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Music Concerts and Festivals - UK - August 2016

"The UK music concerts and festivals industry has continued to grow steadily each year but there is a need for players in the industry to work together to halt the decline of grassroots music venues, otherwise there is a risk that the supply of new and emerging artists, who go on to become the established acts and festival headliners of tomorrow, is going to start drying up.”

– Michael Oliver, Senior Leisure and Media Analyst

This report will cover the following areas:

  • What are the main opportunities for festivals to increase their revenues?
  • The music industry needs to help to retain grassroots music venues

Live Nation continues to be the dominant operator, with a turnover larger than its seven largest competitors combined. It is hard to see this strong market position coming under threat in the near future, as other rivals have struggled to match the company’s size and scale while at the same time remaining profitable.

Concert and festival-goers have indicated that there are still value-added products and services they would be prepared to pay an extra fee for, demonstrating that there is still further potential to increase average spend per head. However, it continues to be a challenge encouraging them to go to events more often – they are most likely to attend just one concert a year. Products such as membership schemes and apps which highlight events, have the facility to buy tickets and can be used for in-venue commerce are areas which operators will need to look to, in order to try to stimulate greater frequency of visiting.

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Market size and forecast
              • Figure 1: UK music concerts and festivals market size and forecast, 2011-21
            • Market drivers
              • Companies and brands
                • Market share
                  • Figure 2: Leading music concert and festival operators, ranked by most recent turnover*, 2014/15
                • Launch activity and innovation
                  • The consumer
                    • More than a third of adults have been to a concert in the past year
                      • Figure 3: Type of music concert visited in the past 12 months, June 2016
                    • Majority go just once or twice a year
                      • Figure 4: Number of music concerts attended in the past 12 months, June 2016
                    • One in five visited a festival in the past year
                      • Figure 5: Music festivals visited in the past 12 months, June 2016
                    • Two thirds of concert and festival tickets bought using digital devices
                      • Figure 6: Method of buying ticket for most recent music concert or festival visited, June 2016
                    • Bringing convenience to festivals is top of fans’ priorities
                      • Figure 7: Interest in potential music concert and festival innovations, June 2016
                    • Viagogo and StubHub are most heard-of secondary resellers
                      • Figure 8: Awareness and usage of secondary ticketing companies, June 2016
                    • Viagogo and StubHub have highest satisfaction levels
                      • Figure 9: Whether people who have used secondary ticketing companies would use their services again, by company used, June 2016
                    • What we think
                    • Issues and Insights

                      • What are the main opportunities for festivals to increase their revenues?
                        • The facts
                          • The implications
                            • The music industry needs to help to retain grassroots music venues
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Market continues steady trend of growth
                                    • Uncertain outlook for 2017
                                      • Tickets account for bulk of revenues
                                        • Concert ticket sales worth nearly £1 billion alone
                                          • Festival ticket sales worth more than £275 million
                                            • PRS tariff review still to reach a conclusion
                                              • Decline of grassroots music venues threatens entire music industry
                                              • Market Size and Forecast

                                                • Market continues steady trend of growth
                                                  • Uncertain outlook for 2017
                                                    • Figure 10: UK music concerts and festivals market size and forecast, 2011-21
                                                  • Forecast
                                                    • Figure 11: Music concerts and festivals, forecast market value, 2011-21
                                                  • Forecast methodology
                                                  • Market Segmentation

                                                    • Tickets account for bulk of revenues
                                                      • Figure 12: UK music concerts and festivals market, by segment, 2011-15
                                                    • Concert ticket sales worth nearly £1 billion alone
                                                      • Festival ticket sales worth more than £275 million
                                                          • Figure 13: Major UK music festivals, 2016
                                                      • Market Drivers

                                                        • PRS tariff review still to reach a conclusion
                                                          • Brexit devaluation likely to make overseas artists more expensive
                                                            • Figure 14: Trends in average annual exchange rates, GBP versus US$ and EUR, 2010-16
                                                          • Decline of grassroots music venues threatens entire music industry
                                                            • CMA reviews secondary ticketing compliance
                                                              • Ticket fraud continues to be an issue
                                                                • Live growth continues to be attractive to artists
                                                                  • Figure 15: Trends in live and recorded music revenues in the UK, 2010-15
                                                              • Companies and Brands – What You Need to Know

                                                                • Live Nation consolidates market position
                                                                  • SJM leads the rest
                                                                    • AEG’s challenge fades
                                                                      • Taking music to the people
                                                                        • Cashless payment gradually being refined
                                                                          • Festival introductions…
                                                                            • …and match-ups
                                                                            • Market Share

                                                                              • Live Nation consolidates market position
                                                                                • SJM leads the rest
                                                                                    • Figure 16: Leading music concert and festival operators, ranked by most recent turnover*, 2014/15
                                                                                • Launch Activity and Innovation

                                                                                  • Taking music to the people
                                                                                    • Cashless payment gradually being refined
                                                                                      • Festival introductions…
                                                                                        • …and match-ups
                                                                                          • Scope for festivals to improve their image through helping good causes
                                                                                          • The Consumer – What You Need to Know

                                                                                            • More than a third of adults have been to a concert in the past year
                                                                                              • Majority go just once or twice a year
                                                                                                • One in five visited a festival in the past year
                                                                                                  • Two thirds of concert and festival tickets bought using digital devices
                                                                                                    • Bringing convenience to festivals is top of fans’ priorities
                                                                                                      • Viagogo and StubHub are most heard-of secondary resellers
                                                                                                        • Satisfaction is high among users, particularly for buying tickets
                                                                                                          • Viagogo and StubHub have highest satisfaction levels
                                                                                                          • Music Concert Visiting

                                                                                                            • More than a third of adults have been to a concert in the past year
                                                                                                              • A need to refocus on older, more affluent consumers?
                                                                                                                • Figure 17: Type of music concert visited in the past 12 months, June 2016
                                                                                                              • Rock and pop fans most insular
                                                                                                                • Figure 18: Type of music concert visited in the past 12 months, by type of music concert visited in the past 12 months, June 2016
                                                                                                            • Number of Concerts Attended in Past Year

                                                                                                              • Majority go just once or twice a year
                                                                                                                • Clear division in frequency of visiting by age
                                                                                                                  • Figure 19: Number of music concerts attended in the past 12 months, June 2016
                                                                                                                • Pop music fans are most casual concert-goers
                                                                                                                  • Figure 20: Number of music concerts attended in the past 12 months, by type of music concert visited in the past 12 months, June 2016
                                                                                                              • Music Festival Visiting

                                                                                                                • One in five say they visited a music festival in the past year
                                                                                                                  • Figure 21: Music festivals visited in the past 12 months, June 2016
                                                                                                                • Glastonbury and Download most popular choices for one-festival visitors
                                                                                                                  • Figure 22: Music festivals visited in the past 12 months, by number of festivals visited in the past 12 months, June 2016
                                                                                                              • Ticket Buying Channels

                                                                                                                • Two thirds of concert and festival tickets bought using digital devices
                                                                                                                  • Figure 23: Method of buying ticket for most recent music concert or festival visited, June 2016
                                                                                                              • Interest in Potential Innovations

                                                                                                                • Bringing convenience to festivals is top of fans’ priorities
                                                                                                                  • Partnering with charity has potential to create goodwill towards festivals
                                                                                                                    • In-venue commerce app functionality promises valuable customer data
                                                                                                                      • Figure 24: Interest in potential music concert and festival innovations, June 2016
                                                                                                                  • Awareness and Usage of Secondary Ticketing Companies

                                                                                                                    • Viagogo and StubHub are most heard-of secondary resellers
                                                                                                                      • StubHub and Viagogo have highest levels of usage
                                                                                                                        • Figure 25: Awareness and usage of secondary ticketing companies, June 2016
                                                                                                                      • Seatwave struggles on awareness, even among frequent concert-goers
                                                                                                                        • Figure 26: Percentage of concert and festival visitors who have heard of secondary ticketing brands, by number of music concerts attended in the past 12 months, June 2016
                                                                                                                      • Seatwave has a more balanced portfolio than rivals
                                                                                                                        • Figure 27: Usage of secondary ticketing companies, by people who have bought or sold tickets through them, June 2016
                                                                                                                    • Satisfaction with Secondary Ticketing Companies

                                                                                                                      • Satisfaction is high among users, particularly for buying tickets
                                                                                                                        • Figure 28: Whether people who have used secondary ticketing companies would use their services again, June 2016
                                                                                                                      • Viagogo and StubHub have highest satisfaction levels
                                                                                                                        • Figure 29: Whether people who have used secondary ticketing companies would use their services again, by company used, June 2016
                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                      • Data sources
                                                                                                                        • Abbreviations
                                                                                                                          • Consumer research methodology
                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                              • Figure 30: UK music concerts and festivals, value forecast scenarios, 2016-21
                                                                                                                            • Forecast methodology

                                                                                                                            Companies Covered

                                                                                                                            To learn more about the companies covered in this report please contact us.

                                                                                                                            Music Concerts and Festivals - UK - August 2016

                                                                                                                            £1,995.00 (Excl.Tax)