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Nail Care - Europe - September 2010

After the face and hair, hands are the part of the body most on show. Yet the market for hand and nail care remains tiny in comparison to the rest of the personal care market. European women have a long, long way to go before they catch up with their US cousins when it comes to looking after their nails.

However, in the last few years, European women have been following the US model, caring for their nails as well as painting them, and placing more importance on manicures. The growing presence of nail bars and nail salons has pushed this development, and operators believe the professional sector will continue to gain momentum.

Even so, home use of combined hand and nail care creams is at a higher level, although value sales are pegged back by the low price of such products. The emergence of specialist products incorporating anti-ageing claims and natural and/or organic ingredients should help to raise the price and so push the category forward.

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In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

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Table of contents

  1. Issues in the Market

      • Key themes
        • Definition
          • Consumer research
          • Market in Brief

            • Growth continues under recession
              • East European markets more dynamic
                • Scope to increase penetration and usage levels
                  • NPD focuses on problem-solving and natural ingredients
                    • Low awareness of the benefits of nail care products
                      • Strong growth potential
                        • Nail care to benefit from increased competition
                          • Colours out, finishes and fragrance in
                            • Key analysis of future possibilities
                            • European Market Size and Forecast

                              • Key points
                                • Nail care
                                  • Colour cosmetics
                                    • Figure 1: Retail value sales of colour cosmetics, by country, 2004-13
                                    • Figure 2: Retail value sales of colour cosmetics, by country, 2004-13
                                    • Figure 3: Spend per capita, by country, 2004-09
                                  • Body care
                                  • Market Segmentation

                                    • Key points
                                      • Nail care
                                        • Colour cosmetics
                                          • Figure 4: Market segmentation, by value, Belgium, 2009
                                          • Figure 5: Market segmentation, by value, Denmark, 2009
                                          • Figure 6: Market segmentation, by value, France, 2009
                                          • Figure 7: Market segmentation, by value, Germany, 2009
                                          • Figure 8: Market segmentation, by value, Italy, 2009
                                          • Figure 9: Market segmentation, by value, Netherlands, 2009
                                          • Figure 10: Market segmentation, by value, Norway, 2009
                                          • Figure 11: Market segmentation, by value, Poland, 2009
                                          • Figure 12: Market segmentation, by value, Russia, 2009
                                          • Figure 13: Market segmentation, by volume, Spain, 2009
                                          • Figure 14: Market segmentation, by value, Spain, 2009
                                          • Figure 15: Market segmentation, by value, UK, 2009
                                      • Companies and Product Innovation

                                        • Key points
                                            • Figure 16: Percentage of new product launches, by region, 2009
                                            • Figure 17: Percentage of new product launches, by top ten European countries, 2009
                                            • Figure 18: Percentage of new product launches, by top five claims by the ‘Big 5’ European countries, 2009
                                          • France
                                            • Trends in NPD
                                              • Figure 19: Top five claims on new product development, France, 2006-09
                                            • Most innovative products
                                              • Germany
                                                • Trends in NPD
                                                  • Figure 20: Top five claims on new product development, Germany, 2006-09
                                                • Most innovative products
                                                  • Italy
                                                    • Trends in NPD
                                                      • Figure 21: Top five claims on new product development, Italy, 2006-09
                                                    • Most innovative products
                                                      • Spain
                                                          • Figure 22: Top five claims on new product development, Spain, 2006-09
                                                        • Most innovative products
                                                          • UK
                                                              • Figure 23: Top five claims on new product development, UK, 2006-09
                                                            • Most innovative products
                                                            • The Consumer

                                                              • Key points
                                                                • Nail varnish
                                                                  • Figure 24: Use of nail varnish, by country, 2009
                                                                  • Figure 25: Frequency of using nail varnish, by country, 2009
                                                                  • Figure 26: Agreement with lifestyle statements, by country, 2009
                                                                  • Figure 27: Trends in use of various toiletries and cosmetics products by women, France, 2005-09
                                                                  • Figure 28: Trends in use of various toiletries and cosmetics products, by women, Germany, 2005-09
                                                                  • Figure 29: Trends in use of various toiletries and cosmetics products, by women, Spain, 2005-09
                                                                  • Figure 30: Trends in use of various toiletries and cosmetics products, by women, GB, 2005-09
                                                                • Hand creams and lotions
                                                                  • Figure 31: Use of hand creams and lotions, by country, 2009
                                                                  • Figure 32: Frequency of use of hand creams and lotions, by country, 2009
                                                                  • Figure 33: Types of hand creams and lotions used, by country, 2009
                                                                • Attitudes towards usage and application of make-up
                                                                  • Key points
                                                                      • Figure 34: Statements on usage and application of make-up, March 2010 (part 1)
                                                                      • Figure 35: Statements on usage and application of make-up, March 2010 (part 2)
                                                                      • Figure 36: Statements on current usage of make-up products, March 2010 (part 1)
                                                                      • Figure 37: Statements on current usage of make-up products, March 2010 (part 2)
                                                                  • Appendix – Demographics

                                                                      • Figure 38: Frequency of using nail varnish, by demographics, France, 2009
                                                                      • Figure 39: Frequency of using nail varnish, by demographics, Germany, 2009
                                                                      • Figure 40: Frequency of using nail varnish, by demographics, Spain, 2009
                                                                      • Figure 41: Frequency of using nail varnish, by demographics, GB, 2009
                                                                  • Appendix – Market Size and Forecast Data

                                                                      • Figure 42: Retail value sales of colour cosmetics, by country, 2004-13
                                                                      • Figure 43: Retail value sales of colour cosmetics, by country, 2003-13
                                                                      • Figure 44: Spend per capita, by country, 2004-09

                                                                  Nail Care - Europe - September 2010

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