Multichannel TV - UK - October 2012
“The long-standing divide between free and paid-for multichannel TV services is becoming distorted. Previously subscription providers such as Sky and Virgin Media have fought to win customers away from terrestrial and basic digital TV services, which have lacked comparable content.
The arrival of new portals, such as YouView, and smart TVs offers consumers a subscription-free method of accessing and interacting with content, without paying a monthly premium. The battle for exclusive content is important, but not as crucial as the method in which it is delivered in order to suit changing consumer behaviour.”
– Paul Davies, Senior Technology Analyst
Some questions answered in this report include:
- How much of an issue is churn?
- Are subscription providers successfully generating loyalty?
- Has the battle shifted from content supply to content delivery?
- Do consumers really want 3D?
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