Music Concerts and Festivals - UK - August 2012
“While the growth of social media has allowed more and more people to have their say about live music, there still remains a disconnect between the promoters and fans and putting on live music continues to be a very entrepreneurial activity where instinct, experience and gut feeling guides promoters in deciding what acts to put on and where.”
– Michael Oliver – Senior Leisure & Media Analyst
Some questions answered in this report include:
- How can technology be used to maximise yield?
- How can venues seek to maximise secondary spend?
- How can promoters maximise other revenue from live performances?
- How can live music compete effectively with live comedy and sport?
- How can promoter/fan engagement be improved?
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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