Music Concerts and Festivals - US - December 2017
The concert and music festival industry continues on its upward trajectory, as the number of tickets sold grows, ticket prices increase, and events regularly sell out. The success of the live music industry will likely endure as young adults, a core audience, grow their income and the economy remains strong. However, as artists play in bigger venues with more expensive tickets and issues persist with the ticket purchase process, potential or recent attendees may be dissuaded to attend more live music events in the future.
This report looks at the following areas:
- Ticket purchase issues and sold out events may impede increased attendance
- Advanced ticket purchases can lead to attendance issues down the road
- Attendees most likely to learn about concerts/music festivals from friends and family
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