used car and new motorcycle and scooter sales, 2008-13
                                                • What role for motorcycles and scooters?
                                                • Who’s Innovating?

                                                  • Key points
                                                    • Offers to tempt buyers
                                                      • Rider safety
                                                        • High-tech improvements
                                                        • Strengths and Weaknesses in the Market

                                                          • Strengths
                                                            • Weaknesses
                                                            • Market Size and Forecast

                                                              • Key points
                                                                • Motorcycle and scooter sales hit badly by economic slowdown
                                                                  • Figure 20: Retail sales/new registrations of motorcycles and scooters, 2008-13
                                                                • Sales in freefall as recession and then the economic slowdown both bite
                                                                  • Seeds of recovery not yet evident
                                                                    • Used sales also soften
                                                                      • Moped and scooter sales suffering most from falling sales
                                                                        • Figure 21: New registrations of two-wheeled vehicles, by type, 2009-12
                                                                      • The future
                                                                        • Figure 22: Retail sales/new registrations of motorcycles and scooters, at current prices, 2008-18
                                                                      • Forecast
                                                                        • Figure 23: Retail sales/new registrations of motorcycles and scooters, at current prices, 2008-18
                                                                    • Segment Performance

                                                                      • Key points
                                                                        • Scooter and adventure sport motorcycles are star performers
                                                                          • Figure 24: New motorcycle and scooter registrations, by type, 2009-12
                                                                        • Motorcycle scooters and adventure sport bikes perform well
                                                                          • Other sectors suffer a collapse in sales
                                                                            • Naked and trial enduro bikes show some promise
                                                                              • 125cc sector spearheading growth in sales
                                                                                • Figure 25: New motorcycle and scooter registrations, by engine size, 2009-12
                                                                              • 101-125cc motorcycle sales record strong growth
                                                                                • Sales of higher-powered machines fall back...
                                                                                  • ... with poorest sales for the least powerful bikes
                                                                                    • Lowest-powered machines are falling out of favour with riders
                                                                                      • Figure 26: Two-wheeled vehicles* in use, by engine size, 2009-12
                                                                                    • 51-150cc bikes now dominate the market
                                                                                      • Mid-powered motorbikes continue to suffer
                                                                                        • Highest-powered machines make some progress
                                                                                        • Market Share

                                                                                          • Key points
                                                                                            • Honda continues to dominate while other Japanese manufacturers suffer
                                                                                              • Figure 27: Manufacturer shares of the UK motorcycle and scooter market, by number of new registrations, 2011 and 2012
                                                                                            • Honda continues to dominate the market
                                                                                              • Smaller manufacturers improve their position in the market
                                                                                                • Smaller brands making the greatest strides
                                                                                                  • Figure 28: Brand shares of the UK motorcycle and scooter market, by number of new registrations, 2009-12
                                                                                                • Lexmoto sales performing the strongest
                                                                                                  • Scooters continue to suffer
                                                                                                    • Imports continue to outstrip exports
                                                                                                      • Figure 29: Volume of imports and exports of motorcycles, 2007-12
                                                                                                    • Imports stage a recovery
                                                                                                      • Exports are also ahead
                                                                                                        • Motorcycles increasingly dominate trade
                                                                                                        • Brand Communication and Promotion

                                                                                                          • Key points
                                                                                                            • Promotional spend slipping back
                                                                                                              • Figure 30: Main monitored media advertising expenditure on motorcycles, 2009-13
                                                                                                            • Motorcycle expenditure dominates the market
                                                                                                              • Figure 31: Advertising expenditure on motorcycles, by product category, 2009-13
                                                                                                            • Harley-Davidson leads the market in 2012
                                                                                                              • Figure 32: Advertising expenditure on motorcycles, % share by company, 2009-13
                                                                                                            • Press advertising increasingly dominates
                                                                                                              • Figure 33: Advertising expenditure on motorcycles and scooters, % share by media, 2009-13
                                                                                                            • Multiple channels are used by most of the major advertisers
                                                                                                              • Figure 34: Selected leading advertisers of motorcycles, by media type, 2009-13
                                                                                                            • Press and the internet dominate expenditure
                                                                                                              • Direct mail and television important to some
                                                                                                              • Channels to Market

                                                                                                                • Key points
                                                                                                                  • Dealer fortunes reflect performance in the market
                                                                                                                    • Figure 35: Number of motorcycle and scooter dealerships, by manufacturer, 2011 and 2012
                                                                                                                  • BMW dealers benefiting most amongst major brands
                                                                                                                    • Consolidation appears a profitable route
                                                                                                                    • Companies and Products

                                                                                                                      • BMW
                                                                                                                        • Company description
                                                                                                                          • Product range
                                                                                                                            • Key financial data
                                                                                                                              • Figure 36: Key financials BMW UK Ltd, 2011 and 2012
                                                                                                                            • Recent developments
                                                                                                                              • Marketing activity and promotion
                                                                                                                                • Harley-Davidson
                                                                                                                                  • Company description
                                                                                                                                    • Product range
                                                                                                                                      • Key financial data
                                                                                                                                        • Figure 37: Key financials for Harley-Davidson Europe Ltd, 2011 and 2012
                                                                                                                                      • Recent developments
                                                                                                                                        • Marketing activity and promotion
                                                                                                                                          • Honda (UK) Ltd
                                                                                                                                            • Company description
                                                                                                                                              • Product range
                                                                                                                                                • Key financial data
                                                                                                                                                  • Figure 38: Key financials for Honda Motors Europe Ltd, 2011 and 2012
                                                                                                                                                • Recent developments
                                                                                                                                                  • Marketing activity and promotion
                                                                                                                                                    • Kawasaki
                                                                                                                                                      • Company description
                                                                                                                                                        • Product range
                                                                                                                                                          • Key financial data
                                                                                                                                                            • Figure 39: Key financials for Kawasaki Heavy Industries, 2011 and 2012
                                                                                                                                                          • Recent developments
                                                                                                                                                            • Marketing activity and promotion
                                                                                                                                                              • KTM
                                                                                                                                                                • Company description
                                                                                                                                                                  • Product range
                                                                                                                                                                    • Key financial data
                                                                                                                                                                      • Figure 40: Key financials for KTM AG, 2011 and 2012
                                                                                                                                                                    • Recent developments
                                                                                                                                                                      • Marketing activity and promotion
                                                                                                                                                                        • Peugeot
                                                                                                                                                                          • Company description
                                                                                                                                                                            • Product range
                                                                                                                                                                              • Financial information
                                                                                                                                                                                • Figure 41: Key financials for PSA Peugeot Citroën, 2011 and 2012
                                                                                                                                                                              • Recent developments
                                                                                                                                                                                • Marketing activity and promotion
                                                                                                                                                                                  • Piaggio UK
                                                                                                                                                                                    • Company description
                                                                                                                                                                                      • Product range
                                                                                                                                                                                        • Key financial data
                                                                                                                                                                                          • Figure 42: Key financials for Piaggio Ltd, 2011 and 2012
                                                                                                                                                                                        • Recent developments
                                                                                                                                                                                          • Marketing activity and promotion
                                                                                                                                                                                            • Suzuki
                                                                                                                                                                                              • Company description
                                                                                                                                                                                                • Product range
                                                                                                                                                                                                  • Key financial data
                                                                                                                                                                                                    • Figure 43: Key financials for Suzuki GB plc, 2011-13
                                                                                                                                                                                                  • Recent developments
                                                                                                                                                                                                    • Marketing activity and promotion
                                                                                                                                                                                                      • Triumph
                                                                                                                                                                                                        • Company description
                                                                                                                                                                                                          • Product range
                                                                                                                                                                                                            • Key financial data
                                                                                                                                                                                                              • Figure 44: Key financials for Triumph Motorcycles Ltd, 2011 and 2012
                                                                                                                                                                                                            • Recent developments
                                                                                                                                                                                                              • Marketing activity and promotion
                                                                                                                                                                                                                • Yamaha
                                                                                                                                                                                                                  • Company description
                                                                                                                                                                                                                    • Product range
                                                                                                                                                                                                                      • Key financial data
                                                                                                                                                                                                                        • Figure 45: Key financials for Yamaha Motors UK Ltd, 2011 and 2012
                                                                                                                                                                                                                      • Recent developments
                                                                                                                                                                                                                        • Marketing activity and promotion
                                                                                                                                                                                                                        • The Consumer – Ownership of Motorcycles and Scooters

                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                            • Ownership remains niche
                                                                                                                                                                                                                              • Two thirds of adults have no interest in motorcycles, scooters and mopeds
                                                                                                                                                                                                                                • Figure 46: Motorcycle and scooter ownership, September 2013
                                                                                                                                                                                                                              • Only 7% of adults own a motorcycle, scooter or moped
                                                                                                                                                                                                                                • Just under a fifth of adults would consider owning one in the future
                                                                                                                                                                                                                                  • Males are most likely to own a motorcycle or scooter
                                                                                                                                                                                                                                    • Young adults are most important owner group now and potentially in the future
                                                                                                                                                                                                                                      • London and urban areas appear attractive markets
                                                                                                                                                                                                                                        • Income polarisation between current and future owners
                                                                                                                                                                                                                                        • The Consumer – Factors Influencing Ownership

                                                                                                                                                                                                                                          • Key points
                                                                                                                                                                                                                                            • Costs are uppermost when it comes to ownership
                                                                                                                                                                                                                                              • Purchase costs are the most important factor affecting ownership
                                                                                                                                                                                                                                                • Figure 47: Factors considered important when buying a motorcycle or scooter, September 2013
                                                                                                                                                                                                                                              • Overall costs of ownership are critical
                                                                                                                                                                                                                                                • Comfort is the most notable non-price factor
                                                                                                                                                                                                                                                  • Men look at what they are getting while women delve a bit deeper
                                                                                                                                                                                                                                                    • Older and younger buyers want different things
                                                                                                                                                                                                                                                      • Direct and indirect costs are an issue for those on lower incomes
                                                                                                                                                                                                                                                        • Buyers appear to be less concerned about purchase factors
                                                                                                                                                                                                                                                          • Figure 48: Selected factors considered important when buying a motorcycle or scooter, 2011-13
                                                                                                                                                                                                                                                        • Importance of insurance cost falls back markedly
                                                                                                                                                                                                                                                          • Different demands from those with and without a bike
                                                                                                                                                                                                                                                            • Figure 49: Importance of factors when purchasing a motorcycle, moped or scooter, by ownership of motorcycles, mopeds and scooters, September 2013
                                                                                                                                                                                                                                                          • Existing owners focus on aesthetics
                                                                                                                                                                                                                                                            • Those without a bike show a strong interest in costs
                                                                                                                                                                                                                                                            • The Consumer – Reasons for Using a Motorcycle or Scooter

                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                • Motorcycles and scooters have a variety of uses
                                                                                                                                                                                                                                                                  • Figure 50: Main reasons for using a motorcycle, moped or scooter, September 2013
                                                                                                                                                                                                                                                                • Fun dominates over more practical uses
                                                                                                                                                                                                                                                                  • Women have purpose
                                                                                                                                                                                                                                                                    • Young and old see different uses
                                                                                                                                                                                                                                                                    • The Consumer – Power of Motorcycle or Scooter Sought

                                                                                                                                                                                                                                                                      • Key points
                                                                                                                                                                                                                                                                        • Lower-powered machines more important to purchasers
                                                                                                                                                                                                                                                                          • Figure 51: Power of motorcycle, moped or scooter, September 2013
                                                                                                                                                                                                                                                                        • 126-650cc power bracket is most popular
                                                                                                                                                                                                                                                                          • Higher-powered bikes have limited interest
                                                                                                                                                                                                                                                                            • Men opt for more powerful bikes
                                                                                                                                                                                                                                                                              • Highest-income owners want more power
                                                                                                                                                                                                                                                                                • Different power demands for different needs
                                                                                                                                                                                                                                                                                  • Figure 52: Power of motorcycle, moped or scooter, by main reasons for using a motorcycle, moped or scooter, September 2013
                                                                                                                                                                                                                                                                                • Recreational users focus on higher-powered machines
                                                                                                                                                                                                                                                                                  • Commuters and those using bikes for running errands happy for less power
                                                                                                                                                                                                                                                                                    • Existing owners most likely to look at most powerful bikes
                                                                                                                                                                                                                                                                                      • Figure 53: Power of motorcycle, moped or scooter, by ownership of motorcycles, mopeds and scooters, September 2013
                                                                                                                                                                                                                                                                                    • Highest-powered bikes popular with current owners
                                                                                                                                                                                                                                                                                      • Choice also depends on past ownership
                                                                                                                                                                                                                                                                                      • The Consumer – Brand Preferences

                                                                                                                                                                                                                                                                                        • Key points
                                                                                                                                                                                                                                                                                          • Japanese brands are the most popular
                                                                                                                                                                                                                                                                                            • Japanese brands take the top three positions
                                                                                                                                                                                                                                                                                              • Figure 54: Brands consider buying, September 2013
                                                                                                                                                                                                                                                                                            • Honda leads the market in terms of desirability
                                                                                                                                                                                                                                                                                              • Traditional brands also hold interest
                                                                                                                                                                                                                                                                                                • Few differences evident by sex and age when it comes to brand preferences
                                                                                                                                                                                                                                                                                                  • Certain brands appear well positioned by socio-economic status and income
                                                                                                                                                                                                                                                                                                    • Brand appeal is steady over time
                                                                                                                                                                                                                                                                                                      • Figure 55: Brand considered buying, 2011-13
                                                                                                                                                                                                                                                                                                    • Honda and Yamaha show some variability over this period
                                                                                                                                                                                                                                                                                                      • Interest in specific brands appears weaker in 2013
                                                                                                                                                                                                                                                                                                        • Ownership impacts on brand popularity
                                                                                                                                                                                                                                                                                                          • Figure 56: Brand preferences for motorcycles, mopeds and scooters, by ownership of motorcycles, mopeds and scooters, September 2013
                                                                                                                                                                                                                                                                                                        • Current owners record broadest interest in brands
                                                                                                                                                                                                                                                                                                          • Former owners and those considering ownership show a much narrower interest
                                                                                                                                                                                                                                                                                                            • A pecking order of brands exists when to comes to power required
                                                                                                                                                                                                                                                                                                              • Figure 57: Brand preferences for motorcycles, mopeds and scooters, by power of motorcycle, moped or scooter, September 2013
                                                                                                                                                                                                                                                                                                            • Three distinct markets
                                                                                                                                                                                                                                                                                                            • The Consumer – Attitudes Towards Motorcycles and Scooters

                                                                                                                                                                                                                                                                                                              • Key points
                                                                                                                                                                                                                                                                                                                • Polarising views towards two wheelers depending on interest
                                                                                                                                                                                                                                                                                                                  • Figure 58: Attitudes towards motorcycles, mopeds and scooters, September 2013
                                                                                                                                                                                                                                                                                                                • Wider public focus on benefits despite risk being a major concern
                                                                                                                                                                                                                                                                                                                  • Older adults see mixed benefits
                                                                                                                                                                                                                                                                                                                    • Concerns over testing regime an issue for some
                                                                                                                                                                                                                                                                                                                      • Current, past and potential users note a number of positives
                                                                                                                                                                                                                                                                                                                        • Figure 59: Attitudes towards motorcycles, mopeds and scooters, September 2013
                                                                                                                                                                                                                                                                                                                      • Enthusiasts highlight excitement and ease of maintenance
                                                                                                                                                                                                                                                                                                                        • Men want excitement and all-round use
                                                                                                                                                                                                                                                                                                                          • Older adults with an interest in bikes are more positive
                                                                                                                                                                                                                                                                                                                            • Those with no interest in motorcycles and scooters record greatest concerns about their risks
                                                                                                                                                                                                                                                                                                                              • Figure 60: Attitudes towards motorcycles, mopeds and scooters, by ownership of motorcycles, mopeds and scooters, September 2013
                                                                                                                                                                                                                                                                                                                            • Risks outweigh benefits for those with no interest in motorcycles and scooters
                                                                                                                                                                                                                                                                                                                              • Economic and environmental benefits highlighted by former and potential users
                                                                                                                                                                                                                                                                                                                                • Current owners are more positive about benefits
                                                                                                                                                                                                                                                                                                                                  • Figure 61: Attitudes towards motorcycles, mopeds and scooters, by ownership of motorcycles, mopeds and scooters, September 2013
                                                                                                                                                                                                                                                                                                                                • Current owners value excitement and recreational benefits
                                                                                                                                                                                                                                                                                                                                  • Others look for different things
                                                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Ownership of Motorcycles and Scooters

                                                                                                                                                                                                                                                                                                                                      • Figure 62: Ownership of motorcycles, mopeds and scooters, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Factors Influencing Ownership

                                                                                                                                                                                                                                                                                                                                      • Figure 63: Most popular importance of factors when purchasing a motorcycle, moped or scooter, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                      • Figure 64: Next most popular importance of factors when purchasing a motorcycle, moped or scooter, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                      • Figure 65: Other importance of factors when purchasing a motorcycle, moped or scooter, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Reasons For Using a Motorcycle or Scooter

                                                                                                                                                                                                                                                                                                                                      • Figure 66: Most popular main reasons for using a motorcycle, moped or scooter, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                      • Figure 67: Next most popular main reasons for using a motorcycle, moped or scooter, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Power of Motorcycle or Scooter Sought

                                                                                                                                                                                                                                                                                                                                      • Figure 68: Power of motorcycle, moped or scooter, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Brand Preferences

                                                                                                                                                                                                                                                                                                                                      • Figure 69: Most popular brand preferences for motorcycles, mopeds and scooters, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                      • Figure 70: Next most popular brand preferences for motorcycles, mopeds and scooters, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                      • Figure 71: Other brand preferences for motorcycles, mopeds and scooters, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                  • Appendix – The Consumer – Attitudes Towards Motorcycles and Scooters

                                                                                                                                                                                                                                                                                                                                      • Figure 72: Most popular attitudes towards motorcycles, mopeds and scooters, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                      • Figure 73: Next most popular attitudes towards motorcycles, mopeds and scooters, by demographics, September 2013
                                                                                                                                                                                                                                                                                                                                      • Figure 74: Attitudes towards motorcycles, mopeds and scooters, by demographics, September 2013

                                                                                                                                                                                                                                                                                                                                  Companies Covered

                                                                                                                                                                                                                                                                                                                                  • Bank of England
                                                                                                                                                                                                                                                                                                                                  • Office for National Statistics

                                                                                                                                                                                                                                                                                                                                  Motorcycles - UK - December 2013

                                                                                                                                                                                                                                                                                                                                  US $2,672.70 (Excl.Tax)