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Music Concerts and Festivals - UK - August 2010

This report examines the market for music concerts and festivals, which has burgeoned during the past five years, in stark contrast to the market for recorded music. In fact, the live industry has been something of a saviour for music companies and artists alike, with the consequence that acts and promoters are investing more effort in the sector to compensate for their declining recorded revenues.

What we have found out:

  • The music concerts and festivals market has growth strongly during the past five years, with sales 69% higher and admissions up by 29%. However, growth has slowed in 2010, as the impact of falling consumer confidence, continued high youth unemployment and promised austerity measures, combined with high ticket prices, is felt.
  • Just under two-fifths (37%) of adults claim to have visited a music concert or festival during the past 12 months, with 34% having visited a concert and 10% a festival. While concert-goers are fairly evenly spread across the ages, festival-goers are more concentrated among younger age groups, reflecting the more restricted appeal of camping to older consumers.
  • Pop/rock has produced the best performance during the past five years, much of which has been due to its broad appeal, particularly that of revival acts tending to appeal to an older than normal demographic. Pop/rock now accounts for more than 60% of total visits to concerts and festivals.
  • Classical music visits have declined after reaching a peak in 2006, reflecting the sector’s relative failure to reach out to younger audiences and reliance on less socially-active older age groups as well as a decline in the frequency of visiting on the part of those who do go. The average visitor to a classical concert now goes 2.39 times a year, compared to 2.48 times in 2005.
  • Nearly four-fifths of people buy a drink when they visit a concert, although most people spend less than £10 on average. Visitors to rock/indie concerts are the most likely to buy drinks and they are also the heaviest spenders, with nearly a fifth spending more than £21.
  • Half of all concert-goers buy food and the same proportion buy merchandise. The biggest spenders on food are visitors to pop concerts and festival-goers, the latter reflecting the long dwell time on site. Merchandise buyers are slightly more likely to be men than women.

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Table of contents

  1. Issues in the Market

      • Main issues
        • Definition
          • Abbreviations
          • Future Opportunities

            • Self-service society
              • Making music more experiential
                • A Winter Warmer?
                • Market in Brief

                  • Market slows as austerity and high ticket prices collide
                    • Rock/pop outperforms the rest of the market
                      • Other factors set to impact on demand
                        • Live Nation’s growing presence
                          • Nearly four fifths buy drinks, half buy food, merchandise
                            • Cost is main barrier
                              • Package deal opportunities
                              • Internal Market Environment

                                • Key points
                                  • Pop/rock buoyant but signs of levelling off
                                    • Figure 1: Trends in visiting music concerts, by type, 2005-09
                                  • Larger venues’ strong concerts growth
                                    • Figure 2: Growth in number of concert performances (selected genres) through NAA venues, 2005-09
                                  • Ticket prices on the up…
                                    • Figure 3: Average ticket prices through NAA venues, 2006-09
                                  • …as PRS for Music launches consultation on live tariff
                                    • Secondary ticketing feels the pinch too
                                      • Licensing issues still bubbling under
                                        • Funding issues ahead for classical and jazz?
                                          • Figure 4: Major Arts Council-funded classical and opera projects, 2008/09-2010/11
                                          • Figure 5: Major Arts Council-funded jazz projects, 2008/09-2010/11
                                        • Save our Sound highlights further potential problem for the industry
                                        • Broader Market Environment

                                          • Key points
                                            • Tough times ahead for the UK economy...
                                              • Figure 6: PDI and consumer expenditure trends, at constant 2010 prices, 2005-15
                                            • ...but GDP jerks back into positive territory
                                              • Figure 7: GDP quarterly percentage change, Q1 2004-Q2 2010
                                            • Consumer confidence starts to slide again
                                              • Figure 8: Trends in Consumer Confidence Index, Jan 2007-Jul 2010
                                            • VAT rise could lead to increase ticket prices
                                              • Unemployment still a concern
                                                • Figure 9: Trends in unemployment rate, Q2 2005-Q2 2010
                                                • Figure 10: Unemployment rate, by age band, Q2 2010
                                              • Age trends not helpful to market
                                                • Figure 11: Trends in the age structure of the UK population, 2005-15
                                              • Affluent increase bodes well for live music
                                                • Figure 12: Forecast adult population trends, by socio-economic group, 2005-15
                                              • People from early lifestages core to most types of concert
                                                • Figure 13: Forecast adult population trends, by lifestage, 2005-15
                                              • Death of the box office...
                                                • Figure 14: Broadband penetration, by demographics, 2004-09
                                              • ...as technology adoption opens more doors
                                                • Figure 15: Penetration of digital and mobile communications, April 2010
                                              • Cutbacks hit other areas before live music
                                                • Figure 16: Spending intentions towards leisure activities in coming year, March 2010
                                              • Volatility of exchange rates causes headaches for promoters
                                                • Figure 17: Sterling exchange rates, 2005-09
                                            • Competitive Context

                                              • Key points
                                                • Markets offering affordable escapism show strongest growth
                                                  • Figure 18: Consumer expenditure on selected leisure goods and activities, 2005-10
                                                • Live outperforms recorded
                                                  • Figure 19: Live versus recorded music revenue trends, 2007-09
                                                • US market takes a big hit in 2010 – UK to follow suit?
                                                  • Figure 20: Performance of US live music market in first six months of year, 2005-10
                                              • Strengths and Weaknesses in the Market

                                                  • Strengths
                                                    • Steady stream of artists
                                                      • Scarcity
                                                        • Venue infrastructure
                                                          • Taps into demand for escapism
                                                            • Growing online community
                                                              • Weaknesses
                                                                • Upward pressures on ticket prices
                                                                  • Fickle nature of the business
                                                                    • Depressed economy
                                                                      • Reliance on youth market
                                                                        • Competition from other media
                                                                        • Who’s Innovating?

                                                                          • HMV links physical product with live…
                                                                            • …as others follow suit
                                                                              • Barclaycard holders get preferential treatment
                                                                                • If you go down to the woods today…
                                                                                  • …or the racecourse…
                                                                                    • …you’re sure of a big surprise
                                                                                      • Echo’s app
                                                                                        • Cloud printing points the way
                                                                                          • Songkick: making gigs unmissable
                                                                                            • Fatsoma taps into social networking
                                                                                              • AMG branches out into venue management
                                                                                              • Market Size and Forecast

                                                                                                • Key points
                                                                                                  • Strong growth in volume and value since 2005
                                                                                                    • Figure 21: UK music concerts and festivals market size trends, 2005-15
                                                                                                  • Growth slows in 2010
                                                                                                    • GDP, VAT and PRS – the acronyms strike back
                                                                                                    • Segment Performance

                                                                                                      • Key points
                                                                                                        • Rock/pop dominates and fastest-growing genre
                                                                                                          • Figure 22: Trends in total visits to music concerts, by type, 2005-09
                                                                                                        • Music concert visitors
                                                                                                          • Figure 23: Trends in numbers of people visiting music concerts, by type, 2005-09
                                                                                                        • Rock/pop only genre to grow visits per year
                                                                                                          • Figure 24: Trends in average number of visits per year to music concerts, by type, 2005-09
                                                                                                        • Most go less than once a year
                                                                                                          • Figure 25: Frequency of visiting concerts, by type, 2005-09
                                                                                                        • Tickets still generate the bulk of industry revenues
                                                                                                          • Figure 26: UK music concerts and festivals market, by segment, 2005-10
                                                                                                          • Figure 27: Percentage breakdown of UK music concerts and festivals market, by segment, 2005-10
                                                                                                        • Revenue by venue type
                                                                                                          • Figure 28: Music concerts and festivals revenue, by type of venue, 2009
                                                                                                        • Revenue by region
                                                                                                          • Figure 29: Music concerts and festivals revenue, by region, 2009
                                                                                                        • Festivals
                                                                                                          • Figure 30: Number of music festival events and days in the UK, by region, 2010
                                                                                                          • Figure 31: Major UK rock/pop/dance festivals, 2010
                                                                                                        • Average spend at independent festivals is £346
                                                                                                        • Companies, Organisations and Services

                                                                                                          • Key points
                                                                                                            • Major players
                                                                                                              • Live Nation Entertainment Inc.
                                                                                                                • The world’s largest entertainment company
                                                                                                                  • Merger fallout
                                                                                                                    • A complex web of cross-ownership
                                                                                                                      • A major promoter of concerts in the UK and globally
                                                                                                                        • Figure 32: Live Nation Entertainment Inc, key financials, 2005-09
                                                                                                                        • Figure 33: Live Nation (Music) UK Ltd, key financials, 2005-09
                                                                                                                        • Figure 34: LN-Gaiety Holdings Ltd, key financials, 2005-09
                                                                                                                      • Focusing on ticketing improvements
                                                                                                                        • Big brands get involved
                                                                                                                          • Figure 35: Venues owned or operated by Live Nation in the UK, 2010
                                                                                                                        • Ticketmaster adds an extra dimension
                                                                                                                          • Figure 36: Ticketmaster Entertainment LLC, key financials, 2006-09
                                                                                                                          • Figure 37: Ticketmaster UK Ltd, key financials, 2004-08
                                                                                                                        • SJM Concerts and Metropolis Music
                                                                                                                          • Figure 38: SJM Ltd, key financials, 2005-09
                                                                                                                          • Figure 39: Metropolis Music (Scriptograph Ltd), key financials, 2004-08
                                                                                                                        • Anschutz Entertainment Group
                                                                                                                          • A global player with designs on the UK market
                                                                                                                            • Figure 40: AEG live (UK) Ltd, key financials, 2005-08
                                                                                                                          • O2 Arena is jewel in AEG’s crown
                                                                                                                            • Academy Music Group
                                                                                                                                • Figure 41: Academy Music Holdings Ltd, key financials, 2005-09
                                                                                                                              • O2 branding for venues
                                                                                                                                • Mama Group
                                                                                                                                    • Figure 43: Mama Group Plc, key financials, 2005-09
                                                                                                                                  • HMV buys in
                                                                                                                                    • Figure 44: Mama Group Plc Outlets & Capacity, 2010
                                                                                                                                  • National Arenas Association
                                                                                                                                    • Figure 45: NAA member venues, by capacity, 2010
                                                                                                                                  • SEE Tickets
                                                                                                                                      • Figure 46: SEE Group Ltd, key financials, 2008 and 2009
                                                                                                                                    • Other players
                                                                                                                                      • Festival Republic
                                                                                                                                        • Figure 47: Festival Republic Ltd, key financials, 2004-08
                                                                                                                                      • Raymond Gubbay Ltd
                                                                                                                                        • Figure 48: Raymond Gubbay Ltd, key financials, 2005-09
                                                                                                                                      • Harvey Goldsmith
                                                                                                                                        • Marshall Arts
                                                                                                                                          • Figure 49: Marshall Arts Ltd, key financials, 2004-08
                                                                                                                                        • Serious
                                                                                                                                          • Figure 50: Serious Ltd, key financials, 2006-08
                                                                                                                                      • Brand Communication and Promotion

                                                                                                                                        • Key points
                                                                                                                                          • Live Nation dominates media spending
                                                                                                                                            • Figure 51: Leading promoters’ main media advertising spend, 2009
                                                                                                                                          • Gubbay’s Christmas receives biggest push
                                                                                                                                            • Figure 52: Main media advertising spend on leading artists, 2009
                                                                                                                                          • O2 spends big to make its mark
                                                                                                                                            • Figure 53: Leading venues’ main media advertising spend, 2009
                                                                                                                                          • Sponsorship growth
                                                                                                                                            • Web 2.0 invites involvement
                                                                                                                                            • What do People Visit?

                                                                                                                                              • Key points
                                                                                                                                                • Nearly two fifths went to a concert or festival in the past year
                                                                                                                                                  • Figure 54: Types of music concerts and festivals people visit, May 2010
                                                                                                                                                • Festival-goers are the heart of the live music scene
                                                                                                                                                  • Figure 55: Types of music concerts and festivals people visit, by most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                  • Figure 56: Types of music concerts and festivals people visit, by next most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                • Most stick to one type of music
                                                                                                                                                  • Figure 57: Repertoire of types of music concerts and festivals people visit, May 2010
                                                                                                                                                  • Figure 58: Types of music concerts and festivals people visit, by repertoire of types of music concerts and festivals people visit, May 2010
                                                                                                                                              • How Much Do Concert-goers Spend on Food?

                                                                                                                                                • Key points
                                                                                                                                                  • Half of concert-goers buy food
                                                                                                                                                    • Figure 59: Concert-goers’ spend on food, May 2010
                                                                                                                                                  • Festival and pop concert-goers most likely to buy food
                                                                                                                                                    • Figure 60: Concert-goers’ spend on food, by most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                    • Figure 61: Concert-goers’ spend on food, by next most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                  • More types of concert visited = higher average food spend
                                                                                                                                                    • Figure 62: Concert-goers’ spend on food, by repertoire of types of music concerts and festivals people visit, May 2010
                                                                                                                                                • How Much Do Concert-goers Spend on Drink?

                                                                                                                                                  • Key points
                                                                                                                                                    • Nearly eight in ten buy drinks
                                                                                                                                                      • Figure 63: Concert-goers’ spend on drink, May 2010
                                                                                                                                                    • Rock/indie concert-goers most likely to buy drinks and spend most
                                                                                                                                                      • Figure 64: Concert-goers’ spend on drink, by most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                      • Figure 65: Concert-goers’ spend on drink, by next most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                    • Correlation between visiting more types of concert and drinks spend
                                                                                                                                                      • Figure 66: Concert-goers’ spend on drink, by repertoire of types of music concerts and festivals people visit, May 2010
                                                                                                                                                  • How Much Do Concert-goers Spend on Merchandise?

                                                                                                                                                    • Key points
                                                                                                                                                      • As many spend on merchandise as food
                                                                                                                                                        • Figure 67: Concert-goers’ spend on merchandise, May 2010
                                                                                                                                                      • Classical music concert-goers likely to buy low-value items
                                                                                                                                                        • Figure 68: Concert-goers’ spend on merchandise, by most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                        • Figure 69: Concert-goers’ spend on merchandise, by next most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                      • Clear correlation between food, drink and merchandise buying
                                                                                                                                                        • Figure 70: Concert-goers’ spend on food/drink/merchandise, by concert-goers’ spend on food, May 2010
                                                                                                                                                        • Figure 71: Concert-goers’ spend on food/drink/merchandise, by concert-goers’ spend on drink, May 2010
                                                                                                                                                        • Figure 72: Concert-goers’ spend on food/drink/merchandise, by concert-goers’ spend on merchandise, May 2010
                                                                                                                                                      • Core visitors spend more on merchandise
                                                                                                                                                        • Figure 73: Concert-goers’ spend on merchandise, by repertoire of types of music concerts and festivals people visit, May 2010
                                                                                                                                                    • What are People’s Attitudes Towards Music Concerts and Festivals?

                                                                                                                                                      • Key points
                                                                                                                                                        • Cost deters people from going more often
                                                                                                                                                          • Figure 74: Attitudes towards music concerts and festivals, May 2010
                                                                                                                                                        • Demand for cheaper food and drink constrained by practical issues
                                                                                                                                                          • Package deal opportunity?
                                                                                                                                                            • Gift horse?
                                                                                                                                                              • Figure 75: Attitudes towards music concerts and festivals, by most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                              • Figure 76: Attitudes towards music concerts and festivals, by next most popular types of music concerts and festivals people visit, May 2010
                                                                                                                                                              • Figure 77: Attitudes towards music concerts and festivals, by repertoire of types of music concerts and festivals people visit, May 2010
                                                                                                                                                          • Music Concerts and Festivals Targeting Opportunities

                                                                                                                                                            • Key points
                                                                                                                                                              • Figure 78: Music concerts and festivals target groups, May 2010
                                                                                                                                                            • Trads
                                                                                                                                                              • Rockers
                                                                                                                                                                • Miss-outs
                                                                                                                                                                  • Rockers like their food
                                                                                                                                                                    • Figure 79: Concert-goers’ spend on food, by target groups, May 2010
                                                                                                                                                                  • …and drink…
                                                                                                                                                                    • Figure 80: Concert-goers’ spend on drink, by target groups, May 2010
                                                                                                                                                                  • …but Popsies like their merchandise
                                                                                                                                                                    • Figure 81: Concert-goers’ spend on merchandise, by target groups, May 2010
                                                                                                                                                                  • Popsies most concerned about prices of tickets
                                                                                                                                                                    • Figure 82: Attitudes towards music concerts and festivals, by target groups, May 2010
                                                                                                                                                                • Appendix – What do People Visit?

                                                                                                                                                                    • Figure 83: Most popular types of music concerts and festivals people visit, by demographics, May 2010
                                                                                                                                                                    • Figure 84: Next most popular types of music concerts and festivals people visit, by demographics, May 2010
                                                                                                                                                                    • Figure 85: Repertoire of types of music concerts and festivals people visit, by demographics, May 2010
                                                                                                                                                                • Appendix – How Much Do Concert-goers Spend on Food?

                                                                                                                                                                    • Figure 86: Concert-goers’ spend on food, by demographics, May 2010
                                                                                                                                                                • Appendix – How Much Do Concert-goers Spend on Drink?

                                                                                                                                                                    • Figure 87: Concert-goers’ spend on drink, by demographics, May 2010
                                                                                                                                                                • Appendix – How Much Do Concert-goers Spend on Merchandise?

                                                                                                                                                                    • Figure 88: Concert-goers’ spend on merchandise, by demographics, May 2010
                                                                                                                                                                • Appendix – What Are People’s Attitudes Towards Music Concerts and Festivals?

                                                                                                                                                                    • Figure 89: Most popular attitudes towards music concerts and festivals, by demographics, May 2010
                                                                                                                                                                    • Figure 90: Next most popular attitudes towards music concerts and festivals, by demographics, May 2010
                                                                                                                                                                • Appendix – Music Concerts and Festivals Targeting Opportunities

                                                                                                                                                                    • Figure 91: Types of music concerts and festivals people visit, by target groups, May 2010
                                                                                                                                                                    • Figure 92: Target groups, by demographics, May 2010

                                                                                                                                                                Companies Covered

                                                                                                                                                                • Academy Music Group Ltd
                                                                                                                                                                • Ambassador Theatre Group Ltd
                                                                                                                                                                • Arts Council England
                                                                                                                                                                • Asda Group Ltd
                                                                                                                                                                • Barclaycard
                                                                                                                                                                • British Market Research Bureau (BMRB)
                                                                                                                                                                • Chester Zoo
                                                                                                                                                                • Co-operative Group
                                                                                                                                                                • Competition Commission
                                                                                                                                                                • Concert Promoters Association
                                                                                                                                                                • Facebook, Inc.
                                                                                                                                                                • Flickr
                                                                                                                                                                • Forestry Commission
                                                                                                                                                                • Gambling Commission
                                                                                                                                                                • Gfk NOP
                                                                                                                                                                • Google UK
                                                                                                                                                                • Government Actuary's Department (GAD)
                                                                                                                                                                • HMV Retail Ltd
                                                                                                                                                                • J. Sainsbury
                                                                                                                                                                • Kantar Media
                                                                                                                                                                • LA Fitness PLC
                                                                                                                                                                • Live Nation
                                                                                                                                                                • London Zoo
                                                                                                                                                                • Mama Group Plc
                                                                                                                                                                • Marks & Spencer
                                                                                                                                                                • MySpace.com
                                                                                                                                                                • Ofcom
                                                                                                                                                                • Office for National Statistics
                                                                                                                                                                • Office of Fair Trading
                                                                                                                                                                • Raymond Gubbay Ltd
                                                                                                                                                                • Really Useful Group
                                                                                                                                                                • Research in Motion Uk Ltd.
                                                                                                                                                                • SJM Concerts
                                                                                                                                                                • Starbucks Coffee Company UK Ltd
                                                                                                                                                                • Telewest Communications plc
                                                                                                                                                                • The Performing Right Society [PRS]
                                                                                                                                                                • Virgin Media Ltd
                                                                                                                                                                • Waitrose
                                                                                                                                                                • Wm Morrison Supermarkets
                                                                                                                                                                • YouTube, Inc.

                                                                                                                                                                Music Concerts and Festivals - UK - August 2010

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