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Movie Sales and Rentals - US - August 2014

“Buying and renting movies online takes less time than buying or renting in-person. Being able to view content on any device at any time also brings greater convenience to the consumer. In spite of these advantages, the transition to digital movies has impacted sales negatively. Consumers are increasingly seeking value, and vendors unmindful to this concern will eventually lose business to lower-cost services and ad-supported viewership.”
– Billy Hulkower, Senior Technology and Media Analyst

This report answers the following questions:

  • When will discs die?
  • Is video a zero-sum game?

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Table of contents

  1. Scope and Themes

    • What you need to know
      • Definition
        • Data sources
          • Sales data
            • Consumer data
              • Abbreviations and terms
                • Abbreviations
                  • Terms
                  • Executive Summary

                      • The market
                        • Slow fade under way
                          • Figure 1: Fan chart and forecast of US movie sales and rentals, 2009-19
                        • Sales shift from buying to subscribing
                          • Figure 2: US movie sales and rentals, purchases vs. rentals vs. subscriptions, 2013
                        • Subscription model of choice for digital
                          • Figure 3: Digital movie stores and subscription services used in past month, June 2014
                        • The consumer
                          • Saving money via subscription
                            • Figure 4: Reasons for subscribing, June 2014
                          • Younger adults get digital and physical
                            • Figure 5: Number of digital movie rentals and sales in past month, by age, June 2014
                            • Figure 6: Number of DVDs/Blu-rays bought or rented in past three months, by age, August 2013-March 2014
                          • DVD gift market still vibrant
                            • Figure 7: Purchase of DVDs as a gift, by marital/relationship status, August 2013-March 2014
                          • What we think
                          • Issues and Insights

                              • When will discs die?
                                • The issues
                                  • The implications
                                    • Is video a zero-sum game?
                                      • The issues
                                        • The implications
                                        • Trend Applications

                                            • Trend: Let's Make a Deal
                                              • Trend: Secret, Secret
                                                • Mintel futures: Access Anything Anywhere
                                                • Market Size and Forecast

                                                  • Key points
                                                    • Total spend in slow fade
                                                      • Figure 8: Total US sales of movie sales and rentals, at current prices, 2009-19
                                                      • Figure 9: Total US sales of movie sales and rentals, at inflation-adjusted prices, 2009-19
                                                    • Fan chart forecast
                                                        • Figure 10: Fan chart and forecast of US movie sales and rentals, 2009-19
                                                    • Market Segmentation

                                                      • Key points
                                                        • Purchasing in decline
                                                          • Physical still majority of sales
                                                            • Figure 11: US home video sales, purchases vs. rentals vs. subscriptions, 2011-13
                                                        • Market Drivers

                                                          • Key points
                                                            • Content
                                                              • Original
                                                                • Discovery
                                                                  • Box-office success
                                                                    • Figure 12: Attitudes to finding content, by gender and age, June 2014
                                                                  • HD
                                                                    • Figure 13: Selection of HD at digital stores, by gender and age, June 2014
                                                                  • Hardware
                                                                    • Television sets and disc players
                                                                        • Figure 14: Penetration of home theater equipment, January-June 2014
                                                                      • PCs, tablets, and phones
                                                                        • Figure 15: Penetration of mobile devices and media players, January-June 2014
                                                                      • Digital media players and gaming consoles
                                                                        • Figure 16: Google chromecast ad, June 2013
                                                                      • Gaming consoles
                                                                        • Figure 17: Penetration of home gaming consoles and streaming media devices, January-June 2014
                                                                    • Competitive Context

                                                                      • Key points
                                                                        • Ad-based content
                                                                          • Figure 18: Attitudes to ad-based movie viewing, by gender and age, June 2014
                                                                        • Pay TV
                                                                          • Figure 19: Penetration of pay TV subscriptions, 2011-2014
                                                                      • Leading Companies

                                                                        • Key point
                                                                          • Wider range of viewing options favor Amazon, Redbox
                                                                            • Figure 20: Digital movie stores and subscription services used in past month, June 2014
                                                                        • Innovations and Innovators

                                                                          • M-GO offers rewards
                                                                            • Figure 21: M-GO rewards landing page, July 2014
                                                                          • Netflix delivers 4K, VUDU offers HDX
                                                                            • Figure 22: VUDU HDX promotion, July 2014
                                                                          • VUDU “Disc to Digital” sells0020digital licenses to DVD owners
                                                                            • Figure 23: VUDU Disc to Digital program, July 2014
                                                                          • iTunes Extras
                                                                            • Figure 24: iTunes Extras, July 2014
                                                                        • Marketing Strategies

                                                                          • Netflix
                                                                            • Figure 25: Netflix television ad “Airport”, July 2014
                                                                          • Amazon Prime and Amazon Instant Video
                                                                            • Figure 26: Amazon HBO content, July 2014
                                                                            • Figure 27: Amazon free trial screen shot, July 2014
                                                                          • iTunes
                                                                            • Figure 28: iTunes Spider-Man Trilogy bundle, July 2014
                                                                          • Redbox/Redbox Instant by Verizon
                                                                            • Figure 29: Redbox kiosk reservation page, July 2014
                                                                          • VUDU
                                                                            • Figure 30: VUDU deals of the month, July 2014
                                                                          • M-GO banks on Netflix library flaws
                                                                            • Figure 31: M-GO movies not carried by Netflix, July 2014
                                                                        • DVD and Blu-ray

                                                                          • Key points
                                                                            • Blu-ray retains some shine
                                                                              • Figure 32: Number of DVDs/Blu-rays bought or rented in past three months, July 2009-March 2014
                                                                              • Figure 33: Time spent watching DVDs in the past week, July 2009-March 2014
                                                                            • Two thirds of adults continue to buy and rent discs
                                                                              • Figure 34: Purchase and rental of DVDs and Blu-ray in past year, by age, August 2013-March 2014
                                                                              • Figure 35: Number of DVDs/Blu-rays bought in past three months, by age, August 2013-March 2014
                                                                              • Figure 36: Time spent watching DVDs in the past week, by age, August 2013-March 2014
                                                                              • Figure 37: Family video used DVD sale, July 2014
                                                                            • DVD usage consistent across income groups
                                                                              • Figure 38: Purchase and rental of DVDs and Blu-ray in past year, by household income, August 2013-March 2014
                                                                              • Figure 39: Number of DVDs/Blu-rays bought in past three months, by household income, August 2013-March 2014
                                                                            • Long-term trends favor digital
                                                                              • Figure 40: Attitudes to streaming content, by age, August 2013-March 2014
                                                                              • Figure 41: Attitudes to streaming content, by household income, August 2013-March 2014
                                                                          • Digital Sales and Rentals

                                                                            • Key points
                                                                              • Focusing on 25-34s
                                                                                • Figure 42: Digital stores used for purchasing movies, by age, June 2014
                                                                                • Figure 43: Digital stores used for renting movies, by age, June 2014
                                                                                • Figure 44: Number of digital movie rentals and purchases in past month, by age, June 2014
                                                                              • Time to market low-cost digital rentals
                                                                                • Figure 45: Digital stores used for purchasing movies, by household income, June 2014
                                                                                • Figure 46: Digital stores used for renting movies, by household income, June 2014
                                                                                • Figure 47: Number of digital movie rentals and purchases in past month, by household income, June 2014
                                                                              • Digital store selection
                                                                                • Figure 48: Reasons for selecting digital store in most recent digital movie transaction, June 2014
                                                                                • Figure 49: Reasons for selecting digital store in most recent digital movie transaction, by age, June 2014
                                                                              • sVOD subscribers avid digital buyers/renters
                                                                                • Figure 50: Digital stores used for purchasing movies, among subscribers to movie services, June 2014
                                                                                • Figure 51: Digital stores used for renting movies, among subscribers to movie services, June 2014
                                                                                • Figure 52: Number of digital movie purchases and rentals viewed in past month, among subscribers to movie services, June 2014
                                                                            • Subscription Services

                                                                              • Key points
                                                                                • Filling in gaps in Netflix’s library
                                                                                  • Figure 53: Subscription service usage, June 2014
                                                                                • 18-34s average multiple subscriptions
                                                                                  • Figure 54: Subscription service usage, by age, June 2014
                                                                                • Lower-income groups not buying in
                                                                                  • Figure 55: Subscription service usage, by household income, June 2014
                                                                                • Keeping the whole family happy via multiple subscriptions
                                                                                  • Figure 56: Subscription service usage by presence of children in household, June 2014
                                                                                • Too cheap to cancel
                                                                                  • Figure 57: Reasons for subscribing, June 2014
                                                                                • Catalog titles likely to sway older viewers
                                                                                  • Figure 58: Reasons for subscribing, by age, June 2014
                                                                                • Multiple subscriptions common
                                                                                  • Figure 59: Subscription services, by subscription services, June 2014
                                                                              • Children and the Gift Market

                                                                                • Key points
                                                                                  • Children drive volume in physical market
                                                                                    • Figure 60: Purchase and rental of DVDs and Blu-ray in past year, by marital/relationship status, August 2013-March 2014
                                                                                    • Figure 61: Number of DVDs/Blu-rays bought in past three months, by marital status and presence of children, August 2013-March 2014
                                                                                  • Children critical to digital stores
                                                                                    • Figure 62: Digital stores used for purchasing movies, by presence of children in household, June 2014
                                                                                    • Figure 63: Digital stores used for renting movies, by presence of children in household, June 2014
                                                                                  • The gift market
                                                                                    • Figure 64: Purchase of DVDs as a gift, by marital/relationship status, August 2013-March 2014
                                                                                    • Figure 65: Purchase of DVDs as a gift, by gender, August 2013-March 2014
                                                                                    • Figure 66: Purchase of DVDs as a gift, by age, August 2013-March 2014
                                                                                    • Figure 67: Purchase of DVDs as a gift, by household income, August 2013-March 2014
                                                                                • Impact of Race/Hispanic Origin

                                                                                  • Key points
                                                                                    • Asians prefer internet-delivery
                                                                                      • Figure 68: Attitudes to streaming content, by race/Hispanic origin, August 2013-March 2014
                                                                                      • Figure 69: Time spent watching DVDs in the past week, by race/Hispanic origin, August 2013-March 2014
                                                                                    • Hispanics top movie consumers
                                                                                      • Figure 70: Number of digital movie rentals viewed in past month, by race/Hispanic origin, June 2014
                                                                                      • Figure 71: Number of DVDs/Blu-rays bought or rented in past three months, by race/Hispanic origin, August 2013-March 2014
                                                                                    • Hispanics lead across all stores
                                                                                      • Figure 72: Digital stores used for renting movies, by race and Hispanic origin, June 2014
                                                                                  • Custom Consumer – Men 18-34

                                                                                    • Key point
                                                                                      • Young men top of chart for every digital store
                                                                                          • Figure 73: Digital stores used for purchasing movies, by gender and age, June 2014
                                                                                          • Figure 74: Digital stores used for renting movies, by gender and age, June 2014
                                                                                        • Young men lead in frequency of purchases and rentals
                                                                                          • Figure 75: Number of digital movie rentals and purchases in past month, by gender and age, June 2014
                                                                                      • Appendix – Other Useful Consumer Tables

                                                                                        • Attitudes to streaming content
                                                                                          • Figure 76: Attitudes to streaming content, by marital/relationship status, August 2013-March 2014
                                                                                        • Buying and renting physical discs
                                                                                          • Figure 77: Purchase and rental of DVDs and Blu-ray in past year, by race/Hispanic origin, August 2013-March 2014
                                                                                        • Gifting
                                                                                          • Figure 78: Purchase of DVDs as a gift, by race/Hispanic origin, August 2013-March 2014
                                                                                        • Time spent watching DVDs
                                                                                          • Figure 79: Time spent watching DVDs in the past week, by household income, August 2013-March 2014
                                                                                          • Figure 80: Time spent watching DVDs in the past week, by marital/relationship status, August 2013-March 2014
                                                                                        • Reasons for subscribing
                                                                                          • Figure 81: Reasons for subscribing, by gender, June 2014
                                                                                          • Figure 82: Reasons for subscribing, by household income, June 2014
                                                                                          • Figure 83: Reasons for subscribing, by presence of children in household, June 2014
                                                                                          • Figure 84: Reasons for subscribing, by race and Hispanic origin, June 2014
                                                                                        • Subscription services
                                                                                          • Figure 85: Subscription services, by race and Hispanic origin, June 2014
                                                                                          • Figure 86: Subscription services, by gender and age, June 2014
                                                                                        • Digital stores
                                                                                          • Figure 87: Digital stores used for purchasing movies, by race and Hispanic origin, June 2014
                                                                                          • Figure 88: Digital stores used for renting movies, by race/Hispanic origin, June 2014
                                                                                          • Figure 89: Digital stores used for purchasing movies, by gender and age, June 2014
                                                                                          • Figure 90: Digital stores used for renting movies, by gender and age, June 2014
                                                                                        • Digital rentals in past month
                                                                                          • Figure 91: Number of digital movie rentals viewed in past month, by gender and age, June 2014
                                                                                        • Reasons for selecting digital stores
                                                                                          • Figure 92: Reasons for selecting digital store in most recent digital movie transaction, by gender, June 2014
                                                                                        • Attitudes to finding content
                                                                                          • Figure 93: Attitudes to finding content, by gender and age, June 2014
                                                                                      • Appendix – Trade Associations

                                                                                        Companies Covered

                                                                                        • Amazon North America
                                                                                        • Apple, Inc
                                                                                        • Blockbuster USA
                                                                                        • CinemaNow, Inc
                                                                                        • DEG: The Digital Entertainment Group
                                                                                        • Google, Inc.
                                                                                        • Microsoft Corporation
                                                                                        • Motion Picture Association of America
                                                                                        • Netflix, Inc.
                                                                                        • Redbox Automated Retail, LLC
                                                                                        • Sony Corporation of America
                                                                                        • U.S. Bureau of Labor Statistics
                                                                                        • Verizon Communications Inc.

                                                                                        Movie Sales and Rentals - US - August 2014

                                                                                        US $3,995.00 (Excl.Tax)