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Natural and Organic Personal Care - Europe - December 2010

The European natural and organic personal care market has been one of the most dynamic areas of the beauty industry, inspiring a wealth of media coverage and, seemingly, unstoppable consumer interest. However, good intentions have not necessarily translated into sales, and the market remains niche – and a relatively small niche at that.

The lack of clear definitions regarding what constitutes a natural and an organic cosmetic product makes market sizes a moveable feast, but Mintel calculates that sales of natural and organic personal care products in Europe reached approximately €2 billion in 2010.

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Table of contents

  1. Issues in the Market

      • Definition
        • Important note
          • Consumer research
          • Market in Brief

            • Natural versus organic
              • Spain and Italy are cultivation hubs
                • Natural and organic takes less than 5% of personal care sales
                  • Growth is slowing
                    • Consumer confusion
                      • Eco worriers
                        • Women want results as well as naturals
                          • Shades of green
                            • Naturals players forced into niches?
                              • Organics appeal to the affluent shopper
                              • Companies and Product Innovation

                                • Key points
                                    • Figure 1: New product launches in natural and organic personal care,% by region, 2009
                                    • Figure 2: New product launches in natural and organic personal care, % by region and by market positioning, 2009
                                    • Figure 3: New product launches in natural and organic personal care, % by European country, 2009
                                  • France dominates launches
                                    • Growing market matched by retail breadth
                                      • Skincare is the focus of activity
                                        • Figure 4: New product launches in natural and organic personal care, % by sector, by country, 2009
                                      • France
                                        • Competitive landscape
                                            • Figure 5: New product launches in natural and organic personal care, % by sector, France, 2006-09
                                            • Figure 6: New product launches in natural and organic personal care (products costing more than $25), % by sector, France, 2006-09
                                          • Most innovative products
                                            • Do good to look good
                                              • Fun, naturally
                                                • Celebrity endorsement
                                                  • In the mood
                                                    • Ironing a new wrinkle
                                                      • Germany
                                                        • Competitive landscape
                                                          • Figure 7: New product launches in natural and organic personal care, % by sector, Germany, 2006-09
                                                        • Most innovative products
                                                          • Thirty-somethings
                                                            • Hair helps the environment
                                                              • Sporting type
                                                                • Natural deodorant
                                                                  • Plant dyes
                                                                    • Italy
                                                                      • Competitive landscape
                                                                          • Figure 8: New product launches in natural and organic personal care ,% by sector, Italy, 2006-09
                                                                        • Most innovative products
                                                                          • Dead sea products are dead on
                                                                            • Amazonian altruism
                                                                              • Stress buster
                                                                                • Babylonian bliss
                                                                                  • Shower for the senses
                                                                                    • Organic notes
                                                                                      • Spain
                                                                                        • Competitive landscape
                                                                                          • Figure 9: New product launches in natural and organic personal care, % by sector, Spain, 2006-09
                                                                                        • Most innovative products
                                                                                          • Sensitive souls
                                                                                            • Pouring oil on troubled bodies
                                                                                              • Finding natural cover
                                                                                                • Red army
                                                                                                  • Teenage line
                                                                                                    • UK
                                                                                                      • Competitive landscape
                                                                                                        • Figure 10: New product launches in natural and organic personal care, % by sector, UK, 2006-09
                                                                                                        • Figure 11: New product launches in natural and organic personal care (products costing from $25), % by sector, UK, 2006-09
                                                                                                      • Most innovative products
                                                                                                        • Multifunctional moisture
                                                                                                          • In the pink
                                                                                                            • Let the juice loose
                                                                                                              • Glamorous fragrance
                                                                                                                • Environmental sensitivity
                                                                                                                • The Consumer – Purchasing Behaviour

                                                                                                                  • Key points
                                                                                                                      • Figure 12: Type of natural or organic personal care products used or purchased for self, by country, March 2010
                                                                                                                  • Consumer – Attitudes Towards Benefits and Efficacy

                                                                                                                    • Key points
                                                                                                                        • Figure 13: Attitudes towards natural/organic personal care products, by country, March 2010
                                                                                                                    • Consumer – Changes in Purchasing Behaviour

                                                                                                                      • Key points
                                                                                                                          • Figure 14: Change in buying habits of natural/organic personal care products compared to the previous year, by country, March 2010
                                                                                                                      • Consumer – Attitudes Towards Green Issues and Ingredients

                                                                                                                        • Key points
                                                                                                                            • Figure 15: Attitudes towards green issues and ingredients, by country, March 2010
                                                                                                                        • Appendix – Purchasing Behaviour

                                                                                                                            • Figure 16: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
                                                                                                                            • Figure 17: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
                                                                                                                            • Figure 18: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
                                                                                                                            • Figure 19: Types of natural or organic products used or purchased for self, by demographics, UK, March 2010
                                                                                                                            • Figure 20: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
                                                                                                                            • Figure 21: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
                                                                                                                            • Figure 22: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
                                                                                                                            • Figure 23: Types of natural or organic products used or purchased for self, by demographics, Germany, March 2010
                                                                                                                            • Figure 24: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
                                                                                                                            • Figure 25: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
                                                                                                                            • Figure 26: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
                                                                                                                            • Figure 27: Types of natural or organic products used or purchased for self, by demographics, France, March 2010
                                                                                                                            • Figure 28: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
                                                                                                                            • Figure 29: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
                                                                                                                            • Figure 30: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
                                                                                                                            • Figure 31: Types of natural or organic products used or purchased for self, by demographics, Spain, March 2010
                                                                                                                            • Figure 32: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
                                                                                                                            • Figure 33: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
                                                                                                                            • Figure 34: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
                                                                                                                            • Figure 35: Types of natural or organic products used or purchased for self, by demographics, Italy, March 2010
                                                                                                                        • Appendix – Consumer Attitudes Towards Benefits and Efficacy

                                                                                                                            • Figure 36: Attitudes towards natural/organic personal care products, by demographics, UK, March 2010
                                                                                                                            • Figure 37: Attitudes towards natural/organic personal care products, by demographics, UK, March 2010
                                                                                                                            • Figure 38: Attitudes towards natural/organic personal care products, by demographics, Germany, March 2010
                                                                                                                            • Figure 39: Attitudes towards natural/organic personal care products, by demographics, Germany, March 2010
                                                                                                                            • Figure 40: Attitudes towards natural/organic personal care products, by demographics, France, March 2010
                                                                                                                            • Figure 41: Attitudes towards natural/organic personal care products, by demographics, France, March 2010
                                                                                                                            • Figure 42: Attitudes towards natural/organic personal care products, by demographics, Spain, March 2010
                                                                                                                            • Figure 43: Attitudes towards natural/organic personal care products, by demographics, Spain, March 2010
                                                                                                                            • Figure 44: Attitudes towards natural/organic personal care products, by demographics, Italy, March 2010
                                                                                                                            • Figure 45: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, UK, March 2010
                                                                                                                        • Appendix – Consumer Changes in Purchasing Behaviour

                                                                                                                            • Figure 46: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Germany, March 2010
                                                                                                                            • Figure 47: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, France, March 2010
                                                                                                                            • Figure 48: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Spain, March 2010
                                                                                                                            • Figure 49: Change in buying habits of natural/organic personal care products compared to the previous year, by demographics, Italy, March 2010
                                                                                                                        • Appendix – Consumer Attitudes Towards Green Issues and Ingredients

                                                                                                                            • Figure 50: Most popular attitudes towards ethical products and ingredients, by demographics, UK, March 2010
                                                                                                                            • Figure 51: Next most popular attitudes towards ethical products and ingredients, by demographics, UK, March 2010
                                                                                                                            • Figure 52: Most popular attitudes towards ethical products and ingredients, by demographics, Germany, March 2010
                                                                                                                            • Figure 53: Next most popular attitudes towards ethical products and ingredients, by demographics, Germany, March 2010
                                                                                                                            • Figure 54: Most popular attitudes towards ethical products and ingredients, by demographics, France, March 2010
                                                                                                                            • Figure 55: Next most popular attitudes towards ethical products and ingredients, by demographics, France, March 2010
                                                                                                                            • Figure 56: Most popular attitudes towards ethical products and ingredients, by demographics, Spain, March 2010
                                                                                                                            • Figure 57: Next most popular attitudes towards ethical products and ingredients, by demographics, Spain, March 2010
                                                                                                                            • Figure 58: Most popular Attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
                                                                                                                            • Figure 59: Next most popular Attitudes towards ethical products and ingredients, by demographics, Italy, March 2010
                                                                                                                            • Figure 60: Other attitudes towards ethical products and ingredients, by demographics, Italy, March 2010

                                                                                                                        Companies Covered

                                                                                                                        To learn more about the companies covered in this report please contact us.

                                                                                                                        Natural and Organic Personal Care - Europe - December 2010

                                                                                                                        £1,877.00 (Excl.Tax)