Nappies and Baby Wipes - China - June 2013
“The nappies and baby wipes market in China continues to grow strongly and holds great future potential, but realising that potential will mean facing the challenge of improving product quality and benefits, communication with consumers, and utilizing the increasingly complex range of retail channels to connect with consumers.”
- Matthew Crabbe, Director of Research, Asia-Pacific
Some questions answered in this report include:
- What's the total market value for nappies, diapers and baby wipes?
- Which are the leading nappies and baby wipes manufacturers in China?
- Which are the reasons for not using baby nappies and wipes products?
- What are the most important factors considered when buying disposable nappies?
The disposable nappies/diapers and baby wipes market has considerable growth potential still, but this will rely upon better education and communication with consumers by manufacturers, focusing on the quality, safety, functionality and convenience advantages of their products. There is also a growing need to provide wider ranges of products to suit different aged babies and toddlers, different developmental stages, such as toilet training, beginning to walk, etc, as well as product ranges to suit a wide scope of consumer income brackets.
The rapid development of organised physical and online retailing is also creating an opportunity for disposable nappies/diapers and baby wipes manufacturers to educate consumers in a wider variety of ways, and that exploring these different opportunities will be an important next step for companies, especially as market growth focus in China shifts towards emphasis on the lower tier cities.
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